Ocwaningweni lwakho nge-Ecommerce eYurophu, I-European Commission ikhiphe umbiko wokuqala oveza lokho ekutholile. Uphenyo lwemboni olwaqala njengengxenye yesu le-Digital Single Market bekuhloswe ukuqoqa ubufakazi ku izithiyo ezingaba khona emqhudelwaneni ezixhumene nokukhula kwe-e-commerce, kanye nokuqonda izinqubo ezingaba nemingcele.
Lolu cwaningo luyingxenye ye- Isu lekhomishini lemakethe yedijithali eyodwa, echaza izenzo ezehlukene ezihloselwe ukudala indawo ngaphandle kwemigoqo engafanelekile. Eqinisweni, enye ye- Izinjongo ezinkulu zeKhomishana ukuqinisekisa ukufinyeleleka okungcono de abathengi nezinkampani emikhiqizweni nasezinsizeni ngokuhweba nge-elekthronikhi kuyo yonke i-European Union.
Umbiko uveza ukuthi I-Ecommerce ku-European Union ikhula kancane kancane nokuthi i-EU iphakathi kwezimakethe ezinkulu ze-e-commerce emhlabeni. Amaphesenti abantu abaneminyaka engu-16 kuya kwengu-74 aba-oda izimpahla noma amasevisi ku-inthanethi akhula kancane, futhi nalokhu kukhula, Ingxenye encane kuphela—engaba ngu-15%—ethenga emngceleni kubathengisi abasungulwe kwamanye Amazwe Angamalungu. Lo mbiko uphinde uqinisekise ukuthi i-e-commerce iqhuba ukubonakala nokuqhudelana kwamanani., ukwandisa ukukhetha kwabathengi nethuba thola idili elingcono kakhulu.
Kodwa-ke, ekuphenduleni i- ukwanda kwentengo obala kanye nokuncintisana ku-inthanethi, abanye abakhiqizi nabahlinzeki bempahla baqinisa ukulawulwa kokusabalalisa ngenhloso ithonya amanani kanye nekhwalithi yokusabalalisa.
Umbiko wokuqala uvulelekile ukuthi kuboniswane nomphakathi. futhi noma yimuphi umuntu onentshisekelo angaphawula, anikeze ulwazi olwengeziwe noma aphakamise imibuzo emisha.
Okutholakele okubalulekile ngokuncintisana, ukusatshalaliswa kanye namanani entengo
IKhomishana ihlola ukuthi kuqinisekile kangakanani imikhawulo yendawo kanye nezinqubo ze-geoblocking Bangakwazi ukuhlukanisa imakethe ngokuzenzela futhi bavimbele abathengi ekufinyeleleni amanani angcono noma izimo kwamanye Amazwe Angamalungu. Iphinde ihlaziye amamodeli okusabalalisa akhethiwe kanye nezivumelwano eziqondile, lapho zingathethelelwanga yimigomo yekhwalithi, ezinganciphisa ngokungafanele ukuncintisana phakathi kwabasabalalisi kanye ukunciphisa ingcindezi yokuncintisana eziteshini eziku-inthanethi nasezimakethe.
Mayelana namanani, isidingo siyagcizelelwa ukubonakala kwangempela koxhumana naye wokuqala: bonisa inani lentengo, faka izinkokhiso ezingagwemeki, futhi ukhulume ngokucacile ngokusetshenziswa kwamalungelo okuhoxa, iziqinisekiso ezingokomthetho, kanye nesevisi efinyelelekayo ngemva kokuthengisa. Lezi zibopho, esezivele zikhona emithethweni yabathengi ye-EU, zifanelekile kuzo zombili ezitolo zakho kanye nezinkundla abasebenza njengabalamuli bezinkampani zangaphandle.
Ukuqiniswa kokulawula: I-DSA, izinqubo ezingalungile namalungelo abathengi
Ngokuhambisana nenqubomgomo yokuncintisana, uhlaka lwe I-Digital Services Act (DSA) iphakamisa ibha yamapulatifomu amakhulu: kufanele hlola futhi unciphise ubungozi besistimu, ukuvimbela ukuthengiswa kwemikhiqizo engekho emthethweni, ukuqinisa izinqubo ze ukuvimbela ukuvela kabusha kwabenzi bobubi abaphindayo kanye nokuqinisekisa izindlela ezisebenzayo zokususa okuqukethwe okungekho emthethweni. Amapulatifomu ahlukaniswe ngokuthi I-VLOP (enkulu kakhulu) Banesibopho sokunikela obala mayelana nezinhlelo zabo zokuncoma, okuhlanganisa nenketho efinyeleleka kalula akusekelwe kuphrofayela, vele unikeze ukufinyelela kudatha yomphakathi yabacwaningi, ngokuhambisana ne-Athikili 27, 34, 35, 38 kanye no-40 ye-DSA.
