I-Business Consulting , uphiko lokubonisana lwe-Indra, luveze ucwaningo oluthi "Izinselele Zamasu E-FMCG kanye Nokuthengisa ." Lo mbhalo ubekwe njengomhlahlandlela oyisisekelo wokuqonda nokubhekana nezinselelo ezibhekene nezinkampani kulo mkhakha ngokubheka izitayela zabathengi abasafufusa eSpain. Enye yezindlela eziyinhloko ezitholakele ukukhuphuka kwendabuko yedijithali , umuntu obalulekile ekuguqulweni kwemakethe kwamanje. Ukuze kuhlolwe le phrofayili, ucwaningo luhlola izintandokazi kanye nokuziphatha kwabathengi abasebasha.
Umbhali walolu cwaningo, uCristóbal José Colón, umphathi omkhulu kwa-Indra Business Consulting, uqokomisa ukuthi "abantu bomdabu bedijithali bafuna kakhulu ukuhamba kanye nokusetshenziswa ngokubambisana, beya ngokuya bebheka isilinganiso sentengo/inani ." Kodwa-ke, ugcizelela nokubaluleka "kokudlulisela inani lemikhiqizo kule ngxenye yabathengi ." Ukuze bazivumelanise nokulindela kwabo, izinkampani kumele zilindele lokhu kuguquguquka okusha futhi zihlanganise ukusebenziseka kalula ezinqubweni zazo, kusukela ekusesheni umkhiqizo nasekuthengeni kuya ezindleleni zokukhokha kanye nokusetshenziswa okwabiwe.
Umthelela Womdabu Wedijithali ku-FMCG kanye Nezokudayisa
Ucwaningo lubikezela ukuthi inani labantu abasebenzisa ubuchwepheshe bedijithali lizokhula kakhulu, lifinyelele ku-56% wabathengi eminyakeni engamashumi amabili ezayo, futhi lifinyelele ku-75% eminyakeni engamashumi amabili ezayo. Lolu shintsho luphoqa izinkampani ukuthi zichaze kabusha amasu azo ukuze zihlale zincintisana.
Umbiko uphakamisa ukusebenzisa amasu okumaketha kwedijithali agxile ekukhuthazeni ukuzibandakanya kwamakhasimende . Lokhu kuhilela ukuqonda ngokujulile uhambo lwamakhasimende kanye nokuthuthukisa okunikezwayo okwenziwe ngezifiso okwanelisa futhi kumangaze amakhasimende. Ngokusho kukaColón, "ukusungula izinto ezintsha kumele kube okubanzi kuzo zonke izindawo zebhizinisi, okuvumela imikhiqizo ukuthi izihlukanise ngempela emehlweni omthengi . "
Phakathi kwezincomo eziphawulekayo zocwaningo kukhona:
- Yakha umqondo omusha wokumaketha lokho kufaka phakathi ukusetshenziswa Kwedatha Enkulu ukuze kuqondwe umthengi.
- Phatha izintengo namaphromoshini ngobuhlakani ukuqinisekisa ukuncintisana.
- Dala imodeli yenhlangano okuhambisana nezindlela ezintsha zokuxhumana kanye nokuthengwa komthengi wedijithali.
Imvamisa Yokuthenga Ku-inthanethi Nezisusa
Ucwaningo lwembula ukuthi ama-35% abathengi bathenga ku-inthanethi okungenani kanye ngenyanga, kuyilapho ama-47% enza lokho phakathi kwezikhathi ezi-1 kuya kwezine ngonyaka. Ama-19% kuphela avuma ukuthi awakaze athenge imikhiqizo noma izinsizakalo ku-inthanethi, okugqamisa ukubaluleka okukhulayo kwe-e-commerce emkhakheni wezitolo.
Yini egqugquzela abathengi ukuthi baphendukele esiteshini esiku-inthanethi? Abashayeli abakhulu yilaba:
- Izintengo ezincintisanayo ezengeziwe namaphromoshini akhangayo: Lezi zici ziyaqhubeka nokuba phezulu ohlwini lwezinto ezibalulekile.
- Ukunethezeka nesivinini: Ikhono lokwamukela imikhiqizo ekhaya ngaphandle kwezinkinga lengeza inani elibalulekile.
- Ukuqhathanisa kalula: Abathengi abaningi basebenzisa i-inthanethi ukuze baqhathanise izici nemibono ngaphambi kokuthenga.
Okuncamelayo kweSitolo Senyama
Ngakolunye uhlangothi, lolu cwaningo luphinde lubhekane nendima yezitolo ezibonakalayo endaweni yamanje. Abathengi abangu-88% babonisa ukuthi ikhono lokubona , ukuthinta, nokuzama imikhiqizo alinakushintshwa. Ngokufanayo, ukufinyelela ngokushesha emikhiqizweni kanye nokungabikho kwezindleko zokuthumela kuqinisa ukukhanga kwayo.
Iqhaza Lamaselula Ekuthengeni Ku-inthanethi
Umakhalekhukhwini uthole ukuhambisana okubalulekile ohlelweni lokuthenga ngedijithali. Namuhla, abathengi bayisebenzisela kakhulu:
- Sesha ulwazi mayelana nemikhiqizo (22%).
- Bheka okunikezwayo namaphromoshini (20%).
- Yenza imisebenzi ehlobene nokuthenga, njengokuskena Amakhodi we-QR, qhathanisa amanani noma ufunde izibuyekezo (19%).
Kulindeleke ukuthi, maduze nje, izinhlelo zokusebenza zeselula zizoba amathuluzi abalulekile okuphatha yonke inqubo yokuthenga. Abathengi abangu-39% balindele ukusebenzisa amadivayisi abo eselula ukucwaninga imikhiqizo, kuyilapho abangu-38% bezoyisebenzisela ukuthola okunikezwayo okwenziwe ngezifiso. Lolu shintsho lumelela ithuba elihle lemikhiqizo ehlanganisa ngempumelelo iselula njengomthombo oyinhloko ngaphakathi kwesu labo lokuthengisa.
Amasu Abalulekile Ekusasa Lokudayisa
Izinselelo ezikhonjwe kulo mkhakha azibonisi nje kuphela uguquko lwedijithali, kodwa futhi nesidingo sokuzivumelanisa nezimo zomhlaba ezifana nalezi:
- Isiteshi sonke: Umuzwa ongenazihibe phakathi kwamashaneli ngokomzimba kanye nedijithali.
- Ukuthuthukiswa kwe-Supply chain: Izinqubo ezisebenzayo ezihlangabezana nezidingo zomthengi wesimanje.
- Ukusimama: Ukuphendula umphakathi ozwela kakhulu kumthelela wemvelo wemikhiqizo.
Abathengi bamanje nabangesikhathi esizayo bazoqhubeka nokufuna okuhlangenwe nakho kokuthenga okwenziwe ngezifiso, okusheshayo, nokuqhubekayo . Lokhu kuthuthuka kugcizelela ukubaluleka kokuhlala phambili ekuqondeni nasekuneliseni imakethe. Ukusungula izinto ezintsha akuyona nje inketho, kodwa kuyinto ebalulekile ezinkampanini ezifuna ukuba phambili kulolu shintsho.