Kuyini i-SEO?
SEO, noma Search injini, isho isethi yamasu namasu aklanyelwe ukuthuthukisa iwebhusayithi ngenhloso yokuthuthukisa yayo ukuma kwemvelo noma i-organic emiphumeleni yezinjini zokusesha, njenge-Google, i-Bing noma i-Yahoo. Lokhu ukuma akukhokhelwa, kodwa umphumela wokwenza kahle kanye okuqukethwe okufanele.
Izinzuzo ze-SEO zicacile: ivumela ukuheha ithrafikhi efanelekayo, kwandisa i ukubonakala futhi kuyi- ukutshalwa kwezimali isikhathi eside ezingaletha izinzuzo ezinhle kakhulu. Nokho, kuyinqubo edinga isikhathi, ukuzinikela y ukubekezelela.
Izingxenye ezibalulekile ze-SEO
- Ikhasi le-SEO: Kuhlanganisa zonke izenzo ezenziwa ngaphakathi kwewebhusayithi ukuthuthukisa ukuma kwayo. Lokhu kubandakanya ukusebenzisa igama elingukhiye, izihloko y izincazelo, ukwakheka kwe I-URL, izixhumanisi zangaphakathi kanye nokwenza kahle kwe izithombe, phakathi kwabanye.
- I-SEO Off-Ikhasi: Isho izenzo ezingaphandle kwewebhusayithi, njengokuthuthukiswa kwe izixhumanisi ezingenayo (ikhwalithi ye-backlink), ibalula ku amanethiwekhi omphakathi namasu we okuqukethwe okwabiwe.
- I-SEO yobuchwepheshe: Igxile esakhiweni sangaphakathi sesiza ukuze sivune isisekelo sayo umkhondo e inkomba ngezinjini zokusesha. Izici ezifana ne- isivinini sokulayisha, ukusetshenziswa kwe Izitifiketi ze-SSL kanye nokudalwa kwe-a Imephu yesayithi ye-XML Ziyisisekelo.
Yini i-SEM?
I-SEM, noma Ukucinga Engine Marketing, isethi yamasu efuna ukwandisa ukubonakala kwewebhusayithi ngokusebenzisa imikhankaso ekhokhelwayo ezinjinini zokusesha. Lolu hlobo lokumaketha luhlanganisa izinketho ezifana Izikhangiso ze-Google, Izikhangiso ze-Bing kanye neminye imisebenzi ye ukukhangisa okukhokhelwayo.
Ukusebenzisa i-SEM kubandakanya ukudala nokuphatha izikhangiso ezivela ngokugqamile ku- amakhasi wemiphumela yosesho. Lezi zikhangiso ngokuvamile zivela phezulu ekhasini futhi zikhonjwa ngokuthi imiphumela exhasiwe. I-SEM iwusizo ikakhulukazi lapho ufuna ukukhiqiza imiphumela esheshayo, ukuheha ithrafikhi ehlukaniswe kakhulu futhi ugcwalise amasu we-SEO ukuze ukhulise ukubonakala.
Izingxenye ezibalulekile ze-SEM
- Khokha Ngokuchofoza (PPC): Imodeli abakhangisi abakhokha ngayo kuphela uma umsebenzisi achofoza esikhangisweni sakhe.
- Ukuhlukaniswa: Ikuvumela ukuthi ufinyelele izethameli ezithile ngokukhetha amagama afanele, indawo, izithakazelo, ukubalwa kwabantu, Njll
- Ukusebenziseka: Kubandakanya ukuhlaziya njalo idatha ukuze ulungise amabhidi, amagama angukhiye namasu okwandisa buyela ekutshalweni (I-ROI).
Umehluko omkhulu phakathi kwe-SEO ne-SEM
Nakuba inhloso yakho kokubili i-SEO ne-SEM kuwukuthuthukisa ukubonakala kwenjini yokusesha nokushayela ithrafikhi kuwebhusayithi, lawa maqhinga anomehluko omkhulu:
- Uhlobo lokutshala imali: I-SEO idinga ukutshalwa kwezimali kwe isikhathi y izinsiza ukuze kusetshenziswe kahle nokudalwa kokuqukethwe. Ngakolunye uhlangothi, i-SEM isho izindleko eziqondile okuhlobene nemikhankaso yokukhangisa kanye nemodeli ye-PPC.
- Isikhathi sokuthola imiphumela: Ngenkathi i-SEO ingukubheja okulingene y isikhathi eside, i-SEM inikeza imiphumela ngokushesha, ilungele amaphromoshini noma imikhankaso yesikhashana.
- Ubude besikhathi semiphumela: Nge-SEO, izinzuzo zihlala ngokuhamba kwesikhathi, ngisho nangemva kokumisa izenzo. Ku-SEM, imiphumela iyeka kanye amise imikhankaso.
- Lawula: I-SEM inikeza ukulawula okukhulu izindawo, izindleko y ukwahlukanisa, kuyilapho i-SEO incike ku- ubuchule obuphezulu yezinjini zokusesha.
Isetshenziswa nini i-SEO futhi isetshenziswa nini i-SEM?
Ukunquma ukuthi usebenzise nini i-SEO noma i-SEM kuncike ekutheni izinjongo ezithile yesu lakho lokumaketha kwedijithali, lakho isabelomali nawe uhlelo lwemiphumela:
- I-SEO: Ilungele izinkampani ezifuna ukwakha a ubukhona be-inthanethi obuhlala isikhathi eside, zuza a traffic njalo futhi andise imbuyiselo yesikhathi eside ekutshalweni kwezimali. Isebenza kangcono kokuqukethwe isihlahla esivamile noma izingqikithi eziphindaphindayo.
- I-SEM: Ilungele imikhankaso ethile, iqala imikhiqizo o amasevisi kanye nokukhushulwa okunemiphumela esheshayo. Kuyasiza futhi ukuhlolwa kwegama elingukhiye kanye nokuhlaziya izethameli.
Ungahlanganisa kanjani i-SEO ne-SEM ngesu eliphelele
Ukwandisa imiphumela, izinkampani eziningi zikhetha ukuhlanganisa kokubili. amasu ohlelweni lwakho lokumaketha lwedijithali. Nazi ezinye izindlela zokukwenza:
- Sebenzisa i-SEM ukuthola imiphumela yokuqala: Ngenkathi usebenza ekwenzeni ngcono i-SEO, imikhankaso ye-SEM ingakhiqiza ithrafikhi esheshayo futhi uthwebule izethameli.
- Phinda usebenzise idatha: Idatha etholwe emikhankasweni ye-SEM, efana nokusebenza kwe amagama angukhiye, ingasetshenziswa ukuthuthukisa okuqukethwe kwe-SEO.
- Qedela amasu: Ngenkathi i-SEM inganikeza izihloko noma imikhiqizo encintisana kakhulu, i-SEO ingabhekana nayo amagama angukhiye wokuncintisana aphansi kanye nethrafikhi yezinto eziphilayo zesikhathi eside.
Ukukhetha phakathi kwe-SEO ne-SEM akusona isinqumo esimnyama nesimhlophe. Womabili amasu anendawo ku-a isu elilinganiselwe ledijithali. Ukuqonda ukuhlukana kwabo, amandla, kanye nemikhawulo kubalulekile ukuze ukusebenzise ngempumelelo nokufeza izinhloso zakho zokumaketha.