Okwamanje I-WeChat ibhekwa njengenkundla yezokuxhumana enethonya kakhulu eShayina futhi ingenye yezindawo zemvelo zedijithali ezibanzi kakhulu emhlabeni. Le nkampani, ephethwe yiTencent, ibilokhu ikhulisa kancane kancane izinsizakalo zayo izinkokhelo ze-e-commerce kanye neselulaUkuxhumanisa abasebenzisi, izinhlobo, namabhizinisi ngaphakathi nangaphandle kweShayina. Njengengxenye yaleli cebo, ukunwetshwa kwepulatifomu yayo ye-e-commerce eYurophu, kugxilwe kakhulu e-UK, eJalimane naseFrance, sekuyisihluthulelo esiyinhloko sokuletha izinhlobo zaseYurophu eduze kwabathengi baseShayina.
I-WeChat, i-Tencent kanye nokuthuthuka kwe-Ecommerce yomhlaba wonke
I-WeChat ingeyenkampani yezobuchwepheshe i-TencentI-Tencent, enye yezinkampani ezinkulu zedijithali zase-Asia. Ngaphezu kokunikeza izinsizakalo zokuxhumana nabantu kanye nemiyalezo esheshayo, i-WeChat ihlanganisa imidlalo, okuqukethwe, kanye nezinkokhelo. izinhlelo ezincane kanye nezici ze-e-commerce ezithuthukisiwe ezikuvumela ukuthi uthenge imikhiqizo ngaphandle kokuphuma kuhlelo lokusebenza.
Ipulatifomu yakho ye-Ecommerce kuyinto okokuqala kutholakala e-UK Inhloso ukuthi izinkampani zaseBrithani ziyisebenzisele ukuthengisa imikhiqizo yazo eShayina, futhi ibhekwa njengesango lokuya kwamanye amazwe aseYurophu. Inhloso ukuthi imikhiqizo emikhakheni efana nemfashini, izimonyo, izimpahla zikanokusho, ezokuvakasha, kanye nokudla ikwazi ukuvula izitolo eziku-inthanethi ngaphakathi kwe-WeChat futhi iqondise ngqo abasebenzisi baseShayina, ngaphandle kwesidingo sokudala ingqalasizinda eyinkimbinkimbi ezweni lase-Asia.
Le nkundla yezentengiselwano ze-inthanethi kulindeleke ukuthi iqhubeke nokusebenza kwezinye izimakethe ezifana neJalimane, iFrance, i-Italy, noma iSpain, isebenzisa iqiniso lokuthi IYurophu inelinye lamazinga aphezulu kakhulu okungena kwezentengiselwano ze-inthanethi emhlabeniAmazwe afana ne-United Kingdom, iJalimane, neFrance anengxenye enkulu yomthamo wokuthengisa okuku-inthanethi eYurophu futhi akhanga kakhulu i-Tencent, efuna ukubambisana namabhizinisi endawo afuna ukuheha izivakashi nabathengi baseShayina.
Ngokusho kwabaphathi beTencent eYurophu, Le nkampani ikhuthaza izivumelwano nezitolo ezinkulu, abathengisi kanye nemikhiqizo ehamba phambili ukuhlanganisa i-WeChat Pay ezitolo ezingokoqobo, futhi ngesikhathi esifanayo, ukuthuthukisa izinhlelo ezincane ezivumela abasebenzisi ukuthi bathenge ku-inthanethi, babhukhe izinsizakalo, noma bahlanganyele ezinhlelweni zokwethembeka ngamakhuphoni nezinzuzo ezikhethekile ngaphakathi kohlelo lokusebenza uqobo.
Inhloso icacile: Ukusebenzisana nemikhiqizo yaseYurophu ukuthengisa imikhiqizo yabo ngeplatifomu ye-WeChat eShayina Futhi, ngesikhathi esifanayo, ukwenza kube lula ngabathengi baseShayina ukusebenzisa i-WeChat ngenkathi behamba eYurophu njengesiteshi sokuxhumana, isincomo, kanye nokukhokha. Lokhu kubaluleke kakhulu ngoba kuvumela izinkampani ukuthi zigweme ezinye zezinhlelo zokuphatha ezihilelekile ekusetheni amapulatifomu azo. imisebenzi ephelele yokuthengisa eShayina futhi usebenzise uhlelo lwe-ecosystem lwe-Tencent oluvele lukhona.
