Amanethiwekhi omphakathi abhekana nokukhula okungenakuvinjelwa, ngezibalo ezihlaba umxhwele unyaka nonyaka. Umthelela wayo ku umphakathi, ensimini siqu y ochwepheshe, akunakuphikwa. Bayanda abantu abasebenzisa izinkundla ezifana ne-Facebook, Instagram, TikTok ne-LinkedIn ukuze baxhumane, bathole ulwazi futhi benze ibhizinisi. Ezinkampanini, ukuqonda lesi simo nokuzivumelanisa nezimo zayo izitayela kuyisihluthulelo sokuhlala unokuncintisana.
Ukukhula kwezinkundla zokuxhumana ngonyaka odlule
Inkundla yezokuxhumana ibe nokukhula okumangazayo eminyakeni yakamuva, idlula abasebenzisi abayizigidi eziyizinkulungwane ezi-5.000 emhlabeni jikelele. Lokhu kumelela cishe i 62% wabantu bomhlaba, isibalo esiqhubeka nokukhula ngenxa yokwandiswa kwe Internet kanye nokungena kwamadivaysi eselula.
Ngokusho kocwaningo lwakamuva, abasebenzisi bezokuxhumana banyuke ngo 5,6% onyakeni odlule, ingeza amaphrofayili amasha angaphezu kwezigidi ezingu-256. Lokhu kukhula kuqhutshwa ukwanda kwamapulatifomu afana neTikTok, ukwanda kokusetshenziswa kwe okuqukethwe kwevidiyo kanye nokuhlanganiswa kobuchwepheshe obufana ukuhlakanipha okufakelwayo kumasu edijithali.
Isikhathi sokusebenzisa sikhuphuke kakhulu. Ngokwesilinganiso, abasebenzisi bomhlaba Bachitha amahora ama-2 nemizuzu engama-23 nsuku zonke kumanethiwekhi omphakathi, nakuba lesi sibalo sihluka ngendawo nobudala. Emazweni anjengeBrazil kanye neNingizimu Afrika, abantu bachitha imali efika Amahora we-9 exhunywe ngosuku, kuyilapho eSpain isilinganiso kuyinto 5 amahora nemizuzu engama-42.
Abasebenzisi abasebenzayo: I-Facebook isahola, kepha iTikTok iyakhula
Nakuba i-Facebook isalokhu iyinethiwekhi yokuxhumana nabantu enenombolo enkulu kunazo zonke yabasebenzisi abasebenzayo, enabasebenzisi abangaphezu kwezigidi eziyizinkulungwane ezingu-3.000, ezinye izinkundla ziye zanda ngokushesha. I-TikTok ibone ukukhula okukhulu kakhulu, ukwanda a 48,6% onyakeni odlule futhi wafinyelela 1.500 izigidi zabasebenzisi.
Lokhu kuholele ekutheni kusungulwe amapulatifomu afana ne-YouTube ne-Instagram ukuthi nawo aguqule amafomethi azo ukuze ancintisane nokuqukethwe kwevidiyo okufushane nokufushane okuthandwa yi-TikTok. I-Instagram Reels kanye Nezifushane ze-YouTube ziyizibonelo ezicacile zendlela amanethiwekhi omphakathi amakhulu ahlele kabusha amasu azo ukuze ahlale efanele.
I-WhatsApp isalokhu ingenye yezinhlelo zokusebenza ezisetshenziswa kakhulu mayelana nokusebenzisana, nokukhula okuzinzile kusisekelo sabasebenzisi bayo. Nokho, endaweni yokuqukethwe okudliwe, I-Instagram neTikTok bahole, i-Instagram iyinkundla eyintandokazi yabasebenzisi bomhlaba wonke, isusa i-WhatsApp endaweni ephezulu.
