Ukuze kuthuthukiswe umkhankaso wokumaketha ophumelelayo ngempela , ukumaketha nge-imeyili kuyithuluzi elinamandla amakhulu. Ithonya lezokuxhumana ekwandiseni isisekelo samakhasimende nokuqonda okuthandwa yizilaleli kanye nezintandokazi akunakuphikwa, kodwa i-imeyili ihlala iyisiteshi esine-ROI engcono kakhulu yamabhizinisi amaningi edijithali.
Ngaphakathi kwalesi simo, ukumaketha nge-imeyili kuye kwazibonakalisa njengeplatifomu yokuxhumana eqondile nelinganisekayo yamakhasimende nababhalisile, efanelekela ukuhweba nge-inthanethi, amabhizinisi endawo, amaphrojekthi wokuqukethwe, i-SaaS, kanye nanoma iyiphi inkampani efuna ukuthengisa noma ukwakha ukwethembeka kwamakhasimende ku-inthanethi. Futhi, ukuze kuphathwe lesi siteshi ngempumelelo, amathuluzi okumaketha nge-imeyili afana ne-Acumbamail enza kube lula kakhulu ukuphathwa kwemikhankaso ye-imeyili ne-SMS, okuzenzakalelayo, kanye namakhasi okufikela.
Kuyini i-Acumbamail?
I-Acumbamail iyithuluzi lokumaketha nge-imeyili elisha ngesiSpanishi elihlanganisa konke okudingayo ukudala, ukuthumela, nokuhlaziya imikhankaso ye-imeyili, imiyalezo ye-SMS, namakhasi okufikela epulatifomu eyodwa. Izici zayo zikuvumela ukuthi udale uhlu lwababhalisile oluhlukaniswe ngezigaba , ulungiselele ama-imeyili emikhankaso ehlukene, wenze ngezifiso futhi uthuthukise amathempulethi, udale amafomu okubhalisa, futhi ekugcineni, udale izibalo, imibiko, kanye nokuhlaziya okuthuthukisiwe.
Ngokungafani nokuthumela i-imeyili ngesandla kusuka kumakhasimende e-imeyili afana ne-Gmail noma i-Outlook, i-Acumbamail isebenzisa ingqalasizinda yobungcweti enama-IP adumile , ukuqinisekiswa kwesizinda (i-SPF, i-DKIM, kanye ne-DMARC), kanye namathuluzi athile ukuze kwandiswe ukulethwa. Lokhu kuqinisekisa ukuthi ama-imeyili afika ebhokisini lokungenayo futhi awabambeki kufolda yogaxekile.
Ngaphezu kwalokho, ifaka izici ezijwayelekile zesofthiwe yokumaketha nge-imeyili engcono kakhulu emakethe: ukuzenzekela okusekelwe ekuziphatheni , ama-RSS feeds, imikhankaso yokuthengiselana nge-SMTP, ukuhlolwa kwe-A/B, ukudalwa kwekhasi lokufika, amafomu angenziwa ngezifiso, kanye nemikhankaso ye-SMS ehlanganisiwe , konke ngokusekelwa okuseduze ngesiSpanishi.
I-Acumbamail vs Mailchimp kanye namanye amathuluzi okumaketha nge-imeyili
Kunezinhlobo eziningi zamapulatifomu afana ne-Mailchimp, i-Brevo (i-Sendinblue), i-Mailrelay, i-GetResponse, i-HubSpot, i-MailerLite, ne-ActiveCampaign, phakathi kwezinye eziningi. Ukukhetha ithuluzi lokumaketha le-imeyili elingcono kakhulu kuncike ezintweni ezifana nesabelomali, usayizi wohlu, izinga lokuzenzakalela elidingekayo, kanye nolimi lokusekelwa. Lezi yizinzuzo eziyinhloko kune-Mailchimp nezinye izindlela:
- La I-interface ye-Acumbamail ilula futhi inembile. futhi kusenza sikwazi ukuphatha yonke imisebenzi yokumaketha nge-imeyili ngaphandle kokudinga ulwazi lobuchwepheshe. Lesi sixhumanisi sinikezwa ngokuphelele ngeSpanishikanye nosekelo lobuchwepheshe, iziqondiso zokusebenza kanye nemibhalo, okwenza kube lula kakhulu ukusebenzisa kunamathuluzi angesiNgisi kuphela.
