I-Verizon, ukudalwa kwe-Oath kanye nomthelela wayo embonini yedijithali, https://www.actualidadecommerce.com/verizon-crea-oath/,www.actualidadecommerce.com,iqiniso,345,2,
Ngesonto eledlule inkampani I-Verizon iqede ukuthenga kwayo i-Yahoo ngenani elikhulu lama- $ 4.5 trillion, futhi nenkampani efanayo ihlela ukudala i- Inkampani yezifungo ngokuthengwa kwe-AOL kanyeLesi sinyathelo siyingxenye yesu elibanzi iVerizon efuna ngalo ukushintsha ekubeni umqhubi wezokuxhumana nje ibe yinkampani inhlanganisela enkulu yemidiya yedijithali kanye nokukhangisa ku-inthanethiikwazi ukuncintisana neziqhwaga ezifana ne-Google ne-Facebook.
Le nkampani entsha inezinto ezingaphezu kuka- Izinhlobo ezingama-50 zobuchwepheshe kanye nemidiya yedijithaliokubalwa amagama afana ne-HuffPost, i-Yahoo Sports, i-Yahoo Finance, i-Yahoo Mail, i-AOL.com, i-Makers, i-Tumblr, i-Flickr kanye ne-Build Studios, phakathi kwamanye. I-Oath inokuqukethwe okuzinikele ezindabeni, ezemidlalo, ezezimali, ezokuzijabulisa kanye nendlela yokuphilafuthi ifisa ukuba "yindlu yomkhiqizo" yangempela ekwazi ukufinyelela okungaphezu kwalokho abathengi bomhlaba wonke abayizigidi eziyinkulungwane ngokusebenzisa izakhiwo zayo ezahlukene zedijithali.
Imvelaphi yeVerizon, Yahoo, AOL, kanye nokudalwa kwe-Oath
Ukuze uqonde umthelela ka-Oath embonini yedijithali, kubalulekile ukukhumbula lokho I-Verizon Communications Inc. Yazalwa ngenxa yokuhlukana kwe-AT&T yaba "izinsimbi ezincane" eziningana futhi yahlanganiswa ngokuhlanganiswa okunesu ebhizinisini locingo oluhleliwe nolweselula. Ngokuhamba kwesikhathi, inkampani yaqaphela ukuthi imakethe yayo eyinhloko yokuxhumana yayiyi ukugcwala okuqhubekayo futhi enesikhala esincane sokukhula, ngakho wanquma ukubheja ku- imidiya yeselula, ukukhangisa kwedijithali kanye nokuqukethwe okuku-inthanethi.
Kulowo mongo, iVerizon yaqala ukuthola i- I-AOL futhi kamuva izimpahla eziyinhloko ze YahooIzinkampani ezimbili ezaziyizimpawu zegagasi lokuqala elikhulu le-inthanethi. Nakuba zombili zibhekane nokwehla okukhulu ngemva kokuqhuma kwebhamuza le-dot-com, zazisekhona kakhulu. imikhiqizo eyaziwayo, inani elikhulu labasebenzisi kanye nesisekelo sezobuchwepheshe kanye nedatha esibaluleke kakhulu sokwakha ibhizinisi lokukhangisa elikhulu.
Umqondo wenkampani yezokuxhumana ukuhlanganisa lokhu kuthengwa kwezinsizakalo ze-AOL kube yisigaba esisha esizobizwa ngokuthi IsifisoIsigaba esisha sizoba yiso iVerizon esisebenzisa ukukhulisa i- ibhizinisi eliku-inthanethi kanye nokunikezwa kwayo kokukhangisa okuhleliwe, okuqukethwe kwe-premium, kanye nezixazululo zevidiyo nezeselula zabakhangisi emhlabeni jikelele.
Iyini i-Oath futhi yakhiwe kanjani ngaphakathi kwe-Verizon?
Njengoba kuqinisekiswe nguTim Armstrong uqobo lwakhe, i-CEO ye-AOL kanye nomuntu ophethe ukuhlanganiswa, I-Oath izokwengamela izinhlobo ezibalulekile ezingaphezu kuka-50 ngaphakathi kwesistimu yezindaba yeVerizon, okuhlanganisa izincwadi ezindala kanye nezindawo ezinabantu abaningi njenge-AOL, Yahoo, TechCrunch, Engadget, HuffPost, Yahoo Sports, Yahoo Finance, kanye ne-Yahoo Mail. Umgomo uwukuthi amaqembu ebhizinisi asebenze ngaphansi kwe- isambulela sokuthengisa esiyingqayizivele ukunikeza imikhankaso ehlanganisiwe kuzo zonke lezi zindawo.
