Ukuthengwa kwe-inthanethi kube ngomunye wemikhuba eshintshile ekusetshenzisweni emhlabeni jikelele. Kuze kube yilapho kuyaqabukela ukuthi umuntu angathengi incwadi, iselula noma enye into yobuchwepheshe ngalesi siteshi esinamandla sokumaketha. Lapho enye yezinhloso zabasebenzisi ukwenza ukuthengwa okuphephile kwenziwe ngokusemthethweni kuzo zonke izindawo zokubuka.
Ngaphakathi kwaleli su elisetshenziswayo, kubalulekile ukugcizelela ukuthi uchungechunge lwezinyathelo kufanele lungeniswe ukuthengwa kwesiteshi ngokuphepha nangokuthembekile. Ngokwalo mbono, kudingekile impela ukuthi kusukela manje kuqhubeke nangaphambi kokuthenga, qiniseka ukuthi inkampani eku-inthanethi ithembeke ngokuphelele. Ukuze wenze lokhu, kuzofanela ubheke ifayela le- isigaba sokuxhumana ukubuyekeza ikheli lakho lendawo, insizakalo yamakhasimende, amashejuli, noma izinkomba, phakathi kwezinye zezinto ezifanele kakhulu okufanele uzinakekele.
Ukuxhumeka okuphephile kuzoba esinye sezikhali onazo ukufeza le nhloso. Ngoba empeleni, kuzoba ngcono ukukwenza usekhaya lethu noma kusuka esihlotsheni. Ukuxhuma endaweni esesidlangalaleni (njengezikhumulo zezindiza, amahhotela, noma enye indawo) kungahle kungaphephi, ngoba awazi ukuthi ngubani ozoqapha ukuxhumana noma esinye isigameko.
Ukuthenga okuphephile: izindlela zokukhokha eziphephile
Isinyathelo sokuqala ukukhetha amasistimu wokukhokha aphephile. Isibonelo esihle yilezi PayPal noma ezinye izici ezifanayo. Hhayi ngeze, ngokusebenzisa isu lokukhokha online bakuthumela kumapulatifomu abetheliwe ngesikhathi sokukhokha. Ungenza ngisho nenkokhelo uma kwenzeka okuthile kwehluleka ekuthengeni, noma kunalokho, bekuyilokho ebesikade sikulindile, njengenye into yokuvikela ezosiza kakhulu ngaphandle kwalezi zikhathi.
Ngenkathi ngakolunye uhlangothi, ukugcina uhlelo lwakho lokusebenza kanye ne-antivirus kuvuselelwe kuzoba esinye sezinyathelo ezisebenza kakhulu onazo okwamanje. Njenge-antivirus yakho, kufanele ihlale ivuselelwa kunguqulo yakamuva etholakalayo. Kungaleso sikhathi kuphela lapho bezolungela ukubhekana nezinsongo zakamuva ezitholakalayo, bagweme noma iyiphi ingozi kumsebenzisi. Lapho unokulahlekelwa khona okuningi uma ungahlangabezani nalezi zinhlobo zezidingo.
Vele, esinye isihluthulelo sokwenza leli qhinga lezokuphepha okufanele ulinake kusukela manje kuqhubeke ukuthi imininingwane ibhalwe ngekhodi Isitifiketi sokuphepha se-SSL. Lesi sitifiketi asihlaseleki, ngakho-ke sizovikela imininingwane yethu ebukhoneni obungafuneki babantu besithathu. Njengesampula yalokho ongakukhiqiza ukuvikela ukuthenga kwakho oku-inthanethi okulandelayo.
Sesha izinkomba zezinkampani zedijithali
Esinye isici okungafanele siphuthe yilokho okuphathelene nezinkomba zewebhusayithi noma inkampani yedijithali uqobo. Ngale ndlela, kuyasiza ukuthi ngaphambi kokuthenga, qiniseka ukuthi inkampani ithembekile. Bheka i- isigaba sokuxhumana ukubheka ikheli lakho lendawo, insizakalo yamakhasimende, amahora, noma izinkomba ...
