El ukudayiswa kwe-digital futhi i eCommerce sekuyizinto ezimbili ezibhekwe kakhulu yizinkampani. Kungakho lezi bekuyizindikimba ezisemqoka zethebula eliyindilinga elenganyelwe nguMaría Gómez del Pozuelo, oyi-CEO ye I-Womenalia, embukisweni wokukhangisa wedijithali waminyaka yonke I-OMExpo 2014.
Kulomcimbi u-Elena Gómez del Pozuelo, uMongameli we-Adigital, uMaria Fanjul, isikhulu esiphezulu seTickets.com noBeatriz Navarro, uMqondisi Wezokukhangisa Nezokuxhumana weSuperSol bagxile ekubalulekeni lalela ikhasimende futhi unikele okuhlangenwe nakho okuvuzayo ekusetshenzisweni kwayo.Ukumaketha kwedijithali ne-eCommerce sekuyizinto ezimbili ezibhekwe kakhulu ukunakwa kwezinkampani ngenxa yokwanda okuqhubekayo kwenani labasebenzisi be Inthanethi Eqinisweni, namuhla abantu abangaphezu kwezigidi ezintathu baxhuma kwi-Intanethi emhlabeni wonke. Lokhu kusho ukuthi umhlaba njengoba besazi ukuthi usushintshe kakhulu ngenxa ye- ubuchwepheshe obusha futhi manje yi umthengi onamandla oku isinqumo.
Ukukhuluma ngomthelela i-eCommerce enayo ezinkampanini, i-Womenalia ihlanganise abaholi besifazane abathathu abakhulu kulo mkhakha. Etafuleni le-Women's Leadership Table ngeWomenali etafuleni eliyindilinga ebelibanjelwe e-OMExpo futhi liphethwe nguMaría Gómez del Pozuelo, oyi-CEO yeWomenalia, bekukhona u-Elena Gómez del Pozuelo, umongameli we-Adigital, uMaria Fanjul, isikhulu esiphezulu seTickets.com noBeatriz Navarro, Umqondisi Wezokumaketha Nokuxhumana weSuperSol.
Ekuqaleni kwempikiswano, u-Elena Gómez del Pozuelo wathi:
Njengamanje, ama-anachronisms amathathu ayenzeka; Izakhamuzi ezingama-65% azinakho ukufinyelela kwi-Intanethi, ama-85% abantu abanayo inkululeko yabezindaba futhi iGoogle yazi okuningi kakhulu nganoma yimuphi umkhiqizo onikeziwe kunomenzi uqobo.
Kepha, nokho, ama-euro angaphezu kwezigidi ezingama-900.000 akhokhiswa minyaka yonke emhlabeni wonke, okwesithathu e-United States naseLatin America, okwesithathu eYurophu nokwesithathu eSouth-Asia.
Ngokwakhe, uBeatriz Navarro uveze njengezingqinamba ezimbili ezinkulu ezingeni lebhizinisi isidingo sokuqhubeka nokuthuthukiswa kwamapulatifomu e-eCommerce ezinkampanini kanye nesidingo sokunikeza okuhlangenwe nakho kwabathengi hhayi imikhiqizo kuphela.
Ubuchwepheshe buyashintsha ngesivinini esikhulu kangangokuthi izinkampani ngokwazo azikwazi ukuzivumelanisa nezimo ezintsha ngokushesha ngendlela ebingathanda ngayo, futhi nomthengi uqobo lwakhe ngeke akwazi.
UMaría Fanjul, wayefuna ukugqamisa ukubaluleka kwedatha yezibalo kanye ne-analytics enkampanini ngalesi sikhathi, njengengxenye yokwehlukanisa ukulindela isidingo somsebenzisi.
Sisebenzela ukukala izinqumo zokuthenga zabathengi, zabo ukuphindaphinda, kanye nezintshisekelo zakho ukuthola ukuthi ufunani futhi ukwazi ukuba lapho okwamanje Ngiyayidinga ukukunikeza yona.
Isu ledijithali, amanethiwekhi omphakathi kanye ne-eCommerce
Ochwepheshe abathathu bakugcizelele ukubaluleka kwezingosi zokuxhumana nabantu njengesiteshi sokulalela nokwenzela amakhasimende, kanye nesidingo sokunikeza okuhlangenwe nakho kwabathengi ngasikhathi sinye nemikhiqizo noma izinsizakalo.
UMaría Fanjul wakuchaza lokho “Ngokuxhumana nabantu sihlangabezana nezinhloso ezimbili; lalela izidingo zomsebenzisi njengendlela yokusebenza kwamakhasimende futhi wazise ”.
Ngalo mqondo, uBeatriz Navarro wengeze lokho "Izinkundla zokuxhumana ziyisiteshi esilalela kahle kunazo zonke, ngakho-ke asisondeli kuzo njengesiteshi sokuthengisa, kepha kunalokho njengesiteshi solwazi nokuhlinzekwa kwamakhasimende".
Ekugcineni, u-Elena Gómez del Pozuelo wayefuna ukukhomba okhiye isu le-digital okufanele libe nalo eziteshini zenhlalo:
Yiba ongenakulinganiswa, ube nesitayela sakho, dala izindaba zokunikeza isipiliyoni, uzivumelanise nesitayela nezidingo zamakhasimende futhi ufeze izindinganiso zokusondelana, ukulula nokwethembeka.
Ubuchwepheshe obusha obusetshenzisiwe
Le mpikiswano yenzeke eRocket Fuel Debate Hall e-OMExpo, enikela ngohlelo olusha lokuxhumana nomphakathi. Ngenxa yalokhu, kuyo yonke impikiswano, uMaría Gómez del Pozuelo ukwazile ukuthumela imibuzo emithathu kubabukeli abakwazile ukuyiphendula khona lapho besebenzisa irimothi.