Ngesikhathi sokuthenga nokuthengisa ngamaholide, i-e-commerce ibhekana nokwanda kokuthengiselana, kanye nokwanda okukhathazayo kwemizamo yokukhwabanisa. Ngokusho kwezifundo ezahlukahlukene zemboni, ukuthenga okukodwa kwabayishumi ku-inthanethi kungabonisa izimpawu zokukhwabanisa phakathi nalesi sikhathi. Ngaphezu kwalokho, ngokusho kocwaningo lwe-ACI Worldwide , ukukhwabanisa kwe-e-commerce kukhuphuke ngo- 30% ngonyaka odlule uma kuqhathaniswa nezinkathi zokuthenga zamaholide zangaphambilini , kanti ukuthengwa okulinganiselwa kokukodwa kwabangu-97 kungukukhwabanisa. Ukukhwabanisa akukho ohlwini lwezifiso zomthengisi we-e-commerce, kodwa kuyiqiniso okumele kubhekwane nalo ngesu, ubuchwepheshe, kanye nokuqeqeshwa okuqhubekayo ukuze kuvikelwe amabhizinisi namakhasimende.
Ungakwenza kanjani? Nazi ezinye izixazululo zokuvimbela lokhu ukuthi kwenzeke ebhizinisini lakho:
Hlela futhi ubhale phansi ukuthengiswa kokuphela konyaka
Ukuthengisa kokuphela konyaka kuvame ukubona ukwanda kwezinombolo ezimbili kumthamo wokuthengiselana , ngakho-ke imisebenzi edinga ukubuyekezwa kanye nethrafikhi iyonke yesayithi idinga ukunakwa okwengeziwe. Ukuthuthukisa uhlelo olunemininingwane yokusingatha lokhu kwanda kwethrafikhi kanye nama-oda kusiza ukugcina ukuhleleka kusayithi nokuvimbela izimo ezingalindelekile. Isibonelo, ezinye izilinganiso zibeka ukwanda cishe ku- 12% kwemikhankaso ethile, okudinga ukwabiwa kwezinsizakusebenza ezengeziwe kanye nezinqubo.
Kunconywa ukuthi uhlelo luhlanganise, okungenani:
- Isibikezelo sethrafikhi kanye neziqongo zokuthengisa ngezinsuku nezikhathi, ngokusekelwe ekuhlaziyweni komlando kwezinkathi zangaphambilini.
- Izinqubo ezibhalwe phansi ukuze kubuyekezwe ama-oda asolisayo, ukubuyiselwa kwemali, kanye nokukhokhiswa kwemali emuva.
- Ukwabiwa kwemithwalo yemfanelo okucacile eqenjini: obuyekeza izexwayiso, ovimba ama-akhawunti, oxhumana namakhasimende, njll.
- Izinqubo zokuqhubeka kwebhizinisi uma kwenzeka indawo ingasebenzi, ukuhlaselwa kwe-DDoS, noma izehlakalo zokuphepha ezibucayi.
Ngaphezu kwalokho, kuyasiza ukudala uhlu lokuhlola oluthile lwethimba lenkonzo yamakhasimende kanye nethimba lobuchwepheshe, ukuze wonke umuntu azi ukuthi yiziphi izinyathelo okufanele azithathe uma ebona umzamo wokukhwabanisa ongase ube khona.
Hlala uqaphile izilinganiso ngaso sonke isikhathi
Ngesikhathi sokuthenga sokuphela konyaka, uzobona ukwanda okuvamile kokuthengiselana , ngakho-ke kuyalulekwa ukuthi uqaphe njalo izilinganiso ezibalulekile, ubheke noma yikuphi ukungahambi kahle okungase kubonise ukukhwabanisa okungenzeka. Ezinye izinkomba okufanele uziqaphele zifaka:
- Ukwanda okungavamile kumkhiqizo othizeikakhulukazi imikhiqizo yedijithali, amakhadi ezipho, noma izinto ezinenani eliphezulu okulula ukuzithengisa kabusha.
- Ukwanda okungazelelwe kwenani lemizamo yokukhokha ehlulekile, okungase kubonise ukuhlolwa kwamakhadi okuzenzakalelayo.
- Ama-oda akhuphukile avela emazweni noma kuma-IP angajwayelekile ngebhizinisi lakho elijwayelekile.
- Ukugxila kokuthenga ngesikhathi esifushane kakhulu kusuka ekhadini elifanayo, kudivayisi, i-IP noma i-akhawunti esanda kudalwa.
Ezinye izinkampani zinikeza izixazululo zokuqapha nokuvimbela ukukhwabanisa okuzenzakalelayo ezihlaziya amakhulu eziguquguquko zentengiselwano ngayinye ngesikhathi sangempela (indawo, idivayisi, umlando we-akhawunti, iphethini yokuthenga, njll.). Ngale ndlela, amabhizinisi akudingeki abukeze ngesandla yonke i-oda futhi angagxila kulawo aletha ingozi enkulu.
