Ngenkathi i-Intanethi isanda kuqala ukuthandwa, abantu babengayethembi i- bethenga nge-inthanethi ngokwesaba imikhonyovu, ukwebiwa komazisi nokwebiwa kwemininingwane yezezimali. Esikhathini samanje, umkhuba ubulokhu ushintsha futhi kuyiqiniso ukuthi manje sebebaningi kakhulu abantu kunalokhu Thenga online kunaseminyakeni embalwa eyedlule. Ngenkathi kuliqiniso lokho ukwebiwa kobunikazi nokwaziswa kuhlala kuyizinkinga ezinkulu, lo Imvelo ye-Ecommerce yenze ukuthengwa kwe-inthanethi umkhuba owamukelwa kabanzi kubathengi abaningi.
Ngokuvumelana okujwayelekile, i- ukuhweba ngogesi noma i-Ecommerce, Njengoba kwaziwa futhi, kwavela ngo-1979, lapho umsunguli waseBrithani nosomabhizinisi uMichael Aldrich bethola ukuthi ingaxhunywa kanjani ikhompyutha ukuze icutshungulwe ngo-real-time kuthelevishini eguqulwe ngokukhethekile kusetshenziswa ucingo. Ngo-1982, eFrance insizakalo ye-pre-internet ebizwa ngeMinitel yasetshenziswa, lapho abantu babengahlola amanani entengo, benze ukubhuka emigwaqweni, benze amabhange online, phakathi kokunye.
Kepha kuze kwaba ngo-1994 ukuthengiswa kokuqala online ibhaliswe kanjalo futhi bekungeyona incwadi noma amathikithi endiza, kepha a i-pizza ka-pepperoni. Ngalowo nyaka kwavela iNetscape Navigator futhi iwebhusayithi yePizza Hut yaqala ukunikela ngama-oda aku-inthanethi, ngaphezu kwalowo nyaka lapho kwavela khona ibhange lokuqala eliku-inthanethi. Eminyakeni emine kamuva I-PayPal iyavela nango-2002, I-eBay ithola leplatifomu yokukhokha ngamadola ayizigidi eziyizinkulungwane eziyi-1.5.
Ku-2003, I-Amazon irekhoda inzuzo yayo yokuqala yonyaka Eminyakeni eyisishiyagalombili yokusebenza, kanti ngo-2012, ukuthengiswa kwe-Ecommerce e-United States kuphela kufinyelele kuma-dollar ayi-225.5 billion, okusho ukwanda cishe kuka-16% uma kuqhathaniswa no-2011.