Kungakhathaliseki ukuthi unesayithi le-e-commerce noma iwebhusayithi, ngokuqinisekile ufuna ukuvela emiphumeleni yokusesha ephezulu futhi, ngenxa yalokho, ube nezivakashi eziningi, ukuthengisa okwengeziwe… Kodwa ukuze ufeze lokhu, udinga ukwenza i-SEO positioning enhle, into abantu abaningi abangayazi (yingakho bengenzi izinto ngendlela efanele).
Uma une-ecommerce futhi ufuna ukwenza ngcono ukuma kwakho kwe-SEO, nanka amanye amathiphu wokukusiza ukukwenza. Ngale ndlela, uzowubona umehluko esikhathini esimaphakathi neside, futhi kungaba yilokho okudingayo ukuqeda ukwethula ibhizinisi lakho ngempumelelo.
Kepha kuyini ukubeka i-SEO?
Uma ungena ezweni le-inthanethi futhi ufuna ukuqala ibhizinisi ku-inthanethi, kunegama elilodwa okufanele ulikhumbule futhi okufanele uliqaphelisise ngokuqhubekayo kwalo: i-SEO (Ukuthuthukisa Injini Yokusesha). Leli gama lihlanganisa amasu iwebhusayithi (noma isitolo esiku-inthanethi) engasetshenziswa ukuthuthukisa kokubili izinga layo kanye nokubonakala kwayo. Konke lokhu kuzobonakala emakhasini emiphumela yezinjini zokusesha, njenge-Google, i-Yahoo, ne-Bing.
Ukuma kwe-SEO kuvela ku-English Search Engine Optimization, noma yini efanayo, i-Search Engine Optimization, esivele ikutshela ukuthi imiphumela yakho izogxila kuphi. Ngokuyinhloko, okusetshenziswa kakhulu futhi okuthandwa kakhulu yiGoogle, ebanga ngaphezu kuka-90% wesabelo semakethe phakathi kwamakhompyutha, amaselula namathebulethi.
Izinhlobo ezimbili ze-SEO
Ngaphakathi kokuma kwe-SEO, kufanele wazi futhi ukuthi kunezinhlobo ezimbili: ekhasini le-SEO ne-SEO engekho ekhasini. Ngabe ihluke kanjani?
I- SEO esekhasini ibhekisela kumasu owasebenzisayo kuwebhusayithi yakho noma epulatifomu ye-e-commerce. Ngamanye amazwi, ihlanganisa konke okwenzayo ukuthuthukisa izinga lewebhusayithi yakho lezinjini zokusesha. Lokhu kufaka phakathi, isibonelo, ukwakha umbhalo ocebile ngamagama angukhiye, ukwenza izithombe zibe ngcono, kanye nokusebenzisa izihlokwana.
Ngakolunye uhlangothi, i-off-page SEO ngamasu owenzayo kepha hhayi ekhasini lakho lewebhu, kodwa ngaphandle kwawo. Noma kunjalo, zihlobene nekhasi. Isibonelo, lapho ubhalisa ezinkomba, lapho usebenzisa amanethiwekhi omphakathi ukukhuluma ngekhasi lakho ...
Manje njengoba usuyazi ukuthi yikuphi ukuma kwe-SEO, ungakusiza kanjani ukuthi ukuthuthukisele i-ecommerce yakho?
Amaqhinga okwenza ngcono ukubeka kwe-SEO kwe-ecommerce
I-ecommerce isitolo esiku-inthanethi. Ngakho-ke, inhloso onayo ukuthengisa. Kepha ngokubheka izinkulungwane zezitolo eziku-inthanethi kwi-Intanethi, hhayi eSpain kuphela, kodwa nasemhlabeni wonke, umncintiswano unamandla impela.
Ngaphandle kwalokho, kuzohlala kukhona i-ecommerce emkhakheni owenzayo ovelele, noma kungenxa yokuthi yenza izinto kangcono, ngoba indala, ngenxa yokukhangisa kwayo ...
Lokhu akusho ukuthi awukwazi ukukwenza ngokwakho. Kepha ngalokhu, lezi zindlela zokwenza ngcono ukubeka i-SEO zizofika zilusizo.
Imibhalo ngezigaba
Ungomunye wemisebenzi yokuqala okufanele uyenze. Izikhathi eziningi, ezitolo eziku-inthanethi, kunemikhiqizo eminingi kakhulu ehlukaniswa ngezigaba. Kepha elinye lamaphutha owenzayo ukungafaki umbhalo esigabeni nokunikezela kuphela ekubalweni kwama-athikili akhona.