- El Intengo ye-Acumbamail iyancintisana kakhulu.Amanani abo avame ukuba ashibhile kunamanye amathuluzi afanayo emakethe, kungakhathaliseki ukuthi ubhalisa ngenani lababhalisile noma ngokuthunyelwa ngakunye. Izindleko eziphansi nge-imeyili ngayinye ethunyelwe, kufaka phakathi i-VAT, futhi inikeza izaphulelo ezengeziwe ezinhlelweni zonyaka, okwenza kube mnandi kakhulu kuma-SME kanye nochwepheshe.
- Nakuba isiNgisi sobuchwepheshe samanye amathuluzi, njenge-Mailchimp, singabangela izinkinga ngokuzulazula kanye nokucushwa, Iziqondiso kanye nezifundo ze-Acumbamail zibhalwe ngeSpanishi ngokuphelele.Lokhu kunciphisa indlela yokufunda futhi kuvumela ukuthuthukiswa komkhankaso ukuthi kube lula futhi kufinyeleleke kunoma yiliphi ilungu leqembu.
- El ukwesekwa ngeSpanishi Leli elinye iphuzu elibalulekile. Uma kuvela imibuzo noma izinkinga zobuchwepheshe, kubalulekile ukuba nokusekelwa okusheshayo nokusebenzayo ngolimi olufanayo. I-Acumbamail inikeza ukwesekwa ngesiSpanishi nangesiSpanishi ngaphandle komehluko omkhulu wesikhathiLokhu kuyinto engenzeki njalo ngamapulatifomu asekelwe ngaphandle kwendawo ekhuluma iSpanishi.
- El wokukatelela ngomthetho Lona omunye umehluko obalulekile. Njengoba isendaweni yaseSpain, i-Acumbamail ithobela ngokuphelele imithetho ye- Umthetho waseSpain nowaseYurophu ngokuvikelwa kwedatha (GDPR, LOPDGDD, LSSI), esinye sezici ezibucayi kakhulu kunoma yiliphi ibhizinisi eliphatha izizindalwazi zamakhasimende.
Uma siqhathanisa namanye amathuluzi adumile :
- Ngaphambi kweMailchimpI-Acumbamail ilula ukuyisebenzisa, inikeza izinhlelo ezishibhileI-Mailchimp inikeza ukwesekwa okutholakala kalula kanye neplatifomu yolimi lweSpanishi ngokugcwele. Ngakolunye uhlangothi, i-Mailchimp inokuhlanganiswa okwengeziwe kanye nesimiso sezinto eziphilayo esibanzi kakhulu, kodwa sinobunzima obukhulu kanye namanani akhuphuka ngokushesha njengoba uhlu lukhula.
- I-Brevo ephambene (i-Sendinblue)Kokubili kuvumela i-imeyili ne-SMS futhi kunikeza okuzenzakalelayo. Kodwa-ke, i-Brevo ivame ukuba yinkimbinkimbi kakhulu futhi igcina ezinye izici ezithuthukisiwe zezinhlelo ezisezingeni eliphezulu; i-Acumbamail Iletha izici ezithuthukisiwe ezifana nokuzenzakalelayo, ukuhlolwa kwe-A/B, kanye namakhasi okufikela ezinhlelweni ezingabizi kakhulu..