Njengeqiniso lokuthi ungahlala uthintana nabangane nomndeni asebevele bathenga kuleyo sayithi, futhi abanokuhlangenwe nakho okuhle noma abakusizayo ukuthi ucwaninge ngaleyo nkampani. Ngakho-ke lawa ngamanye amathiphu ayisisekelo futhi abalulekile noma yimuphi umsebenzisi okufanele awakhumbule ngaphambi kokuthenga ku-inthanethi. Uma ubagcina engqondweni, amathuba okuba bakhohliswe azobe encanyana. Ngakho-ke ukuthi yonke inqubo yenziwa ngokunemba okuphelele nangokuphepha futhi asikho isigameko esingahle sithinte ukwenza lezi zinhlobo zokuthenga online.
Ezinye izinyathelo zokuphepha ezihambisana kakhulu
Ukuthenga online namuhla kuphephe ngokuphelele. Kumele nje sithathe izinyathelo ezithile zokuzivikela bese sikhetha indlela efanelekile yokukhokha esimweni ngasinye. Njengesibonelo, ngochungechunge lwamakhonsathi esizokuvezela lona ngezansi:
Phakathi kwamathiphu asebenzayo angcono kakhulu, iqiniso lokuthi uvule idivayisi yakho ngaphambi kokuthenga livelele ngaphezu kwakho konke. Kungakuhle ukuthi kufakwe i-antivirus ukuze kukhishwe amagciwane angaba khona akwazi ukuqoqa imininingwane yomuntu neyasebhange kusuka kudivayisi. Futhi, isoftware efakwe kudivayisi kufanele ibe sesikhathini.
- Sebenzisa ukuxhumana okuphephile. Gwema ukuthenga usebenzisa amanethiwekhi omphakathi e-Wi-Fi, ngoba awanikeli noma yisiphi isiqinisekiso sokuphepha.
- Bheka izitolo eziku-inthanethi ezinamakheli aqala nge-HTTPS futhi akhombise ukhiye kubha yekheli. Lokhu kuqinisekisa ukuthi imininingwane edluliswayo ibethelwe.
- Buyekeza imininingwane enikezwe isitolo esiku-inthanethi: bangobani, banekheli lentela, baqoqa luphi ulwazi kubasebenzisi nokuthi ngayiphi injongo, izindlela zokukhokha abavumela zona, inqubomgomo yokuthumela nokubuyisa.
- Buza mayelana nesitolo kuzinjini zokusesha, ukuxhumana nomphakathi kanye nezithangami. Ukuhlola ukuthi imiphi imibono abanye abasebenzisi abanayo ngayo kunganikeza imininingwane eminingi.
- Uma ungabaza ngokuthembeka kwesitolo esiku-inthanethi, kungcono ukukulahla ukuthenga bese ubheka okunye.
Ukuqapha okukhulu kuzingxenyekazi eziku-inthanethi
Ungalokothi ube kumakhofi we-inthanethi, imitapo yolwazi noma amasayithi afanayo, ungalokothi uvele kumanethiwekhi e-Wi-Fi ezikhungo ahlinzeka le nsizakalo kumakhasimende abo, ngoba lokho kungabeka idatha yakho yasebhange noma yezezimali engcupheni. Ukuze ngithole isipiliyoni, ngincoma ukuthenga kumasayithi aziwayo futhi athembekile njenge-eBay, i-Amazon, i-Fnac, i-Privalia, i-Groupon, njll. Ungathenga futhi nakwamanye amasayithi kunjalo ... kodwa qiniseka, ngubani osemuva kwekhasi lapho ufuna ukuthenga, ukuthi inkampani noma umuntu uvusa ukuzethemba kuwe.
Hlaziya umkhiqizo
Sicela ufunde incazelo yomkhiqizo ngokucophelela. Hlola ukuphrinta okuhle ukuqinisekisa isimo somkhiqizo owuthengayo.
Ngakolunye uhlangothi, kufanele ube nakho kucace izindleko zokugcina. Kuleli qophelo, ezinye izinkampani zifaka izindleko zokuthumela, ukucubungula njll entengo kanti ezinye zikufaka ekugcineni lapho usunqume ukuthenga, lokhu kuvame ukwehluka ngentengo ocabanga ukuthi uzoyikhokhela imikhiqizo.
