Mhlawumbe enye ye- amasu aphumelela kakhulu kwezentengiselwano eziku-inthanethi Kumayelana nokunikeza ukuthunyelwa kwamahhala. Kodwa iqiniso liwukuthi, ukunikeza lokhu akulula nhlobo, ikakhulukazi kwamabhizinisi asafufusa. Kubalulekile kunoma yimuphi usomabhizinisi ukuthi achaze isu lakhe kahle. inqubomgomo yokuthumela, futhi kube sobala kusukela ekuqaleni ukuze ikhasimende lithole umbono wokuthi kufanele lisebenzise malini ekuthumeleni impahla nokuthi yimiphi imibandela esebenzayo.
Kuthiwani uma uthatha isinqumo sokunikela ngenqubomgomo yokuthumela mahhala?
Ngezizathu ezisobala, Izindleko zokuthumela izokhokhwa ngaphakathi kwentengo yokugcina yomkhiqizo, kepha iqiniso ukuthi ezimweni eziningi le ndleko iyahluka ngokuya nge ivolumu yokuthengisaisisindo nobukhulu bephakheji, indawo yokulethwa, umqhubi wezokuthutha okhethiwe kanye nesidingo esingaba khona somshuwalense noma izinsizakalo ezengeziwe. Ngaphezu kwalokho, izici ezifana Ukukhushulwa kwesikhashana, isidingo esiphezulu, noma ukwenyuka kwentengo kaphethiloli Zingaphazamisa amanani akho futhi zenze inqubomgomo yokuthumela yamahhala engabalwanga kahle ingaqhubeki.
Ukuqala ukuchaza Izinzuzo zokunikeza ukuthunyelwa kwamahhala Singakhuluma ngokwanda kwemali engenayo. Ucwaningo olwenziwe yipulatifomu ye-Stitchabs lubonisa ukuthi amabhizinisi aqale ukuthengisa ngokuthunyelwa kwamahhala andise imali yawo engenayo ngamaphesenti afinyelela ku-10%. Okunye ukuhlaziywa kokuziphatha kwabathengi ku-inthanethi kusikisela ukuthi Iningi elikhulu lamakhasimende lilindele ukuthunyelwa kwamahhala futhi iyisebenzisa njengenqubo yesinqumo esigabeni sokugcina sokuthenga, ngisho nangaphezulu kwezaphulelo zentengo encane.
Lokhu kungenxa yokuthi amakhasimende ngokuvamile afuna amathuba kanye nokukhushulwaNgakho-ke, cishe bazokhetha umkhiqizo onentengo encintisana kakhulu, bahlale befuna inketho lapho izindleko zifaka khona intela kanye nokuthunyelwa. Isiqalo esilula sengqondo saleli gama "mahhala" Isebenza ngqo engqondweni engaphansi, inciphisa umuzwa wecala lapho usebenzisa imali, futhi yenza isipho sikhange kakhulu kunesaphulelo esifanayo esisetshenziswa kumkhiqizo.
Ngakolunye uhlangothi, nikela obala Inqubomgomo yokuthumela yamahhala ecacile iyasiza ekwenzeni isinqumo sokuthenga sibe lula futhi iba yisisusa kumakhasimende afuna ukusizakala ngale nzuzo yokwengeza izinto ezengeziwe enqoleni yawo yokuthenga. Izitolo eziningi zisebenzisa ukuthunyelwa kwamahhala okuxhunywe ku- inani elincane le-odaEnye yamasu okumaketha aphumelela kakhulu okwandisa inani elimaphakathi le-oda: ikhasimende likhetha ukwengeza umkhiqizo ohambisanayo kunokukhokhela ukuthunyelwa, okungakhulisa kakhulu inani le-oda.
Ukuthunyelwa kwamahhala futhi Kunciphisa esinye sezimbangela ezivame kakhulu zokushiywa kwenqola yokuthenga.Izindleko ezengeziwe ezivela ekupheleni kwenqubo yokukhokha. Lapho abasebenzisi bethola izindleko zokuthumela ezingalindelekile, banomuzwa wokuthi intengo yokuqala yayidukisa bese beyeka ukuthenga. Ngakolunye uhlangothi, uma bebona kusukela ekuqaleni ukuthi ukuthunyelwa kufakiwe noma ukuthi bangakuthola mahhala ngaphezu kwenani elithile, ulwazi lusobala kakhulu futhi izinga lokuguqulwa liyakhuphuka.