UTencent ukhulume ngokuthi cishe Ama-95% emikhiqizo yobukhazikhazi yomhlaba wonke Zingatholakala ku-WeChat, okuhlanganisa i-Valentino, i-Burberry, i-Zegna, ne-Mulberry; izibonelo ezifana ne- I-Prada ihlose ukuhweba nge-inthanethi Babonisa ukukhula okuzinzile kakhulu kokuba khona kwemikhiqizo yamazwe ngamazwe ngaphakathi kwepulatifomu kanye nesithakazelo esikhulayo sokuxhumana nabathengi baseShayina ngokusebenzisa iziteshi ezihlanganisiwe zenhlalo nezentengiselwano ze-inthanethi.
I-WeChat Pay kanye nendima yezokuvakasha zaseShayina eYurophu
Esinye sezici ezibalulekile zokwanda kwe-WeChat eYurophu ukuthi I-WeChat Pay, uhlelo lwakho lokukhokha lweselulaLe nkampani ihlele ukuqaliswa kwe- izinsizakalo zokukhokha zamazwe ngamazwe zamakhasimende aseShayina aphesheyaukuze izivakashi zikwazi ukusebenzisa i-WeChat Pay ezitolo zaseYurophu njengokungathi zithenga ezweni lakubo.
Ezitolo ezinkulu, ezitolo ezinkulu zemfashini, ezindaweni zokukhiqiza amakha, ezikhumulweni zezindiza noma ezindaweni ezibalulekile zokuvakasha, I-WeChat Pay ikhuthazwa njengendlela yokukhokhaAmabhizinisi aseYurophu ayazuza enkambisweni yokukhokha esheshayo, izithiyo ezimbalwa zolimi, kanye nesilinganiso sokushintshana esincintisanayo, kuyilapho amakhasimende aseShayina ejabulela ulwazi lokuthenga olujwayelekile, oluphephile, noluhambayo ngokugcwele.
Ngaphezu kwalokho, i-WeChat Pay ihlangana nezinhlelo zokwethembeka kanye nokukhushulwa okuthile: Abasebenzisi bangathola amakhuphoni, izaphulelo, kanye nemikhankaso eyenzelwe wena ngokuskena amakhodi e-QR endaweni yokuthengisa noma ngokulandela ama-akhawunti asemthethweni esitolo. Lokhu kwenza i-WeChat ingabi yindlela yokukhokha kuphela, kodwa futhi ibe yindlela yokukhokha ithuluzi lokumaketha kanye nokuthola ithrafikhi amabhizinisi aseYurophu afuna ukugxila emakethe yaseShayina.
Isu likaTencent eYurophu lifuna ukuphinda, ngangokunokwenzeka, imodeli yaseShayina: uhlelo lwemvelo lapho umthengi ebuka khona okuqukethwe, exoxa nabangani, ethola uhlobo lomkhiqizo, efinyelela uhlelo lwalo oluncane, ebuza imibono, futhi ekugcineni, Khokha nge-WeChat Pay ngaphakathi kwendawo efanayoKubathengisi baseYurophu, lokhu kusho ukukwazi ukuhamba nomsebenzisi waseShayina kulo lonke uhambo lwamakhasimende, kusukela ekuphefumulelweni kuya ekuthengeni kanye nokwethembeka okulandelayo.
