Izinselele Zecebo Le-FMCG Nokuthengisa: Ukuzijwayeza Kumthengi Wedijithali

  • Abomdabu bedijithali bazokwanda kakhulu, bafinyelele ku-75% eminyakeni engu-40.
  • Ukusetshenziswa komakhalekhukhwini ekuthengeni kuzoba ukhiye, kugxilwe ezinhlelweni zokusebenza nokwenza kube ngokwakho.
  • Ulwazi lweziteshi zonke kanye nokusimama kuyizinsika zamasu kulo mkhakha.
  • Ukuqamba okusha kanye nobuhlakani bedatha kuzobaluleka empumelelweni yebhizinisi.

Izinselelo zamasu we-FMCG nokuThengisa

Ukubonisana Kwebhizinisi, uphiko lwakwa-Indra, lwethule ucwaningo "Izinselelo Ezibalulekile ze-FMCG kanye Nokuthengisa". Lo mbhalo ubekwe njengomhlahlandlela obalulekile wokuqonda nokubhekana nawo izinselelo izinkampani ezibhekene nazo kulo mkhakha izitayela zabathengi abasafufusa eSpain. Enye yezinto ezihamba phambili ezikhonjiwe ukuvela kwe umdabu wedijithali, umuntu obalulekile ekuguqulweni kwemakethe kwamanje. Ukuhlola le phrofayili, ucwaningo ludingida izintandokazi kanye nokuziphatha kwabathengi abancane.

Umbhali walolu cwaningo, uCristóbal José Colón, umphathi omkhulu kwa-Indra Business Consulting, ugqamisa lokho "Umdabu wedijithali ikakhulukazi ufuna ukuhamba nokusebenzisa ngokubambisana, ngokuya ngokwazisa ubudlelwano bentengo/inani". Nokho, liphinde ligcizelele ukubaluleka "dlulisa inani lemikhiqizo kule ngxenye yabathengi". Ukuzivumelanisa nezilindelo zabo, izinkampani kufanele zilindele lokhu kuguquguquka okusha futhi hlanganisa kalula ezinqubweni zabo, kusukela ekusesheni umkhiqizo nasekuthengeni kuye ezindleleni zokukhokha nokwabelana.

Imikhakha yokudayisa ne-eCommerce e-Spain

Umthelela Womdabu Wedijithali ku-FMCG kanye Nezokudayisa

Ngaphakathi kohlaka locwaningo, inani labantu bomdabu bedijithali kulindeleke ukuthi likhule kakhulu, lifinyelele ku-56% wabathengi eminyakeni engamashumi amabili ezayo, futhi lifinyelele ku-75% kweminye iminyaka engamashumi amabili. Lolu shintsho luphoqa izinkampani ukuthi chaza kabusha amasu akho ukuhlala ukuncintisana.

Umbiko uhlongoza ukusetshenziswa amasu okuthengisa edijithali egxile ekukhangiseni lwekucocisana namakhasimende. Lokhu kusho ukuqonda ngokujulile uhambo lwabathengi futhi uthuthukise okunikezwayo komuntu siqu okukwazi ukwanelisa futhi nokumangaza. Ngokusho kukaColumbus, "Ukuqamba okusha kumele kuhambisane kuzo zonke izindawo zebhizinisi, okuvumela amabhrendi ukuba ahluke ngokweqiniso emehlweni omthengi".

Phakathi kwezincomo eziphawulekayo zocwaningo kukhona:

  • Yakha umqondo omusha wokumaketha lokho kufaka phakathi ukusetshenziswa Kwedatha Enkulu ukuze kuqondwe umthengi.
  • Phatha izintengo namaphromoshini ngobuhlakani ukuqinisekisa ukuncintisana.
  • Dala imodeli yenhlangano okuhambisana nezindlela ezintsha zokuxhumana kanye nokuthengwa komthengi wedijithali.