Kubalulekile ukucacisa ukuthi, nakuba ezinye izihloko zezindaba ekuqaleni zabangela ukudideka, Uhlobo lwemidiya ye-Yahoo alupheliIsifungo simane nje igama lenkampani lesigaba esizosingatha amakhasi nezinsizakalo ze I-Yahoo ne-AOLLokhu kufana nendlela ezinye izinkampani zemidiya ezihlanganisa ngayo izincwadi eziningana ngaphansi kwenkampani eyodwa ephethe. Ngakho-ke, i-Yahoo Finance, i-Yahoo Sports, kanye ne-Yahoo Mail ziyaqhubeka nokuba khona njengemikhiqizo yomsebenzisi, kodwa manje ziphathwa ngaphakathi kwesakhiwo se-Oath.
Ngesikhathi esifanayo, izimpahla ze-Yahoo ezazishiywe ngaphandle kokuthengwa, njengesabelo sayo ku- Alibaba, ukubamba iqhaza I-Yahoo Japan kanye nephothifoliyo ethile ye-patent, ziqoqwe ngaphansi kwenye inhlangano ebizwa ngokuthi I-Altaba, esebenza njengenkampani ezimele yokubamba utshalomali futhi engeyona ingxenye eqondile yesu lezindaba lika-Oath.
Izinhlelo zokusebenza, izinsizakalo zeselula kanye nokuzibophezela kumodeli yeselula yokuqala
IVerizon izoqala ukukhokhisa uhlelo lokusebenza olubizwa ngokuthi “i-App Flash”okuzotholakala kumafoni e-Verizon ngaphansi kwemikhiqizo ye-Yahoo ne-AOL. Lolu hlelo lokusebenza luhlose ukusebenza njenge- ihabhu lokuqukethwe elenziwe ngokwezifiso kanye nokufinyelela okusheshayo kumasevisi abalulekile (ukusesha, izindaba, ukuzijabulisa, i-imeyili, njll.), ukuhlanganisa izimpahla zika-Oath ngqo kokuhlangenwe nakho kwansuku zonke kwabasebenzisi beselula be-Verizon.
Isifungo sizosetshenziswa njenge- isevisi yokusakaza nokusabalalisa okuqukethwe kwedijithali I-Verizon izonikeza lezi zinsizakalo, ngezinhlelo zokuqalisa ezihlose ukuqinisa ukuba khona kwenkampani ohlelweni lwemidiya yeselula. Ukugxila kuka-Oath kusobala. iselula kuqalaYakhelwe ngokuqonda ukuthi abasebenzisi basebenzisa okuqukethwe ngokushesha, ngezikhathi eziningi zosuku kanye nakumadivayisi eselula, okudinga amafomethi okukhangisa endabuko, aguquguqukayo futhi alinganisekayo.
Lesi sigaba sibona amathuba amakhulu ezimakethe ezifana Latin Americalapho abasebenzisi abaningi befinyelela khona i-inthanethi okokuqala ngqa ngeselula. Isifungo sisebenza ukusekela lezi zimakethe. izinhlelo zokusebenza ezinokuqukethwe kwasekuqaleni ngokubambisana nabalingani abahlukahlukene, bebeka phambili ividiyo, ukwenza kube ngokwakho, kanye nokuhlanganiswa kokukhangisa okungenazinkinga.
Amapulatifomu okukhangisa, idatha, kanye nokukhangisa okuhleliwe ku-Oath
Enye yezinhloso eziyinhloko zeVerizon ngokwakhiwa kwe-Oath ukuhlanganisa inethiwekhi yokukhangisa yomhlaba wonke ezingancintisana namapulatifomu amakhulu obuchwepheshe. Ukuze kufezwe lokhu, i-Oath ithembele ezixazululweni ezifana I-BrightRollUhlelo lwayo lokukhangisa oluhlelekile, olusebenza ngendlela efanayo ne-Google Ads noma i-Facebook Ad Manager, likuvumela ukuthi uthenge isitokwe ngesikhathi sangempela kuzo zonke izindawo zeqembu ezahlukahlukene.