I-WeChat njengebhuloho phakathi kwamanethiwekhi omphakathi, i-e-commerce, kanye namapulatifomu aseShayina
Emakethe yaseShayina, uhambo lokuthenga lomthengi luvame ukuqala ngokuthi amanethiwekhi omphakathi kanye nezinjini zokusesha zasendaweni njenge-WeChat, i-Little Red Book (Xiaohongshu), i-TikTok, noma i-Baidu. Abasebenzisi bayacwaninga, baqhathanise, bafunde izibuyekezo, bese benquma ukuthi iyiphi ipulatifomu yokuthenga abazoyisebenzisa: i-Tmall International, i-JD International, i-Koala International, noma ezinye izinketho eziwela imingcele.
I-WeChat inesikhundla esikhethekile kule nqubo ngoba isebenza njenge iqembu eliyinhloko lethrafikhi yesizinda sangasese EShayina: imikhiqizo ingadala ama-akhawunti asemthethweni, iqalise okuqukethwe, iphendule imibuzo, inikeze amakhuphoni futhi iqondise abasebenzisi ezitolo zabo ezimakethe ezifana ne-Tmall noma i-JD, noma ezinhlelweni zabo ezincane ze-Ecommerce ngaphakathi kohlelo lokusebenza.
Kumkhiqizo waseYurophu ofuna ukuthengisa eShayina, lokhu kusho ukuthi Ukuvula nje isitolo endaweni yesikhulumi se-e-commerce akwanele.Kubalulekile ukuhlakulela ukubonakala kanye nedumela ezinkundleni zokuxhumana zaseShayina. Uma abasebenzisi bengakwazi ukuthola ulwazi oluthembekile ku-WeChat, Xiaohongshu, noma ku-TikTok, ukuthenga akunakwenzeka, kungakhathaliseki ukuthi isitolo esiku-inthanethi sithuthukiswe kangakanani.
Phakathi naleso sikhathi, amapulatifomu afana I-Tmall International kanye ne-JD International zigxile engxenyeni enkulu yenani lokuthenga eliwela imingceleNjengoba inezigidi zama-SKU kanye nesiphakamiso esikhangayo kakhulu kwezokuthutha kanye nokwethenjwa kwabathengi, i-WeChat ihlangana nalaba badlali ngemikhankaso, izixhumanisi, kanye nezinhlelo ezincane, iba indawo yokuqala yezinqumo eziningi zokuthenga, ngemikhiqizo yobuhle nemfashini kanye nemikhiqizo kagesi, ukudla noma yasekhaya.
I-WeChat ngaphandle kweShayina: ukusetshenziswa kwansuku zonke kanye nolwazi lomsebenzisi eYurophu
I-WeChat ayigcini nje ngokuxhumanisa imikhiqizo nabathengi, kodwa futhi inomthelela oqondile empilweni yabantu yansuku zonke. Izigidi zabantu baseShayina zihlala, zifunda, noma zihamba eYurophuKulezi zilaleli, uhlelo lokusebenza lusebenza njengesikhungo sangempela sokusebenza: ukuxhumana, okuqukethwe, izinkokhelo, kanye nokufinyelela izinsizakalo.
Emkhakheni womuntu siqu, i-WeChat isetshenziselwa ukugcina ukuxhumana nomndeni nabangane eShayina, yabelana nge-Moments (umsebenzi womphakathi ofana nodonga noma okuphakelayo), landela ama-akhawunti asemthethweni emikhiqizo nabaholi bemibono (ama-KOL), funda izindaba noma uhlanganyele emaqenjini anezihloko mayelana nezifundo, indawo yokuhlala, umsebenzi noma izinqubo zomthetho ezweni laseYurophu lapho uya khona.
Ezimweni eziningi, abantu abasanda kufika emadolobheni afana neParis, iLondon, noma iBerlin bahlangana ndawonye umphakathi waseShayina wendawo ngokusebenzisa amaqembu e-WeChatlapho kunconywa khona izindawo zokudlela, izikole zolimi, izitolo, kanye nezinsizakalo. Kula maqembu, abasebenzisi bafinyelela izinhlelo ezincane ukuze babhukhe amatafula, ba-ode ukudla, bathenge amathikithi, noma bathenge amathikithi ezokuthutha zomphakathi besebenzisa izixhumi zaseShayina nezindlela zokukhokha ezijwayelekile.