- Ungathengi ezindaweni lapho indlela yokukhokha ithumela imali noma udlulise imali.
- Bheka ukuthi zinjani izinqubomgomo zokubuyisa, ukukhanselwa kokuthenga, izinsuku nezindlela zokulethwa
Uma ekugcineni lapho umkhiqizo ufika unquma ukuthi awukwanelisi, ungayibuyisa leyo nto bese ubuyisa imali? Ngoba okusekupheleni kosuku ukuthi awunamthelela ekuthengisweni kwezebhizinisi. Ukuze ukwazi ukuhamba ngokuphepha kulolu hlobo lokusebenza.
Ukuthenga okuningi online
Iphesenti labantu abenza ukuthenga kwabo ku-inthanethi lenyukile eminyakeni yamuva, umkhuba oye wabonakala nasemiphakathini ehlukene ezimele. Mayelana noMphakathi waseValencian, ngokusho kocwaningo olwenziwe yi-El Observatorio Cetelem eCommerce 2019, amaValencians athenga ku-inthanethi ezinyangeni zamuva asebenzise isilinganiso sama-euro angu-1.532 ekuthengeni kwabo online, ama-27% angaphansi kwesilinganiso sikazwelonke (ama-2.098 euros ). Ucwaningo, ngaphansi kwegama elithi «Umthengi Ohlakaniphile. Umthengi waseSpain uxhuma nokuthenga okuhlakaniphile«, Ihlaziya okuthandwa ngamakhasimende lapho uthenga online. Phakathi kwemikhiqizo efunwa kakhulu ngamaValencians nge-inthanethi, okulandelayo kugqama: ezokungcebeleka, ngama-70% wezinto eziqondiswayo; kulandele ukuhamba, ngama-67% nemfashini, ngo-61%.
Futhi yize isimo samaValencians mayelana nokuthenga kwabo online sihle kakhulu, ucwaningo lukhombisa nezici ezithile abathengi abazibona zimbi uma bethenga, ngoba ama-54% ayavuma ukuthi athanda ukubona, ukuthinta nokunambitha imikhiqizo ese-situ, ama-40% agxeka izindleko zokuthumela eziphakeme kwezinye izinto futhi kwezinye izimo ukulinda isikhathi eside lapho uthola okuthengiswayo kwenza umsebenzisi akhethe ukuya esitolo ngqo.
Ukuthengiselana oku-inthanethi esitolo
Ngakolunye uhlangothi, kufanele kugcizelelwe ukuthi ezentengiselwano ze-elekthronikhi zishintshiwe kusuka kokuthengiselana kokuqala okuku-inthanethi kwama-90s kuye manje. Ubuchwepheshe bekulokhu buhamba phambili ekuguqulweni kwalo mkhakha. Kule ndlela yenguquko, izibikezelo zikhombisa ukuthi ubuhlakani bokufakelwa (i-AI) ubuchwepheshe obuzothinta kakhulu i-eCommerce, ngokusho kukaGartner. Kulinganiselwa ukuthi ngo-2023 iningi lezinhlangano ezisebenzisa i-AI kwezentengiselwano zedijithali zizofinyelela okungenani ukuthuthuka okungama-25% ekwanelisekeni kwamakhasimende, imali engenayo noma ukunciphisa izindleko.
Ukuhlaziya i-persona yomthengi, ukukhipha inani elengeziwe kusuka kudatha yamakhasimende noma ukudala umuzwa owenziwe waba ngewakho phakathi nohambo lwamakhasimende kungezinye zezitayela ezenziwa yi-e-commerce ukuthuthukisa umugqa waphansi. Ngokwengxenye yayo, ukuqaliswa kwe-Big Data ne-Business Intelligence kunikela ngezinga elikhulu lokusebenzisa kahle ngenxa yokuhlaziywa okuningiliziwe kwedatha kanye nekhono lokukhipha inani elingeziwe kuyo.