Abantu babevame ukusesha umkhiqizo kuwebhusayithi eyodwa noma ezimbili bese benza isinqumo ngokusekelwe kulolo lwazi. Namuhla, ukutholakala kwedatha nemibono cishe akunamkhawulo. Esikhathini esidlule, izinkampani zazinethonya elikhulu esinqumweni sokuthenga ; manje, amakhasimende athola ulwazi oluningi aludingayo ngaphambi kokuxhumana nomkhiqizo.
Ukuvela kokumaketha
Amasu okumaketha endabuko alahlekelwe umthelela wawo. Izindaba ezinhle ukuthi ukumaketha ku-inthanethi kukhuthaze amaqhinga amasha okuthola inzuzo.
Enye yamasu amahle kakhulu ukunikeza inani langempela: izinsiza zamahhala, ulwazi oluwusizo , noma amavidiyo ahehayo akhulisa ukuzibandakanya. Ukumaketha kwesimanje akugxili ekuthengiseni kuphela; kubeka phambili ukuvula ingxoxo nekhasimende ukuze ukuthengwa kwenzeke ngendlela yemvelo. Kuncike kokuqukethwe okufanele , okuyiqiniso, nokuhehayo.
Amabhizinisi aku-inthanethi akufanele agxile kakhulu ekukhushulweni, kodwa kunalokho agxile ekubandakanyekeni . Ukuzibophezela kwamakhasimende kuza kuqala, kulandelwe ukuthengwa . Lokhu kuhambisana nokusetshenziswa kweziteshi eziningi , isofthiwe yokuhlaziya, kanye nokunaka njalo ekwenzeni ngcono izinjini zokusesha . Ngaphezu kwakho konke, ukumaketha kugxila kumakhasimende: ukuqonda izidingo ezithile kanye nokuqalisa imikhankaso ethonywe idatha evela kubathengi abangaba khona.
Kusuka kuWebhu 1.0 kuya kuWebhu Yezenhlalo Nezobuhlakani
Umlando wokumaketha kwedijithali ubonisa ukuvela kwe-inthanethi uqobo. Enkathini yokuqala ye-Web 1.0 , amawebhusayithi ayenolwazi kakhulu; izincwadi zezindaba kanye ne -SEO kwabeka isisekelo. Ngokufika kwe -Web 2.0, kwavela amanethiwekhi omphakathi namabhulogi: abasebenzisi baqala ukudala nokwabelana ngokuqukethwe, futhi ukuxhumana nemikhiqizo kwaba yizindlela ezimbili.
Kamuva, iWebhu yathola uhlamvu lwencazelo , umongo, kanye nokuhamba, ngezinto ezixhunyiwe kanye nedatha etholakala endaweni ethile evumela okuhlangenwe nakho okwenziwe ngezifiso. Igagasi elilandelayo lengeza izendlalelo ze- AI , ukuzenzekela, kanye nokuhlangenwe nakho okujulile; kuvela inselele yobumfihlo kanye nokuphathwa kwedatha.
Kusukela ku-Marketing 1.0 kuya ku-4.x (nangaphezulu)
Indlela ye-1.0 yayigxile kumkhiqizo . Nge-2.0, okubaluleke kakhulu ikhasimende kanye nobudlelwano; umkhiqizo ufuna ukwethembeka ngezinzuzo ezisebenzayo nezingokomzwelo. Ku-3.0, izinkampani zihlanganisa amanani kanye nenhloso. Futhi ku-4.x, amandla ashukumisayo idatha : amavolumu amakhulu, ukuhlukahluka, kanye nesivinini sokubikezela izitayela kanye nokwenza ngezifiso okuhlangenwe nakho ngesikhathi sangempela.
Lolu shintsho luphakamise ukumaketha kusuka eqhingani kuya esu elihlanganisa konke elisebenzisa okuqukethwe, umphakathi, kanye nokuhlaziya. Ngakho-ke, ukumaketha kwedijithali kuqondwa njengokusetshenziswa kobuchwepheshe bokuxhumana okuhlanganisiwe, okuqondiwe, nokulinganiselwe okusiza ekutholeni nasekugcineni amakhasimende kanye nokujulisa ubudlelwano.
Iziteshi, idatha, kanye ne-SEO ku-omnichannel ecosystem
- Ukusuka ekubeni lapho kuya ekuthengiseni ku-inthanethi:iwebhu a isikhungo sebhizinisi 24 / 7.
- Ukusuka ekuphazamisekeni kuya enanini: okuqukethwe okuwusizo, okuhlangenwe nakho komuntu siqu kanye nenhlonipho nge idatha umsebenzisi.
- Idizayini egxile kumsebenzisi: ukufinyeleleka kanye UX njengenzuzo.
- I-SERP ecebile: amazwibela, amamephu, ama-carousels, nemifanekiso; SEO ihlanganisa izinhlangano kanye nemiphumela ebonakalayo.
- Izinjini zokusesha ezintsha: amanethiwekhi omphakathi kanye Abasizi be-AI njengemithombo yokuthola ulwazi.
Amathrendi asebenzisekayo asevele esebenza
I-AI kanye ne-automation
Ividiyo nokusakaza bukhoma
Amavidiyo amafushane anokuxhumana kokuqala namavidiyo abukhoma okuxhumana okuqondile akhulisa ukunaka, ukugcinwa, kanye nokwethembeka.
Ukuhweba kwezenhlalo
Ukusesha ngezwi
Imibuzo yengxoxo idinga i-SEO yolimi lwemvelo , ama-FAQ, kanye nedatha ehlelekile.
Ukusimama kanye nezimiso zokuziphatha zedatha
Kukhona ukuthandwa okukhulayo kwemikhiqizo enemikhuba ethembekile , ukucaca, kanye nokulawula abasebenzisi ulwazi lwabo.
Izenzo ezinhle (indaba esetshenzisiwe)
Isitolo esikhulu esiku-inthanethi sincintisane nabathengisi abakhulu ngemuva kokuhlolwa kwe-SEO , imikhankaso yezikhangiso zemidiya yezenhlalo eqondiswe kakhulu, kanye nohlelo lokuqukethwe olugxile emibuzweni yangempela yamakhasimende. Umphumela: ithrafikhi efanelekile kakhulu , izinga lokuguqulwa elingcono, kanye nokukhula okuqhubekayo ngenxa yezinqumo eziqhutshwa ukuhlaziya.
Izinyathelo ezibalulekile zemvelo yedijithali zidinga ukubuyekezwa kwesu , ukusheshiswa kokwamukelwa kwe -AI , ukuqiniswa kwe -SEO nokuqukethwe, kanye nokwakhiwa kobumfihlo - okuhlangenwe nakho kwe-omnichannel okuhlonishwayo . Inzuzo yokuncintisana itholakala ekuqondeni ikhasimende, ukusebenzisa idatha ngokuzibophezela, kanye nokusebenzisa ngokushesha.
