I-SaleSupply, umhlinzeki womhlaba wonke wezinsizakalo ze-e-commerce, wethule iphepha elimhlophe elibalulekile lalabo abafuna ukungena emakethe yokuncintisana yase-United States. Lo mhlahlandlela ugqamisa indlela yokuthengisa ngayo I-Amazon US kuyithuba elibalulekile lanoma yiliphi ibhizinisi eliku-inthanethi elibukekayo andise emazweni omhlaba.
Ukwandiswa kwebhizinisi emhlabeni wonke kuwumgomo ocatshangwa osomabhizinisi abaningi, kodwa kuvamile ukuthi iYurophu ibe yindawo yokuqala. Nokho, nge ukukhula okuqhumayo kwe-e-commerce E-United States, isikhathi samanje singcono kakhulu ukuhlola le makethe ethembisa kakhulu. I-SaleSupply iqinisekisa ukuthi imakethe ye-eCommerce yase-US iyinkundla ekahle yalabo abafuna ukufinyelela izethameli ezintsha. Ngokungaphezu Ama-dollar ayi-456.000 ekuthengisweni konyaka futhi eduze 196 million abathengi abasebenzayo be-inthanethi, i-United States ibekwe njengendawo ehamba phambili ekuhwebeni kwe-e-commerce emhlabeni jikelele.
I-United States ayimeli nje kuphela imakethe enkulukazi, kodwa futhi i-ecosystem ye-technology innovation, inqubekelaphambili yedijithali kanye namazinga aphezulu ekuhlangenwe nakho kwamakhasimende. Nakuba ukuncintisana kungase kubonakale kusabisa, iqiniso liwukuthi amapulatifomu afana ne-Amazon abe nokufinyelela kwentando yeningi kule makethe, enikeza amathuluzi abalulekile nezinsizakalo kunoma yimuphi umthengisi wamazwe ngamazwe.
Izizathu eziqinile zokubheka i-Amazon US njengesango
I-Amazon ayiyona nje i-e-commerce giant; Kuyinkundla ehlalisa abathengisi abancane nabakhulu ngokusebenzisa imakethe yayo. Lezi yizizathu eziyinhloko zokuthi kungani kufanele ucabangele i-Amazon ukukhulisa ibhizinisi lakho emakethe yase-US:
1. Uma ungakwazi ukubahlula, bajoyine
I-Amazon ikwazile ukuzibonakalisa njengendawo eyinhloko yokuthenga ku-inthanethi e-United States, iqongelela isabelo semakethe esibalulekile. Lokhu kusho ukuthi ingxenye enkulu yabathengi abaku-inthanethi baqala usesho lwabo ngqo e-Amazon, behlisela emuva izinjini zokusesha zendabuko ezifana ne-Google. Esikhundleni sokuncintisana ne-Amazon, amabhizinisi angakwazi ukuhlanganisa imikhiqizo yawo endaweni yesikhulumi ukuze asebenzise ingqalasizinda yayo evele isungulwe kanye nesisekelo samakhasimende.
Kusho ukuthini lokhu kusomabhizinisi? Ungasebenzisa amakhono we-Amazon Logistics, amathuluzi wokumaketha, nokwethenjwa kwabathengi ngaphandle kwesidingo sokutshalwa kwezimali okukhulu kwingqalasizinda yakho. Lokhu kuvumela abathengisi ukuthi bagxile kakhulu kukho thuthukisa ikhathalogi yomkhiqizo wakho futhi kuncane ezinkingeni zokusebenza eziyinkimbinkimbi.
2. Indawo yokuqala yabathengi abaku-inthanethi
Ngokwezifundo zakamuva zokuziphatha kwabathengi, ama-63% abathengi abaku-inthanethi e-United States baqala usesho lwabo ngqo ku-Amazon. Lokhu kuguqula inkundla ingagcini nje ngokuba imakethe kodwa futhi ibe injini yokusesha ezinikele emikhiqizweni kuphela. Lokhu kushintsha kwepharadigm ekusesheni kumelela a scenario enenzuzo kubathengisi abanendawo eqinile ngaphakathi kwe-Amazon.
