“Ucwaningo lwakamuva lukhombisile ukuthi ama-62% amabhizinisi edijithali asevele enamathuluzi asezingeni akhona njengokuhlola, ukwenza ngezifiso noma indlela yokuziphatha kwabasebenzisi ukwenza kangcono ulwazi lwamakhasimende. Kungokwenza okuhle kuphela lapho inzuzo yebhizinisi izothuthuka ”, kusho uChristian Hoffmann COO nomsunguli obambisene weSingular Cover, isiqalo sabashushisi baseSpain esikhethekile emabhizinisini, ama-SME kanye nabazisebenzayo.
Kulo mongo ojwayelekile, kufanele kuqashelwe ukuthi ukwenza ngezifiso ebhizinisini eliyinhloko kungakwenza anqume impumelelo yale misebenzi yobuchwepheshe enethonya. Ngoba empeleni, bakhiqiza umthombo obalulekile wentuthuko ekumaketheni imikhiqizo yakho, izinsizakalo noma ama-athikili. Kusuka kusu lokuhweba elenzelwe izintshisekelo zakho zobungcweti.
Ukuze ukwazi ukungenisa kubhizinisi lakho noma esitolo sedijithali, sizokunikeza ezinye zeziphakamiso ezinhle kakhulu ezincike ekwenzeni ngezifiso kumabhizinisi edijithali. Aziveli ezindleleni ezifanayo, kepha kunalokho, zivela ezindleleni ezahlukahlukene zokuqonda ibhizinisi eliku-inthanethi. Njengoba uzobona ngezansi:
Isu ekwenzeni ngokwezifiso ibhizinisi
Ukwenza lo mugqa wezenzo ngokungangabazeki kuzokusiza kusukela manje ukuthola impumelelo ku-adventure yakho yobungcweti. Ngezinye zezizathu esizokuchazela zona kusukela manje kuqhubeke:
- Ikunikeza ngamathuluzi adingekayo ukuze uzihlukanise nebhizinisi futhi usondele emncintiswaneni ophakathi komkhakha webhizinisi lakho.
- Uhlelo olwenzelwe izintshisekelo zebhizinisi lakho luyindlela engcono kakhulu yokunikeza umugqa wakho webhizinisi ukubonakala okuningi. Ikakhulu, ngokunikezwa amandla kwayo kuqhathaniswa nezinye izinkampani ezikulayini ofanayo webhizinisi.
- Kuyinkqubo edingeka ngokuphelele ukukhulisa ibhizinisi lakho, okungenani kwinqubo yalo yokuqalisa ye-e-commerce.
- Kanye nokubaluleka kwayo okukhulu ukwenza izenzo ezenziwe ngezifiso futhi lokho kufanele kwehlukaniswe kwamanye amabhizinisi asemjikelezweni ofanayo webhizinisi.
- Ngenye yezindlela eziphumelela kakhulu okwamanje onakho ukufinyelela kunani elikhulu lamakhasimende noma abasebenzisi ngoba uphishekela ukwelashwa ngala maqiniso eyenzelwe izidingo zakho.
Ukwenza uhlelo lwe-a la maphepha lwalesi sigaba sezinkampani kubangela ukuthi izinzuzo zikhule kancane kancane. Ikakhulu, kube nemiphumela emihle kakhulu esigabeni sokuqala sale nqubo emkhakheni wedijithali.
Yiziphi izenzo ezingenziwa?
Omunye wemibuzo ozozibuza yona kusukela manje yimigqa yokusebenza ongayisebenzisa ukukhulisa isitolo sakho noma i-e-commerce. Vele, kunemvelo eminingi futhi eyahlukahlukene futhi kule ndlela sizokudalula okunye okufanele kakhulu ongakusebenzisa kusukela manje kuqhubeke.
