Izindleko zokuthumela seziphenduke isici esinqumayo empumelelweni yanoma yisiphi isitolo se-inthanethi. Ukuhlelwa kwempahla nokuthuthukisa izindleko zokuthumela kungenza umehluko phakathi kwekhasimende elanelisekile kanye nokuthengiswa okulahlekile kungazelelwe ekalishini lokuthenga. Ukuthola indlela eshibhile, eshesha kakhulu, nesebenza kahle kakhulu yokuthumela amaphakheji kungenye yezinselelo ezinkulu kunoma yiliphi ibhizinisi le-eCommerce, kusukela ezitolo ezincane zemisebenzi yezandla kuya kumapulatifomu amakhulu, amisiwe.
Ingabe ufuna izindlela zokuthola ukuthunyelwa okuthengekayo, uqhathanise amanani e-courier, futhi uthole amasu amasha azosiza ngempela ibhizinisi lakho eliku-inthanethi? Le ndatshana ihlanganisa ulwazi olusebenzayo nolwakamuva mayelana nokuthunyelwa kwe-eCommerce okuthengekayo eSpain: izinhlobo zezinsizakalo, izinketho zokuhlanganisa, amanani, izinzuzo zomhlinzeki ngamunye, amathiphu, nezimpendulo zemibuzo evame ukubuzwa. Uma ungathanda ukonga ngezinto zokusebenza, ukuthuthukisa ukuzizwisa kwekhasimende, nokufunda mayelana nezixazululo ezifana nokuthunyelwa kwenani eliphansi, qhubeka ufunda.
Izinhlobo zokuthumela nge-eCommerce: Amasu nezindlela ezisetshenziswa eSpain
E-Spain, kunezindlela eziningi nezindlela zokuphatha ukuthunyelwa okuvela esitolo esiku-inthanethi. Ukukhetha inketho efaneleke kakhulu kuhlanganisa ukucabangela izici ezifana nevolumu yokuthunyelwa, ukuphuthuma, indawo okuyiwa kuyo, nohlobo lomkhiqizo. Sibuyekeza amasu afaneleka kakhulu asetshenziswa izinkampani eziholayo ongawafaka ebhizinisini lakho:
- I-Flat Rate Shipping: Nikeza isilinganiso esifanayo sokuthumela kuwo wonke ama-oda angaphakathi kosayizi nezisindo ezithile. Le modeli yenza lula inqubomgomo yokuthumela futhi isiza ukwakha ukwethembeka kwamakhasimende, njengoba ehlala azi izindleko zisuka nje.
- Ukuthumela kwamahhala: I-E-commerce ithatha izindleko ezigcwele zokuthunyelwa, ngokuvamile ukuyihlanganisa nenani lomkhiqizo noma kusetshenziswa amamajini noma izaphulelo zevolumu.
- Amanani esikhathi sangempela: Ibalwa ngokuzenzakalelayo ngokuxhuma kumasistimu enkampani yenethiwekhi, kucatshangelwa usayizi, isisindo, nebanga. Ihlinzeka ngokusobala nezintengo ezenziwe ngezifiso ze-oda ngalinye.
- Ukulethwa kwendawo: Isitolo siphatha ukulethwa ngokuqondile, ilungele amabhizinisi anokufinyelelwa okulinganiselwe noma izitolo ezingomakhelwane ezenziwe ngedijithali.
Ayikho iresiphi elingana nosayizi owodwa. Izitolo eziningi eziku-inthanethi zikhetha ukuhlanganisa ezimbalwa zalezi zinketho kuye ngokuphuthuma, indawo, nosayizi we-oda.
