Inkokhelo yeselula ingesinye sezici esinomthelela omkhulu ku ukuthuthukiswa kwe-e-commerce Ezweni lakithi. Ngenxa yokuthandwa okwandayo kwalaba baphathi ekukhokhelweni kokuthengwa ngabathengi baseSpain. Iqiniso eliye landa kakhulu eminyakeni yamuva futhi lafika ezingeni lokukhiqiza izitayela zokuthengwa kwedijithali kuye kwahluka kakhulu eminyakeni yamuva.
Ngaphakathi kwalo mongo ojwayelekile, kufanele kuqashelwe ukuthi ucwaningo olwaziwa kamuva nje olwenziwe yiSalesForce lukhombisile lokho ngaphezu kuka-60% we-e-commerce traffic wenziwa ngabasebenzisi basebenzisa noma basebenzisa amathuluzi eselula kule misebenzi yemali. Lokhu kuveza kakhulu ukuthi kuqinisekisa ithonya elikhulu lamadivayisi eselula ekuthengweni nasekuthengisweni kwemikhiqizo online.
Lapho sibhekisa kumadivayisi eselula asigcini ngokubhekisa kumafoni analezi zici. Uma kungenjalo kwabanye, njenge amaphilisi kanye nokuphuma kobuchwepheshe obusha nokuthi benze igebe phakathi kokuthandwa ngabasebenzisi baseSpain. Ngalo mqondo, kwanele ukubuka indawo yethu eseduze ukulinganisa lo mkhuba omusha ekusetshenzisweni.
Inkokhelo yeselula: yiziphi izinzuzo zayo?
Okokuqala, ukugqamisa leli qiniso ekusetshenzisweni kwamanje, kuzodingeka ukudalula ukuthi yiliphi inani elengeziwe ngalezi zindlela zokukhokha. Ngoba empeleni, ziningi, futhi zinemvelo ehlukahlukene, izinzuzo ongazinikezwa kusukela manje kuqhubeke. Phakathi kwazo kukhona okulandelayo esizokuveza ngezansi:
Vele, enye yezinzuzo zayo ezinkulu yi ngokushesha ekusebenzeni. Kuze kube seqophelweni lokuthi esikhaleni esifushane kakhulu lokhu kuhamba kwemali kuzobe sekuthuthukile.
Kuyindlela yokukhokha ebonakala ngaphezu kwakho konke nge induduzo nokuthi kuzo zonke izimo sizoqinisekisa ukuthi sihlale sinemali esiyidingayo. Isizathu ukuthi sonke sijwayele ukuphatha njalo ifoni yethu ephathekayo noma enye idivayisi yezobuchwepheshe esekela imisebenzi yokukhokha ekuthengeni online.
La ukuphepha zezinye izinto ezisithambisela ekusebenziseni le ndlela yokukhokha. Kulokhu, ngoba kuba okuphephe kakhulu kunamakhadi wesikweletu noma wedebithi. Futhi ukuthi yonke imininingwane yokukhokha igcinwa ibethelwe kwi-chip ngaphakathi kwe- I-Smartphone
Sus ukunyakaza kulula kakhulu ukukwenza ngakho-ke kusivumela ukuthi sizodinga nje ukukhathazeka ngokusondeza izingcingo zethu eduze nendawo yokugcina izinkokhelo ukwenza ukuthenga kwethu kube semthethweni. Sizodinga kuphela ukwenza ukulanda okuphephile kohlelo lokusebenza esikubheka njengokufanele kakhulu ngaso sonke isikhathi.
Kuyindlela yokukhokha Kuthuthuke kakhulu lokho kutholakala ekuthengeni kwedijithali. Sifinyelele ezingeni lokuthi amanye amapulatifomu edijithali asekela kuphela lezi zindlela zokukhokha. Ngakho-ke uma ungenayo, ngeke ukwazi ukuthenga imikhiqizo noma into yakho ezitolo eziku-inthanethi.
Okubi kwalolu hlelo lokukhokha lwemali
Kunoma ikuphi, njengoba kunengqondo ukubona kusengaphambili, azikho izinzuzo kuphela eziziletha kumakhasimende noma kubasebenzisi. Uma kungenjalo, kunalokho, nobunye ubuthakathaka obubalulekile ukusho ngalesi sikhathi. Ngabe ufuna ukwazi ezinye ezifanele ongazi ngazo? Yebo, sikutshela ngezansi ukuze ube neqiniso eliphelele ngalo mkhiqizo wokwenza izinkokhelo zedijithali.
- Okuyinhloko ukuthi akuwona wonke amapulatifomu edijithali okwamanje alungiselelwe ukwenziwa qoqa imisebenzi yakho ezentengiselwano ngalezi zinsiza zobuchwepheshe.
- Amakhasimende ancike ngandlela thile empilweni yamabhethri kula mathuluzi amasha obuchwepheshe. Ukufika ezingeni lokuthi kwezinye izimo kungakwenza udlale iqhinga futhi neqiniso lokungakwazi ukuthenga esitolo sakho esibonakalayo.
- Usizakala kakhulu ngobuchwepheshe obusha futhi kusukela kuleli phuzu kufanele ube nazo zonke izinsimbi zokwenza le misebenzi yezohwebo neyezimali. Akumangalisi ukuthi akubona bonke abasebenzisi abanalezi zindlela zobuchwepheshe zokukhokha ukuthenga noma ukutholwa kwabo.
- Ekugcineni, iqiniso lokuthi kungadala ukuncika okukhulu kumadivayisi edijithali, ngemiphumela emibi kakhulu maqondana nezindlela zakho zokuziphatha ekusetshenzisweni. Ngaphandle kokukhula kwayo okungangabazeki eye yabhekana nakho eminyakeni yamuva, njengoba kuthintwe izifundo ezibaluleke kakhulu emakethe.
