Vele, amanethiwekhi wokuxhumana nabantu anezicelo eziningi futhi kule ndlela i-Facebook ibingazukuhluka. Ukufika ezingeni lokuthi ingaba ithuluzi elinamandla lelo uzuze ibhizinisi lakho noma isitolo sedijithali. Kepha ngalokhu kuzodingeka wazi ukuthi uqukethe ini nokuthi ungayisebenzisa kanjani le nsizakalo ebhekiswe ezinkampanini ezincane neziphakathi nendawo.
Le sevisi ibizwa ngeFacebook Business futhi ngokuyisisekelo ukusekelwa ekuphathweni kwebhizinisi okungangabazeki ukuthi kukusiza ukuphatha futhi gcina ama-akhawunti akho wokukhangisa, imikhankaso nezinye izinhlelo zokusebenza zale nethiwekhi yokuxhumana efanelekile. Kepha ngendlela esebenza kahle futhi endaweni eyodwa njengezimpawu eziyinhloko. Ngakolunye uhlangothi, kuhloswe ikakhulu ezinkampanini ezidinga ukunika amandla izimvume ezahlukahlukene zabantu abaningi.
Isici sokuqala okufanele usihlaziye ngale nsizakalo ukuthi senzelwe ochwepheshe hhayi abantu. Ngakho-ke, uma uphethe umsebenzi wedijithali, uzoba nentshisekelo kuwo yiziphi izinzuzo ukuthi ingakunikeza kusukela manje kuqhubeke. Akumangalisi ukuthi kungenye yezinsizakalo ezingaziwa kakhulu zosomabhizinisi futhi yingakho ingakunika ukumangala okuhle ngezintshisekelo zakho zobuchwepheshe emkhakheni wedijithali.
I-Facebook Business: ikunikeza ini?
Impela uzobe ulinde izinzuzo ongazilethelwa yile nzuzo etholakala kumanethiwekhi omphakathi. Yebo, iFacebook Business, njengoba igama layo likhombisa ngokusobala, ixhunyaniswe nezwe lebhizinisi. Njengasemkhakheni webhizinisi, kufanele uqale ukhombe izinhloso zakho kusengaphambili bese unquma ukuthi yimaphi amathuluzi owadingayo. Le fomethi entsha yebhizinisi kwenye yamanethiwekhi omphakathi athandwa kakhulu emhlabeni ingaba wusizo uma uhlanganiswa namanye ala maprofayili.
Izinkampani ezisebangeni ledijithali noma eliku-inthanethi: Uma unenkampani futhi udinga ukwabela abasebenzi bakho noma ababonisi bakho ekhasini elilodwa noma amaningi, leli thuluzi lingaba yisixazululo ezinkingeni zakho eziseduze kakhulu. Kukunika ini? Yebo, into elula kangako, njengokulawula izilungiselelo zekhasi noma ukudala izikhangiso.
Ama-ejensi wokumaketha: kujwayelekile kakhulu ukuthi lolu hlobo lwezinkampani kudingeke ukuthi luphathe izikhathi ezinhlelweni zamakhasimende azo. Futhi ngalesi sikhathi lapho lowo obizwa ngokuthi yiFacebook Business Manager eqala khona ukuphatha imisebenzi yalaba bantu ngezindlela ezintsha kakhulu kuneminyaka embalwa edlule.
Kumbuzo wokuthi liyini ngempela i-Facebook Business nokuthi ingayizuzisa kanjani i-ecommerce, kufanele kuboniswe ukuthi kuyisu lokumaketha elinganikela ngezinto eziningi kubasebenzisi noma kumakhasimende. Isibonelo, ngalezi zenzo ezilandelayo esikuvezela zona ngezansi:
- Yenza lula ezinye izinqubo zokuphatha futhi ezingachitha isikhathi esiningi kakhulu kunesidingo.
- Njengethuluzi lobuchwepheshe le- ukukhulisa ibhizinisi lakho ledijithali kusuka kumasistimu ahambisana kakhulu neqiniso lezindlela ezintsha zobuchwepheshe.
