Indlela yokusebenzisa izimakethe ze-niche kwezentengiselwano ze-e: umhlahlandlela ophelele onezibonelo namathiphu asebenzayo

Uma sikhuluma ngakho ezentengiselwano ze-elektroniki Sibhekisela ensimini ebonakala igcwele izitolo ezahlukahlukene, ezinye zazo zithandwa kakhulu futhi zinabasebenzisi abaningi kangangokuthi singase sicabange ukuthi asikwazi ukuncintisana nazo. Kodwa-ke, Kuhlale kunezindlela zokuzihlukanisa futhi senze isitolo sethu sivelele, futhi lapha sizoxoxa ngenye yezindlela eziphumelela kakhulu: sebenzisa izindawo zemakethe ngesu elichazwe kahle.

Iyini ngempela indawo yemakethe kwezentengiselwano ze-e-commerce?

Okokuqala kufanele sazi ukuthi ziyini izimakethe zemakethe. Kuzo izindawo ezithile kakhulu zamathuba ngaphakathi kwemakethe ebanzi, eyakhiwe ngabantu ababelana izici, izintshisekelo, izifiso noma izinkinga ezithile kakhuluOkwenza indawo ibe yigugu kangaka ukuthi labo abayingxenye yayo bane- isidingo esivamile esithileNgakho-ke, nakuba iqembu lingase libe lincane ngobukhulu, cishe bonke banjalo. amakhasimende angaba khona anenani eliphezulu.

Ekukhangiseni, le ngxenye ivame ukumelwa yi- umthengi personaOkusho ukuthi, iphrofayili engeyonganekwane enegama, ubudala, indawo yokuhlala, izinto ozithandayo, isimo sezomnotho kanye nezisusa. Ukuchaza lephrofayili kukusiza ukuthi qonda kangcono ukuthi ukhuluma nobani Ungaqala ukwenza izinqumo mayelana nekhathalogi yakho, amanani, imiyalezo, kanye neziteshi. Uma unesithombe esicacile, kuzoba lula kakhulu. khuluma ulimi lwezilaleli zakho futhi umnike lokho akudingayo ngempela.

Izimakethe ezinkulu zizama ukuthengisa "konke kuwo wonke umuntu", zisesigabeni esikhethekile Uchwepheshe enkingeni ethile futhi uba yindawo yokubhekisela kuyo. Lokhu kukhethekile kungadluliselwa phambili nakakhulu ama-niches amancane kanye nama-niches aphezulu (izingxenye ezincane kakhulu neziqondile) noma ama-niches aphezululapho ukuncintisana kuncane khona futhi ukuxhumana nekhasimende kuqine nakakhulu.

Isibonelo esihle sendawo emakethe kungaba abafundi baseyunivesithiNgokuvamile, bafuna imikhiqizo engabizi futhi ewusizo yokusetshenziswa kwansuku zonke efanelana nendlela yabo yokuphila. Ngokusekelwe kulolu lwazi, izingubo ezenzelwe wena Ama-sweatshirts nama-t-shirt afanelana kahle nale ndawo: anayo Intengo engabizi, ukusetshenziswa njalo futhi kuhle ngokwezifiso umthamo ukuveza ubuwena kanye nokuba yingxenye yeqembu.

Kungani ukusebenzisa ama-niche emakethe kusebenza kahle kangaka kwezentengiselwano ze-e

Imakethe ekhethekile inikeza amathuba amakhulu kuwe njengosomabhizinisiUma, isibonelo, uthengisa izingubo ngemiklamo yakho, akunangqondo ukuzama ukukopisha imikhiqizo emikhulu ngamakhathalogi amakhulu kanye nezinsizakusebenza ezingenamkhawulo. Isabelomali sabo sokukhangisa, sezokuthutha kanye nesezobuchwepheshe sidlula kakhulu esanoma iyiphi inkampani entsha.

Nokho, uma ukhetha indawo yemakethe encane nechazwe kahleNgeke ube nabancintisani abanamandla kangaka ongabalwa nabo ngqo, okwenza ukuzibeka endaweni efanele kuzoba lula kakhuluUkuvela emiphumeleni yokusesha ephezulu yamagama athile kakhulu kuyasebenza kakhulu kunokulwela amagama angukhiye ajwayelekile ancintisana kakhulu.

Futhi, Uchwepheshe kusho ukuthi ungabeka amanani aphezuluAbasebenzisi abasendaweni ethile bavame ukusesha izixazululo eziqondile kakhulu futhi bazimisele ukukhokha okwengeziwe imikhiqizo ekhethekile, ekhethekile, noma eyenziwe ngokwezifisoLokhu kukusiza ukuthi uthuthukise izinzuzo zezinzuzo kakade sebekhokhela inani lokuthengisa okungenzeka liphansi kunelemakethe enkulu.