Abahlinzeki bokuthumela nezinkundla ze-eCommerce eSpain: ukuqhathanisa nezisombululo
I-ecosystem yokuthunyelwa kwe-eCommerce yaseSpain ihluke ngempela futhi inamandla. Phakathi kwezinkampani ezihamba phambili nezinkundla zobuchwepheshe ezikhethekile, sithola izixazululo ezikwazi ukuzivumelanisa nezimo kokubili amabhizinisi amakhulu namancane. Nazi ezinye izindlela eziphawulekayo:
- I-Packlink / Packlink PRO: Inkundla ehlanganisa ukuqhathaniswa kwesilinganiso, inkontileka nezinkampani zenethiwekhi ezihlukene, nokuphathwa kokuthumela okuzenzakalelayo kwezitolo eziku-inthanethi e-Spain naseYurophu.
- Shopify Shipping: Isevisi yakwaShopify ekuvumela ukuthi uthenge, uphrinte, futhi uphathe amalebula, ngezaphulelo ezibalulekile okuxoxiswene ngazo neCorreos kanye neCorreos Express.
- I-Sendago: Isayithi lokuqhathanisa eliku-inthanethi elenza kube lula kubasebenzisi ukuthi bakhethe inkampani yenethiwekhi, babale izindleko, futhi babhukhe amasevisi asuselwa esisindweni, usayizi, nendawo okuyiwa kuyo, ngezaphulelo ezifika kokungu-80% kuzilinganiso ezijwayelekile.
- EBEP Express / EBEPEX Express: Ochwepheshe bezisombululo zesilinganiso esiphansi kanye nezinsizakalo eziphelele ze-e-commerce, ezinamamodeli ahlukile okubhaliselwe kwamabhizinisi nabazimele.
- I-InPost: Amasevisi okulanda (hhayi ukulethwa kwasekhaya) anenethiwekhi ebanzi yamalokha ahlakaniphile nama-Pack Points, alungele labo abafuna ukunciphisa izindleko zezokuthutha futhi banikeze ukuguquguquka kumakhasimende.
Umhlinzeki ngamunye unikeza okuhlangenwe nakho okuhlukile nokunikela: kusukela kumasayithi okuqhathanisa azimele kuya ezisekelweni ezinokuphathwa kwembuyiselo, ukuhlanganiswa nama-CMS amakhulu (WooCommerce, Prestashop, Shopify), amasistimu okulawula athuthukile, nezaphulelo zevolumu ezenziwe ngokwezifiso.
Ukuqhathaniswa kwangempela kwamanani amaphakheji amancane namakhulu eSpain
Esinye sezici ezibaluleke kakhulu lapho ukhetha umhlinzeki wezokuthutha yinani lokugcina lokuthumela. Amanani angahluka kakhulu kuye ngokuthi iphakethe lincane noma likhulu, idolobha lendabuko, indawo okuyiwa kuyo, namasevisi ahlotshaniswayo (ukuthatha ikhaya, umshwalense, izinsizakalo eziphuthumayo, njll.).
Isibonelo, ekuthunyelweni kwasekhaya kwamaphakheji afika ku-2,5 kg futhi anosayizi omaphakathi phakathi kwe-Barcelona ne-Madrid, izintengo zesithenjwa ngokuvamile ziphakathi kuka-€2,63 no-€7,90 (kuya ngomhlinzeki nokuphuthuma). I-Sendago, i-Packlink, ne-EBEPEX Express zinikeza amanani aphusile lapho uthenga amasevisi ku-inthanethi noma ngokubhalisa.
| Umhlinzeki | Uhlobo lwesevisi | Isikhathi Esiyinkomba | intengo kusuka |
| UPS | I-UPS yama-SME | Izinsuku ezingama-1-2 zokusebenza | 11,75 € |
| DHL Express | I-DHL Parcel Europlus Yasekhaya | Ngosuku olulandelayo | 32,69 € |
| I-FedEx | I-FedEx Okokuqala | Ngosuku olulandelayo | 26,57 € |
| Dadewethu | Seur 24H | Amahora we-24 | 24,79 € |
Kuzo zonke izimo, Ukulandwa nokulethwa endaweni exhumene ngokuvamile ishibhile kunokulandwa ekhaya nokulethwa., okuthile okufanele ukukhumbule esu lakho le-eCommerce Logistics.
