I-automation iyekile ukuba yinketho futhi isiyisidingo emhlabeni we-eCommerce. Ngokuncintisana okunolaka kanye namakhasimende afuna ukushesha nokunemba ekuthengeni kwawo, ukuba nokugeleza komsebenzi okuzenzakalelayo okwandisa ukusebenza kahle kuyinzuzo ebalulekile yokuncintisana.
Ukuphatha isitolo se-inthanethi mathupha kungaba yiphupho elibi kunoma yiliphi iqembu.: Ama-imeyili angaphenduliwe, i-inventory ephelelwe yisikhathi, ama-oda ayimpinda, noma amaphutha we-invoyisi. Isixazululo sisekusebenziseni amasistimu namathuluzi enza ngokuzenzakalelayo imisebenzi ephindaphindwayo, engagcini nje ngokusindisa isikhathi kodwa futhi enciphisa amaphutha futhi ethuthukisa ulwazi lwamakhasimende.
Kungani kufanele wenze i-eCommerce yakho ngokuzenzakalelayo?
Ukuhweba ngedijithali kuyaqhubeka nokukhula, kodwa kunjalo nezimfuno zabathengi kanye nokulindelweyo. Ikhasimende lilindele ukuzizwisa okungenazihibe, okunembile, nokwenza kube ngokwakho kukho konke ukuxhumana nesitolo sakho, kusukela ekuthumeleni i-imeyili kuya ekutholeni i-oda.
Ukwenza ngokuzenzakalelayo isitolo sakho esiku-inthanethi kukuvumela ukuthi:
- Gcina isikhathi ngokunciphisa umsebenzi wezandla.
- Nciphisa amaphutha abantu, ikakhulukazi esitokweni, ama-oda noma inkokhiso.
- Kala ibhizinisi lakho ngaphandle kwesidingo sokwanda okukhulu kwabasebenzi.
- Thuthukisa ukuguqulwa ngamasu okumaketha okuzenzakalelayo nangokwezifiso.
Ukwengeza, amathuluzi afana ne-Clientify ne-Conecta HUB abonise ukuthi okuzenzakalelayo kungakhuphula ukuguqulwa kufika ku-25%, kunciphise imibuzo ephindaphindwayo ngo-50%, futhi kusheshise izinqubo zangaphakathi ngokumangazayo.
Izindawo ezibalulekile ze-eCommerce yakho ongayenza ngokuzenzakalelayo
1. Ukuphathwa kwamasheya kanye nempahla
Enye yezinselelo ezinkulu zanoma isiphi isitolo se-inthanethi ukugcina uhlu lwamagama lusesikhathini samanje. Ukuzenzakalela le nqubo kukuvumela ukuthi:
- Buyekeza isitoko ngesikhathi sangempela ngokusekelwe ekuthengisweni kwe-inthanethi nangokomzimba.
- Gwema ukubhukha ngokweqile noma ukukhathala okungalindelekile.
- Khiqiza izexwayiso ezizenzakalelayo ukwazisa uma umkhiqizo usuzophela.
Amapulatifomu afana ne-Prestashop noma i-Shopify avumela ukuhlanganiswa ngamathuluzi afana ne-Conecta HUB ukuze uvumelanise ngokuzenzakalelayo idatha phakathi kwe-ERP nesitolo.
2. Ukucutshungulwa kwe-oda nokukhokhiswa
Esikhundleni sokufaka ama-oda mathupha ohlelweni lokukhokha, ungenza wonke umjikelezo ngokuzenzakalelayo:
- I-oda litholwa ngokuzenzakalelayo ku-ERP.
- Ikhiqizwa i-invoyisi ngaphandle kokungenelela komuntu.
- Babelwe imisebenzi yokuthumela noma uhlu lokupakisha ngqo ku-logistics.
Lokhu akusheshisi kuphela inqubo, futhi kunciphisa amaphutha futhi kunikeza ulwazi lokuthenga oluchwepheshile.
3. Isevisi Yekhasimende ene-Chatbots ne-CRM
Ukunikeza ukwesekwa okusheshayo akuseyona inzuzo, sekuyindinganiso. Ukwenza ngokuzenzakalelayo isevisi yakho yamakhasimende kukuvumela ukuthi:
- Phendula ngokuzenzakalela Imibuzo evame ukubuzwa mayelana nokuthunyelwa, ukubuyisela, noma isitoko.
- Sebenzisa ama-chatbots ku-WhatsApp noma kuwebhu okuhlanganisa kufika ku-80% wokubonisana.
- Qondisa kabusha ku-opharetha wangempela kuphela lapho i-bot ingakwazi ukuxazulula inkinga.
Futhi, ngomaka abahlakaniphile, ungakwazi ukuhlukanisa kangcono abasebenzisi futhi ubakhulise ngamasu aqondene nawe avela ku-CRM yakho.
4. Marketing Automation
Ukumaketha kwedijithali kuzuze kakhulu ku-automation. Nansi eminye yemisebenzi ongasetha:
- I-imeyili yokwamukela ukubhaliswa okusha.
- Imikhankaso yokubuyisela inqola yokuthenga ngamakhuphoni noma izikhumbuzi.
- Ukuthengisa nokudayisa kakhulu ngokusekelwe emlandweni wokuthenga.
- Imikhankaso nge-WhatsApp, i-SMS noma izaziso zohlelo lokusebenza.