- Uma kuqhathaniswa ne-Mailrelay noma i-MailifyLezi zixazululo ziyatholakala nangesiSpanishi, kodwa zivame ukubhukha imibiko egcwele, amamephu okuchofoza, noma okuzenzakalelayo okuthile kwezinhlelo zebhizinisi. I-Mailrelay Kungenye yalezo zindlela ezisebenzisa ulimi olufanayo kodwa hhayi njalo ibhalansi efanayo phakathi kokulula kokusetshenziswa nokusebenza.
- Ukulwa neziqhwaga ezifana neHubSpot noma i-ActiveCampaignLezi zixazululo zihlanganisa i-CRM kanye nokwenza izinto ngokuzenzakalela okuthuthuke kakhulu, okulungele izinkampani ezinezakhiwo zokumaketha eziyinkimbinkimbi. Kodwa-ke, zihilela izindleko eziphakeme kanye nohlelo lokufunda olubalulekileKwabaningi amabhizinisi amancane naphakathi, amabhizinisi endawo kanye ne-e-commerce, i-Acumbamail inikeza iphuzu elihle phakathi kokusebenza kanye nobulula.
Ngamafuphi, i-Acumbamail izibeka njengeplatifomu enamandla, efinyelelekayo, neyolimi lwesiSpanishi ehlanganisa izidingo eziyinhloko zokumaketha nge-imeyili kanye ne-SMS, ukuzenzekela, kanye nokudalwa kwekhasi lokufikela, ngaphandle kobunzima noma izindleko eziphakeme zezinye izindlela eziqondiswe kakhulu ezinkampanini ezinkulu.
Ukusetha i-Acumbamail nokuthumela ama-imeyili okuthengiselana
Isigaba sokuqala nge-Acumbamail singaqala ngokucushwa okulula kwe-SMTP , ukuze wonke ama-imeyili okuthengiselana (ukuqinisekiswa kwe-oda, ukubuyiselwa kwephasiwedi, izaziso zokuthumela, njll.) athunyelwe ngamaseva ale nkundla.
Ngenxa yalokhu kulungiselelwa, ama-imeyili akho okuthengiselana azuza engqalasizinda efanayo yokulethwa njengezincwadi zakho zezindaba, ngama-IP athembekile kanye nokuqinisekiswa kwesizinda. Ngaphezu kwalokho, ungaphatha:
- Okuhlukile ukuthumela izizinda kumaphrojekthi noma izinhlobo ezahlukene.
- Ama-akhawunti angaphansi noma amaqembu uma abantu abaningana bephatha imikhankaso evela enhlanganweni efanayo.
- Amarekhodi e-SPF, DKIM, kanye ne-DMARC okuqinisa ukuqinisekiswa kwe-imeyili futhi uvikele isizinda sakho ekuzibonakaliseni.
Ngezinhlelo zayo zokusebenza, uzoba nethuluzi eliqondile lokuhlukanisa ama-imeyili ngohlobo (lokukhushulwa, lokuthengiselana, okuzenzakalelayo), ukuthola ukuhlaziya kanye nemibiko yesigaba ngasinye ngokwehlukana, bese uthola ukuthi yimiphi imiyalezo edala ukuvula, ukuchofoza, kanye nokuguqulwa okuningi.
Uhlu lokubhalisela, ukukhiqizwa kwabaholi, kanye neminye imisebenzi ebalulekile
Sisebenzisa amathuluzi e-Acumbamail, singaphatha kalula nangokuphumelelayo uhlu lwababhalisile kanye namakhasimende , silawule futhi sisuse ngokuzenzakalelayo ama-imeyili angasasebenzi noma avela kubabhalisile abangabhalisile. Ipulatifomu isingatha ukuhoxiswa okusemthethweni, izikhalazo zogaxekile, kanye nokugxuma, sigcina uhlu luhlanzekile futhi sithuthukisa ukulethwa.