Umkhuba weselula uyakhuphuka
Umkhuba weselula ulapha ukuhlala ezweni lethu, njengoba kufakazelwa yi-IAB Spain Annual Mobile & Connected Device Study. Lapho kutholakala khona ukuthi abathengi be-inthanethi abavela kumadivayisi eselula kuyanda: Abasebenzisi beselula abangama-82% bathenga uhlobo oluthile lwento ngokuqhathaniswa nabangu-77% abenze kanjalo ngo-2017.
Phakathi kwe abashayeli abakhulu bokuthenga kusuka ku-smartphone kukhona induduzo, ngokuba nayo njalo (58%), nokukhululeka (53%) okunikezayo. Imfashini ingumkhiqizo othengwa kakhulu ekuthengweni kwe-inthanethi, futhi okuvame kakhulu kwabesifazane (65%) naphakathi kwalabo abangaphansi kweminyaka engama-35 (61%). I-Smartphone nayo ibamba iqhaza elifanele ekuthengeni ukudla ekhaya, njengakwezinye izingxenye zezentengiselwano zedijithali.
Ngenkathi ngakolunye uhlangothi, futhi ngokusho kwalolu cwaningo ngemikhuba yokuthenga yomsebenzisi, cishe abasebenzisi abangama-74% baveze ukuthi bacofoze ekukhangiseni ngentshisekelo yabo lapho bephequlula kusuka ku-smartphone yabo naku-65% lapho bephequlula.kuthebhulethi yakho. Ngo-2019 kwandisa kakhulu intshisekelo ekuhlanganyeleni ngokukhangisa ngesihloko sobuchwepheshe ku-Smartphone.
Izinhlobo zokukhokha kwezohwebo ze-elekthronikhi
Ngaphakathi kwalo mkhakha, izindlela ezahlukahlukene zokukhokha ngamaselula zinikwe amandla ezingaba wusizo kakhulu kumakhasimende akhetha ukuthenga online. Yize ukukhokha ngokheshi kusese uhlelo olusetshenziswa kakhulu ukukhokha eSpain (77%), kulandele amakhadi asebhange (56%) nekhredithi (51%). Okulandelayo izindlela zokukhokha nge-elekthronikhi (43%) futhi, ekugcineni, izinkokhelo zeselula (8%), okungukuthi, lezo ezivumela ukukhokha ngocingo lweselula kusikhungo uqobo. Ngakolunye uhlangothi, kubalulekile ukuthi wazi ukuthi zombili izinkokhelo ze-e-commerce nezamaselula ziyizindlela zokukhokha ebezikhula eminyakeni yamuva nje futhi ukukhuphuka kwazo kubonakala kugcina inkambiso ezinzile neqhubekayo.
Esinye isici esigcizelelwayo ukuthi izinkokhelo zeselula zinikeza olunye uchungechunge lwezimpawu ezixhumene kakhulu nezinkampani zedijithali. Njengesibonelo, ezinye zalezo esizivezayo kulezi zikhathi:
Ukukhokhwa kweselula kuyanda futhi abasebenzisi abaningi sebevele benza konke abakusebenzisayo ngale ndlela yokubhalisa enobuhlakani obukhulu.
Amanye amapulatifomu aku-inthanethi manje asekela kuphela ukukhokhelwa kwamaselula ukulimaza okusele futhi okukhuthaza ukusetshenziswa kwawo ukuthi kubekwe kancane kancane. Ikakhulukazi phakathi kwabathengi basemadolobheni, ngamandla amakhulu okuthenga futhi ikakhulukazi ngephrofayili encane kunabo bonke abanye.
Ngaphezu kwalokho, bangakwazi xazulula esinye isimo esingafuneki ngabanikazi balezi zindlela zokukhokha. Ngoba impela, enye yezinzuzo zayo ezinkulu ukushesha kwayo okukhulu futhi yilokho okwenza leli thuluzi livulekele zonke izinhlobo zezimo kwezentengiselwano zedijithali. Njengesibonelo, kwezinye zezimo esizikhomba ngezansi:
- Ukuthenga ku- isikhathi esifushane kakhulu nokuthi isiteshi se-elekthronikhi siyadingeka ukwenza lo msebenzi ube semthethweni.
- Ngaphambi kwe ukuntuleka kwezinye izindlela zokukhokha ngaleso sikhathi okuvamile noma kwendabuko. Njengasendabeni ethile yamakhadi wesikweletu noma asebhange. Akumangalisi ukuthi bangakusiza ukuthi uphume ezinkingeni lapho ungalindelanga khona.
Ngenkathi ekugcineni, kufanele ukhombise ukuthi kufanele uthole amanye ala mathuluzi ekukhokheni. Ngoba ukusetshenziswa kwayo kuzokhula ngendlela enganqandeki eminyakeni embalwa ezayo. Futhi ngubani owaziyo ukuthi uma enza noma yiluphi uhlobo lokuthenga online bazocela lezi zindlela zokukhokha, kepha kuphela. Ngakho-ke, kufanele uzinikeze elinye lalawa mathuluzi ukuphatha ukuthenga ezitolo ezibonakalayo kusuka kulezi zikhathi.
Vele, ngeke ube nezinkinga zokukufeza futhi ngenani elengeziwe lokuthi kukhona iminikelo eminingi engayenza ebuhlotsheni bakho nomkhakha wezentengiselwano wedijithali ngoba yikho konke okubandakanyekile kulezi zimo njalo kaningi phakathi kwezwe abathengi. Ngakho-ke uma ungenayo, ngeke ukwazi ukuthenga imikhiqizo noma into yakho ezitolo eziku-inthanethi ukwenza kangcono lolu hlobo lwemali.