Enye inzuzo ebalulekile ukuthi ukuxhumana okuphumelelayoNgokugxila eqenjini elithile kakhulu, uthola ukuthi abathengi babelana ngezici ezifanayo kakhulu: izinkinga, ulimi, izinkomba zamasiko, izindinganiso, kanye nendlela yokuphila. Lokhu kwenza imiyalezo yakho yokumaketha, izincazelo zomkhiqizo, ama-imeyili, kanye nokuthunyelwe kwakho ezinkundleni zokuxhumana kufaneleke kakhulu. okufanelekile futhi okukholisayookuhunyushwa kube ngcono amazinga okuguqulwa.

Ama-Niches nawo enza kube lula ukumaketha okunembileUngasebenza amagama angukhiye omsila omude Ku-SEO (isibonelo, “izintambo zekhamera ze-vegan zabathwebuli bezithombe zokuhamba” noma “ukudla okulula kwemvelo kwezinja ezine-allergies”), hlukanisa izikhangiso ngezintshisekelo ezithile bese wakha imiphakathi ezungeze isihloko sakho. Ngalokhu, yonke i-euro etshalwe ekukhangiseni iya phambili.

Izici ze-niche yemakethe enekusasa

Uma ufuna ngempela ibhizinisi lakho libe nekusasa, kubalulekile ukuqinisekisa ukuthi i-niche yakho ihlangabezana nezindinganiso ezithile. izimo ezibalulekile eziphindaphindwayo kumaphrojekthi akhethekile e-ecommerce aphumelele kakhulu:

• Indawo yemakethe ihlonzwe kahle futhi ichazwe kahle: kumele imboze isifiso noma isidingo esithile umsebenzisi azimisele ukukhokhela. Uma inkinga uyixazulula icacile, kuzoba lula ukuxhumanisa isiphakamiso sakho senani nesisusa sokuthenga.
• Kuyindawo ethile yemaketheAkukhangi izithameli eziningi kakhulu, futhi imikhiqizo iyanikeza izici ezithile kakhuluIzidingo noma izinkinga zabasebenzisi ziyafana phakathi kwazo, okwandisa ukusebenza kahle kwanoma yisiphi isenzo sokumaketha.
• Ivumela ukuxhumana okuphumelelayo nezilaleliUma ungazi lutho nge-chess, mhlawumbe akufanele uthengise izingcezu ze-chess eziqoqwayo. Udinga ukuqonda imakethe ye-niche. bakhulume ulimi lwaboSebenzisa izinkomba zabo, qonda ukungabaza kwabo kanye nokuphikisa kwabo, futhi wakhe ukwethembana kwangempela.
• Kuyindawo yemakethe engaxhashazwa kakhulu noma engaxhashazwanga kahle.Uma ufuna ukuvelela futhi ungagcini wenza into efanayo nabanye abantu, kumele sungula izinto ezintsha futhi ubheke izikhalaHlaziya lokho okunikezwayo kakade bese uthola izikhala lapho ungafaka khona isandla ngendlela ehlukile, ulwazi olungcono, noma ubuchwepheshe obujulile.
• Akusekelwe ezimfashinini ezidlulayoKungcono ukubheja izitayela eziqinile nezidingo eziphindaphindayo uma kuqhathaniswa nemikhiqizo esakazeka kakhulu ehlala isikhathi esifushane kakhulu. Ungasebenzisa amathuba ezitayela ezidlulayo, kodwa ibhizinisi lakho akufanele lithembele kuzo kuphela.

Uma i-niche ihlangabezana nalezi zidingo futhi, ngaphezu kwalokho, ihambisana neyakho amakhono, izintshisekelo noma ulwaziKuba yisisekelo esinamandla kakhulu sokwakha isitolo esiku-inthanethi esiqinile nesikwaziyo ukwandiswa.