Ukungenisa idatha kungenziwa kusuka kumaspredishithi (i-CSV, i-Excel) noma ngisho nakwabanye abahlinzeki bokumaketha nge-imeyili, njenge-Mailchimp, i-Brevo, njll., okwenza kube lula ukufuduka kusuka kwamanye amathuluzi ngaphandle kokulahlekelwa ulwazi olufanele.
Ngokuphathelene nokukhiqiza ama-lead, i-Acumbamail ikuvumela ukuthi udale amafomu okubhalisela angenziwa ngezifiso ukuze uwafake kuwebhusayithi yakho, kubhulogi, noma ekhasini lokufikela. Lawa mafomu angalungiswa ngokufaka kabili ukuze kuqinisekiswe ikhwalithi yama-lead kanye nokuhambisana nemithethonqubo yokuvikela idatha.
Ngesici esibizwa ngokuthi "exit intent ," i-Acumbamail ingathola ukuthi umsebenzisi ovakashela ikhasi lakho usezohamba yini . Ifomu lokubhalisa lingaboniswa ekuqaleni ngasese eceleni ukuze lingaphazamisi ukuzulazula, kodwa lapho igundane lisuka ekhasini, uhlelo luqala i- popup enesicelo sokugcina sokwenza okuthile (isibonelo, isaphulelo, insiza engalandwa, noma okuqukethwe okukhethekile).
Ngale ndlela, uthola ithuba lokugcina lokuguqula isivakashi sibe ngumbhalisile ngaphambi kokuba sishiye ikhasi, isu elisebenza kahle kakhulu kwezentengiselwano ze-inthanethi kanye namakhasi okukhiqiza ama-lead.
Ukuhlela amathempulethi ku-Acumbamail kanye nokuklama imikhankaso
Ngenxa yomhleli wethempulethi onamandla we-Acumbamail, imisebenzi yokuklama iyashesha, iyabonakala, futhi iphephile , ihlala inenketho yokulondoloza ngokuzenzakalelayo yonke imisebenzi nokuphinda usebenzise imiklamo emikhankasweni yesikhathi esizayo.
Amathempulethi adalwe futhi aklanywe kusengaphambili e-Acumbamail ayasabela , okusho ukuthi azivumelanisa ngokuzenzakalelayo namafoni eselula, amathebulethi, namakhompyutha ngaphandle kokuthi ulungise ikhodi. Akudingeki uqale umklamo wakho kusukela ekuqaleni: ungasebenzisa enye yamathempulethi e-HTML angaphezu kuka-850 atholakalayo futhi uwenze ngokwezifiso ngelogo yakho, imibala yomkhiqizo, nokuqukethwe.
Uma unamakhono obuchwepheshe, ungafaka futhi ikhodi yakho ye-HTML kulezi zifanekiso eziphendulayo, noma uhlanganise amabhlogo achazwe ngaphambilini ne-HTML yangokwezifiso, okunikeza izinga eliphezulu lokuguquguquka kwemikhankaso ethuthukisiwe noma leyo enezidingo ezithile zokuklama.
Ngenketho yamathempulethi aklanywe kusengaphambili ezincwadi zezindaba zobungcweti , ungakha ngokushesha ithempulethi elungiselelwe izintandokazi zakho nezidingo zakho usebenzisa umhleli wokudonsa nokulahla. Lo mhleli ukuvumela ukuthi:
- Faka futhi hlela kabusha amabhlogo kombhalo, izithombe, izinkinobho, namakholomu.
- Faka sula izingcingo esenzweni futhi ilungiselelwe ukuchofoza.
- Yenza okuqukethwe kube ngokwakho nge izinkambu eziguqukayo (igama, imininingwane yobhalisile, njll.).
- Setha ezinye izinguqulo zokuhlola i-A/B futhi uqhathanise izinkinga, amacebo, noma iziphakamiso zokuthatha isinyathelo.