Umehluko kanye nezinzuzo zamamodeli wokuthumela we-eCommerce wezinga eliphansi
Imodeli yokuthumela enenani eliphansi ye-eCommerce isifikile ukuze iguqule izinto zesitolo se-inthanethi. Izinkampani ezifana ne-EBEP Express kanye ne-EBEPEX Express zenze amasistimu okubhalisa asuselwa enanini lokuthunyelwa, ngezintengo ezingehla ziye ku-€1,08 kumaphakheji ngaphakathi kweNhlonhlo yase-Iberia. Lolu hlelo lusebenza kahle kakhulu ezitolo ezinevolumu ephezulu, imikhiqizo efanayo, noma amabhizinisi afuna ukuzinza nokuba lula kwesabelomali.
Ezinye zezinzuzo eziyinhloko zesilinganiso esiphansi uma kuqhathaniswa nokukhokha ngokuthunyelwa ngakunye yilezi:
- Ukonga okubalulekile - Ungagcina usukhokha kuze kube 90% kancane ezindlekweni zokupakisha.
- Ukubikezela - Uzohlala wazi izindleko zokuthunyelwa ngakunye, ngaphandle kwezimanga noma ukuhluka kwanyanga zonke.
- Ukuhlanganisa kalula - amasistimu alungiselelwe ukuxhuma ngqo esitolo sakho futhi enze amalebula nama-oda ngokuzenzakalelayo.
- Ukuvumelana nezimo - Ungakhetha ukubhalisa kwanyanga zonke, okwengxenye yonyaka noma konyaka kuye ngevolumu yebhizinisi lakho.
Lo modeli ungcono kakhulu kulabo abaphatha amavolumu azinzile noma imikhiqizo yobukhulu obufanayo nesisindo. Ezitolo ezinezinhlobonhlobo ezibanzi kakhulu noma ukuthengisa okuguquguqukayo, imodeli yendabuko ingase ifaneleke kakhulu.
Ukubaluleka kokuphathekayo kuchungechunge lwenani le-eCommerce
I-Logistics ayigcini nje ngezindleko zokuthumela umkhiqizo: ithinta ulwazi lwekhasimende, ukwaneliseka, kanye nombono wesitolo sakho. Ukuphatha kahle ukuthengwa kwempahla, ukugcinwa kwempahla, ukuphathwa kwempahla, ukucosha nokupakisha, ukuphathwa kwembuyiselo, nezinqubo zesevisi yamakhasimende kubalulekile ekugcineni ukulawula.
Izinkampani ezihamba phambili ze-eCommerce logistics (ezifana ne-InPost, EBEPEX, EBEP Express, noma amasistimu e-InPost) sezivele zifaka izinsiza zobuchwepheshe ezisizayo:
- Ukuphathwa kwelebula yedijithali nokulandelela - ivumela ikhasimende ukuthi lilandelele i-oda lalo ngaso sonke isikhathi futhi liqondise ukusebenza kwangaphakathi.
- Ukuhlanganiswa nezimakethe kanye nezinkundla zomthombo ovulekile - njengeWooCommerce, Shopify, Prestashop noma iMagento.
- Ukuzenzakalela ekwenziweni komzila, ukukhetha indawo ozoyithatha, nokuphathwa kokubuyisela.
Ukukhetha uzakwethu wezokuthutha olungile kusiza ukunciphisa isikhathi, amaphutha, nezindleko kuzo zonke lezi zigaba futhi kunikele ekuthuthukisweni kwesevisi yamakhasimende.
Abahlinzeki abahamba phambili baseSpain: izinsizakalo kanye nezinzuzo ezihlukile
Phakathi kwezinkampani zemiyalezo ezivelele nezinkundla ze-eCommerce eSpain, okulandelayo kuyagqama: ukusungula izinto ezintsha zobuchwepheshe kanye namakhono okwenza ngezifiso izinkampani ezinkulu kanye nosomabhizinisi ngabanye:
- Sendago - Ikuvumela ukuthi uqhathanise amanani avela kubathwali abaningi ngesikhathi sangempela, izinsizakalo zokuthatha izincwadi, engeza umshwalense, ulethe emalokha, futhi uzuze ezinhlelweni zamaphuzu okuvuza (i-SendaCoin).
