Ukunikeza abanye abantu umsebenzi ngaphandle kuyinqubo lapho inkampani ye-e-commerce iqasha enye inkampani ukuze yenze umsebenzi wangaphandle ngaphandle kokuqasha abasebenzi bayo. Lokhu kwaziwa ngokuthi i-externalization futhi okwamanje kuba yisevisi elula kumabhizinisi amaningi aku-inthanethi.
Kuyini ukukhipha umsebenzi?
Ngokusebenzisa izinsizakalo zangaphandle, izinkampani eziningi ze-e-commerce zikhipha izinsizakalo zangaphandle ukuze zenze imisebenzi ehlukahlukene yokusebenza kanye neyokuthutha, njengokulethwa komkhiqizo. Umqondo wokusebenzisa izinsizakalo zangaphandle kwe-e-commerce ukuthuthukisa ukuphathwa kwe-e-commerce ngenhloso yokugcina yokunciphisa izindleko, ukuthola ukuguquguquka , kanye nokukhulisa umthamo ngesikhathi sokufunwa okuphezulu.
Ezimweni eziningi, izinkampani eziqasha izinsizakalo zokuthumela ngaphandle zingamabhizinisi amancane naphakathi nendawo e-commerce. Kunezindlela eziningi futhi inkampani yokuthumela ngaphandle engaba usizo olukhulu ngazo kula mabhizinisi aku-inthanethi, njengoba engahlinzeka ngezinsizakalo zokuklama iwebhu, ukuthuthukiswa, kanye nokuphathwa kokusebenza; zingaqashwa ngisho nokukhuthaza ibhizinisi noma imikhiqizo ku-inthanethi, ukuphatha isevisi yamakhasimende ye-omnichannel , kanye nokwenza ngcono uchungechunge lokuhlinzeka.
Ziyini izinzuzo zokukhishwa kwe-e-commerce?
Izinzuzo zokunikeza abantu imisebenzi yangaphandle kwezentengiselwano ze-e-commerce ziqala ngokuthi kuyisevisi engabizi kakhulu. Isidingo sokuba amabhizinisi ezentengiselwano ze-e-commerce anciphise izindleko zokusebenza singenye yezizathu ezenza lezi zinsizakalo zithandeke kangaka. Izinkampani ezinikeza abantu imisebenzi yangaphandle zihlinzeka ngezokuthutha kanye neminye imisebenzi kubathengisi be-inthanethi ngentengo engabizi kakhulu.
Ngakho-ke, amabhizinisi amaningi e-commerce aphendukela ekunikezeni imisebenzi ngaphandle ukuze nje onge izindleko ezinqubweni zawo zokusebenza. Ngaphezu kwalokho, ibhizinisi eliku-inthanethi lincintisana kakhulu; ibhizinisi le-e-commerce lingazuza nasekunikezeni imisebenzi ngaphandle ngokukhangisa nokwenza ngcono imisebenzi yalo eku-inthanethi, lithole ukufinyelela kobuchwepheshe obukhethekile ngaphandle kokwandisa isakhiwo salo esiqinile.
Ngaphezu kwalokhu okungenhla, ukuthunyelwa kwempahla ngaphandle kungaqinisekisa ukuthi imikhiqizo yakho i-odwa ngohlelo lokucubungula olunomthwalo wemfanelo nolusobala. Uthola ukufinyelela kumanethiwekhi eposi nokusabalalisa , okukuvumela ukuthi ugxile ngokuphelele ebhizinisini lakho le-e-commerce. Ngaphezu kwalokho, kunikeza ukusabalala , ubuchwepheshe obuthuthukisiwe (ukuzenzakalela, i-CRM, i-WMS), kanye nokugxila okukhulu ebhizinisini lakho eliyinhloko.
- Ukonga ngokushesha ngokusebenzisa umnotho wesilinganiso kanye nokushintshwa kwezindleko ezingaguquki ngezindleko eziguquguqukayo.
- Ikhono lokusebenza ukwandisa noma ukunciphisa umthamo ngokwesidingo.
- Ububanzi bendawo ezimakethe ezintsha ngamanethiwekhi endawo kanye nozakwethu.
- Ukuthuthukiswa kwesevisi ngamamethrikhi, ama-SLA nezinqubo ezimisiwe.
Ukukhishwa kwezentengiselwano vs ukuthengisa ngaphandle
Ukunikezwa kwemisebenzi yangaphandle kwezentengiselwano kuhlanganisa imisebenzi yokumaketha kanye nokuphathwa kokuthengisa (isu, ukwenziwa kwesidingo , i-CRM, ukwenziwa kusebenze), kuyilapho ukunikezwa kwemisebenzi yangaphandle kwezentengiselwano kugxila ekuguquleni amakhasimende abe ngamakhasimende (ukuhlola, ukuxoxisana, ukuvala, ama-akhawunti ayisihluthulelo). Kokubili kungahlanganiswa: okokuqala kukhulisa umzila wokuthengisa , kanti okwesibili kusheshisa imali engenayo.
Ungawukhipha nini umthombo ku-e-commerce?
- Ukwandisa a amashaneli noma amazwe amasha ukusheshisa isikhathi ukuya emakethe.
- Imikhankaso yesizini kanye nokufuna iziqongo ezidinga imisipha yesikhashana.
- Ukungaqiniseki noma ukuguquguquka komthwalo ukuze uthole ukuguquguquka kwezezimali.