Amanye amathuluzi athuthukile e-Acumbamail
Ngaphandle kokuthumela nje izincwadi zezindaba, i-Acumbamail ifaka uchungechunge lwamamojula athuthukile akuvumela ukuthi uthuthukise isu lakho lokumaketha kwedijithali:
- Imikhankaso ye-RSS: amathuba okwenza ukuthumela imibiko yomkhankaso okuzenzakalelayo Uma nje sekukhona okuqukethwe okusha ku-RSS feed yakho, kungaba okuthunyelwe kwakamuva kwebhulogi, izibuyekezo zezindaba, noma imikhiqizo emisha, uzokwaziswa. Lesi sici silungele ukugcina izithameli zakho zinolwazi ngomzamo omncane.
- Ama-Autoresponders kanye nokuzenzakalela: nge-Acumbamail ungakwazi thumela ama-imeyili ngokuzenzakalela kubabhalisile abahlangabezana nemingcele oyikhethile (usuku lokubhalisa, amathegi, ukuziphatha, njll.). Lokhu kuthunyelwa kweposi kungahlelwa ngezikhathi ezithile, ngezinsuku ezithile, ngemva kokuba obhalisile ejoyine uhlu, ngemva kokuba inqola yokuthenga ishiywe, noma ngenxa yokungasebenzi komsebenzisi, phakathi kwezinye izinto eziningi ezingenzeka.
- Imikhankaso ye-SMS: Leli thuluzi likuvumela ukuthi ulungiselele futhi uhlele umkhankaso wakho. Ukumaketha nge-SMS kumakhasimende akhethiwengezilinganiso zokulethwa eziphezulu kakhulu kanye nethuba lokuhlanganisa i-imeyili ne-SMS kusu elifanayo leziteshi eziningi.
- Umhleli wewebhusayithi kanye amakhasi okufika: I-Acumbamail ifaka phakathi inketho yokwenza lokhu klama futhi ushicilele amakhasi okufikela kanye namawebhusayithi alula ukuze kubanjwe abantu abaholayo, kukhuthazwe imikhiqizo, noma kuqoqwe ukubhaliswa kwemicimbi, ngaphandle kwesidingo sokufaka i-CMS yangaphandle.
- Amathuluzi okuthuthukisa: Inemisebenzi ye Ukuhlanza uhlu, ukudlulisela ngokuzenzakalelayo kuma-imeyili angavulwanga, ukuhlaziywa kwekhwalithi, kanye nokuhlukaniswa okuthuthukisiweokusiza ukugcina isizindalwazi siphilile futhi kuthuthukiswe ukusebenza komkhankaso ngamunye.
- Imibiko ephelele kanye nokuhlaziya: Ungabuka izibalo ezinemininingwane ngamanani avulekile, ukuchofoza, ukugxuma, ukuchurn, imephu yokuchofoza, amadivayisi nezikhathi ezisebenza kahle kakhulu, okwenza kube lula ukwenza kanjalo ukwenza izinqumo okuqhutshwa yidatha.
Lezi zici zisondeza i-Acumbamail ezixazululweni eziyinkimbinkimbi kakhulu nezibizayo, kuyilapho igcina ukugxila okucacile ekusebenziseni nasekusekelweni okuseduze . Lokhu kuyenza ifaneleke kakhulu amabhizinisi amancane naphakathi, abasebenza ngokuzimela, amasayithi e-commerce, kanye namaphrojekthi wokuqukethwe adinga ithuluzi eliphelele kodwa angafuni ukubhekana nobunzima bama-suites ebhizinisi.
I-Acumbamail iziveza njengenye yamathuluzi okumaketha nge-imeyili amahle kakhulu ngesiSpanishi kulabo abafuna ukuhlanganisa ukusetshenziswa okulula, amanani okuncintisana, kanye nesethi yezici ezikwazi ukumboza wonke umjikelezo: ukukhiqizwa kwamakhasimende, ukuzenzakalela, imikhankaso yeziteshi eziningi, kanye nokuhlaziywa kwemiphumela ejulile.
