Izinkampani eziningi ngokwengeziwe nezincane ezinquma ukuthatha umsebenzi wokungena ezimakethe eziku-inthanethi, ukuhlanganisa i-e-commerce njengenketho efanelekile njengokuhweba kwangempela, ikakhulukazi uma sikhuluma ngamagama endawo lapho ukulethwa okulula kungenziwa khona futhi izici ezifana nentela, amasiko noma izinqubo zomthetho eziyinkimbinkimbi aziphazamisi.
Kodwa kuthiwani uma i-ecommerce SME ifuna ukwenza amazwe omhlabaIqiniso liwukuthi maqondana nokuthunyelwa kwamanye amazwe, ama-SME athembele kakhulu ekuhwebeni nge-inthanethi awafani neze nokuthunyelwa kwamanye amazwe okuthengiswayo okuvamile, ikakhulukazi ngenxa yokungahleli kahle, ukungazi imithethonqubo, kanye nokungabikho kwesu eliqinile ledijithali lomhlaba wonke.
Ukwanda kwendawo kuyinqubo eyinkimbinkimbi engahileli nje ukuqonda izimakethe zakwamanye amazwe kodwa futhi nokuzivumelanisa nezici zazo ezithile. Imakethe ngayinye iyethula izinselele ezithile, okuhlanganisa izithiyo zamasiko nezilimi, imithethonqubo ethile yokuhweba, izindlela zokukhokha zendawo, imikhuba ehlukene yokusebenzisa noma izici zezokuthutha, ukubala izibonelo ezimbalwa.
Lokhu kuyinkimbinkimbi kudinga indlela ecophelelayo neqondene nomuntu siqulapho ukulungiselela kanye namasu kudlala indima ebalulekile. Ngakho-ke, lapho uhlanganisa ibhizinisi lakho le-e-commerce nomhlaba wonke, kufanele uhlole ngokucophelela imakethe ngayinye engaba khona, uqonde izici ezifana nezintandokazi zabathengi, ukuncintisana kwendawo, ingqalasizinda yezokuthutha, izidingo zomthetho, kanye namathuba enzuzo yangempela.
Ngaphezu kwalokho, udinga ukulungisa isipho sakho ukuze thinta izilaleli zendawo Nakuba kugcinwa ubunjalo bomkhiqizo wakho, ukubambisana nabalingani bendawo nakho kungaba yisihluthulelo, njengoba behlinzeka ngokuqonda okubalulekile okusezindaweni kanye nokusekelwa kokusebenza. Le nqubo yokuzivumelanisa nezimo nokufunda okuqhubekayo ibalulekile ekwandiseni amathuba akho empumelelo kanye nokunciphisa izingozi ezihambisana nokungena ezimakethe ezintsha.
Izinzuzo zokwenza i-ecommerce yakho ibe ngeyamazwe ngamazwe
Ukwenziwa kobuzwe kube yi- injini yokukhula kanye noguquko lwebhizinisi lakho. Ngokuyisa imikhiqizo noma izinsizakalo zakho ezimakethe ezintsha, awugcini nje ngokwandisa ukufinyelela kwakho, kodwa futhi uqinisa ukuqina kwenkampani yakho, ukuncintisana, kanye nekhono lokusungula izinto ezintsha.
Sinalokhu engqondweni, ake sihlaziye izinzuzo ezibalulekile zokwenza i-ecommerce yakho ibe ngeyamazwe ngamazwe:
- Ukwanda kokuthengisa kanye nenani lamakhasimende. Ngokwandisa ibhizinisi lakho emhlabeni wonke, wandisa imakethe yakho engaba khona, uthola ukufinyelela kumakhulu ezigidi zabathengi bedijithali, futhi unciphisa ukuthembela kwakho emakethe yakho yendawo. Lokhu kuhunyushwa kube yi- umfudlana wemali engenayo ohlukahlukene kakhulu futhi eqinile.
- Ukuhlukahluka kwezingozi. Ukusebenza emazweni amaningi kuvumela ukunciphisa imiphumela emibi ye ukwehla kwezomnotho emakethe eyodwa. Uma isifunda esisodwa singena ekwehleni komnotho noma sibhekana nezinguquko zomthetho, ezinye izimakethe zingasikhokhela leso sibalo sokwehla.