Ngokuhweba kwaseYurophu, leli qiniso lisho ukuthi Ukuba khona ku-WeChat akuyona nje isu laseShayina, kodwa futhi nakumakhasimende aseShayina asevele eseYurophu ngokoqobo.Indawo yokudlela, isitolo semfashini, noma imyuziyamu ehlangana ne-WeChat ingadonsela laba basebenzisi ngemikhankaso eqondiwe, amakhuphoni, ukubhukha ku-inthanethi, kanye nezinkokhelo zeselula, besebenzisa umphumela wokuncoma emaqenjini kanye naseMoments.
Ngaphezu kwalokho, i-WeChat isebenza njengesiteshi sezinsizakalo ezithile ezifana izinhlelo zokubuyiselwa kwentela zezivakashi zaseShayinaihlanganiswe nezinhlelo ezincane ezenza kube lula ukucubungula ezikhumulweni zezindiza zaseYurophu kanye nokubuyisela imali ngqo esikhwameni se-WeChat sabahambi, okuqinisa ukusetshenziswa kwayo njengethuluzi lansuku zonke ngesikhathi sokuhamba.
Iyini i-WeChat futhi isibe kanjani emhlabeni wonke?
I-WeChat (isiShayina: 微信; i-pinyin: i-Wēixìn; ngokwezwi nezwi, "umyalezo omncane") uhlelo lokusebenza lwesiShayina olunezinhloso eziningi olwakhiwe yi-Tencent olunikeza izinsizakalo zokuthumela imiyalezo yamahhala kanye nokushaya ucingoimithombo yezokuxhumana, uhlelo lokukhokha oluku-inthanethi, phakathi kwezinye izinsizakalo. Kubalulekile ukucacisa ukuthi iTencent ayinayo iTikTok; ingeyenye inkampani ezimele yaseShayina (i-ByteDance), yize zombili zinomlando wokusungula izinto ezintsha kwezobuchwepheshe.
I-WeChat yasungulwa njengohlelo lokusebenza lokuthumela imiyalezo futhi Ngokushesha yaba uhlelo lokusebenza oluvelele lwezokuxhumana eShayinaNamuhla ihlanganisa ingxoxo, amaqembu, izingcingo zevidiyo, imidlalo yeselula, ukubhukha izindiza, izinsizakalo zokuhamba, ukusakaza umculo, ukuthenga okuhlanganisiwe, izinhlelo ezincane, kanye, okuphawulekayo, i-WeChat Moments (inkundla yezokuxhumana yokwabelana ngezindaba) kanye nezinsizakalo ze-WeChat Pay (uhlelo lokukhokha lweselula), ezimbili zezindlela ezisetshenziswa kakhulu nezihamba phambili emabhizinisini azo.
Inqubo ye-WeChat yokwenza izinto zibe sezingeni lomhlaba wonke Kuye kwaxhunyaniswa kakhulu ne-WeChat Pay. Ngenkathi i-Alipay, ephethwe yi-Alibaba Group, iqala ukusiza izivakashi zaseShayina ukuze zikwazi ukukhokha kwamanye amazwe, uTencent wanquma ukukhuthaza I-WeChat Pay International, isevisi evumela ukukhokha ngezimali eziningana futhi ebilokhu inwebeka ezitolo nasezindaweni zokuvakasha emhlabeni wonke, kufaka phakathi izindawo eziningi zokuthengisa zaseYurophu.
Kulokhu kwanda, iTencent itshale imali ku izivumelwano namabhange, abacubunguli bezinkokhelo kanye nezinkampani ezinkulu zokuthengisa Lokhu kuzovumela amabhizinisi ukuthi amukele i-WeChat Pay ngenkathi elandela imithetho yendawo. Ngale ndlela, abasebenzisi baseShayina bamane baskene ikhodi ye-QR, baqinisekise inkokhelo ngohlobo lwemali lwabo lwendawo, futhi bajabulele okuhlangenwe nakho okufana kakhulu nokuphila kwabo kwansuku zonke eShayina.
