Ungase ungazazi izincazelo zalezi zifinyezo, ezixhumene kakhulu nokumaketha kwedijithali, kodwa kubalulekile ukuzifunda ngoba zingaba usizo kakhulu ekuthuthukiseni umsebenzi wakho wobungcweti ku-inthanethi. Yebo, i-ROI (Imbuyiselo Yokutshalwa Kwezimali) yinani lezomnotho elikhiqizwa ngenxa yokwenza imisebenzi eyahlukene yokumaketha.
Kungumqondo onzima ukuthi sizokuchazela wona kancane kancane ukuze wazi ukuthi ungakusebenzisa kanjani kahle emkhankasweni wokumaketha nokuthi ungawukhulisa kanjani. Ngoba omunye wemiphumela yawo esheshayo ngukuthi uzothuthukisa ukuthengiswa kwemikhiqizo yakho, izinsizakalo kuma-athikili. Noma kunjalo akusikho ukusetshenziswa kwayo kuphela, kepha kunalokho kukhona abanye abaningi futhi abanesimo esihlukile njengoba uzokwazi ukucabanga ngaso kusukela manje kuqhubeke.
Ngoba i-ROI noma i-Return On Investment iyimbuyiselo engakulethela izinto eziningi kakhulu kunendlela ocabanga ngayo kwasekuqaleni. Ekupheleni kosuku, okubandakanyekayo ngaleli su elikhethekile ukunquma izikhathi lapho ubuyise khona yonke imali oyitshalile kokuthile, ifomula yayo ilula kakhulu, kungumphumela wokuhlukanisa yonke imali oyitholile noma ingqikithi ukuthengisa phakathi kwayo yonke imali oyisebenzisile noma izindleko eziphelele.
I-ROI: ungayinyusa kanjani emkhankasweni wedijithali
Empeleni, yini ezosikhathaza kakhulu imiphumela yayo emkhankasweni ozowenza esitolo sakho se-inthanethi noma kwelinye ibhizinisi elinezici ezifanayo. Ngezimfundiso ezithile ezingakusiza kakhulu ukuthi uzisebenzise kusukela kulo mzuzu. Ngenhloso yokuthengisa imikhiqizo noma izinsizakalo zakho. Ngamasu alandelayo esizokuphakamisa ngawo ngalesi sikhathi.
Khomba izinhloso
Kungenzeka kanjani ukuthi kube ngenye indlela, lokhu kuzoba yingxenye yokuqala yenqubo. Lapho kuzodingeka khona ekuqaleni ukuthi umise izinhloso ezicace bha futhi ngaphezu kwakho konke kuchazwe kahle. Akudingeki ukuthi kube isikhathi esifushane kakhulu, kepha kunalokho, ukusebenza kwayo kwangempela kuzotholakala esikhathini esimaphakathi nesikhathi eside. Ngokusebenzisa imihlahlandlela echazwe ngokuphelele yezenzo futhi yikuphi okulandelayo esizokwethulela kona:
- Umgomo owufunayo kufanele ulinganiswe ngaphezu kwakho konke ukuze uthole inzuzo enkulu kunakuqala.
- Kanye nokufinyeleleka ngoba lokhu isici esiveza ngaphezu kwakho konke ukubuya kotshalo-mali yinani lezomnotho.
- Kubuye kuhlangatshezwane nenye imfuneko njengokuthi lokhu kusebenza kunqunyelwe ngesikhathi futhi hhayi ngokuphambene nokuthi kuyingxenye yesimiso njengabanye abaningi ebhizinisini lakho lobuchwepheshe.
- Futhi ekugcineni, ungakhohlwa ukuthi kuthinta amanye amaqiniso abaluleke ngempela. Ungalokothi wenze ngezenzo ezinencazelo encane noma engenayo nakancane enkampanini yakho yedijithali.
Gxila kuzithameli ezifanele
Iqiniso lokuthi zikhanga kakhulu kumakhasimende athile kunabanye lingenye into ejwayelekile yalo mqondo emkhakheni wokumaketha kwedijithali. Ngalo mqondo, akukho okungcono ekufinyeleleni impumelelo oyifunayo kunokuhlukanisa kahle izikhangiso zakho zezithameli eziqondiwe. Ukuqondisa ingxenye yobungcweti enamandla aphezulu okuthenga akufani nokubhekisa kuzithameli ezisencane. Ngoba , phakathi kwezinye izizathu, zizodinga izindlela ezahlukene.
Kuyisu langempela elikuvumela ukuthi ushintshe i-chip kwesinye isikhathi noma kwenye ukuze ukwazi ukwakha imikhakha engezansi kulokho okubhekiswe kukho okuzokwenza wenze imikhankaso yakho yokukhangisa ibe ngeyakho ngaphakathi kwenkampani njengesinye sezibonelo ezifanele kakhulu zaleli qhinga. Kuze kuchazwe izinga lamakhasimende ngokususelwa kokunye okuguqukayo ekugcineni okufakwe kuzigaba ezilandelayo:
- Amakhasimende amasha, lawo esikhathi sokuphila konke
- Amaklayenti afika ngesikhathi adinga ukunakwa okuhlukile.
- Futhi nalabo okuthiwa abasebenzisi abasebenzisa izinsizakalo zakho kuphela ngezikhathi ezithile futhi njalo kakhulu kuyaqabukela.
Thuthukisa ukuqina ngaphezu kwakho konke
Esinye sezici okudingeka sizichaze ngokucacile ukufunda izinhlelo ezintsha ekukhangiseni kwedijithali. Kungumqondo omuhle kakhulu ukunaka kakhulu izitayela ezintsha nezindawo lapho ungathuthukisa khona izindlela eziningi zokukhiqiza izinzuzo zenkampani yakho. Ngakho-ke, iseluleko esingcono kakhulu ukusebenzisa isu lakho lokumaketha futhi uhlale uqaphile ngentuthuko njengoba ivela, uyivumelanise nezidingo zakho ezithile.