Futhi, ukuba yingxenye ye-Amazon kusho ukufinyelela ku-ecosystem eklanyelwe ngokukhethekile ukukhulisa ukuguqulwa, okuhlanganisa yonke into kusukela kuzincomo zomkhiqizo kuya ekukhushulweni okuhlakaniphile.
3. Thengisa e-US ngengozi yebhizinisi encishisiwe
Ukungena emakethe entsha kuza nezingozi, kodwa i-Amazon inciphisa eziningi zazo ngenxa yengqalasizinda yayo. Ngezinhlelo ezifana Ukugcwaliseka kwe-Amazon (FBA), abathengisi bangaphathisa indawo yokugcina impahla, ukuthutha kanye nenkonzo yamakhasimende. Lokhu akunciphisi nje ubungozi bokusebenza, kodwa futhi kuqinisekisa ukuthi ama-oda ahlangabezana nezindinganiso zokuthumela. ijubane kanye nekhwalithi kulindeleke ngabathengi baseMelika.
Ngokufanayo, amathuluzi afana ne-Seller Central akuvumela ukuthi uqaphe ukusebenza kokuthengisa futhi ulungise amasu ngesikhathi sangempela, unikeze abathengisi ukulawula okuphelele kuzo zonke izici zebhizinisi labo.
4. Izimo zezomnotho ezivumayo zemikhiqizo yaseYurophu
Ukushintshashintsha kwe-euro uma kuqhathaniswa nedola kungaba inzuzo enkulu Abathengisi baseYurophu. Lapho i-euro yehla uma iqhathaniswa nedola, imikhiqizo yaseYurophu iba ngokuncintisana kakhulu ngentengo, okungahumusheka kuyo ivolumu yokuthengisa ephezulu futhi, ngokulandelayo, ukuhamba ngokushesha emakethe yase-US.
5. Funda kwabangcono kakhulu
I-Amazon ikhiqiza imali eningi kunezimbangi zayo zihlangene, okuhlanganisa imidondoshiya efana ne-Alibaba, Walmart, ne-eBay. Ukuthengisa kule nkundla akulona nje ithuba lebhizinisi, kodwa futhi isikole ukuze sifunde ezenzweni ezinhle kakhulu yokuhweba nge-elekthronikhi ezingeni lomhlaba jikelele. Kusukela ekufakweni kahle ohlwini kuya kumasu okuthengisa, konke ukusebenzisana ne-Amazon ecosystem kuletha okubalulekile izifundo.
6. Ukufinyelela emakethe enkulukazi
Imakethe yaseMelika inesilinganiso sokuchithwa kwemali ngonyaka ngomthengi ngamunye waku-inthanethi Amadola ka-2.216, ngaphezu kwesilinganiso saseYurophu. Leli zinga lokusetshenziswa kwemali ngomuntu ngamunye libonisa ukuvuthwa kwemakethe kanye nokuzimisela kwabathengi ukukhokhela imikhiqizo yekhwalithi. Lapho uthengisa ku-Amazon, unethuba loku finyelela kulesi sisekelo sabathengi okulindelwe kakhulu kodwa futhi namathuba amakhulu emali engenayo.
Ithuba likhulu nakakhulu uma sicabanga ukuthi cishe abathengi abayizigidi ezingu-200 bavakashela i-Amazon njalo ngenyanga, okwenza inkundla ibe umbukiso womhlaba wonke wemikhiqizo yakho.
Ukuthengisa e-Amazon US akugcini nje ngokuvula iminyango yemakethe enkulu kunazo zonke emhlabeni, kodwa futhi kuvumela osomabhizinisi ukuthi bahlole izinhlobo ezintsha zokukhula nokuhlukahluka. Uma ufuna ukuthatha lesi sinyathelo, uqale ngokuqonda ukuthi ingqalasizinda yabo isebenza kanjani futhi uzivumelanise nalokho okulindelwe umthengi waseMelika kuzoba ukhiye empumelelweni yakho.