Ngokuphathelene nokuthenga amaphethini, lindela njalo okungalindelekile.
Amakhasimende anemikhuba ehlukene yokuthenga ngesikhathi sokuthenga sokuphela konyaka , ngakho-ke kuyinto evamile ukuthi ukuziphatha okuthile okungavamile kuvele ngalesi sikhathi. Isibonelo, kungase kube yinto evamile ukuthi ikhasimende lithenge iwashi elibizayo bese licela ukuthi lithunyelwe ezweni lonke njengesipho.
Ukuze ugweme ukudideka ukuziphatha okusemthethweni nokukhwabanisa, kuyasiza:
- Gcina irekhodi eliningiliziwe lokuthengisa kusukela ezinkathini ezedlule ukuhlonza amaphethini alindelekile okwenyuka kwamathikithi okumaphakathi, imikhiqizo ethengiswa kakhulu, kanye nezindawo zokuthumela ezivame kakhulu.
- Qhathanisa ukuziphatha kwamanje nalezo zindlela zomlando futhi uthole ukukhuphuka okuphambukayo kulokho okujwayelekile, njengama-oda amaningi omkhiqizo ofanayo wedijithali ngesikhathi esifushane kakhulu noma amakheli okuthumela angajwayelekile.
- Hlanganisa imithetho ezenzakalelayo nokubuyekezwa komuntu Ezimweni ezilinganiselwe, ukugwema ukwenqaba ama-oda asemthethweni (amaphutha amahle) angalimaza ulwazi lwamakhasimende.
Le ndlela ikuvumela ukuthi ubikezele okungenzeka futhi ubuyekeze noma yimuphi umsebenzi ongavamile ngokuningiliziwe, ngaphandle kokuvimbela ukuthengisa okusemthethweni.
Izinsongo zokukhwabanisa ezivame kakhulu emikhankasweni yokuphela konyaka
Phakathi nalesi sikhathi sonyaka, amawebhusayithi ezinkampani aba yizisulu eziyinhloko zokuhlaselwa kwe-inthanethi . Okuvame kakhulu kufaka phakathi:
- I-Phishing: izama ukukhohlisa abasebenzisi noma abasebenzi ukuthi baveze amaphasiwedi, imininingwane yekhadi, noma ulwazi lokungena ngemvume.
- I-MalwareIsofthiwe enonya efakwe ezinhlelweni noma kumadivayisi ngenhloso yokweba idatha noma ukulawula ama-akhawunti.
- Ukuhlaselwa kwe-Denial of service (DDoS).Bafuna ukubhidliza amapulatifomu okuthengisa, okubenza bangasebenzi ngesikhathi lapho kudingeka kakhulu.
- Ukusetshenziswa kabi kwe-akhawunti (i-ATO): ukusetshenziswa kweziqinisekiso ezebiwe ukufinyelela ama-akhawunti amakhasimende nokwenza ukuthenga okungagunyaziwe noma ibhalansi engenalutho kanye namaphuzu okuthembeka.
- Ikhadi lesipho kanye nokukhwabanisa komkhiqizo wedijithali: zikhanga kakhulu izigebengu ngoba zilethwa ngokushesha, zinenani eliphezulu lokuthengiswa kabusha futhi kunzima ukuzilandela.
- Ukukhwabanisa okunobungane kanye nokubuyiselwa kwemali: lapho ikhasimende elisemthethweni lingazi noma lenza sengathi alizi ngokuthenga okuthile bese licela ukubuyiselwa imali ebhange, okwenza kube nokukhokhelwa kwemali emuva.
Kulezi zikhankaso, inani lokuthengiselana likhula kakhulu, kodwa imizamo yokukhwabanisa ikhula ngokushesha okukhulu , ngakho ukuvimbela kuba yinto eza kuqala.
Izindlela ezinhle kakhulu zokuvimbela ukukhwabanisa kwamabhizinisi nabathengi
Ukuvimbela ukukhwabanisa kuwumthwalo wemfanelo ohlanganyelwe phakathi kwamabhizinisi nabathengi. Lokhu okulandelayo yizincomo ezibalulekile okufanele ziqiniswe phakathi nomkhankaso ngamunye wokuphela konyaka.
1. Gwema ukusebenzisa i-Wi-Fi yomphakathi emisebenzini ebucayi
Ayikho indlela elula yokuthi umhlaseli abambe ulwazi kumanethiwekhi e-Wi-Fi omphakathi angabethelwe . Nakuba kungase kube lula ukuxhuma kunethiwekhi evulekile enxanxatheleni yezitolo noma ekhefini, kungcono ukugwema ukufaka ulwazi lomuntu siqu noma lwasebhange ngalezi zixhumanisi, ikakhulukazi ezinsukwini lapho kuthengiswa khona kakhulu.