Ukukhula konyaka kwenkundla yezokuxhumana kanye nezitayela zesikhathi esizayo
Ngenkathi ukukhula kwabasebenzisi benkundla yezokuxhumana kuqhubeka, amanani ebelokhu ehla uma kuqhathaniswa neminyaka edlule. Ngo-2025, ukukhula kulindeleke ukuthi kuzinzile cishe 6,8%, okungabonisa ukuhlanganiswa kwemakethe nokuncintisana okuqinile phakathi kwamapulatifomu.
Eminye yemikhuba ezobumba ikusasa lezinkundla zokuxhumana ihlanganisa:
- Ukunyuka kwevidiyo yefomu elide: I-TikTok isiqalile ukuhlola amavidiyo afinyelela emaminithini angama-30, ikhombisa ushintsho olungase lube khona endleleni abasebenzisi abasebenzisa ngayo okuqukethwe.
- Uhwebo lomphakathi: Inkundla yezokuxhumana iyaqhubeka nokuhlanganisa izici zokuthenga ezinkundleni zabo. Isitolo seTikTok, i-Instagram Shopping kanye neMakethe ye-Facebook sezithole ukuthandwa.
- Ukwandisa ukusetshenziswa kobuhlakani bokwenziwa: Amapulatifomu asebenzisa i-AI ukuthuthukisa ukwenza kube ngokwakho okuqukethwe, ukukhonjwa kwezikhangiso, nokulawulwa kokuqukethwe.
- Ukwenyuswa kwemithethonqubo kanye nokukhathazeka kobumfihlo: Abalawuli emazweni ahlukene babeka imingcele ezinkundleni ukuze bavikele ubumfihlo babasebenzisi futhi bakhawulele ulwazi olunganembile.
Ungakusebenzisa kanjani ukukhula kwezokuxhumana kuhlelo lwakho lokumaketha?
Ukukhula kwezokuxhumana akulona nje ithuba lokuzijabulisa, kodwa futhi kuyithuluzi elihle lemikhiqizo. Ezinkampanini, ukusebenzisa leli thuba kuyisihluthulelo sokuxhumana nazo amaklayenti futhi wandise eyakho izilaleli.
Amanye amasu amahle kakhulu wokuthengisa wedijithali ezinkundleni zokuxhumana afaka:
- Lungiselela okuqukethwe kwenkundla ngayinye: Ukulungisa ifomethi yokuthunyelwe kunethiwekhi yokuxhumana nomphakathi ngayinye kusiza ukuthuthukisa ukusebenzelana.
- Ukutshala imali kokuqukethwe kwevidiyo: Amavidiyo amafushane awuhlobo lokuqukethwe oludume kakhulu njengamanje futhi athola ukuhlanganyela okukhulu.
- Ukusebenzisa i-SEO ezinkundleni zokuxhumana: Abasebenzisi abaningi ngokwengeziwe basebenzisa amapulatifomu afana ne-TikTok ne-Instagram ukucinga ulwazi, ngakho-ke ukwenza ngcono izincazelo nama-hashtag kubalulekile.
- Ukusebenzisana Kwezohwebo Kwezenhlalo: Ukusebenzisa izinketho eziqondile zokuthenga ezinkundleni zokuxhumana kungakhuphula kakhulu ukuguqulwa.
Izinkampani eziqonda lezi zindlela futhi zijwayelane ngokushesha zizokwazi ukusizakala ngokukhula kwenkundla yezokuxhumana ukuze zenze ukuthengisa okwengeziwe futhi zakhe ukwethembeka kwamakhasimende.
Inkundla yezokuxhumana iyaqhubeka nokuvela, futhi umthelela wayo ezimpilweni zethu zansuku zonke uyakhula. Kusukela ekuxhumaneni phakathi kwabantu kuya kwezentengiso yedijithali, lezi nkundla ziguqule indlela esisebenzisana ngayo nokwenza ibhizinisi. Emabhizinisini nabadali bokuqukethwe, ukuhlala uphezu kwalezi zindlela zokuthambekela nokuzivumelanisa nezimo kuyisihluthulelo sokusebenzisa ithuba lokukhula okungenakuvinjelwa kwezinkundla zokuxhumana.