- Ukuncintisana okukhulu. Uma ungena ezimakethe ezintsha, inkampani yakho iphoqelekile ukuthi sungula futhi uthuthukise izinquboLokhu kuthuthukisa ukuncintisana kwakho kokubili kwamanye amazwe kanye nasezweni lakini. Ukuzivumelanisa nezimo ezahlukene kukuphoqa ukuthi uthuthukise ikhathalogi yakho yemikhiqizo, ulwazi lokuthenga, kanye nensizakalo yamakhasimende.
- Ukufinyelela ezimakethe ezintsha namathuba. Izwe ngalinye elisha liyindlela eya izitayela ezahlukene zabathengiUkubambisana okunesu, izimakethe zasendaweni, kanye neziteshi ezintsha zokusabalalisa kungakhuphula umkhiqizo wakho ube amazinga abengeke afinyeleleke ukube ubusebenza kuzwelonke kuphela.
Lezi zinzuzo zibonisa amandla okwenziwa kwamanye amazwe ukuguqula ukuhweba kwakho nge-inthanethi, uma nje kukhona ukuhlela kobungcweti kanye nokulawula okuqinile kwezindleko kanye nokusebenza.
Izici ezibalulekile ezidingekayo ukuze kwenziwe kube sezingeni lomhlaba wonke
Ngaphambi kokuthi uthathe isinyathelo, kubalulekile ukuqonda ukuthi yini izici eziyisisekelo Kumelwe ube nalezi zici ngaphansi kolawulo uma ufuna ukwenza i-e-commerce yakho ibe ngeyamazwe ngamazwe. Lokhu kufaka phakathi ulimi, izinto ezisetshenziswayo, izindlela zokukhokha, imithethonqubo, ukumaketha kwedijithali kwamazwe ngamazwe, kanye nokuvuthwa kwebhizinisi lakho uqobo.
Okokuqala, kubalulekile ukuhlola ukuthi inkampani yakho ikulungele ngempela yini. Indawo enhle yokuqala ukwenza Ukuhlaziywa kwe-SWOT (Ubuthakathaka, izinsongo, amandla, kanye namathuba) okuqondiswe ngqo ekuhlanganiseni amazwe ngamazwe. Lokhu kuzokusiza ukuthi unqume ukuthi isakhiwo sakho sezokuthutha, amandla okukhiqiza, izinsizakusebenza zezimali, kanye nezinsizakusebenza zabantu zingahlangabezana yini nezidingo zokuthengisa kwamanye amazwe.
Kunconywa kakhulu futhi ukudala, noma ngabe kulula ekuqaleni, umnyango wokuthumela ngaphandle kwedijithali noma umuntu ophetheLo muntu noma ithimba kumele lixhumanise ukuphathwa kwamanye amazwe: ucwaningo lwemakethe, ukulungiswa kwewebhusayithi, izenzo zokumaketha, ukukhethwa kwabalingani bezokuthutha, ukubamba iqhaza emibukisweni yezohwebo yamazwe ngamazwe, imikhankaso yokukhangisa eku-inthanethi ebekwe endaweni ethile, kanye nokuxhumana namakhasimende noma abasabalalisi abangaba khona.
Manje njengoba usuyazi ifayili le- Izici ezibalulekile ezidingekayo ukuze kwenziwe kube sezingeni lomhlaba wonkeSekuyisikhathi sokuhlola ibhizinisi lakho nokwenza izinguquko ezidingekayo ukuze ufeze imigomo yakho. Ngezansi, sihlola izinto ezibalulekile ezizokwenza umehluko omkhulu.
Ukukhetha izimakethe nolimi: ukuthi uzoqala kuphi
Yiziphi izinto okufanele sizicabangele uma sifuna ukwenza amazwe omhlaba? Singaqala ngokukhuluma nge- isithiyo solimi kanye nokukhetha izwe. Uma sinikeza isitolo sethu esiku-inthanethi kuphela ngesiSpanishi, kungenzeka kakhulu ukuthi amakhasimende ethu akwamanye amazwe azovela kakhulu eLatin America, ngaleyo ndlela angene izindleko zokusebenza eziphakeme ngenxa yezikhathi zokuthumela ezinde, izikhathi zokulethwa ezinde, kanye nezinqubo zokukhokha ngenkani.