- Ukukhishwa yemikhiqizo edinga ukwenziwa kusebenze ngokushesha kanye nokufakwa kuzwelonke.
- 24/7 ukwesekwa kanye nezidingo zezilimi eziningi okunzima ukuzinakekela endlini.
Izinhlobo zokukhishwa kwemisebenzi ezisetshenziswa ku-Ecommerce
- Ukuthengisa ngocingo nokuthengisa ngocingo: izingcingo, ukulandelela kanye nezinhlolovo.
- CRM kanye nokuphathwa kwamakhasimende: ukuhlukaniswa, ama-cadence nokusekelwa.
- Isizukulwane sokuhola kanye neziqu ezigxile ku-ICP.
- Isevisi yamakhasimende ye-Omnichannel: ingxoxo, i-imeyili nezwi.
- Ukudayiswa kwe-Digital: SEO, SEM, okuqukethwe nokubhuloga, izikhangiso zomphakathi.
- Ukuklama nokudala izingxenye kanye nokufika.
- Logistics nokusabalalisa (ukugcwaliseka, isitoreji, imayela lokugcina).
- Ucwaningo lwemakethe kanye nezibalo zokuncintisana.
- Ukuphathwa kwe-Ecommerce: ama-oda, i-inventory, izinkokhelo nezimakethe.
- Imicimbi namaphromoshini ekuthengiseni nasekuhwebeni.
- Ukusekelwa kwezobuchwepheshe kanye ne-IT (ideski losizo, ingqalasizinda, intuthuko).
- Ukuthengisa kwamazwe ngamazwe nama-ejenti endawo noma abasabalalisi.
Amamodeli ajwayelekile: amaqhinga (okusebenza), amaqhinga (inzuzo yokuncintisana), kanye nokuthola ngokubambisana (umthwalo wemfanelo owabiwe). Ngokwendawo: ogwini , ogwini , kanye nolwandle . Indlela yokusebenza: ngaphakathi (endlunkulu yakho) noma ngaphandle kwendawo.
Ungamkhetha kanjani umhlinzeki futhi uphathe ama-SLA
- Chaza izinjongo, ububanzi nama-KPI (izindleko, ikhwalithi, isikhathi, i-NPS).
- RFP ngamacala okusetshenziswa kwangempela, izinkomba kanye umshayeli kuhloliwe.
- Ukuhambisana nokuphepha: izitifiketi (isb., ISO 27001, SOC 2) kanye ne-GDPR.
- Ukubusa ngama-SLA, izinhlawulo, i-cadence yekomiti namadeshibhodi.
- Ukuqhubeka: izinhlelo zezimo eziphuthumayo, ukuthola okukabili kanye nobunikazi bedatha.
Izingozi nendlela zokuzinciphisa
- Kulahlekile ukulawula → Sula ama-SLA, ukubika nokucwaningwa kwamabhuku.
- Ikhwalithi engajwayelekile → ukuqeqeshwa okuqhubekayo kanye ne-QA ngesampula.
- Ukuzithoba → phuma izigaba kanye noshintsho oluhlelekile.
- Ukuphepha kwedatha → ukubethela ngasekugcineni nezilawuli zokufinyelela.
- Izithiyo zamasiko → imihlahlandlela yesitayela, izincwadi zokudlala, nezikhathi zokuqondanisa.
Umthelela nekusasa lokukhishwa kwemisebenzi ku-e-commerce
Ukunikeza abanye abantu imisebenzi yangaphandle kuqhutshwa yi -automation kanye ne-AI (chatbots, RPA, ukubikezela), okuthuthukisa ukusebenza kahle kanye nokwenza kube ngokwakho . Kukhona ukugcizelela okukhulayo ekusimeni kanye nomthwalo wemfanelo emphakathini ochungechungeni lokuhlinzeka, lapho abahlinzeki belinganisa khona umthelela wabo wekhabhoni kanye nenhlalakahle yabasebenzi.
Amacala ayisethenjwa kanye ne-ecosystem
Izibonelo ezaziwayo kwezentengiselwano ze-e zibonisa izinzuzo zokunikeza imisebenzi ebalulekile yangaphandle: izinkampani ezifana ne -Amazon (ingqalasizinda yezobuchwepheshe), i-Zappos (insizakalo yamakhasimende), i-Nike (uchungechunge lokuhlinzeka), i-IBM kanye ne-Fujitsu (IT), kanye ne -Apple (ukukhiqiza) ziye zasebenzisa abalingani abakhethekile. Ekuthengiseni nasekulethweni, izinhlelo ezisebenzayo ngokushesha zenze imisebenzi yanda ngezinsuku, okuholele ekongeni okukhulu kanye nentuthuko kokuhlangenwe nakho kwamakhasimende.
ESpain, phakathi kwabahlinzeki abavamile kukhona iKonecta , i-Atento , iComdata Group , iWebhelp , i-Altim , iSalesland , iManpowerGroup Solutions , kanye nezinkampani zokumaketha kanye nezinkampani zokuthengisa ezifana ne- Eurovendex (Adecco), iWinche , iRandstad Outsourcing , i-Externalia noma i-Heading2Market.
Ukwamukela imodeli yokuthumela ngaphandle eklanywe kahle kukuvumela ukuthi ugxile ezintweni ezikhiqiza inani elikhulu, usheshise ukukhula, futhi uthuthukise imingcele ngokulawula nokubonakala; isihluthulelo ukuvumelanisa izinhloso, ukukhetha umlingani ofanele , nokulawula ukusebenza ngedatha.
