El imeyili marketing Kuyisu eliyisisekelo lanoma yimuphi ezokuhweba ngekhompyutha efuna ukusungula ukuxhumana okuphumelelayo namakhasimende ayo, ukukhulisa ukuthengisa nokwakha ukwethembeka kwezithameli. Ukwakhiwa kwe-a uhlu lwama-imeyili izinga aligcini nje ngokukhulisa inani lekhasimende ngalinye, kodwa futhi lidala a database siqu ongazisebenzisa ukukhuthaza imikhiqizo, ukunikeza izaphulelo futhi wabelane ngokuqukethwe okufanele.
Kungani kubalulekile ukwakha uhlu lwe-imeyili lwe-ecommerce?
Nakuba amabhizinisi amaningi athembele amanethiwekhi omphakathi futhi i ukukhangisa okukhokhelwe Ukuze ufinyelele amakhasimende akho, uhlu lwe-imeyili oluhlukaniswe kahle lunikeza izinzuzo eziningi:
- Ukufinyelela okuqondile kumakhasimende: Awuncikile kuma-algorithms enkundla yezokuxhumana ukuze uxhumane nezithameli zakho.
- Izinga lokuguqulwa eliphezulu: Ukumaketha nge-imeyili kuhlala kungesinye seziteshi ezisebenza kahle kakhulu, okukhiqiza kufika I-4200% ibuya ekutshalweni kwezimali ngokwezifundo ezehlukene.
- Ukuhlukaniswa okuthuthukile: Ungenza imilayezo ibe ngeyakho ngokusekelwe kulokho amakhasimende akho okuthakaselayo nokuziphatha.
- Uzakhela eyakho isizindalwazi: Ngokungafani nezinye izinkundla, uhlu lwakho lwamakheli ngolwakho futhi aluncikile kubantu besithathu.
Inani lohlu lwama-imeyili oluphethwe kahle alinakulinganiswa, njengoba likuvumela ukuthi usungule ubudlelwano obuhlala isikhathi eside namakhasimende futhi uthuthukise inzuzo yebhizinisi.
Ulwakha kanjani uhlu lwe-imeyili lwe-ecommerce
Manje njengoba sesikuqonda ukubaluleka kwayo, ake sibuyekeze amasu angcono kakhulu okwakha uhlu lwe-imeyili olusebenzayo lwe-ecommerce yakho.
1. Sebenzisa amafomu okubhalisela abekwe ngendlela efanele
Enye yezindlela eziphumelela kakhulu zokuthwebula ama-imeyili nge amafomu okubhalisa yakhelwe kahle. Lezi zingafakwa ku:
- Ikhasi lasekhaya: Ifomu elibonakalayo ekhasini lokuqala lesayithi lingasebenza kakhulu.
- Unyaweni wewebhusayithi: Indawo ehlakaniphile kodwa efinyelelekayo kuwo wonke amakhasi.
- Phakathi nenqubo yokuthenga: Nikeza i Isaphulelo esikhethekile ekuthengeni esikhathini esizayo ngokushintshanisa ukubhalisa.
2. Sebenzisa ama-pop-ups wokuthwebula i-imeyili
I-Las amawindi ezigaxekile (ama-pop-ups) angakwazi ukukhiqiza ukukhuphuka okuphawulekayo kokuguqulwa kokubhaliselwe uma kusethwe kahle. Ezinye izinhlobo ezisebenzayo zihlanganisa:
- Izigelekeqe zenhloso yokuphuma: Zivela uma umsebenzisi esezoshiya isayithi.
- Izigelekeqe ezinezaphulelo: Banikeza isisusa sezezimali sokubhalisa.
- Izigelekeqe ezinesikhathi: Zenziwa zisebenze ngemuva kokuthi umsebenzisi ephequlule iwebhusayithi yakho isikhashana.
