Okuqukethwe okukhiqizwa umsebenzisi (UGC) Iguqule umhlaba we-e-commerce, yaba ithuluzi elibalulekile lokukhulisa ukuzethemba kwabathengi, ukuthuthukisa ukuma kwe-SEO, nokuthuthukisa ukuguqulwa kokuthengisa. Njengoba imikhiqizo ibheka amasu ayiqiniso okuxhumana nababukeli bayo, i-UGC ivela njengelinye lamaqhinga asebenza kahle futhi anenzuzo. Kulesi sihloko, sizokwephula eyakho ukubaluleka, izinzuzo kanye nendlela yokuyisebenzisa ngempumelelo ku-Ecommerce yakho.
Kuyini okuqukethwe okukhiqizwa umsebenzisi?
El okuqukethwe okukhiqizwa umsebenzisi (UGC) Yinoma yiluphi uhlobo lokuqukethwe—noma ukubuyekezwa, amavidiyo, ubufakazi, okuthunyelwe kwenkundla yezokuxhumana, noma izithombe—ezidalwe futhi zabiwe amakhasimende omkhiqizo. Ngokungafani nokuqukethwe kwezinkampani, le nto iyiqiniso kakhulu futhi ithembekile, njengoba ivela ekuhlangenwe nakho kwangempela kwabathengi abafuna ukwabelana ngemibono yabo nabanye abasebenzisi.
Ukubaluleka kokuqukethwe okukhiqizwa umsebenzisi ekuhwebeni kwe-inthanethi
I-UGC idlala indima ebalulekile kwezentengiselwano nge-e-commerce, kusukela kuthinta ngokuqondile isinqumo sokuthenga. Ngokwezifundo zakamuva:
- El Ama-71% wabathengi trust more in the imibono kanye nokuphawula kwabanye abathengi kunezincazelo zomkhiqizo ezinikezwa amabhrendi.
- El I-82% yabathengi ibheka okuqukethwe okukhiqizwa umsebenzisi ngaphezu kokuqukethwe kokukhangisa okuvamile.
- El Ama-70% wabathengi Hlola ukubuyekezwa kanye nobufakazi ngaphambi kokwenza isinqumo sokuthenga.
Le datha ibonisa ukuthi i-UGC ayithinti nje kuphela ukwethembeka kwesayithi le-e-commerce, kodwa ibalulekile ekwandiseni ukuguqulwa. Khumbula ukuthi a iphesenti elikhulu lamakhasimende bazizwa beqiniseka ngokwengeziwe ukuthenga lapho bebona lolu hlobo lokuqukethwe.
Izinzuzo zokuqukethwe okukhiqizwa umsebenzisi kwe-eCommerce
Kwenyusa ukwethenjwa nokuthembeka
Imikhiqizo ingase ithi imikhiqizo yayo ihamba phambili, kodwa uma abathengi ngokwabo beqinisekisa lokhu ngezibuyekezo, izithombe noma amavidiyo, Ukuthembeka komkhiqizo nomkhiqizo kukhuphuka kakhulu. Lolu hlobo lokuqukethwe lunikeza ukuqinisekiswa komphakathi okuthonya abathengi abamanqikanqika. Ungafunda kabanzi mayelana nokuthi kanjani sebenzisa ukubuyekezwa kwamakhasimende ukuthuthukisa ukwethemba kwakho kwe-e-commerce.
Thuthukisa ukuma kwe-SEO
I-UGC ibamba iqhaza ekukhiqizeni okuqukethwe okusha nokubalulekile, okuzuzisa i-SEO. Ukubuyekezwa namazwana afaka amagama angukhiye ahlobene nomkhiqizo asiza ukuthuthukisa amazinga ezinjini zokusesha.
Yehlisa izindleko ekukhiqizweni kokuqukethwe
Okuqukethwe okukhiqizwa umsebenzisi kuvumela amabhrendi ukuthi athole izinto ezifanele ngaphandle kwesidingo sokutshala izimali ezinkulu ekukhiqizeni okuqukethwe. Ngesu elilungile, abathengi bangakhiqiza izithombe, amavidiyo, nombhalo umkhiqizo ongawusebenzisa kabusha ekukhangiseni kwawo kwedijithali. Lokhu futhi kuhlobene ukuphathwa kwamazwana okungaba umthombo obalulekile wokuheha abathengi abasha.
