Kudala abantu basesha ikhasi lewebhu elilodwa noma amabili umkhiqizo futhi wenza isinqumo esisekelwe kulolo lwazi. Namuhla, ukutholakala kwe idatha nemibono cishe ayinamkhawulo. Esikhathini esidlule, izinkampani zazinethonya elikhudlwana isinqumo sokuthenga; Manje, amakhasimende athola ulwazi oluningi ngaphambi kokukhuluma nomkhiqizo.
Ukuvela kokumaketha
I-Las amasu wokumaketha wendabuko balahlekelwe umthelela. Izindaba ezinhle ukuthi ukumaketha ku-inthanethi uye waqhuba amaqhinga amasha ukuze azuze inzuzo.
Enye ye amasu amahle kakhulu ukunikeza inani langempela: izinsiza zamahhala, imininingwane ewusizo noma amavidiyo athokozisayo akhulisa ukuzibandakanya. Ukumaketha kwanamuhla akugxili ekuthengisweni kuphela: kubeka phambili vula inkhulumomphendvulwano nekhasimende ukuze ukuthenga kuzenzekele. Ithembele ku okuqukethwe okufanele, iyiqiniso futhi iyaheha.
I-Las izinkampani online Akufanele bakhathazeke ngokukhushulwa, kodwa nge iqhaza. Ukuzibandakanya kwamakhasimende kuqala, ngemva kokuthenga. Kwengezwe kulokhu ukusetshenziswa kwe iziteshi eziningi, isofthiwe ye-analytics kanye nokunaka okuqhubekayo kwe ukuma kwenjini yokusesha. Ngaphezu kwakho konke, ukumaketha kugxile ekhasimendeni: ukwazi izidingo ezithile futhi wenze imikhankaso isebenze ethonywe yi idatha yabathengi abangaba.
Kusuka kuWebhu 1.0 kuya kuWebhu Yezenhlalo Nezobuhlakani
Umlando wokumaketha kwedijithali ulandela ukuvela kwe-inthanethi ngokwayo. Esigabeni sokuqala, 1.0 Web, izingosi zazinolwazi ngokuyinhloko; amaphephandaba y SEO wabeka izisekelo. Ngokufika kwe- 2.0 Web amanethiwekhi omphakathi kanye namabhulogi avele: umsebenzisi waya ku dala futhi wabelane okuqukethwe, nokusebenzelana nemikhiqizo kwaba ngezindlela ezimbili.
Kamuva, iWebhu yawina i-semantics, umongo nokuhamba, ngezinto ezixhumene kanye idatha ye-geolocated enika amandla ukuzizwisa komuntu siqu. Igagasi elilandelayo lengeza izendlalelo ze IA, okuzenzakalelayo kanye nolwazi olujulile; inselele ye ubumfihlo kanye nokuphathwa kwedatha.
Kusukela ku-Marketing 1.0 kuya ku-4.x (nangaphezulu)
Indlela ye-1.0 yayiyiyo i-product-centricNge-2.0, okuhamba phambili yi- ikhasimende kanye nobudlelwano; umkhiqizo ufuna ukwethembeka ngezinzuzo zokusebenza nezingokomzwelo. Ku-3.0, izinkampani zihlanganisa amanani kanye nenhloso. Futhi ngo-4.x, injini iyona idatha: amavolumu amakhulu, ukuhlukahluka kanye nesivinini se lindela izitayela futhi wenze kube ngokwakho okuhlangenwe nakho ngesikhathi sangempela.
Lolu shintsho lukhuphule ukumaketha kusuka kuqhinga kuya ku- isu okuguquguqukayo okusekelwe kokuqukethwe, umphakathi kanye nezibalo. Ngakho-ke, ukumaketha kwedijithali kuqondwa njengokusetshenziswa kwe ubuchwepheshe ukuxhumana okudidiyelwe, okuhlosiwe nokulinganisekayo okusizayo zuza futhi ugcine amaklayenti futhi sijulise ubudlelwano.
Iziteshi, idatha, kanye ne-SEO ku-omnichannel ecosystem
- Ukusuka ekubeni lapho kuya ekuthengiseni ku-inthanethi:iwebhu a isikhungo sebhizinisi 24 / 7.
- Ukusuka ekuphazamisekeni kuya enanini: okuqukethwe okuwusizo, okuhlangenwe nakho komuntu siqu kanye nenhlonipho nge idatha umsebenzisi.
- Idizayini egxile kumsebenzisi: ukufinyeleleka kanye UX njengenzuzo.
- I-SERP ecebile: amazwibela, amamephu, ama-carousels, nemifanekiso; SEO ihlanganisa izinhlangano kanye nemiphumela ebonakalayo.
- Izinjini zokusesha ezintsha: amanethiwekhi omphakathi kanye Abasizi be-AI njengemithombo yokuthola ulwazi.
Amathrendi asebenzisekayo asevele esebenza
I-AI kanye ne-automation
Ividiyo nokusakaza bukhoma
Ividiyo emfushane ne igwegwe yokuqala kanye siphile ekusebenzelaneni okuqondile zivusa ukunaka, ukugcinwa kanye ukwethembeka.
Ukuhweba kwezenhlalo
Ukusesha ngezwi
Imibuzo yengxoxo idinga I-SEO yolimi lwemvelo, Imibuzo Evame Ukubuzwa, kanye nedatha ehlelekile.
Ukusimama kanye nezimiso zokuziphatha zedatha
Ukukhula okuthandwayo kwemikhiqizo nge imikhuba enesibopho, ukucaca kanye nokulawula umsebenzisi mayelana nolwazi lwakho.
Izenzo ezinhle (indaba esetshenzisiwe)
Isitolo se-inthanethi waqhudelana nabathengisi abakhulu ngemuva kwe- a Ukuhlolwa kwe-SEO, imikhankaso ye izikhangiso zomphakathi ihlukaniswe kakhulu kanye nohlelo lwe okuqukethwe igxile ekukhathazekeni kwangempela kwamakhasimende. Umphumela: okuningi ithrafikhi efanelekayo, izinga lokuguqulwa elingcono kanye nokukhula okuqhubekayo ngenxa yezinqumo eziqondiswa kokuhlaziya.
Imigubho ye-digital ecosystem ikumema ukuthi uyenze buyekeza isu, sheshisa ukwamukelwa kwe IA, qinisa SEO kanye nokuqukethwe, kanye nokwakha okuhlangenwe nakho kwesiteshi sonke esihlonipha ubumfihloInzuzo yokuncintisana isekuqondeni ikhasimende, ukusebenzisa idatha ngokuzibophezela, nokusebenzisa ngobunono.
