Kunezici eziningana okufanele uzicabangele ezingagcina zenzekile shintsha i-SEO ku-ecommerce futhi lokho kuhlobene usesho olubukwayoNgokwesibonelo, kuyaziwa lokho Ubuchopho bethu bucubungula izithombe ngokushesha okukhulu kunombhalo. Akukhona lokho kuphela, ngemva kwezinsuku ezintathu, amakhasimende asalokhu egcine u-65% wezinto ezibukwayo uma kuqhathaniswa no-10% kuphela wezisusa zokuzwa.
Ukuthi Ukucinga Okubonakalayo Kuyithinta Kanjani i-Ecommerce
Ngaphezu kwalokhu, Abathengi banamathuba angama-80% okuzibandakanya ngokuqukethwe okuhlanganisa izithombe ezifanele. Okuqukethwe okunezithombe ezifanele kukhiqiza 94% ukuvakasha okwengeziwe lokho okuqukethwe okungafaki izithombe, ngakho-ke lolu hlobo lokuqukethwe luyinto ebaluleke kakhulu esinqumweni sokuthenga, ku-93% wabathengi.
Vele abathengisi bazi isikhathi eside lokho Izithombe ezikhangayo zibalulekile ukwandisa ukuguqulwa. Futhi ku-Google, ukusetshenziswa kwezithombe kusabaluleke kakhulu maqondana ne SEO.
Ngaphandle kwalokhu, inkinga eqhubeka nokuthinta abathengi nabathengisi be-e-commerce uqobo yi ubunzima bokuthola imikhiqizo ethile usebenzisa umbuzo wombhalo. Lokhu kuyiqiniso ikakhulukazi uma abathengi bengenalo ulwazi oluthile noma bengazi ukuthi bangawuchaza kanjani umkhiqizo othile.
Kungashiwo-ke ukuthi Ukusesha okubonakalayo "kufunda" izithombe ukuze kuhlonzwe umbala, umumo, usayizi, nezilinganiso zomkhiqizo, okuhlanganisa nombhalo ngokwawo, ukuhlonza amagama ebhrendi nemikhiqizo.
Ukukhuphuka kokusesha okubonakalayo namathuba ebhizinisi
Amathuluzi afana I-Google Lens, i-Pinterest Lens kanye ne-Snapchat Scan Bakuvumela ukuthi uthwebule into futhi uthole ulwazi mayelana nomkhiqizo, kufaka phakathi izixhumanisi zezitolo eziku-inthanethi. Ukutholwa kuyaphawuleka phakathi kwezithameli ezisencane: izinkulungwane zeminyaka kanye nohlelo lweGeneration Z a ukukhetha okuphezulu kokusesha ngezithombe phambi kobunye ubuchwepheshe obusha.
Nge-ecommerce yakho, lokhu kuvula isiteshi sokutholwa esihambisana ne-SEO yendabuko: uma imikhiqizo yakho ziqondakala ngama-algorithms okubukwayo, izovela kokuqukethwe okuhlosiwe okwengeziwe. Ngaphezu kwalokho, amabhrendi anobukhona obuqinile obubonakalayo kumanethiwekhi aqhutshwa yi okuqukethwe okukhiqizwa umsebenzisi (UGC) thola izimpawu zomphakathi ezibalulekile ezisiza ukutholwa.
Ukuthuthukisa Isithombe: Izidingo Ezibalulekile Zokusebenza
- Ikhwalithi nobukhali: izithombe ezikhanyiswe kahle, ukugxila okulungile nemininingwane ebonakalayo (ukusondeza okungenamsindo) kusiza ukubonwa okubukwayo.
- Amagama efayela achazayo: red-leather-handbag.jpg ixhumana ne-semantics ewusizo ezinjinini zokusesha.
- Omunye umbhalo okwemvelo: ichaza umkhiqizo, ihlanganisa ukuhlukahluka kwe-semantic futhi ikhuthaza ukufinyeleleka.
- Imethadatha kanye ne-ImageObject: isihloko esiphelele, inganekwane kanye nezakhiwo; lezi yizimpawu ezengeziwe zezinjini ezibukwayo.