Izibonelo zezindawo ezinenzuzo emakethe kwezentengiselwano ze-inthanethi

Ukuze uqonde kangcono ukuthi ungayisebenzisa kanjani i-niches kwezentengiselwano ze-e-commerce, kuyasiza ukubuyekeza ezinye izibonelo eziphathekayo okuhlanganisa ubuchwepheshe, isidingo kanye nokwenzeka kokwehluka:

• izitolo zemidlalo yevidiyoLezi zitolo zithengisa yonke imikhiqizo ehlobene nalolu hlobo lokuzijabulisa. Labo abangabalandeli be... amageyimu evidiyo Bayazi ukuthi bangathola ama-console, abalawuli, izinhlelo ezikhethekile, izibalo eziqoqwayo, izimpahla, kanye nezesekeli ezithile lapho. Izitolo abazithandayo ngokuvamile yilezo ezinikezayo ukuhlukahluka okukhethekile okukhulu kanye nesipiliyoni sokuthenga esenzelwe laba bantu.
• imikhiqizo yezilwane ezifuywayoKunabantu abathi bakhonze izifuyo zabo futhi ubabheke njengengxenye yomndeni. Isitolo lapho bangathola khona konke abakudingayo kwezinja, amakati, izinhlanzi, noma ezinye izilwane (kusukela ekudleni kwemvelo namathoyizi asebenzisanayo kuya emibhedeni yamathambo noma ama-GPS tracker) sinohlelo lokulandelela amathuba amakhulu okuthembeka kwamakhasimendeIsibonelo, ingxenye encane ethakazelisayo kungaba izitolo zamakati ezikhethekilenazo zonke izinhlobo zemikhiqizo ezihloselwe lolu hlobo lwesilwane esifuywayo kuphela.
• Izinto zezidingo ezithile zempilo noma zendlela yokuphilaUkudla kwabantu abangakwazi ukubekezelela ukudla, izithasiselo zokuthuthukisa ubuthongo, imishini yokuzivocavoca yasekhaya, izimonyo ze-vegan, izingubo ezihlala isikhathi eside, noma imfashini yamaqembu athile (njengezingubo zangaphansi zobulili obuhlukile). Kuzo zonke lezi zimo, kuhlinzekwa ukumbozwa. izidingo eziqondile kakhulu ukuthi ukuthengisa okuvamile akuhlinzeki njalo ngensizakalo enhle.
• Ama-micro-niches aqoqekayoNgaphakathi kwezinto zakudala noma zakudala, singathola amaqembu ahlukene kakhulu, njengabantu abanesifiso sokuqoqa kuphela izivalo zamabhodlela e-soda zakudala yamashumi eminyaka athile. Le ndlela ekhetha kakhulu ivumela yakha umphakathi ozinikele kakhulu kanye nekhathalogi ekhethekile kakhulu.
• Izinsizakalo nokuqeqeshwa okuqondile kakhuluNgaphandle komkhiqizo ongokoqobo, kukhona nezinsika ku ukuqeqeshwa okuku-inthanethi kanye nama-webinar, njengezifundo zokungenelela ebuntwaneni, amasu athuthukile ezibalo, ukuqeqeshwa kwezinja kokulandelela, noma ukuthwebula izithombe ze-e-commerce. Kulezi zimo, isici esiyinhloko yi- ulwazi lochwepheshe olusetshenziswa enkingeni ethile kakhulu.

Izibonelo ngasinye salezi zibonelo sibonisa ukuthi, ngisho nasemikhakha encintisana kakhulu, kungenzeka ukuthola izindawo ezinganakekelwa kahle futhi udale uphawu oluqinile uma uqonda kahle izethameli futhi unikeza isiphakamiso esikhethekile.

Indlela yokubona nokuhlola indawo enhle yesitolo sakho esiku-inthanethi

Ukuqala iphrojekthi ye-ecommerce kungathatha izinyanga, ikakhulukazi uma ungaqiniseki ukuthi uzothengisa ini noma Awukayitholi indawo yemakethe okwamanje lapho kufanele ugxile khona emizamweni yakho. Ukuze unciphise ukungaqiniseki, kuyalulekwa ukulandela inqubo ehlelekile ehlanganisa intshisekelo, idatha kanye ukuqinisekiswa okusheshayo:

• Qala ngezinto ozithandayo, ulwazi lwakho kanye namakhono akho.Kulula ukuthengisa lokho okwazi kahle. Uma ujabulela imidlalo yevidiyo, ukuhamba ngezinyawo, ukuthwebula izithombe, ukuhlala ngendlela enobungani nemvelo, noma izilwane ezifuywayo, uzoba nethuba elihle uma kukhulunywa... ukuhumusha izitayela nokukhuluma nomphakathi wakho.
• Hlaziya ukuthi yini ethakazelisa izilaleli zakho zamanje.Uma usuvele unebhizinisi (ku-inthanethi noma ungaxhunyiwe ku-inthanethi), lalela imibuzo ephindaphindwayo Kumakhasimende akho, buyekeza amazwana ezinkundleni zokuxhumana, hlaziya ukuthi yimiphi imikhiqizo ebukwa kakhulu, bese uhlonza amaphethini. Lokhu "kuthanda" abasebenzisi bakho kungenzeka ukuthi kufihla indawo elungele ukusetshenziswa kabi.
• Cwaninga ngalokho abantu abakufunayo ku-inthanethiSebenzisa injini yokusesha ye-Google kanye namathuluzi angukhiye ukuze ubone ukuthi yimaphi amagama aseshwayo, kangaki, nokuthi yimaphi amagama angukhiye ahlanganisiwe (ikakhulukazi amagama angukhiye anomsila omude) angancintisani kakhulu kodwa anawo inhloso yokuthenga ecacile.
• Qinisekisa isidingo kanye nokuncintisanaNgaphambi kokuzinikela ngo-100%, hlola ukuthi abantu banesithakazelo sangempela yini. Bheka amanani okusesha, imikhiqizo ethengiswa kakhulu ezimakethe, ukubuyekezwa, izitayela ze-Google, kanye nokuba khona kwabancintisana nabo. Ungangabazi abancintisana nabo, kodwa qiniseka ukuthi ungancintisana nabo. faka isandla kokuthile okuhlukile.
• Yenza izivivinyo ezincane nezisheshayoQalisa ikhasi elilula, hlola umkhankaso omncane wesikhangiso oqondiswe ngqo, noma zama ikhathalogi elinganiselwe, isibonelo, ngamamodeli okuthumela izinto noma athengiswa ngaphambi kokuthengiswa. Lokhu kuzokuvumela ukuthi ulinganise imiphumela yakho. impendulo yangempela yemakethe ngaphandle kokutshala imali eningi kusukela ngosuku lokuqala.

Ngesikhathi esifanayo, kuyasiza kakhulu ukuthuthukisa ubuntu bomthengi obunemininingwane Kuleyo ndawo ekhethiwe: ubudala, ubulili (kufaka phakathi ubunikazi obungeyona eyesibili lapho kufanele khona), umsebenzi, izinga lemali engenayo, izindinganiso, izintshisekelo, ukukhungatheka, kanye nemigomo. Lokhu kumelela kuzoqondisa zonke izinqumo ezilandelayo.

Izindlela ezisebenzayo zokuhlukanisa i-niche yakho kwezentengiselwano ze-e

Ukusebenzisa imakethe ye-niche kwezentengiselwano ze-e-commerce, kuvamile hlanganisa izindlela eziningana zokuhlukanisaEzinye zezindlela eziwusizo kakhulu yilezi:

Ukuhlukaniswa kweminyaka

Ubudala, nakuba kuyisici esijwayelekile, kuyakusiza ukuthi uqonde izigaba zokuphila ezahlukene kanye nezidingoEzinye izibonelo ezisetshenziswa emikhiqizweni ebonakalayo zingaba:

• Ama-bodysuit ezingane anemiyalezo eyenzelwe wena.
• Izingubo zabafana noma amantombazane aneminyaka engu-2 kuya kwemi-5 enemiklamo ethile yabalingiswa.
• Amakepisi noma izesekeli zasedolobheni zabantu abasha.
• Amahembe e-polo nezingubo eziyisisekelo zabantu abadala abazisa induduzo.

Nakuba umkhiqizo oyisisekelo ufana (izingubo), iqembu ngalinye linazo izisusa ezahlukene kanye nezimo zokusetshenziswaokushintsha ngokuphelele indlela okunikezwayo okudluliselwa ngayo futhi kwethulwa ngayo.

Ukuhlukaniswa ngobulili kanye nobunikazi

Ukuhlukaniswa ngokobulili akusagcini nje kwabesilisa/abesifazane. Izinhlobo eziningi zemikhiqizo ezihlukile nazo zisebenza nalokhu engqondweni. abantu abashintsha ubulili, abangebona abantu ababili, abantu abangontanga, abangenabo ubulili, noma abantu abakhuluUkucabanga ngalokhu kukuvumela ukuthi udale imikhiqizo ehlanganisa wonke umuntu futhi imiyalezo ihambisana kakhulu nezindinganiso zakho nezethameli zakho.

Ama-Subniches Futhi iziphakamiso ezibandakanya wonke umuntu zikuvumela ukuthi udonse izithameli ezifuna ukuba ngezakho ngaphezu kwentengo nje.

• Ama-T-shirts kanye nezesekeli eziphefumulelwe yi- umphakathi wabantu abangontanga.
• Ama-sweatshirts obuchwepheshe ezemidlalo ahloselwe amadoda anosayizi abaguquliwe kanye nokusikwa okuguquliwe.
• Izingubo noma izingubo "ezigcwele yonke indawo" ezenzelwe abesifazane abafuna izithombe ezicacile kakhulu.
• Izingubo zangaphansi kanye nezingubo zangaphansi ezenzelwe ngqo abantu abangebona ababiliukusuka emaphethini akudala.