Ikhuthaza ukubamba iqhaza kwamakhasimende nokwethembeka
Ngokukhuthaza amakhasimende ukuthi abelane ngezipiliyoni zawo, kwakhiwa umphakathi oqotho eduze komkhiqizo. Abathengi banomuzwa wokuthi umbono wabo waziswa, okukhuthaza umuzwa wokuba ngowabo futhi okwandisa ukuzinikela kwabo kumkhiqizo. Khuthaza amakhasimende ukuthi iqhaza ezenzweni zokwethembeka lokho kuzuzisa bona kanye nomkhiqizo.
Amasu okukhuthaza okuqukethwe okukhiqizwa umsebenzisi
1. Izibuyekezo kanye nobufakazi
Kwenze kube lula kumakhasimende ukuthi ashiye izibuyekezo kuwebhusayithi yakho nasezinkundleni zokuxhumana. Ungakwazi ukugqugquzela abathengi ngezaphulelo ekuthengeni okuzayo noma izipho kulabo abashiya isibuyekezo. Lokhu kungase kuhambisane amaqhinga okugqugquzela ukuthenga.
2. Imincintiswano kanye nezipho ezinkundleni zokuxhumana
Dala imikhankaso lapho umeme khona abasebenzisi ukuthi babelane ngezithombe noma amavidiyo nemikhiqizo yakho ukuze uthole ithuba lokuwina imiklomelo.
3. Ukusetshenziswa kwama-hashtag anegama
Khuthaza ukusetshenziswa kwama-hashtag aqondene nomkhiqizo ukukhuthaza abasebenzisi ukuthi babelane ngolwazi ngemikhiqizo yakho ku-Instagram, TikTok, noma Twitter.
4. Imikhankaso enabagqugquzeli kanye nama-micro-influencer
Ukusebenzisana nabanamandla kuvumela veza umkhiqizo wakho kuzithameli ezintsha futhi andise ukukhiqizwa kokuqukethwe okuyiqiniso. Ngaphezu kwalokho, lokhu kungahlanganiswa ne- isu lokuxhumana nabantu ukukhulisa imiphumela.
5. Okushicilelwe kuwebhu kanye nezinkundla zokuxhumana
Gqamisa okuqukethwe okukhiqizwa amakhasimende kuwebhusayithi yakho kanye nenkundla yezokuxhumana ukuze ukhuthaze abanye ukuthi benze okufanayo.
Izibonelo zemikhiqizo esebenzise i-UGC
- Coca-Cola: Ngomkhankaso wayo othi “Yabelana nge-Coke”, ikhuthaze amakhasimende ayo ukuthi abelane ngezithombe namabhodlela enziwe umuntu.
- AppleUmkhankaso othi "Shot on iPhone" ubufake izithombe ezithathwe abasebenzisi, okuqinisa ikhwalithi yamakhamera wedivayisi yabo.
- GoProIkhamera yesenzo yakha umphakathi wenkundla yezokuxhumana ngokusekelwe kokuqukethwe okukhiqizwa umsebenzisi.
Ungawukala kanjani umthelela wokuqukethwe okukhiqizwa umsebenzisi
- Ukulandelela ukusebenzisana: Ikala inombolo yezikhathi okuthunyelwe komsebenzisi okwabelwana ngazo, kwabekwa amazwana, noma okuthandwayo.
- Ukuhlaziywa kokuguqulwa: Ihlobanisa inombolo yokuthengisa nokuqukethwe okukhiqizwa umsebenzisi.
- Ukuqapha ithrafikhi yewebhu: Linganisa ukuthi ingakanani ithrafikhi evela ezinkundleni zokuxhumana kanye nokuthunyelwe kwebhulogi yeklayenti.
Okuqukethwe okukhiqizwa ngumsebenzisi kuyithuluzi elibalulekile kunoma iyiphi i-e-commerce efuna ukwethembeka, lwekucocisana nokuguqulwa okungcono. Ukusebenzisa amasu afanelekile okukhuthaza nokusebenzisa i-UGC kungenza umehluko endaweni yemakethe yedijithali eqhudelana kakhulu.