Uma umgomo wethu uwukunciphisa lezi zinhlobo zezici, ngokuvamile kungcono ukugxila kuzo amakhasimende azungeze i-EUKulesi simo, ukunikeza ipulatifomu yezilimi eziningi kuba yinto ebalulekile. Okungcono kakhulu, kufanele sifake izilimi eziningi ngangokunokwenzeka, kodwa singaqala ngokugxila ezilimini ezikhulunywa kakhulu ezikhiqiza ibhizinisi eliku-inthanethi kakhulu, njenge-[faka ulimi lapha]. IsiJalimane, isiNgisi nesiFulentshingaphandle kokukhohlwa isiPutukezi noma isiNtaliyane uma zifanelana nezilaleli zethu esiziqondisayo.
Ukuze ukhethe izwe lokuqala ongaya kulo, kuyatuseka ukuthi wenze ucwaningo oluthile lwemaketheIzici okufanele uzicabangele zifaka: inani lamakhasimende angaba khona, abancintisana nabo, izinga lokuvuthwa kwe-e-commerce, amandla okuthenga, izithiyo zokungena, ukuzinza kwezepolitiki kanye nezomnotho, izindlela zokukhokha ezikhethwayo, kanye nezindleko zokuthutha ezilinganisiwe. Ukwenza lesi sinqumo ngokusekelwe kuphela ekuqondeni kungaholela ekutshaleni imali ezimakethe ezingenzi nzuzo.
Ngaphezu kolimi, kubalulekile ukuchaza umuntu othengayo wamazwe ngamazweUbudala, imikhuba yokuthenga ku-inthanethi, amadivayisi asetshenziswayo, izisusa zokuthenga, ukuphikiswa okuvamile, kanye nokuzwela kwamanani. Uma uchaza le phrofayela kangcono, kuzoba lula ukuvumelanisa ikhathalogi yakho, umlayezo wakho, kanye nesu lakho lokumaketha naleli khasimende elisha.
Ipulatifomu ye-ecommerce, ulwazi lomsebenzisi kanye nokuqukethwe
Enye insika eyisisekelo yi- Inkundla yezobuchwepheshe lapho wakhela khona isitolo sakho esiku-inthanethi. Kunezinketho eziningi, futhi akuwona wonke alungele ukuthengisa ngokulinganayo emazweni amaningi. Kubalulekile ukuthi ikhambi lakho lisekele izici ezifana nokuthi izitolo eziningi, izilimi eziningi kanye nemali eningiezikuvumela ukuthi uphathe amakhathalogi, amanani, kanye nokukhushulwa okuqondene nemakethe kusuka kuphaneli yokulawula eyodwa.
Isitolo sakho esiku-inthanethi sizoba sakho umbukiso wamazwe ngamazweNgakho-ke, kumele ivumelane ngokuphelele nezimakethe eziqondiwe. Lokhu kuhilela ukuhumusha okuqukethwe kube yizilimi zendawo kusetshenziswa izinguqulo zobungcweti Futhi hhayi ngamathuluzi azenzakalelayo kuphela. Ukuhumusha kumele kuhambisane nokuhlelwa kwendawo okufanele: ukuguqula izinkulumo, osayizi, izibonelo, amafomethi ezinsuku, kanye nezinkomba zamasiko ukuze umsebenzisi abone iwebhusayithi njengeyakhe.
Ngaphezu kwalokho, kuyalulekwa ukulungisa isipiliyoni somsebenzisi okuhambisana nokulindelwe kwendawo: isakhiwo semenyu, izincazelo zomkhiqizo, izinqubomgomo zokubuyisa, amafomethi entengo, izimpawu zokuthembela, noma ubufakazi obufanele lelo zwe. Ngisho nokusetshenziswa kwemibala, izithonjana, noma izithombe kungathonya umbono womkhiqizo emasikweni ahlukene.