Umgomo ukunikeza abakhangisi ipulatifomu esobala kakhulu futhi elinganisekayookuhlanganisa ukuhlela umkhankaso, ukuthenga, kanye nokwenza ngcono endaweni eyodwa. Ukuhlanganiswa kobuchwepheshe phakathi kwamapulatifomu ahlukahlukene e-AOL kanye ne-Yahoo kuyisihluthulelo sokuqhubekela phambili kulo mgomo. ishaneli yonkeukuze umkhangisi akwazi ukulandelela lonke uhambo lomsebenzisi kungakhathaliseki ukuthi uku-Yahoo Sports, AOL Mail, noma olunye uhlobo lwemikhiqizo oluphethwe yi-Oath.
Njenge-"brand house", i-Oath iphinde izibeke njengomlingani ohlanganisa isitokwe se-premium (Izindawo zemidiya eziqashelwayo kanye nokuqukethwe kokuhlela okuseqophelweni eliphezulu) ngamakhono athuthukile okuhlukanisa ngokusekelwe kudatha yokuphequlula, izintshisekelo, indawo, kanye nokuziphatha komsebenzisi kumadivayisi eselula nawedeskithophu. Le nhlanganisela ihlose ukunikeza okwengeziwe ububanzi obufanelekayo kanye nemiphumela engcono yokutshalwa kwezimali ekukhangiseni.
Okuqukethwe, ukusungula izinto ezintsha kanye neqiniso elingokoqobo ngaphakathi kwe-Oath
Esinye sezici ezibaluleke kakhulu zenkampani sisekuqapheni okuqukethweNgenxa yesipiliyoni esiqoqwe yimikhiqizo efana neYahoo, iHuffPost, neTechCrunch, u-Oath uyazi ukuthi isipiliyoni seselula Kuhluke kakhulu ekubalweni kwedeskithophu: ukusetshenziswa kuvame kakhulu, kufushane, futhi kuhlukene kakhulu. Ngakho-ke, sisebenza ekunikezeni izixazululo zokuqukethwe ezenzelwe izikhathi ezahlukene zosuku, kugxilwe kakhulu kufomethi yevidiyo.
Ngasohlangothini lokusungula izinto ezintsha, i-Oath inesigaba esizinikele ekusebenzeni ne- iqiniso elibonakalayo nelixubileUkuhlola izindlela ezintsha zokudala okuhlangenwe nakho okujulile kwabasebenzisi nabakhangisi. Nakuba imakethe yalobu buchwepheshe isagxile kakhulu phakathi kwabadlali abambalwa, umgomo ka-Oath ukuqonda ukuthi angayisebenzisa kanjani lawa mafomethi asafufusa ukuze hlukanisa isipho sakho sokukhangisa futhi kukhiqizwe iziphakamiso zenani eliyingqayizivele zemikhiqizo efuna ukusungula izinto ezintsha.
Umthelela emisebenzini, emibambiswaneni yamasu kanye nezivumelwano zamalungelo ezemidlalo
Ukuhlanganiswa kwe-Yahoo ne-AOL ngaphansi kwesambulela se-Oath akusikho ngaphandle kokulungiswa kwangaphakathi. Inkampani imemezele ukuthi kuzodingeka ukunciphisa imisebenzi engaba ngu-2,000 Ngenxa yokuhlanganiswa kwalezi zinkampani ezintsha, isinqumo esibonisa kokubili isidingo sokuqeda ukuncishiswa kwemisebenzi kanye nokushintsha kokugxila ezindaweni ezikhula kakhulu njengokukhangisa okuhleliwe kanye namavidiyo aku-inthanethi.
Ngesikhathi esifanayo, iVerizon ithenge eziningana izinkampani zemidiya futhi ingene ezinhlanganweni ezihlelekile ukuze ifeze umgomo wayo wokuba yinkampani enkulu yezindaba zedijithali. Lezi zinhlangano zifaka phakathi izivumelwano ezizokwazi ukusakaza kusukela Okufungelwe okuqukethwe kuthelevishini kanye nezinkampani ezifana I-Viacom, i-AwesomenessTV, ama-Scripps Networks, i-Interactive ESPN kanye ne-CBS SportsPhakathi kwezinye izinto. Lobu budlelwano buthuthukisa okuqukethwe kwe-Oath futhi buthuthukisa ukukhanga kwayo kubasebenzisi.