- Isebenza njengesikhali esinamandla se- ukunakekelwa kwamakhasimende nokuqapha futhi kwezinye izimo ukuthola amakhasimende amasha ngokuhambisana nezidingo zenkampani.
- Yifomula yokuphatha yesimanjemanje engafinyelela izigaba noma izici ezinye izinhlelo zokumaketha zesimanje ezingafinyeleli kuzo.
- Kususelwa entweni elula njengokuthi sebenzisa izinsizakusebenza ezinikezwa ngamanethiwekhi omphakathi. Yize kulokhu kulokhu kusuka ezixazululweni ezihloselwe izinkampani noma ochwepheshe, hhayi kubantu ngabanye njengoba besijwayele kuze kube yiminyaka embalwa edlule.
- Futhi ngaphezu kwakho konke, sebenzisa izinsiza ezisunguleke kakhulu ezibekwe ezandleni zokuxhumana nabantu ngamaphrofayli ochwepheshe. Futhi ngale ndlela, thola uchungechunge lwezinzuzo ebudlelwaneni babo namabhizinisi abo edijithali noma amakhasi wewebhu.
Ukuphathwa kwama-akhawunti amaningi ngokuxhaswa okufanayo
Vele, ngokuhlaziya ngokuningiliziwe ungabona ukuthi ngeFacebook Business kunezinzuzo eziningi ongazithola kusukela manje ku-ecommerce. Kepha okunye okufanele kakhulu ngokungangabazeki ukuphathwa kwama-akhawunti amaningi. Ukuze ngale ndlela ube nokuguquguquka okukhulu ekunakekelweni nasekuthuthukisweni kwayo. Kepha namanye amanani afakiwe okufanele uwanakekele kusukela manje kuqhubeke. Isibonelo, lokhu okulandelayo esikudalula ngakho okwamanje:
- Faka, susa noma uguqule abasebenzi kanye nababambisene nabo.
- Phatha ifayela le- Izimvume zabasebenzi.
- Yabela u- ama-akhawunti esikhangiso ezinye izimpahla zebhizinisi lenkampani yakho.
- Faka amakhasi nama-akhawunti wesikhangiso ku- thuthukisa isithombe sebhizinisi lakho noma isitolo se-elekthronikhi.
Kule ndlela yokuhweba, kufanele kucatshangwe ukuthi okuvame kakhulu ukuthi inani lama-akhawunti wokukhangisa liphakathi kweyodwa noma ezimbili. Kepha ngale modeli yobungcweti ekuxhumaneni nomphakathi ungawakhulisa aye kumazinga owawungeke uwacabange wena ekuqaleni.
Ukuze lezi zenzo zenziwe ngale ndlela, isinyathelo sakho sokuqala sizoba nokungeza futhi, lapho kufanele khona, ukususa abantu noma abasebenzi obona kufanele. Yonke le misebenzi ingaphathwa kusuka ku-Facebook Business. Ngamathuluzi anikwe amandla ukwanelisa lesi sidingo ngabasebenzisi.
Iyini Ibhizinisi le-Facebook?
Akungabazeki ukuthi izinhlelo zayo zokusebenza zibanzi kakhulu, yize sizobhekisa kwezibaluleke kakhulu. Lokho kusho ukuthi, kulabo ongabona izinzuzo eziningi ekusebenzeni kwabo. Futhi lezi ngezinye zazo.
Kuyasiza ukuphatha ukufinyelela kuwebhusayithi yakho: kuze kube seqophelweni lokuthi ukwazi ukuqinisekisa ukuthi ngubani ofinyelela amakhasi akho nama-akhawunti wokukhangisa, futhi ususe noma ushintshe izimvume zabo.
Khuthaza ukusebenzisana: lokhu kungenxa yokuthi kusuka kwizisekeli ungakwazi ukukhulisa umthamo womsebenzi ngokubambisana nethimba lakho lomsebenzi. Lokhu kuyinto ebaluleke kakhulu ukuphatha iqembu lomsebenzi elisebenzayo nelisebenzayo kusukela ekuqaleni.
