I-Instagram ingelinye lamanethiwekhi omphakathi asetshenziswa kakhulu yizinkampani. Ngezikhathi ezithile, nakuba kuvamile kakhulu, ungathola ukukhushulwa kwemikhiqizo eyenza ama-raffles. Kepha ungayenza kanjani i-giveaway ku-Instagram?
Uma une-eCommerce futhi ucabanga ngale ndlela yokuthuthukisa ibhizinisi lakho, kodwa ungakaze ukwenze ngaphambilini, ake sikunikeze okhiye ukuze wazi ukuthi yiziphi izinyathelo okufanele uzithathe.
Kungani unikeza i-giveaway ku-Instagram
Abanikazi bamabhizinisi abaningi abavumelani nokwenza njalo ama-giveaways, ngoba bacabanga ukuthi balahlekelwa ukuthengisa ngaleyo ndlela (ngoba abantu balinda ukuze babone ukuthi sekuyithuba labo, futhi uma kungenjalo, balinda ukunikezwa okulandelayo).
Noma kunjalo, iqiniso ukuthi I-Giveaways ku-Instagram iyisenzo sokumaketha esenza ubonakale kakhudlwana kuwe.
Ngokocwaningo olwenziwe yi-Tailwind ngoJulayi 2020, okuthunyelwe kwe-giveaway ku-Instagram kukhiqiza ukuthandwa okuphindwe ka-3,5 namazwana aphindwe ka-64 kunamanye amaposi.
Futhi lokhu kuhumusha, ngakolunye uhlangothi, ekubonakaleni, futhi ngakolunye kuthinta i-algorithm ye-akhawunti yakho, okwenza ukwazi ukushiya izikhathi eziningi. Kunjalo, Konke lokhu kuzoncika kubathameli bakho, lokho okunikezayo emdwebeni, njll. Cabanga ukuthi unezithameli zabantu abangu-10. Nokuthi unikeza isaphulelo esingu-5% esitolo sakho. Into evamile ukuthi incane kangangokuthi ayinyakazi kakhulu (noma cishe abantu ababambe iqhaza).
Nokho, uma uzopha isipho esimnandi kakhulu, izinto ziyashintsha. Kodwa kulokhu kufanele wazi ukuthi ungayihlela kanjani kahle, into esizoxoxa ngayo ngezansi.
Ungayenza kanjani i-raffle ku-Instagram
Uma ngemuva kwalokhu okungenhla ubonile ukuthi akuwona umqondo omubi kangako ukwenza isipho ku-Instagram, kuthiwani uma sikunikeza izinyathelo ezedlule ngaphambi kokukwenza?
Hlela uhlobo lomdwebo
Into yokuqala okufanele uyinqume kuzoba ukuthi yiluphi uhlobo lokupha olufunayo. Okusho ukuthi, uma unesithakazelo kakhulu ku-raffle lapho unikeza khona okuthile, okuyisevisi kuyo. Bangaki abantu njll.
Iqiniso liwukuthi kunezinhlobo eziningi zama-raffles, phakathi kwazo: ngezaphulelo zokuthenga esitolo, nezipho ezivela esitolo...
Endabeni ye-Instagram, Ungenza ama-raffles ngokucela ukuphawula, ukwabelana ngendaba, usebenzisa i-hashtag ethile, ukusebenzisana namanye amabhrendi noma ukukhangisa lokho kunikezwa.
Kudingeka ukuthi, uma uhlela ukwenza iraffle engaphezu kweyodwa, uqale uchaze uhlobo lweraffle ezoba yilo, inhloso ezoba nayo, amandla kanye nomklomelo. La maphuzu amathathu yiwona abaluleke kakhulu akhona.
Phatha izikhathi lapho uzokwenza isipho ku-Instagram
Kubaluleke kakhulu ukwazi ukuthi ukuguquguquka komdwebo kuzoba kanjani njengomzuzu ozowethula ngaso. Isibonelo, ake ucabange ukuthi wethule iqoqo elisha ku-eCommerce yakho. KANYE Unquma ukwethula i-giveaway ezinyangeni eziyisithupha kamuva ukuze ukhuthaze ukuthengisa. Empeleni, ngeke kusebenze kahle uma ukwenza ngesikhathi esifanayo (uhlobo lokunikeza ukukhuthaza abantu ukuthi bazame).