Uma uklama unalezi zidingo engqondweni, uyeka ukuncintisana ngentengo kuphela bese uqala ukuncintisana ukufaneleka kanye nokuba yingxenye.

Ukuhlukaniswa ngokwemisebenzi noma indima yobungcweti

Umsebenzi ngamunye unewawo amakhodi akho, amathuluzi kanye nezidingoYingakho eminye imikhiqizo igxila kuphela eqenjini elilodwa noma ngaphezulu labasebenzi. Eminye imibono:

• Iyunifomu yezokwelapha yodokotela, abahlengikazi kanye nabasebenzi basesibhedlela, enezindwangu zobuchwepheshe kanye nemiklamo elungiselelwe izinsuku zomsebenzi ezinde.
• Ama-apron abapheki nabasebenzi bokupheka, ahlala isikhathi eside futhi kulula ukuwahlanza.
• Amakomityi, izincwadi zamabhuku kanye nezinto zasehhovisi ezinemiyalezo ethile yabasebenzi bokuphatha, abameli noma ochwepheshe bokumaketha.
• Ama-T-shirts kanye nezesekeli ezinemiyalezo ebhalwe phansi noma amahlaya angaphakathi kososayensi bekhompyutha kanye nabathuthukisi.

Ungakhuthazwa futhi amaqembu anesizathu senhlalo, njengezinhlangano ezingenzi nzuzo ezenza imali ngomthelela wazo ngesitolo sokusiza lapho ukuthengwa ngakunye kusekela iphrojekthi ethile.

Izinyathelo zokusebenzisa imakethe ye-niche esitolo sakho esiku-inthanethi

Uma usuvele ulutholile uhlobo oluthakazelisayo, sekuyisikhathi sokuthi ukusuka kumbono kuya esenzweniNgamafuphi, inqubo yokuyisebenzisa kwezentengiselwano ze-e ivame ukulandela le ngqondo:

1. Lalela umphakathi futhi uqaphele isidingoHlaziya izingxoxo ezinkundleni zokuxhumana, ezinkundleni zokuxhumana, ezibuyekezweni, futhi uma usuvele unamakhasimende, babuze ngqo ukuthi yini abayiphuthelwayo.
2. Phenya ukuthi yini efunwayo nokuthi kanjaniSebenzisa izinjini zokusesha, ukuqedela ngokuzenzakalela, kanye namathuluzi angukhiye ukuze uthole ulimi lwangempela lwezithameli zakho.
3. Lungisa ukugxila kuze kube yilapho ufinyelela i-niche encane elawulekayoEsikhundleni "sezingubo zemidlalo", cabanga "ngezingubo zokugijima zabesifazane abaqalayo" noma "izingubo zabaqwali basemadolobheni".
4. Hlaziya izimbangi kanye nezikhala zazoBheka ukuthi izitolo ezisebenza kakade kuleyo ndawo zenza kahle kangakanani, futhi ngaphezu kwakho konke, lokho ezingakunikezi okwamanje.
5. Dala isiphakamiso senani elicacile nelihlukileNquma ukuthi uzoncintisana yini ngobuchwepheshe obukhulu, ngolwazi lokuthenga, ukwenza ngokwezifiso, ukusimama, isevisi yamakhasimende, noma inhlanganisela yezici.

I-niche ngayinye izoba nezici zayo, kodwa umgomo wokugcina uhlala ufana: thola indawo engenalutho bese uyigcwalisa kangcono kunanoma ubani omunyeUma ungenza isitolo sakho sibe yindawo yokubhekisela yemvelo lapho othile ecabanga ngaleyo nkinga ethile, uzobe ususebenzise ngempumelelo imakethe yakho ye-niche kwezentengiselwano ze-e.

Ukusebenza nezimakethe ze-niche kwezentengiselwano ze-e kukuvumela ukuthi balekela impi yamanani yabadlali abakhulu, yakha umphakathi ohambisana nezintshisekelo ezifanayo futhi uthuthukise uhlobo olunobuntu balo, olukwazi ukukhula ngokuhamba kwesikhathi ngaphandle kokulahlekelwa ukugxila kulelo qembu elithile lamakhasimende osube ngaphezu nje kwesitolo esiku-inthanethi.

I-athikili ehlobene:

Umhlahlandlela ophelele wokukhetha i-ecommerce niche enenzuzo kanye nokukala nge-margin