Wonga isikhathi ukuphatha umsebenzi wakho: lokhu kungenzeka ngoba ungabuka zonke izibalo nedatha ekhiqizwe kuwebhusayithi yakho kusuka kungxenyekazi yedijithali. Ukuthi ungaba nolwazi oluhle kakhulu mayelana nokulandelwa kwamakhasimende akho noma abasebenzisi.
Ungayakha kanjani i-akhawunti kule nethiwekhi yokuxhumana nabantu?
Isinyathelo sokuqala silele kule mfuneko yokuqala. Ngoba le nqubo yokusetha izodinga i-akhawunti yomuntu siqu ye-Facebook. Ngokuyinhloko kuchazwa iphrofayili yabasebenzisi ngokwabo.
Kuzodingeka ukuthi uqedele inqubo yokwakha iphrofayili ye-akhawunti. Ngalo mqondo, akukho okunye ongakwenza ngaphandle kokunikeza imininingwane elandelayo:
- Igama Lenkampani.
- Igama nesibongo.
- Thumela i-imeyili, kepha hhayi lowo muntu, uma kungenjalo kunalokho kwezebhizinisi uqobo.
Kusukela kulo mzuzu kuqhubeke, sebenzisa uchungechunge lwamasu okusebenza azohlose ukukhulisa ibhizinisi lakho noma isitolo sedijithali. Njengokulandelayo esizokukhombisa ngezansi:
Ulwazi lomsamo
Akungabazeki ukuthi ukuzijwayeza le nethiwekhi ekhethekile yokuxhumana nabantu yinani elengeziwe elingakukhiqizela lona. Lapho kufanele khona kakhulu ukuthi ucabangele uhlobo lwabasebenzisi abakhona, i-akhawunti yokukhangisa noma indlela esebenza ngayo.
Faka i-akhawunti yokukhangisa
Lesi senzo sizodingeka ngokuphelele ukuze uzuze kakhulu ebudlelwaneni bebhizinisi lakho ne-Facebook Business. Noma kunjalo, uzoba nezinketho eziningi zokuthuthukisa isikhundla sakho, njengakulezi zimo ezilandelayo:
- Faka i-akhawunti yakho yokukhangisa
- Faka i-akhawunti yesikhangiso yomunye umuntu
- Dala i-akhawunti yokukhangisa
Khuthala kakhulu endaweni yesikhulumi
Uma ufuna ngempela ukuthuthukisa isithombe somsebenzi wakho we-intanethi, ngeke ube nenye indlela ngaphandle kokuzibandakanya ngokuphelele naleplatifomu yobungcweti. Omakhenikha bayo bayafana namapulatifomu abantu kodwa kulokhu kufakwa kuphrofayili yenkampani. Lapho kuzodingeka khona ukuthi unikeze lonke ulwazi mayelana niche yakho yebhizinisi. Ngenhloso enkulu ezinye izinkampani noma abantu abazi ngayo izindaba oziveza kulepulatifomu yedijithali.
Ngenkathi ngakolunye uhlangothi, ungakhohlwa ukusungula ubudlelwano nabanye abasebenzisi ukuzama ukunika ukubonakala okuningi kubhizinisi lakho. Ngaphansi kwezinqubo wena ozibona zifanelekile nokuthi lapho usebenza wenza umklamo owenzelwe wena kuFacebook Business. Ngaphandle kwamakhono amakhulu kunalokho osuvele wazi njengomsebenzisi wezinye izinhlobo kumanethiwekhi omphakathi.
Ukuze ekugcineni lolu hlobo lwezenzo lube nomthelela omkhulu ngakho-ke ungazuza ngokuthengiswa kwemikhiqizo yakho, izinsizakalo noma ama-athikili. Ukuze ezinyangeni noma eminyakeni embalwa umsebenzi wakho unganelisa kakhulu izintshisekelo zakho zobuchwepheshe, okungukuthi, ngemuva kwakho konke, okubandakanyekile kulolu hlobo lwezenzo zokumaketha. Kulokhu ngokusebenzisa enye yezingosi zokuxhumana nabantu evelayo ngokubaluleka okukhulu.