Okokugcina, qiniseka ukuthi ipulatifomu yakho ikuvumela ukuthi usebenze nayo izindlela zokukhokha eziguquguqukayo kanye nezimali zasendaweniUkubonisa intengo ngohlobo lwemali lwezwe nokunikeza indlela yokukhokha esetshenziswa kakhulu kuleyo makethe kunciphisa ukungezwani futhi kwandisa amazinga okuguqulwa.
Isu lokuhamba kwamazwe ngamazwe kanye nokulawulwa kokuthunyelwa kwempahla
Esinye isici okufanele sisicabangele ukukwazi ukuqinisekisa amaklayenti ethu ukuthi sinayo i- ikhono lokuletha okulungile nangesikhathiSidinga ukuthola inkampani ye-logistics ethembekile esingayethemba. Izinkampani eziningi ze-logistics zamazwe ngamazwe zinikeza izinsizakalo zokulandelela, ukuxazulula izingxabano, ngisho nokusingatha izimangalo, ezibalulekile ukuze uthole isipiliyoni esihle sokuthenga.
Uma kuvulwa izimakethe ezintsha, kuhle isu lokuhambisa izinto Umhlaba wonke: ukubikezela ukukhiqizwa, ukuphathwa kwempahla ethengiswayo, izikhathi zokulethwa kwempahla kanye namanani, kanye nokuthunyelwa kwezinto ezithengiswayo (ukubuyiselwa kwemali). Ukuthumela amayunithi ambalwa ezweni lakini akufani nokuphatha amakhulu noma izinkulungwane zokuthunyelwa kwamanye amazwe ngezikhathi zokulethwa kwempahla kanye nezindleko ezihlukene.
Uma sekuyisikhathi sokucabanga ngezokuthutha, kuzodingeka uhlole ukuthi umhlinzeki wesevisi yezokuthutha wamanje Inamandla okufinyelela kwamanye amazwe. Uma ingenawo, kuzodingeka uthole umhlinzeki omusha ochwepheshe, ucabangele izici ezifana nokupakisha, izikhathi zokulethwa eziphezulu, amanani ngendawo, ukulandelela ngesikhathi sangempela kwenkampani kanye nekhasimende, kanye nokulula kokucubungula ukubuyiselwa kwemali.
Ngeke kube buhlungu ukufaka umshwalense wezingozi nokulahlekelwaLokhu kubalulekile kokubili ekuvikeleni kwakho kanye nokweklayenti lakho. Emazweni anokulawulwa okuqinile kwentela, kungaba yinzuzo ukusebenza nezinkampani ezisebenza ngokuthutha izimpahla ezilawula ngqo ukusulwa kwentela kanye nokulethwa kokugcina ekhelini lakho noma endaweni yokuqoqa impahla.
Ngakolunye uhlangothi, kufanele hlela izindleko zokuthumela ngokucophelelaKwezinye izimakethe, abasebenzisi abajwayele ukukhokhela ukuthunyelwa; kwezinye, bakhetha ukuqoqwa noma amalokha esitolo. Ukuhlaziya le mikhuba nokuchaza inqubomgomo yokuthumela eqhubekayo yezwe ngalinye kungenza umehluko phakathi kokuvala noma ukulahlekelwa ukuthengiswa.
Izindlela zokukhokha, uhlobo lwemali, kanye nokwethenjwa kwamakhasimende
I-Los izindlela zokukhokha Ziyisici esibalulekile sokwenziwa kwamanye amazwe. Zibuze ukuthi yiziphi izindlela zokukhokha ezisetshenziswa kakhulu ezweni ohlela ukulithumela kwamanye amazwe. Ukudluliselwa kwebhange, amasango okukhokha ngekhadi lesikweletu, kanye ne-PayPal kuvamile ezimakethe eziningi, kodwa amanye amazwe asebenzisa izixazululo ezithile zasendaweni, uma zinganikezwanga, ezinganciphisa kakhulu ukuthengisa kwakho.
Umuzwa we inkokhelo ephephile futhi esheshayo Kuthinta ngqo ulwazi lwamakhasimende. Isango lokukhokha elididayo, elihamba kancane, noma elivame ukwenza amaphutha lidala ukungathembani, kungakhathaliseki ukuthi ulwazi lokuthenga lwangaphambilini lwaluhle kangakanani. Hlanganisa abahlinzeki bokukhokha abaziwayo esifundeni ngasinye futhi ubonise izimpawu nemiyalezo ecacile eqinisa ukuphepha.