Izinselele ze-WeChat ekwandeni kwayo emhlabeni wonke kanye nezifundo zayo eYurophu
Naphezu kwempumelelo yayo enkulu eShayina, ukusungulwa kwe-WeChat njengohlelo lokusebenza lwemakethe enkulu ezimakethe zaseNtshonalanga Ihlangabezane nezingqinamba eziningana. Lokhu kufaka phakathi ukuntuleka kwendawo ejulile yesiko ngalinye, ukungena sekwephuzile ezimakethe lapho ezinye izinhlelo zokusebenza sezivele zihola khona, ubunzima bokuphinda uhlelo lwayo lobambiswano, kanye, kwezinye izimo, ukungezwani kwezepolitiki phakathi kwama-bloc e-geopolitical.
Emakethe yaseYurophu, lokhu okuhlangenwe nakho kunikeza izifundo eziningana ezibalulekile. Ngakolunye uhlangothi, Izinkampani zasendaweni ezifuna ukusebenza ne-WeChat kumele ziqonde umongo wamasiko aseShayina. futhi bavumelanise imiyalezo yabo, izinsizakalo, kanye nensizakalo yamakhasimende ukuze kufanelane nokulindelwe yilaba babukeli. Ngaphezu kwalokho, kubalulekile ukungabheki i-WeChat njengohlelo lokusebenza lwengxoxo kuphela, kodwa njengohlelo lokusebenza Isiteshi esiphelele esihlanganisa ukuxhumana, okuqukethwe, izinkokhelo, kanye nokuhweba nge-inthanethiLokhu kudinga isu elihlanganisiwe phakathi kokumaketha, ubuchwepheshe, kanye nokuthengisa.
Kusobala futhi ukuthi, yize i-WeChat ingazange isuse izinhlelo zokusebenza ezifana ne-WhatsApp noma i-Instagram eYurophu, kodwa Indima yebhuloho kumthengi waseShayina iya ngokuya iba yiqhingaAbathengisi abahlanganisa i-WeChat Pay, izinhlelo ezincane, kanye nokuba khona okusebenzayo kuma-akhawunti asemthethweni ngaphambilini bazoba sesimweni esingcono sokuthwebula igagasi elikhulayo labathengi baseShayina, kokubili ngesikhathi sohambo lwabo kanye nangokuhweba nge-inthanethi okudlula imingcele.
Singasho ukuthi ikusasa le-WeChat eShayina liyi ukuzihlanganisa njengohlelo oluyinhloko lwezinhlelo zokusebenza zeselula kanye nokuthengiselana kwezezimaliOchwepheshe abaningi basikisela ukuthi lokhu kuzoba esinye sezici ezizosheshisa ukwehla kokusetshenziswa kwemali yangempela kuleli zwe lase-Asia. Ngesikhathi esifanayo, umthelela wayo ezinhlelweni zokusebenza zaseNtshonalanga kanye nakwezokuxhumana ubalulekile. I-WeChat ivula indlela eya kumamodeli eselula kanye nezinhlelo zokusebenza ezinhle kakhuluOkwamanje, izinkampani ezifana ne-Meta zihlaziya indlela yokufaka imisebenzi efanayo ngaphakathi kohlaka lokulawula oluqinile eNyakatho Melika naseYurophu.
Inkolelo yethu ukuthi esikhathini esizayo esiseduze, Izimakethe eziningi zizolandela ezinyathelweni zohlelo lokusebenza lwase-AsiaUkubheja ezindaweni zokuxhumana lapho ukuxhumana, izinkokhelo, kanye nokuthenga kuhlangana khona endaweni eyodwa. Zonke izinkampani kufanele ziqaphelisise ukuvela nokukhula kwe-WeChat eYurophu, ngoba labo abaqala ukuzivumelanisa nale ndlela yokuqonda ukuhweba nge-e-commerce kanye nobudlelwano nomthengi waseShayina yibo abazothola inzuzo yokuncintisana kanye nenzuzo ephezulu uma kuqhathaniswa nalabo abasala ngemuva.