Amathuluzi afana ne-Clientify akuvumela ukuthi wenze ngokuzenzakalelayo konke lokhu kugeleza komsebenzi ngezifanekiso ezilungiselelwe kusengaphambili kanye nokuhlukaniswa kwezigaba ezihlakaniphile.
5. Ukuhlukaniswa kwekhasimende nokwenza kube ngokwakho
Uke wathola i-imeyili enemikhiqizo enentshisekelo ngempela? Lokhu kungenxa yokuhlukaniswa okuhle okuzenzakalelayo okusekelwe ku:
- Ukuthenga Umlando
- Ukuziphatha kokuphequlula
- Ukusebenzelana nama-imeyili noma amanethiwekhi
Ngalolu lwazi, ungenza imilayezo ibe ngeyakho, udale imithetho yesaphulelo se-VIP, futhi ucuphe imikhankaso ezenzakalelayo esekelwe emikhubeni yokuthenga.
6. Logistics kanye ukuthunyelwa kokulandela
Okuhlangenwe nakho kokuthenga kuqediwe ngokulethwa okusheshayo nokuphathwa kahle. Izenzela izici ezilandelayo:
- Isabelo Senkampani Yenethiwekhi kuye ngendawo yekhasimende.
- Ukukhiqiza ilebula nokulandelela.
- Ama-imeyili okulandelela ngokuzenzakalelayo: i-oda lilungisiwe, lisendleleni, lilethiwe.
Amapulatifomu amaningi avumela ukuhlanganiswa okuzenzakalelayo nezinkampani zokuthumela njengeCorreos, Seur, noma i-MRW, ukugwema ukufakwa kwedatha okwenziwa ngesandla.
Amathuluzi okwenza i-e-commerce yakho ngokuzenzakalelayo
Awudingi ukuthuthukisa isofthiwe yangokwezifiso ukuze uqale ukuzenzakalela; kukhona amathuluzi ongawaxhuma kalula esitolo sakho. Ezinye ezisetshenziswa kakhulu yilezi:
I-ETL ne-ELT
I-ETL (Khipha, Guqula, Layisha) y I-ELT (Khipha, Layisha, Guqula) Izindlela zokuhlanganisa idatha. Bakuvumela ukuthi:
- Khipha idatha ku-ERP noma eminye imithombo
- Ziguqule ngokuzenzakalelayo (ifomethi, uhlobo lwemali, ulimi)
- Walayishe esitolo se-inthanethi noma CRM
I-Conecta HUB ingenye yama-ETL avumelana nezimo kakhulu emakethe, ehambisana ne-Prestashop futhi enezici ezifana noshintsho, izilungiseleli ze-SEO, kanye nomhleli wedatha enkulu.
CRM (Ukuphathwa Kobudlelwano Namakhasimende)
I-CRM ikusiza ukuthi uhlele, wenze ngokuzenzakalela, futhi ubeke phakathi kwakho konke ukuxhumana kwamakhasimende. Ukusuka ezimpendulweni ze-WhatsApp ukuya emikhankasweni ye-imeyili noma izigaba eziyinkimbinkimbi. I-Clientify iyisibonelo, esingahlanganiswa ne-Prestashop, Shopify noma i-WooCommerce.
ERP
Ubuchopho bebhizinisi lakho. Yilapho isitoko sakho, inkokhiso, ama-oda, okokusebenza kuhlala khona. Ukuhlanganisa i-ERP yakho nesitolo sakho esiku-inthanethi kukuvumela ukuthi uvumelanise idatha ngaphandle kokuphindaphinda futhi ugwema amaphutha okufaka mathupha.
Ama-Chatbots kanye ne-AI
Iwusizo kakhulu ekusekelweni kobuchwepheshe. Ungakwazi ukuhlela izimpendulo, uqondise kabusha kubasebenzeli abangabantu, futhi uhlole ingxoxo ukuze ucuphe ukugeleza okuzenzakalelayo. Amapulatifomu afana ne-Make noma i-Zapier akuvumela ukuthi uxhume lawa mabhothi eziteshini eziningi.
Ukuhlaziywa kwedatha okuzenzakalelayo kanye ne-SEO
Ukuhlaziya kuyisinyathelo abaningi abasikhohlwayo futhi kuyisihluthulelo sokukala. Imibiko yokusebenza ngokuzenzakalelayo ikuvumela ukuthi wazi:
- Imaphi ama-imeyili aguqula kakhulu.
- Imiphi imikhankaso engenisa imali eningi.
- Imiphi imikhiqizo edinga ukukhushulwa.
Ukwengeza, ungasetha izexwayiso ze-SEO ukuze uthole ukwehla kwethrafikhi, i-deindexing, noma amaphutha athinta amazinga akho. Amathuluzi afana ne-Google Alerts, SEMrush, noma amasistimu akho e-ETL angakusiza.
Ukwenza ngokuzenzakalelayo isitolo se-eCommerce akwenzeki nje kuphela, kodwa futhi kufinyeleleka kunoma yiliphi ibhizinisi, kungakhathaliseki ukuthi lingakanani. Ngamathuluzi alungile kanye nesu elichazwe kahle, ungakwazi ukuthuthukisa yonke ingxenye yesitolo sakho futhi uchithe isikhathi esiningi kulokho okubaluleke ngempela: ukuletha inani nokukhula.