Ikhomishana kanye nabalawuli kazwelonke baye babeka ukukhanya ezenzweni zamapulatifomu e-e-commerce yomhlaba wonke, behlaziya umklamo ongase ube umlutha yezinkonzo zayo (isibonelo, izinhlelo zemiklomelo egamified) kanye nokuhambisana nezibopho zokubika. Ezingeni lephalamende, ikomidi le-IMCO lixoxisane ngophenyo oluqhubekayo mayelana nezinkundla ze-e-commerce nabamele iKhomishini, ligqamisa izinsolo zokuthi ukwephulwa okusekelwe emithethweni yezenzo ezingalungile, amalungelo omthengi, izinkomba zamanani kanye ne-e-commerce; kuyabizwa futhi, ukushesha okukhulu ekubhekaneni nobuningi bezokuxhumana kwezohwebo lokho kungase kuphazamise.
Ngokuhambisanayo, ukushanela okuhlanganisiwe kubonisa lokho Ingxenye ebalulekile yamawebhusayithi (≈67%) ayithobeli ngokugcwele ngemithetho yabathengi: ukungabi nolwazi olucacile mayelana ukukhansela kanjani ukubhalisa, ukuxhumana okungalungile noma sekwephuzile kwe isikhathi sokubuya, amanani angafaki izindleko ezengeziwe kusukela ekuqaleni, ukweqiwa kwe ubuncane besiqinisekiso esisemthethweni, ukuntuleka kwezindlela ezifinyeleleka zosizo kanye ukwephulwa kwemithethonqubo ye-geoblockingIziphathimandla zimemezele uphenyo olunzulu ukuze kulungiswe lezi ziphutha.
Amaphethini Amnyama: Izinqubo Zokuklama Ngaphansi Kokucutshungulwa
Okubizwa ngokuthi amaphethini amnyama amasu design ukuthi nxenxa umsebenzisi ukuthi enze izinqumo ezingafuneki, ukuxhaphaza ukuchema kwengqondo. Ucwaningo lwakamuva lulinganisela ukuthi umthelela wabo wezomnotho kubathengi uphezulu, futhi atholwe kuningi elikhulu lamaphothali.
Ulwazi olufihliwe noma i-hierarchy engamanga: Idatha efanelekile yehliswa (isibonelo, Izindleko ezengeziwe) noma imilayezo yokushoda noma yokubala uyehla iyagcizelelwa, ephambukisa ukunaka ku- inani lezindleko.
Intengo yokudonsa: Intengo ephansi iyakhangiswa futhi njengoba uthuthukela ekuphumeni, izimali, ukuthumela noma amakhomishini okwenza inani libize kakhulu, okwenza ukuqhathanisa kube nzima.
Ukukhethwa kusengaphambili kwezinketho: ukusebenza okuzenzakalelayo kwe amasevisi engeziwe (iziqinisekiso, okubhaliselwe, izinhlelo zokwethembeka) okumele umsebenzisi angazihloli mathupha.
Ukucindezeleka noma ukucindezeleka: izikhumbuzo njalo ukubhalisa noma ukuqedela ukuthenga, ngezinye izikhathi ngemilayezo ecindezelayo emoyeni.
Ukukhansela okuyinkimbinkimbi (i-roach motel): phezulu ngokuchofoza okukodwa, kodwa iphansi ngezinyathelo eziningi noma ukuthintana okuyisibopho nosekelo.
Ukubhalisa okuphoqelelwe: zidinga ukudala i-akhawunti noma hlinzeka ngedatha ebanzi ngaphandle kokuvumela ukuthenga kwesivakashi.
Okufanele kwenziwe ngamabhizinisi nezimakethe
- Ukuhambisana nesakhiwo: amanani entengo kusukela ekuqaleni, ulwazi olubonakalayo lwe Ukuhoxiswa, ukubuyisela kanye neziqinisekiso, kanye neziteshi zosizo ezifinyelelekayo.
- Hlola ukusatshalaliswa kanye ne-geoblocking: gwema imikhawulo yendawo engafanelekile futhi qondanisa izivumelwano eziqondile ngokuncintisana ngempumelelo.
- Ukubusa komthengisi: ukuqinisekiswa okuqinile, ukulawula ngokumelene nokuvela kabusha yezephula-mthetho nokulandeleka komkhiqizo.
- Amasistimu wokuncoma: chaza amapharamitha abalulekile kanye nokunikeza inketho engasekelwe kuphrofayela; bhala ukuhlolwa kwengozi ye-DSA.
- Idizayini yesimilo: susa amaphethini amnyama, yenza ukukhishwa kube lula futhi ugweme ukukhetha kwangaphambili okudukisayo.
- Idatha yocwaningo: vumela ukufinyelela ku idatha yomphakathi ngokulandela i-DSA ukuze kuqashwe ngokuzimele.
Ukuhlanganisa inqubomgomo yokuncintisana ne-DSA kanye nemithetho yabathengi kubeka i-EU endleleni ukucaca okukhulu, ukuphepha kanye nokukhetha kwangempela Okomsebenzisi. Ezinkampanini, ukulindela ukubusa, ukucaca kolwazi, kanye nomklamo ogxile kubasebenzisi akunciphisi ubungozi bokulawula kuphela, kodwa futhi kuthuthukisa ukuguqulwa kanye nokuzethemba emakethe ekhula ngokuncintisana.