Namuhla iningi labantu lichitha isikhathi esiningi ku-inthanethi. Uma singabanikazi bamabhizinisi amancane noma aphakathi nendawo asafufusa kumele sikwazi lokhu ukuze sebenzisa amasu wokukhangisa online lokho kusivumela ukufinyelela inani elikhulu labantu. Kuya ngokulula, kushibhile futhi kusebenza kangcono ukukuthola izinsizakalo zokukhangisa ukufeza izinhloso zethu zebhizinisi, ukuncintisana nezinkampani ezinkulu, nokufinyelela izethameli ebezingafinyeleleki ngaphambilini.
Amabhizinisi amancane naphakathi nendawo (ama-SME) ayinjini yezomnotho yamazwe amaningi futhi amele iphesenti eliphezulu kakhulu lokuqashwa kanye nendwangu ekhiqizayo. Nokho, ngokuvamile banayo isabelomali esilinganiselwe futhi balwela ukuzivumelanisa nezwe elisha lokumaketha kwedijithali. Kungakho ukukhetha okuhle kubaluleke kangaka. Amasu okukhangisa ku-inthanethi kwama-SME Ukhiye: akuvumela ukuthi ukwandise i-euro ngayinye oyitshalile, uhlukanise kangcono izethameli zakho, futhi ukale imiphumela ngokunembile ukuze uqhubeke uthuthuka.
Nawa amasu angu-4 abalulekile okukhangisa angakusiza ukufeza lokhu
1. Khangisa
Khokhela ukukhangisa ku-inthanethi Kungenzeka ukuthi iyindlela ephumelela kakhulu neyongayo yokufinyelela amakhasimende ethu. Kukhona izingosi eziningi lapho singakhangisa khona; sidinga nje ukuthola ikhasi elihlobene nemakethe yethu esiqondiswe kuyo kanye nezithameli ezihambisana nomkhiqizo noma isevisi yethu. Singaphinde sihlanganise abezindaba ezifana izinjini zokusesha, amanethiwekhi omphakathi, izimakethe kanye nemidiya ekhethekile ukwandisa ukufinyelela.
Enye inketho ethakazelisa kakhulu qasha izinsiza zokukhangisa ezihlakaniphile njengezikhangiso ze-Googlelapho singavela khona lapho umsebenzisi esesha amagama ahlobene nebhizinisi lethu, akhokhe kuphela ngokuchofoza ngakunye, kanye nesegimenti ngendawo, ulimi, idivayisi, noma inhloso yokusesha. Okunye okungenzeka wukutshala imali izikhangiso zenkundla yezokuxhumana (Izikhangiso ze-Facebook, Izikhangiso ze-Instagram, Izikhangiso ze-LinkedIn, njll.), ezivumela ukuhlukaniswa ngezinto ozithakaselayo, ubudala, ubungcweti noma ukuziphatha ku-inthanethi.
Ngaphakathi kwecebo lakho lokukhangisa elikhokhelwayo, kuyancomeka ukuhlanganisa:
- I-SEM ezinjinini zokusesha ukubamba isidingo esikhona (abantu asebevele befuna lokho okuthengisayo).
- Ukukhangisa kwezokuxhumana ukukhiqiza ukuqwashisa ngomkhiqizo futhi ufinyelele izethameli ezintsha.
- Imikhankaso yokumaketha kabusha ukuze uphinde ubandakanye abantu abavakashele iwebhusayithi yakho kodwa abathenganga.
Zombili izinketho zizosenza sibonakale kubantu esifuna ukubafinyelela, basivumele Nweba isisekelo samakhasimende ethu nge-investimenti ehambisana nezindlela zethu futhi ehlale ilinganiswa.
2. Sebenzisa izinkundla zokuxhumana
Ukumaketha ngokusebenzisa amanethiwekhi omphakathi Inikeza izinzuzo ezingenakubalwa.Okuyinhloko ikhono lokuxhumana ngokuguquguqukayo namakhasimende ethu. Akukhona nje ukuthumela, kodwa mayelana nokulalela, ukuphendula, nokwakha umphakathi eduze komkhiqizo oqinisa ukwethenjwa futhi okhuthaza izincomo.
Ukuze silisebenzise kahle leli thuluzi, kumele sibe khona ezinkundleni ezifana nalezi Facebook, Twitter, YouTube Futhi, kuya ngohlobo lwebhizinisi, cabanga amanye amanethiwekhi afanelekile afana ne-Instagram, LinkedIn, TikTok, noma i-Pinterest. Okubalulekile ukukhetha ukuthi izethameli ozihlosile zikuphi ngempela futhi ungasakazi imizamo yakho eziteshini eziningi kakhulu.