Enye inzuzo ebalulekile umthelela ku- ukwethembeka kwamakhasimende kanye nokuphindaphindaAmakhasimende aqaphela ukuthi isitolo sinikeza ukuthunyelwa okuncintisanayo noma kwamahhala ngaphansi kwezimo ezicacile avame ukuthenga ngokuphindaphindiwe futhi ancome ibhizinisi kwabanye abasebenzisi. Emikhakheni efana nemfashini noma izicathulo, eminye imikhiqizo ihlanganisa ukuthunyelwa kwamahhala kanye Izilingo zamahhala kanye nokubuyiselwa kwemaliLokhu kudala ukuzethemba okukhulu kakhulu futhi kunciphisa ukwesaba ukwenza iphutha ngosayizi noma imodeli.
Kodwa-ke, kunezinkinga eziningi. Okokuqala, akuwona wonke amabhizinisi angakwazi ukunikeza ukuthunyelwa kwamahhala; amanye angase akunikeze ngaphezu kwentengo ethile noma ezindaweni ezithile. Isici esibaluleke kakhulu ukuthi Izindleko kumele zithathwe yinkampaniokungenani ngokwengxenye, futhi lokhu kunganciphisa kakhulu izinzuzoLokhu kuyiqiniso ikakhulukazi ezintweni ezibiza kancane, ezinkulu, noma ezibuyiselwa njalo. Kwezinye izimo, ukuthunyelwa kungabiza kakhulu kunomkhiqizo ngokwawo.
Futhi, Akuwona wonke amabhizinisi angancintisana ngendlela efanayo.Izimakethe ezinkulu kanye nabathengisi abaziwayo banganikeza ukuthunyelwa kwamahhala ngezinga elikhulu ngenxa yobuningi babo, izivumelwano nabathwali, kanye nezakhiwo zezindleko ezilungiselelwe kahle kakhulu. Isitolo esincane esizama ukubalingisa ngaphandle kokuhlaziya inzuzo yaso singagcina sinyuse amanani ngokungancintisani noma siqongelele ukulahlekelwa okunzima ukukuthwala.
Kukhona futhi ingozi ukuheha amakhasimende angazibophezeli Ukuthenga ngokuphazima kweso okwenziwe ngoba nje kungakhokhi ukuthunyelwa kungaholela ekubuyiselweni njalo, okwandisa izindleko zokuthutha. Emikhakheni enembuyiselo ephezulu noma ukuthenga ngokuphazima kweso, inqubomgomo yokuthumela yamahhala engavinjelwe ingaba yingozi kakhulu.
Elinye iphuzu elibalulekile yi- ukubandlululwa kwendawoIzindawo ezithile azifakiwe kulezi ziphromoshini ngenxa yezindleko zokuthumela eziphezulu, njengezindawo zasemakhaya, iziqhingi, noma izindawo ezithile zamazwe ngamazwe. Uma unikeza ukuthunyelwa kwamahhala kuphela ezindaweni ezithile, kufanele ukhulume lokhu ngokucacile ukuze ugweme ukukhungatheka kanye nezikhalazo ezivela kumakhasimende akhishwe kulesi sipho.
Okokugcina, kubalulekile ukwazisa umthelela kwezemveloUkuthunyelwa kwamahhala kukhuthaza abasebenzisi abaningi ukuthi babeke ama-oda amancane njalo, okwandisa inani lamaphakheji, izinto zokupakisha, kanye nohambo lokuhamba ngezokuthutha. Uma umkhiqizo wakho ukhuluma ngezindinganiso zokusimama, kuzodingeka ulinganisele ngokucophelela isu lakho lokuthumela ukuze ugweme ukuphikisana nomyalezo wakho.
Isinqumo sokunikeza ukuthunyelwa kwamahhala sincike ebhizinisini ngalinye kanye namakhono alo ezezimali. Ngaphambi kokusebenzisa le nqubomgomo, kuyalulekwa ukuthi wenze... ukuhlaziywa okuningiliziwe kwesakhiwo sezindlekoQhathanisa ezinye izindlela ezifana nokukhokha ngokubambisana, izidingo ze-oda elincane, ukukhushulwa kwesikhashana, noma izinhlelo zokwethembeka, bese uchaza isu eliheha ikhasimende ngaphandle kokufaka engozini inzuzo ye-e-commerce noma ukusebenza kahle kwempahla esikhathini esiphakathi neside.