Eyokuqala isuselwa ekwakhiweni kwe- imininingwane eningiliziwe kuzici zentengiso ezethulwe amaklayenti akho amakhulu noma abasebenzisi. Ngenhloso yokukhuthaza ukwelashwa okususelwa kuzici abazinikezayo kuze kube yileso sikhathi.
- Gqamisa izici zayo ezinhle kakhulu ukuze ngale ndlela isu lokuhweba lisetshenziswe ukwenza ifayili le- izixhumanisi zezinyunyana wenza nalaba bantu.
- Zama ukuthola ukuthi ngabe amakhasimende anakho yini izixhumanisi zokuxhumana nabantu ukwenza lula ukuhlanganiswa kwayo emibuthanweni noma ezinkundleni zenkampani yakho yedijithali.
Uma ufisa, iqiniso lokuthi uhlelo olwenzelwe ukusebenza lungasebenza kangcono ukufeza izinhloso ngaphambi kwesikhathi lungasiza kakhulu. Ukuthi kube wuhlelo olusebenza kahle uma lubhekiswe esikhathini esifushane noma esiphakathi nendawo.
Ukusebenza kahle kwezinhlelo ezenziwe ngokwezifiso enkampanini yedijithali
Uma ufuna ukwazi iminikelo eyenziwe yileli qhinga lokuhweba, akukho okungcono kunokuya emiphumeleni yokuqaliswa kwalo. Hhayi ize, uzothola iziphetho zokufuna ukwazi ezingaba wusizo olukhulu ekuthuthukiseni umsebenzi wakho wobuchwepheshe kusukela manje kuqhubeke: Ngabe ufuna ukwazi okunye okufanele kakhulu? Yebo, naka kancane ngoba kuzokuzuzisa kakhulu ukukungenisa ebhizinisini lakho.
Okokuqala kuyisu ekumaketheni kwedijithali uqobo futhi lokho kusebenza ngokuya ngezidingo zakho zangempela emkhakheni webhizinisi. Ukuze kancane kancane izinhloso zakho kuhlangatshezwane nazo ngempumelelo nangendlela elinganiselayo, ngasikhathi sinye ukuthi ekupheleni kosuku kube omunye wemigomo esheshayo onayo okwamanje.
Ngeminikelo emibili engaba wusizo olukhulu ekuchazeni izinhloso ezifunwa kakhulu ebudlelwaneni bebhizinisi lakho noma isitolo esiku-inthanethi. Njengesibonelo, kuzenzo ezilandelayo ezivezwe ngezansi:
- Kufanele uhlole ukubaluleka kokuba ne-blog yebhizinisi ngalesi sikhathi. Ingakusiza ukufeza izinhloso zakho ngendlela esheshayo nelula.
- Ngandlela thile, ubukhona bomkhiqizo wakho wokuhweba kumanethiwekhi omphakathi kuyadingeka ukungena lapho amakhasimende akho noma abasebenzisi bakho bangahamba khona.
Vele, ngaphandle kokuncoma, akungabazeki ukuthi uzoba nomhlaba omningi ozuziwe wokuthuthukisa imiphumela yenkampani yedijithali yempahla yethu. Lapho okunye kokuhlaziya okudinga ukunakwa kakhulu kungukuthi kubhekiswa kumuphi umehluko phakathi kokuthi isu lalezi zici lingakunika ini kanye umzamo ozokubiza kwenze umkhuba ukuhlangabezana nalesi sidingo.
Isibalo esihlanganisa zombili lezi zici siyoba yisixazululo esingcono kakhulu sezintshisekelo zenkampani yakho yedijithali futhi ungasizuza kusukela manje kuqhubeke. Kukuyiphi okufanele ibe yinto eza kuqala kakhulu emkhakheni wokumakethwa kwebhizinisi futhi efanelekile ezikhathini zethu. Akusizi ngalutho, kunezinzuzo eziningi okufanele zikulethele kusukela kulo mzuzu nokuthi uzokuqaphela ngokuqhubekayo, hhayi ngokuzumayo njengoba ungakholelwa kusukela ekuqaleni.