Imvamisa Yokuthenga Ku-inthanethi Nezisusa

Lolu cwaningo luveza ukuthi u-35% wabathengi bathenga nge-inthanethi okungenani kanye ngenyanga, kanti u-47% wenza lokho phakathi nesikhathi esisodwa nezine ngonyaka. Bangu-19% kuphela abavumayo ukuthi abathenganga imikhiqizo noma amasevisi ku-inthanethi, okugqamisa ukukhula ukubaluleka kwe-e-commerce emkhakheni Wokudayisa.

Yini egqugquzela abathengi ukuthi baphendukele esiteshini esiku-inthanethi? Abashayeli abakhulu yilaba:

  • Izintengo ezincintisanayo ezengeziwe namaphromoshini akhangayo: Lezi zici ziyaqhubeka nokuba phezulu ohlwini lwezinto ezibalulekile.
  • Ukunethezeka nesivinini: Ikhono lokwamukela imikhiqizo ekhaya ngaphandle kwezinkinga lengeza inani elibalulekile.
  • Ukuqhathanisa kalula: Abathengi abaningi basebenzisa i-inthanethi ukuze baqhathanise izici nemibono ngaphambi kokuthenga.

Okuncamelayo kweSitolo Senyama

Ngakolunye uhlangothi, lolu cwaningo luphinde lubheke indima yezitolo ezibonakalayo ku-panorama yamanje. U-88% wabathengi ukhombisa ukuthi kungenzeka bona, thinta futhi uzame imikhiqizo Kuyisici esingenakuthathelwa indawo. Ngokufanayo, ukufinyelela ngokushesha emikhiqizweni kanye nokungabikho kwezindleko zokuthumela kuqinisa ukukhanga kwayo.

Izitolo kanye nokwenza kube ngokwakho

Iqhaza Lamaselula Ekuthengeni Ku-inthanethi

Umakhalekhukhwini uthole ukuhambisana okubalulekile ohlelweni lokuthenga ngedijithali. Namuhla, abathengi bayisebenzisela kakhulu:

  • Sesha ulwazi mayelana nemikhiqizo (22%).
  • Bheka okunikezwayo namaphromoshini (20%).
  • Yenza imisebenzi ehlobene nokuthenga, njengokuskena Amakhodi we-QR, qhathanisa amanani noma ufunde izibuyekezo (19%).

Kulindeleke ukuthi, esikhathini esizayo esiseduze, izinhlelo zokusebenza zeselula zizoba amathuluzi abalulekile okuphatha yonke inqubo yokuthenga. U-39% wabathengi ulindele ukusebenzisa amafoni abo ukucwaninga imikhiqizo, kanti u-38% uzokwenza lokho ukuze bathole okunikezwayo okuqondene nawe. Lolu shintsho lumele a ithuba lamasu kumabhrendi akwazi ukuhlanganisa umakhalekhukhwini njengesisetshenziswa esibalulekile ngaphakathi kwawo isu lokuthengisa.

Amasu Abalulekile Ekusasa Lokudayisa

Izinselelo ezikhonjwe kulo mkhakha azibonisi nje kuphela uguquko lwedijithali, kodwa futhi nesidingo sokuzivumelanisa nezimo zomhlaba ezifana nalezi:

  • Isiteshi sonke: Umuzwa ongenazihibe phakathi kwamashaneli ngokomzimba kanye nedijithali.
  • Ukuthuthukiswa kwe-Supply chain: Izinqubo ezisebenzayo ezihlangabezana nezidingo zomthengi wesimanje.
  • Ukusimama: Ukuphendula umphakathi ozwela kakhulu kumthelela wemvelo wemikhiqizo.

Abathengi bamanje nabazayo bazoqhubeka nokufuna okuhlangenwe nakho komuntu siqu, okusheshayo nokuqhubekayo. Lokhu kuguquguquka kugcizelela ukubaluleka kokuba isinyathelo esisodwa phambili ekuqondeni nasekugculiseni imakethe. Ukusungula Akuyona nje inketho, kodwa isidingo esibalulekile ezinkampanini ezifisa ukuba abalingiswa balolu shintsho.


Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.