3. Nikeza isisusa esikhangayo sokubhalisa
Abantu maningi amathuba okuthi babhalise uma bethola okuthile okubalulekile njengembuyiselo. Amanye amasu ahlanganisa:
- Izaphulelo ezikhethekile (isibonelo: "Bhalisa futhi uthole isaphulelo sika-10% ekuthengeni kwakho okulandelayo").
- Ukufinyelela okukhethekile ekuthengisweni okuyimfihlo noma ukwethulwa komkhiqizo.
- Okuqukethwe okulandekayo okufana iziqondiso, ama-ebook noma izinhlu zokuhlola.
4. Thatha ithuba lezinkundla zokuxhumana ukuze uhehe ababhalisile
I-Las amanethiwekhi omphakathi kungaba ithuluzi elihle lokushayela ithrafikhi kumafomu akho okukhetha ukungena ngokwenza lokhu:
- Izincwadi ngezixhumanisi eziqondile zokubhalisela.
- Ukusebenzisa izikhangiso ezikhokhelwayo ku-Facebook naku-Instagram ezikhuthaza a umlenze wokuhola.
- Imiqhudelwano nama-sweepstake adinga ukubhaliswa ngekheli le-imeyili.
5. Dala amakhasi okufika akhethekile okuthenga
Umklamo amakhasi okufika elungiselelwe ngokukhethekile ukuthwebula ama-imeyili kungakhuphula ukuguqulwa. Lokhu kufanele kufake:
- Una isiphakamiso senani esicacile.
- Okubonwayo okudonsa amehlo.
- Ifomu lokubhalisa ngaphandle kokuphazamiseka okungadingekile.
6. Khuthaza ukudluliselwa ngezinhlelo zokudlulisela
Un uhlelo lokudlulisela Iklanywe kahle ingakhuthaza amakhasimende amanje ukuthi ameme abangani ukuthi babhalise. Ezinye izikhuthazo zihlanganisa izaphulelo ezingeziwe noma ukuthunyelwa kwamahhala kokudluliselwa ngakunye okubhalisile.
7. Thatha ithuba lama-imeyili okwenziwayo
I-Los Thenga ama-imeyili okuqinisekisa nokunye ukuxhumana okwenziwayo kungase kuhlanganise inketho yokuthi amakhasimende abhalisele incwadi yakho yezindaba.
8. Sebenzisa okuzenzakalelayo ukuze uhlukanise futhi wenze kube ngokwakho
Uma usunohlu lwababhalisile, sebenzisa amathuluzi okuthengisa nge-imeyili njenge-MailChimp, i-Klaviyo noma i-imeyili yakwa-Shopify ukuhlukanisa amakhasimende ngokusekelwe ekuziphatheni kwawo futhi uthumele ama-imeyili aqondene nawe. Uma ufuna ukuthuthukisa ukumaketha kwakho kwe-imeyili, ngikumema ukuthi uhlole amasu asebenzayo.
Amathuluzi anconyiwe okuphatha uhlu lwakho lwe-imeyili
Kunezinkundla ezimbalwa ezingakusiza ukuthi wakhe futhi uphathe uhlu lwakho lwama-imeyili ngendlela efanele:
- I-MailChimp: Ilungele ukuzenzela ama-imeyili nokuhlukanisa izethameli.
- U-Klaviyo: Iwusizo kakhulu kwi-ecommerce ngenxa yokuhlanganiswa kwayo nezinkundla zokuthengisa.
- I-ConvertKit: Ilungele abadali bokuqukethwe nemikhiqizo yomuntu siqu.
Ukusebenzisa isu elisebenzayo lokwakha uhlu lwama-imeyili kuyisihluthulelo sokuqinisa isiteshi sokuxhumana namakhasimende akho. Akukhona nje ngokuqoqa ama-imeyili, kodwa mayelana nokunikeza okuqukethwe okubalulekile okukhuthaza ababhalisile ukuthi bahlanganyele ne-ecommerce yakho ngokuqhubekayo.