Kufanele wazi ukuthi ngombhalo obhalwe kahle kanye ne-SEO efanele (ucwaningo lwamagama angukhiye), kuzoba nomehluko omkhulu ngoba izinjini zokusesha zizokwazi ukuthi yini ekulelo khasi futhi kuzovela emiphumeleni yokusesha uma zifuna imikhiqizo oyibhalile. Kodwa kukhona okunye: izivakashi ngokwazo zingase zizizwe zikhululekile uma ukhuluma ngaleyo mikhiqizo esesigabeni futhi uzitshele ukuthi mihle kangakanani nokuthi iyiphi inkinga ezizoyixazulula.
Imibhalo ngemikhiqizo
Njengalokhu okungenhla, kulula ukuthi futhi ukwenze kumkhiqizo ngamunye owuthengisayo. Kubukeka kuyisilima, kodwa empeleni akunjalo.
Ngakho zama ukubhala umbhalo omfushane. Okokuqala, ngoba uzokwazisa ikhasimende lakho ukuthi yini okufanele liyilindele kumkhiqizo (futhi lizothambekela kakhulu ukuwuthenga uma yilokho elikufunayo), okwesibili, ngoba i-Google izoqonda nokuthi ikhasi limayelana nani futhi ilifake kahle kakhulu enjinini yayo yokusesha.
Xhumanisa imikhiqizo
Cabanga lapho upheqa i-Amazon. Uya kumkhiqizo, ufunde konke ekutshela khona ngawo, futhi uyabona ukuthi kukubeka kuwe imikhiqizo ehlobene nayo, noma kungathakazelisa uma ukufuna lokho. Yebo, uyazi ukuthi kuyindlela yokubeka i-SEO abayisebenzisayo.
Futhi uma abantu abadala beyisebenzisa, kungani ungasebenzisi futhi?
Yilokho kanye okudingeka ukusebenzise kusayithi lakho le-e-commerce. Ngamanye amazwi, udinga izixhumanisi zeminye imikhiqizo esitolo sakho. Lokhu akugcini nje ngokuthuthukisa isayithi lakho ngokunikeza amakhasimende angaba khona izinketho eziningi zokuthenga okwengeziwe, kodwa futhi kuvumela i-Google ukuthi ifinyelele kubo kwamanye amakhasi.
Futhi kwenziwa kanjani lokho? Yebo, kulula: ongakwenza ukubeka ibhokisi kuwebhusayithi yakho ngemikhiqizo ehlobene nale oyibhekile. Noma ngemikhiqizo abanye abayithengile uma sebebheke lowo mkhiqizo. Ngokwami, uvulela owokuqala, ngoba kuyindlela ejwayelekile kunazo zonke futhi leyo amakhasimende asetshenziselwa kakhulu kuyo. Enye indlela (noma ngisho nokusekela izixhumanisi emlandweni) kungaba "ngokweqile" ngandlela thile ngoba ukhuluma ngemininingwane eyimfihlo okungekho muntu ofuna ukudalulwa.
Idizayini ephendulayo nayo inomthelela ekumisweni kwewebhu
Ungase ungazi, kodwa abantu basebenzisa kakhulu omakhalekhukhwini babo kukho konke, okuhlanganisa nokuvakashela nokuthenga ku-inthanethi. Kusho ukuthini lokhu? Kalula nje, kusho ukuthi iwebhusayithi yakho kanye nepulatifomu yakho ye-e-commerce kudingeka zibukeke kahle kumadivayisi eselula (noma amaphilisi) ukuqinisekisa ulwazi oluhle lomsebenzisi.
Kepha hhayi lokho kuphela, futhi nokubeka i-SEO kubaluleke kakhulu ukuthi ube nomklamo ophendulayo.
Qaphela ngejubane lokulayisha
Isayithi le-e-commerce elithatha imizuzwana embalwa ukulayisha (ngaphezu kwemizuzwana emi-5) lizohluleka. Lokhu kungenxa yokuthi izivakashi zewebhusayithi zilindele ukuthi lilayishe ngaphansi kwemizuzwana emi-2 . Uma kungenjalo? Lindela ukulahlekelwa ngu-40% wabasebenzisi bakho.
Namuhla ukugijimela kuyikho konke. Asinaso isineke, sifuna izinto 'zenziwe futhi zenziwe' nakuwebhusayithi eyodwa ngaphezulu. Ngakho-ke, uma ubona ukuthi isivinini sakho sokulayisha sihamba kancane, ngeke nje ulahlekelwe amakhasimende esikhathi esizayo, kodwa futhi, njengoba kuthatha isikhathi eside ukuthi injini yokusesha ivakashele wonke amakhasi akho, izokubeka endaweni embi.