- I-InPost - Ngenethiwekhi yayo enkulu yamalokha namaphoyinti wokulandwa, yehlisa izindleko nezinkinga ngokudiliva okuhlulekile, futhi ivumela abasebenzisi ukuguquguquka kokuthatha i-oda labo phakathi namahora anwetshiwe noma 24/7.
- EBEP Express / EBEPEX Express – Banikeza amamodeli enzelwe amabhizinisi endawo, izitolo eziku-inthanethi, nezimakethe, ngokubonisana okwengeziwe, ukuthuthukiswa kwewebhu, ukuhlanganiswa kwezinhlelo zokusebenza, nezinsizakalo zokumaketha kwedijithali.
- Shopify Shipping - ihlanganisa izaphulelo ezikhethekile zabasebenzisi bakwa-Shopify abane-Correos ne-Correos Express, zonke eziphethwe ngephaneli yokulawula eyodwa.
Ungayikhetha kanjani insiza yokuthumela ehamba phambili yesitolo sakho se-inthanethi
Ukukhetha inkampani yokuthumela efanele kungenye yezinqumo ezibaluleke kakhulu kunoma yiliphi ibhizinisi le-eCommerce. Izici ezibalulekile okufanele zicatshangelwe:
- Amanani nezaphulelo zevolumu, okungaxoxiswana ngakho noma kusetshenziswe ngokuzenzakalelayo kuye ngesikhulumi.
- Ukuguquguquka ezindleleni zokulethwa, ukuhlanganisa ukulethwa kwasekhaya, izindawo zokuqoqa, amalokha kanye nokulandwa kwendawo.
- Ukulula kokuhlanganiswa kwezobuchwepheshe, ikakhulukazi uma usebenzisa i-CMS efana ne-Shopify noma i-WooCommerce.
- Isevisi kanye nokwesekwa kwamakhasimende, okubalulekile ukuxazulula izigameko noma izinkinga ekuphathweni kwephakheji.
Xhumana nabahlinzeki abahlukene, hlala uqhathanisa amanani ezimweni ezihlukene (isisindo, izilinganiso, ukuphuthuma), futhi uhlole isikhathi esifushane ukuze ubone ukuthi iyiphi efanelana kangcono nezidingo zakho zangempela.
Amathiphu namasu okunciphisa izindleko zokuthunyelwa kwakho kwe-ecommerce
Kunamasu asebenzayo noma yiliphi ibhizinisi elingawasebenzisa ukuze longe ekuphatheni, ngale kwamazinga okuxoxisana noma ukukhetha umphakeli oshibhe kakhulu:
- Njalo khetha ukupakisha okufanele, ukulungisa amabhokisi nezimvilophu kumkhiqizo, ukugwema izindawo ezingenalutho kanye nesisindo esengeziwe.
- Khetha izinto ezingasindi, njengepulasitiki esindayo noma ezinye izindlela zokugoqa ibhamuza, inqobo nje uma iphephile emikhiqizweni yakho.
- Thatha bese wehla ezindaweni ezixhumene noma emalokha, lapho izindleko ngokuvamile ziphansi kunendlu ngendlu.
- Xoxisana ngamanani aphansi noma izaphulelo zevolumu uma unokuhamba okuzinzile kwama-oda.
- Sebenzisa izinkundla ezisiza ukubalwa nokuqhathaniswa kokuthunyelwa (Sendago, Packlink, EBEPEX...), ukonga isikhathi nemali ngakho konke okwenziwayo.
Ukhiye uwukuhlola, ukuqonda amandla enkampani ngayinye yezithunywa, futhi ulungise isistimu yakho yezokuthutha ngokusekelwe ekukhuleni nasekuguqukeni kwesitolo sakho se-inthanethi.