Dizayina isithombe noma ividiyo ye-raffle
Lokhu kubaluleke kakhulu ngoba uzoyidinga ukuze ibe nalokho kubukeka kochwepheshe, okukhangayo nokunophawu. Khumbula ukuthi usengosi yezokuxhumana yezithombe, ngakho-ke, lezi zibaluleke kakhulu lapho ushicilela okuthile.
Lungiselela umbhalo
Isithombe sibaluleke njengombhalo. Singasho ngisho okwengeziwe. Futhi wukuthi kuzona kumele ufingqe zonke izimo zomdwebi kanye nalokho okumele bakwenze.
Uma ukwenza kungaqondakali, ngeke bazi ukuthi bazilandela kanjani izinyathelo bese becasuka babone ukuthi ababalwa. Yingakho ke:
- Sebenzisa izigaba ezimfushane neziqondile.
- Shiya isikhala phakathi kwezigaba.
- Sebenzisa ama-emoji nosonhlamvukazi ukuze ugqamise noma ukhanyise umbhalo.
- Yenza kucace izimo ezingokomthetho zomncintiswano.
Thumela i-giveaway ku-Instagram
Manje njengoba usunakho konke, sekuyisikhathi sokungena ebhizinisini futhi uthumele isipho ku-Instagram. Kuye ngokuthi yindaba noma ukushicilelwa (noma ividiyo), kuzodingeka ulandele izinyathelo ezithile.
Yebo, qiniseka ukuthi yonke into ibukeka kahle, inomklamo omuhle kanye nesakhiwo.
Iqiniso lokuthi ushicilela indaba ngesipho akusho ukuthi awukwazi ukwenza incwadi ememezela okufanayo.. Futhi okufanayo nokuthunyelwe okujwayelekile.
Kufanele umise isikhathi esizosebenza ngaso, futhi usikhumbule ngaleso sikhathi ukuze kungabikho muntu osikhohlwayo.
Eqinisweni, phakathi naleso sikhathi kufanele umqaphele kakhulu, ubuyekeze abantu ababhalisile, ukwazisa uma kukhona abangahambisani nalokho okuceliwe (ukuze akwenze...
Ukubonga kuwo wonke umuntu obambe iqhaza, okuwuphawu, "ukuthanda" ukuphawula kwakho. Kubo kuzosho ukuthi konke kuhamba kahle, kodwa futhi ukuthi bayacatshangelwa.
Isikhathi Semiphumela
Yilapho amabhizinisi amaningi angalahlekelwa khona abalandeli. Nokuthi uma umdwebo uphela kuvame ukuthi kube nokwehla. Kodwa kungenxa yokuthi, uma ungathembekile ngalo mqondo futhi unganikezi obala ekukhethweni komnqobi, ungacekela phansi isithunzi sakho.
Okuzo kwenziwa? Ungarekhoda ividiyo lapho ukhetha owinile. Amanye adlule lapho kubonakala khona ukuthi bonke abantu ababambe iqhaza bafakiwe. KANYE, ekugcineni, dweba owinile.
Njengesincomo, kufanele ubonge wonke umuntu ngokubamba iqhaza, futhi uma kungenzeka, nikeza umklomelo omncane wokududuza (ongaba isaphulelo sesitolo) ukuze ukhuthaze ukuthengisa.
ukukala umphumela
Noma ngabe ucabanga ukuthi uma kumenyezelwa owinile sekuphelile ukutonyulwa kwezinombolo kodwa akusebenzi kanjalo. Ngaleso sikhathi unesu lokumaketha olenzile futhi elizokushiya nomphumela kumamethrikhi akho, okuthi noma ngokumelene.
Kuyadingeka ukuthi ubone ukuthi ngokudonsa usuyifezile yini inhloso obuzibekele yona, uma ungakafiki noma usuweqile.
Ingabe kuyacaca kuwe manje ukuthi ungayenza kanjani i-giveaway ku-Instagram?