- Isisindo nefomethi: Icindezela futhi isebenzise amafomethi aphumelelayo (okuhlanganisa i-WebP uma kwenzeka) ngaphandle kokulahlekelwa imininingwane ebalulekile.
- Ubukhulu obulungile: Iletha ukulungiswa okufanele kwezithonjana, ukufakwa kuhlu, namathebhu ukuze kugwenywe ukulayisha ngokweqile.
- Ukulayisha okuphendulayo nokuvilaphayo: Okubalulekile kweselula; ithuthukisa I-Core Web Vitals kanye nolwazi lokuthenga.
Khumbula ukuthi isipiliyoni seselula Kubaluleke kakhulu: isayithi elisheshayo, eliphendulayo elinokuzulazula okucacile likhuthaza ukusetshenziswa kokuqukethwe okubukwayo futhi likhuphule amasiginali wokusebenzisana okuhle.
Imakhaphu, umongo, kanye nezakhiwo ezibonakalayo ezigxile enjinini
- Idatha ehleliwe- sebenzisa uMkhiqizo, i-Offer, AggregateRating kanye ImageObject ukuze i-AI iqonde umongo, intengo nokutholakala.
- Imephu Yesayithi Yesithombe: Yihambise ku-Search Console; qinisekisa ukutholwa okugcwele kanye nokukhonjwa kwempahla yakho ebonakalayo.
- Umongo ozungezile kwesithombe: izihloko, izincazelo, Imibuzo Evame Ukubuzwa kanye nezibaluli kucebisa ukuhlobana kokubonakalayo futhi kuthuthukise ukuma kwakho.
- Iimvuthuluka, izincwadi zeBhayibheli kanye nezigaba: cacisa ukulandelana futhi ugweme ukuphindaphinda, izici ezibalulekile lapho okuhlukile okuningi kwabelana ngezithombe.
Ukuhlanganiswa kwe izimpawu ezibonakalayo (amaphikseli) kanye izimpawu ze-semantic (umbhalo, i-schema) idala ibhuloho izinjini zokusesha ezidinga ukuqonda futhi zincome imikhiqizo yakho.
Isu Eliphelele: I-UX, okuqukethwe okucebile namanethiwekhi
Ukusesha okubukwayo akulona iqhinga eliphuma kanye nje: kudinga i isipiliyoni somsebenzisi esibushelelezi, amagalari akhethiwe, okuhlukile okucacile nama-CTA abonakalayo. Gcwalisa nge ividiyo ne-3D (amademo, ama-spins womkhiqizo, ama-try-ons) futhi ikhuthaza ukubuyekezwa ngezithombe zangempela zekhasimende ukuze kwandiswe amasignali okuthembana.
Yenza kusebenze ubukhona bakho ku Pinterest (Ilensi yayo ingenye yezithuthuke kakhulu) futhi ihlanganisa amanethiwekhi lapho i-UGC ibusa khona. Izithameli eziningi ezisencane zithola futhi zithenge kulezi zinkundla; ikhathalogi yakho kufanele ibe ilungiselelwe ukuze "itholwe" ngezithombe ezabiwe.
Sebenza ngomcabango oqhubekayo wokuthuthuka: Ukuhlolwa kwe-A / B kohlaka, ingemuva, ama-engeli, isilinganiso sokucindezela, nokuhluka kombhalo we-alt; qapha imibuzo yesithombe nokuchofoza okuvela kumiphumela ebonakalayo kukhonsoli yosesho.
La ukufinyeleleka Akuxoxiswana ngakho: umbhalo ohlukile ozwakalayo, ukugqama okwanele, nezilawuli ezibonakalayo zithuthukisa ukufakwa futhi zinikeze umongo owengeziwe ezinjinini zokusesha, okunomthelela omuhle ku-SEO.
Ukwamukela ukusesha okubukwayo kubandakanya indlela yokuqondanisa, okuqukethwe kanye nedatha ukuze i-ecommerce yakho ibe I-AI efundekayo futhi efiselekayo kumsebenzisi. Lapho isithombe, umongo kanye nokusebenza ngokubambisana, i ukutholakala kuyashesha futhi ukuguqulwa kuhlangabezana nokungqubuzana okuncane.