Imibuzo evame ukubuzwa mayelana nokuthunyelwa kwe-eCommerce nezimpendulo ezibalulekile
- Kubiza malini ukuthumela iphasela e-Spain? Iyahlukahluka ngosayizi, isisindo, ibanga, kanye nohlobo lwesevisi, kodwa amanani ahluka kumaphakheji amancane aphakathi kuka-€2,63 no-€7,90, futhi ekuthunyelweni okucacile noma okukhulu, angakhuphukela kumanani aphezulu.
- Ubani oshibhile, uCorreos noma i-UPS? I-Correos ivamise ukuba ngumhlinzeki oqhudelana kakhulu wamaphakeji alula nawekhaya, kuyilapho i-UPS iqhudelana kakhulu ngamaphakheji amakhulu noma izindawo zamazwe ngamazwe.
- Iyiphi inqubo eyisisekelo yokuthumela iphakheji? Kufanele upakishe ngendlela efanele, ubale intengo, ufake ikheli, ukhethe inkampani yenethiwekhi, ubhukhe isevisi, futhi uyilandelele ku-inthanethi kuze kube yilapho ukulethwa.
- Ingabe kufanelekile ukusebenzisa isilinganiso esiphansi noma amamodeli okubhalisa? Kuyinketho enenzuzo enkulu kumabhizinisi anevolumu evamile kanye nemikhiqizo elinganayo.
Khumbula ukuthi izinto ezisebenza kahle nezingafihli lutho zikhuthaza ukwethembeka kwamakhasimende futhi zinciphisa izinga lezinqola zokuthenga ezilahliwe.
Ukuhlanganiswa okuthuthukile kobuchwepheshe ekuthuthweni kwempahla
Izinkampani ezihamba phambili zinikeza ukuhlanganiswa okusheshayo namapulatifomu e-eCommerce, okuvumela ukuphathwa kwe-oda okumaphakathi, ukuthunyelwa nokubuya okuzenzakalelayo, ukuphrinta amalebula amaningi, nokuphathwa kokulandelela ngesikhathi sangempela. Phakathi kwezinhlelo ezithuthuke kakhulu ukuhlanganiswa ngama-plugin, amawijethi okukhokha ukuze amakhasimende akwazi ukukhetha indawo yawo yokulandwa, kanye nezixazululo Zesevisi Yewebhu zokusungula okuzenzakalelayo nokuvumelanisa umzila.
Lezi zixazululo ziklanyelwe kokubili izitolo eziqalayo nezinkampani ezinkulu eziphatha inqwaba yokuthunyelwa nsuku zonke, ezihlinzeka ngokusebenza kahle, amaphutha ambalwa, kanye nezikhathi zokulethwa ezingcono.
Ukubaluleka kokuhlangenwe nakho komsebenzisi ekuthumeleni nge-eCommerce
Indlela ophatha ngayo ukuthunyelwa kwakho ithinta ngqo ukwethembeka nokwaneliseka kwamakhasimende akho. Ukulethwa okusheshayo, okuvumelana nezimo, futhi okungenazinkinga kuyindlela engcono kakhulu yokuheha ukuthenga okuphindayo esitolo sakho. Amasistimu anamuhla aze avumele amakhasimende ukuthi akhethe ilokha eseduze noma indawo yokulanda khona kanye enqubweni yokuphuma, ukwehlisa ukulethwa okuphuthelwe futhi kuthuthukiswe isithunzi sesitolo sakho se-inthanethi.
Ukwengeza, izinkundla ezifana ne-InPost zinikeza izinsuku ezingafika kweziyisishiyagalombili zokuthathwa kwe-oda, ukulandelela okusesikhathini, kanye nezinketho zokubuyisela ezilula kunezinketho zokuthumela ezivamile.
Ukuthuthukisa izinto zokuthutha kusiza ukuletha umuzwa wokuthenga owanelisayo, konga kuwo wonke ama-oda, futhi kuqinisa ukuncintisana emkhakheni ovela njalo.