UVerizon ubuye wakhokha i- Iligi Kazwelonke Yebhola Lezinyawo yase-US imali engu-$21 million ukuthola amalungelo okusakaza imidlalo yebhola laseMelika yamaqembu afana ne- Ama-Baltimore Ravens kanye nama-Jacksonville JaguarsLezi zinhlobo zezivumelwano ziqinisa ukuzibophezela kwazo ku- okuqukethwe kwezemidlalo okubukhoma, ifa eliyigugu kakhulu lokuheha izethameli kanye nokumaketha isikhala sokukhangisa esinomthelela omkhulu ngaphakathi kwesimiso se-Oath.
Izindlela ze-Agile, ukwanda kwamazwe ngamazwe kanye nezinselele zesikhathi esizayo
Ngaphandle kwezici ezihlobene nabezindaba kuphela, iVerizon iphinde yasebenza ku- ukwenza ngcono izinqubo zayo zangaphakathi ukuze bakwazi ukusebenzisa leli qhinga ledijithali ngempumelelo enkulu. Le nhlangano isebenzise Indlela ye-Scrum ezinkampaneni ezahlukene, zibhala phansi impumelelo yazo kanye nezinkinga ezihlangatshezwene nazo: ukuntuleka kokubonakala kwesikhathi esiphakathi neside, ukubekwa phambili okungekuhle kwezidingo noma ukushiyeka ekuqinisekisweni kwekhwalithi, phakathi kwezinye izinselele ezivamile ezinkampanini ezinkulu ekuguqulweni.
Ukwamukelwa kwemikhuba yokuguquguquka kwejubane kuvumele ukwanda ukubonakala komhlahlandlela wesikhathi esizayoLe ndlela ihlose ukuthuthukisa ukuphathwa kwesikhathi ngokusebenzisa ama-sprints kanye namashadi okushisa, ukuthuthukisa ukubekwa phambili kwezidingo, kanye nokusungula imihlangano yokubuyela emuva ekhiqiza izenzo zokuthuthukisa eziqhubekayo. Le ndlela iyisisekelo sephrojekthi eyinkimbinkimbi njengokuhlanganisa amapulatifomu ahlukahlukene, amaqembu, namasiko ngaphansi komkhiqizo omusha we-Oath.
Ngesikhathi esifanayo, inkampani ithuthukise ukwanda kwamazwe ngamazwe emkhakheni wedijithali. Isibonelo salokhu umsebenzi wesigaba sayo seVerizon Connect, esithole izinkampani ezimakethe ezahlukene ukuze ziqinise ukuba khona kwayo ezixazululweni ezixhunyiwe kanye nezinsizakalo ezisekelwe kudatha, ngaleyo ndlela zandisa indawo yomhlaba wonke lapho i-Oath ingabonisa khona ubuchwepheshe bayo bokuqukethwe kanye nokukhangisa.
I-Verizon iphinde yabambisana ne-Hearst ukuze ukudala i-RatedRed, uhlelo lokusebenza "lweminyaka eyinkulungwane" oluvela ku-"Heartland"Nakuba le phrojekthi ingazange iphumelele, isebenze njengesipiliyoni sokuqonda kangcono okulindelwe abasebenzisi abasebasha kanye nokubaluleka kokuvumelanisa okuqukethwe, ipulatifomu, kanye nemodeli yokwenza imali. Isifungo sifunda kulokhu okuhlangenwe nakho kokuzama ukungaphindi amaphutha adlule esigabeni saso esisha.
I-Verizon izama ukwenza lokho yandisa imiphetho yakho Ngokwenza ukuthenga okukhulu kanye nezivumelwano nezinkampani ezahlukahlukene, iVerizon ihlanganisa ingqalasizinda yenethiwekhi, imidiya yedijithali, idatha, kanye nobuchwepheshe bokukhangisa. Imiphumela yalesi sinyathelo esibalulekile izobonakala ezinyangeni ezizayo, kodwa ukuqaliswa kwe-Oath sekuvele kuchaze kabusha indima yeVerizon embonini yedijithali futhi kwaqinisa ukuncintisana ebhizinisini lokuqukethwe kwe-inthanethi lomhlaba wonke kanye nokukhangisa.