Ngokuphathelene nemali, kubalulekile ukuthi yonke imikhiqizo yethulwe imali yezwe noma ngabe ufuna ukuthengisa kuphi. Okungcono kakhulu, ipulatifomu yakho kufanele ikwazi ukuphatha amanani ezinhlobo zemali eziningi, okukuvumela ukuthi usebenzise ukujikeleza, uhlukanise amanani ngemakethe, futhi uchaze ngisho nokukhushulwa okulungiselelwe amandla okuthenga endawo.
Ngaphezu kwalokho, kuyalulekwa ukucabangela izixazululo ze inkokhelo evumelana nezimo (njengokukhokha ngezitolimende noma inkokhelo ngemva kokulethwa) okunikezwa yizinkampani ezikhethekile ezimakethe ezithile. Lezi zinhlobo zezinketho zivame ukwandisa ukwethenjwa, zithuthukise amazinga okuguqulwa, futhi zihlangabezane kangcono nokulindelwe ngabathengi ezindaweni ezithile.
Isevisi yamakhasimende, isiko kanye nokuthobela imithetho
Isici esiyisisekelo okungafanele usishaye indiva uma uqala ukuthumela kwamanye amazwe ukunikeza inkonzo yamakhasimende ngolimi lwezwe olikhethile emakethe yakho. Kunconywa kakhulu ukuthi unikeze inombolo yocingo yendawo noma uvule isici sengxoxo esitolo sakho esiku-inthanethi ukuze amakhasimende akwazi ukusizwa ngolimi lwawo futhi ngezikhathi ezilungele isikhathi sawo.
Qondisisa isiko kanye nezindinganiso zendawo Lokhu nakho kubalulekile. Eminye imikhiqizo ingase ibe yinto ecasulayo noma engamukeleki emphakathini kwamanye amazwe, kanti kwamanye ingase idingeke kakhulu. Ukuqonda lezi zici kuzokuvumela ukuthi ulungise ikhathalogi yakho, ukuxhumana, kanye nophawu ukuze ugweme ukuphambuka kwamasiko futhi wandise ukukhanga kwakho.
Futhi asikwazi ukukhohlwa nge- izifundo zamacala ezomthetho nezentela Isifunda ngasinye singaba nemikhawulo yokungenisa impahla, imithetho yokuvikela abathengi, izidingo zokulebula, amalayisense, intela ethile, noma intela yentela. Kubalulekile ukubuyekeza imithetho yezwe ngalinye, futhi uma kudingeka, funa ukwesekwa kubeluleki bezomthetho noma izinhlelo ezisiza ama-SME ngokwenziwa amabhizinisi aphesheya kwezilwandle.
Ekugcineni, khumbula intela yamazwe ngamazweI-VAT noma intela elinganayo, imikhawulo yokukhokha, izibopho zokubhalisa, kanye nokufaka ama-invoyisi kagesi. Ukuba nomeluleki omuhle noma isofthiwe yokubala kanye nokufaka ama-invoyisi eyenzelwe ukusingatha izimali eziningi namazwe kuzokusindisa ezinkingeni eziningi ngokuhamba kwesikhathi.
Njengoba ubona, ukuthengisa kwamanye amazwe kuyinselele enkulu engakhulisa kakhulu ukukhula kwebhizinisi lakho le-e-commerce, kodwa okumele ubhekane nayo... ukuqapha, ukuhlaziya, kanye nesu elichazwe kahleUma uhlola indawo ozoqala kuyo ngobuqotho, ukhetha izimakethe zakho oziqondile ngokuhlakanipha, futhi usebenza ngokuhlelekile ngolimi, ipulatifomu, izinto ezisetshenziswayo, izinkokhelo, ukumaketha, kanye nokuhambisana nemithetho, i-SME yakho eku-inthanethi izoba nethuba elingcono kakhulu lokuzinza kwamanye amazwe ngaphandle kokubeka engcupheni ukuzinza kwebhizinisi layo eliyinhloko.