Leli qhinga liyinkimbinkimbi ngokwengeziwe ukulenza, kepha ngokusebenzisa imihlahlandlela yesenzo kuzoba lula ukuyisebenzisa. Isibonelo, ngalezi zenzo ezilandelayo esizozikhombisa ngezansi.
- Yiba nozwelo kakhulu kuyo yonke iminyakazo ekhiqizwa kulo mkhakha futhi ikakhulukazi leyo evela ezindaweni ezinobuhlakani obukhulu eminyakeni yamuva.
- Ukuzama ukuphindaphinda izenzo eziholayo emkhakheni ngamunye lapho kwenziwa khona imisebenzi yawo yebhizinisi.
- Kubonisa intshisekelo efanelekile yokwazi ukuthi iziphi izitayela zakamuva emkhakheni wokumaketha kwedijithali.
- Kusetshenziswa amasu ajwayelekile ukutholakala kumadivayisi eselula futhi okufanele agxile kulabo abawasebenzisa kakhulu, okungukuthi, abantu abasha.
- Yenza izinto ezintsha eminyakeni edlule futhi ungazami ukungena ebhizinisini lakho ukuze kube lula. Akumangalisi ukuthi lelisu ngokungangabazeki lizokuholela ekwehlulekeni okukhulu kakhulu futhi ungashiya nomsebenzi wakho wobuchwepheshe ngesikhathi esifushane.
Ukubaluleka kwe-ROI
I-ROI ibaluleke kakhulu ekuthuthukiseni noma ekwenzeni umkhankaso wokumaketha ophumelelayo . Kodwa uyazi ukuthi ungayiqaphela kanjani kusukela manje kuqhubeke? Nokho, ukuze sikusize, sizochaza eminye yeminikelo yayo ebaluleke kakhulu engakusiza ukuphatha ibhizinisi lakho kangcono.
Kuyisu elenza izinto ezintsha elikunikeza ulwazi oluphakeme kakhulu ukuletha ezishisayo izigaba ezithile ezifanele kakhulu esitolo sakho esiku-inthanethi.
Umthelela wayo kubuchwepheshe obusha ungaphezu kokudume kakhulu futhi ungakhuthaza ezinye zezinyathelo okufanele uzenze ngesikhathi esithile empilweni yakho yobungcweti.
Uma usephrojekhini yedijithali, uzobona ukuthi ngesikhathi esifushane inani lezomnotho elenziwe njengomphumela wokwenza imisebenzi ehlukahlukene yokuthengisa lingumthombo wokusekelwa amanye amasu angahambisani nesikhathi angeke awanikeze.
Futhi-ke ngeke ukhohlwe ukuthi i-ROI iyisiyalo esisha esizokusiza ukuthi uthuthukise ukuthengiswa kwemikhiqizo yakho, izinsizakalo kuma-athikili. Kepha ngezindlela ezilungiselelwe kakhulu kunalezo obukade uzisebenzisa kuze kube manje.
Isisindo sesincomo ekuthengeni
Eqinisweni, ngokuya ngemininingwane ye-Audiense ngokuziphatha kwabathengi ku-Black Friday phakathi kuka-2015 no-2017, izincomo zalabo osondelene nabo ziphezulu ngama-48,37%, nangaphambi kokuxhumana nabantu (45,16%), uphawu (43,05%) noma ukukhangisa online (41,31%). Imininingwane ekhombisa ukuthi ukumakethwa kokudluliselwa kungaba ngezinga elingakanani ukwenza inqubo yethu yokuthenga.
Lobu ngabunye bobufakazi obungcono kakhulu bokuthi umthelela ongangabazeki wokuthi i-ROI (Return On Investment) noma ukubuya ekutshalweni kwemali kungakhiqiza ebhizinisini lakho ledijithali kusukela manje. Ngoba amanethiwekhi abo ahamba ngaphezu kwalokhu esikuchazele kona phambilini. Uma kungenjalo, kunalokho, zithinta nezincomo ekuthengweni.
Ukusuka kule ndlela ebhekeke kakhulu, uzoba namathuluzi amasha wokuqhakambisa amanye amasu ahlukene wokumaketha imikhiqizo yakho. Ukuze ngale ndlela wenze lezi zenzo ezilandelayo esikuvezela zona ngezansi:
Nikeza ukubonakala okukhulu kuwebhusayithi yephrojekthi yakho eku-inthanethi noma yedijithali, ngendlela elinganiselayo futhi esebenza kahle.
Kuzoba ukwesekwa okusha okuzoza ocingweni lwakho ukuze ukwazi ukuthuthuka uqhathanise nempumelelo yomncintiswano. Ngaphandle komzamo omkhulu ohlangothini lwakho futhi lokho futhi ngeke kubandakanye ukukhokhelwa kwemali.
Vele, kungenye yezindlela ezinhle kakhulu zokwazi izitayela zakamuva emkhakheni wokumaketha kwedijithali. Futhi ngenxa yalokho ukwazi ukuwasebenzisa emkhakheni womsebenzi wakho wobuchwepheshe ngendlela efaneleke kakhulu yezintshisakalo zakho.
Kungasebenza futhi njengesikhuthazo sokuzama ukuthuthuka emkhakheni, ngendlela enobuhlakani kunamanye amacala ajwayelekile noma endabuko.
Futhi ekugcineni, njengento ehlukanisayo emkhakheni onokuncintisana njenge-digital okwamanje. Ungayikhohlwa kusukela manje kuqhubeke ngoba ingakukhipha ezinkingeni ezithile kusukela manje kuqhubeke.