Uma kungekho okunye ongakwenza, ukusebenzisa i -VPN ethembekile kunezela ungqimba olwengeziwe lokubethela okwenza ukucashelwa kwedatha kube nzima kakhulu.
2. Ukuphequlula i-inthanethi okuphephile nokuqinisekiswa kwesayithi
Ukuzulazula kwansuku zonke nakho kudinga ukuqapha. Kubalulekile:
- Ungawavuli ama-imeyili asolisayo futhi ungachofozi izixhumanisi noma okunamathiselwe okuvela kubathumeli abangaziwa.
- Buyekeza i-URL ngokucophelela ekhasini ngaphambi kokufaka idatha: kumele uqale ngokuthi https:// bese ubonisa isithonjana se-padlock kusiphequluli.
- Qaphela amawebhusayithi aklanywe kabingamaphutha esipelingi, ngaphandle kolwazi lokuxhumana olucacile, noma ngezipesheli ezinhle kakhulu ukuba zingaba yiqiniso.
3. Vikela izinkokhelo zakho kanye namakhadi esikweletu/edebithi
Ukwebiwa kwedatha yamakhadi esikweletu kuseyindlela ekhethwayo yizigebengu. Ukuze kuncishiswe ingozi, kunconywa ukuthi:
- Yenza kusebenze izexwayiso zesikhathi sangempela nge-SMS noma izaziso ngokuthenga ngakunye okwenziwe ngekhadi.
- Hlola njalo umlando wokunyakaza ukuthola izindleko ezincane, ezingaziwa ezingaba ukuhlolwa kokuqinisekiswa kwekhadi.
- Noma nini lapho kungenzeka, sebenzisa amasango okukhokha avikelekileamakhadi abonakalayo noma izindlela zokukhokha ezithembekile zomlamuleli.
4. Qinisa ukuphepha kwama-akhawunti namaphasiwedi
Kumabhizinisi nakubathengi, ukusebenzisa amaphasiwedi aqinile nahlukile kusevisi ngayinye kunciphisa kakhulu amathuba okuthathwa kwama-akhawunti. Kunconywa:
- Usar abaphathi be-password ukukhiqiza, ukugcina, nokuqedela ngokuzenzakalela okhiye abayinkimbinkimbi.
- I-activar la ukuqinisekiswa kwezinto ezimbili (2FA) noma nini lapho kutholakala, ngaleyo ndlela kufakwe ungqimba lwesibili lokuqinisekisa.
- Nakani izicelo zokungena ngemvume ezivela ezindaweni noma kumadivayisi angaziwa futhi uthathe isinyathelo ngokushesha uma kwenzeka noma yikuphi ukukhubazeka.
Izixazululo ezithuthukisiwe zokulwa nokukhwabanisa kwezentengiselwano ze-e
Izinkampani ezihlose ukugcina inani eliphezulu lokuthengisa ngaphandle kokuthatha izingozi eziningi kudingeka zidlulele ngale kokuhlolwa ngesandla. Ukwamukelwa kwalokhu okulandelayo kuya ngokuya kuvama:
- Amapulatifomu okuphatha ukukhwabanisa anobuhlakani bokwenziwaokwazi ukubona amaphethini angajwayelekile ngesikhathi sangempela nokujwayela amaqhinga amasha asetshenziswa abakhohlisi.
- Izinhlelo zokuqinisekisa ubuwena (idokhumenti, ubuso, ikheli, ikhadi) ezivumela umthengi ukuthi aqinisekiswe lapho izinga lobungozi lidlula umkhawulo othile.
- Amathuluzi okuphatha ukushaja kabushaokwenza kube lula ukuqopha ubufakazi, ukuphendula izimangalo, kanye nokunciphisa umthelela wokukhwabanisa okunobungane.
- Ukubambisana nochwepheshe bokuvimbela ukukhwabanisa kanye nabahlinzeki bangaphandle abavuselela njalo imithetho yabo kanye namamodeli engozi.
Le ndlela ehlanganisiwe, ehlanganisa ubuchwepheshe, izinqubo, kanye nokuqeqeshwa, iyona enikeza imiphumela emihle kakhulu ekuvikeleni ukuthengisa ngezikhathi zesidingo esikhulu ngaphandle kokuphazamisa ulwazi lokuthenga lwamakhasimende asemthethweni.
Isikhathi samaholide singaba ngesinye sezikhathi ezizuzisa kakhulu ebhizinisini le-e-commerce, kodwa futhi sibe ngesinye sezikhathi ezibaluleke kakhulu ngokombono wezokuphepha. Ukuba nohlelo olubhalwe kahle, ukuqapha izilinganiso ezifanele, ukuqonda amaqhinga abakhwabanisi, kanye nokuthembela ezixazululweni zanamuhla zokulwa nokukhwabanisa kukuvumela ukuthi wandise amathuba okuthengisa, unciphise umthelela wokukhwabanisa, futhi uqinise ukwethenjwa kwamakhasimende kumkhiqizo wakho.