Kubalulekile ukuqinisekisa Phendula imibuzo eminingi, ukuphawula, neziphakamiso ngangokunokwenzeka.kanye nokushicilela okuqukethwe okuwusizo: amathiphu, imiboniso, izindaba zekhasimende, imininingwane yebhizinisi engasemuva, izindaba, noma amaphromoshini. Ngale ndlela sizozuza ukwakha umphakathi phambi kwamakhasimende ethu futhi sizohlala sikhona ezingqondweni zabo, sandise amathuba okuthi bazosikhetha lapho bedinga esikunikezayo.
Ukusetshenziswa okuhlakaniphile kwezinkundla zokuxhumana kungathuthukiswa ngalokhu:
- Ukukhangisa Okuqukethwe (izihloko, amavidiyo, i-infographics) ephendula imibuzo evame ukubuzwa.
- Ukusebenzisana nama-micro-influencers i-niche eletha ukwethembeka emiphakathini emincane kodwa ekhuthele kakhulu.
- Imikhankaso ethile Okokuqaliswa, ukuthengisa noma imicimbi, ukusizakala kwamafomethi afana nezindaba, ukusakaza bukhoma noma izikhangiso ezihlosiwe.
3. Landela izitayela
Thola indlela yokuhlobanisa umkhiqizo wakho ne- izitayela, izindaba nezindaba zamanjeKhumbula ukuthi uklama ukukhangisa kwakho lapho ukhangisa ku-inthanethi, nokuthi ukuziphatha kwabathengi kushintsha ngokushesha. Ukuvumelanisa imilayezo yakho nalezi zinguquko kukusiza ukuthi uhlale ubalulekile futhi uzehlukanise nomncintiswano.
Uma imiklamo yakho yokukhangisa isesikhathini samanje, kuzoba lula ukuheha ukunaka kwabantu ababona izikhangiso zakho, kwandise amathuba akho okuphumelela. Ukuchofoza okwengeziwe nokusebenzisana okwengeziweNamuhla, izitayela ezifana okuqukethwe komuntu siqu, the ukusesha ngezwi, ukusetshenziswa kwe ividiyo emfushane ngefomethi eqondile noma ukukhathazeka mayelana ukusimama Banomthelela omkhulu endleleni abantu ababona ngayo imikhiqizo.
Eminye imibono yokusebenzisa kangcono amathrendi:
- Ukufaka izindaba nolwazi (ukuxoxa indaba) ezixhuma ngokomzwelo namakhasimende akho.
- Dala okuqukethwe okuphendulayo imibuzo ebuzwa njalo lokho abasebenzisi abakwenzayo ezinjinini zokusesha noma kubasizi bezwi.
- Qondanisa imilayezo yakho nayo izindinganiso zomphakathi okubalulekile ezilalelini zakho, njengokungeneka, ukungafihli, noma ukuhlonipha indawo ezungezile.
- Thatha ithuba lezikhathi zentshisekelo ephezulu (izinsuku ezikhethekile, izinkathi zonyaka, imicimbi yasendaweni) ukuze uqalise imikhankaso ethile okuhlobene nomkhakha wakho.
Ngale ndlela uzovula indlela yakho amakhasimende amasha anentshisekelo kumkhiqizo wakho futhi uzowasebenzisa kangcono wonke amathuba anikezwa indawo yedijithali.
4. Gada izikhangiso zakho
Kubalulekile ukulandelela inani lokuchofoza okukhiqizwa izikhangiso zakho, futhi ngaphezu kwakho konke, ukuthi kungakanani lokho kuhlanganyela okuguqula kube izenzo ezibalulekile zebhizinisi lakho, njengokuthenga, ukubhalisa, noma isicelo solwazi. Ukulinganisa lokhu kukuvumela ukuthi uguqule ukukhangisa ku-a utshalomali olulawulwayo futhi hhayi ngezindleko ezingalindelekile.
Buyekeza ukuthi yiziphi izindlela ezingenisa imali eningi. ithrafikhi ekhasini lakho nokuthi yiziphi ezakha inani elincane noma elingenalo nhlobo. Iphinde ihlaziye i isilinganiso sokuguqulwa, izindleko ngomphumela ngamunye kanye nembuyiselo ekutshalweni kwezimali (ROI). Ngale ndlela ungasusa labo abakhona ezingaphumelelanga futhi utshale imali kulezo ezikhiqiza ukuvakasha okuningi nokuthengiswa okwengeziwe, ngokuqhubeka nokulungisa imikhankaso yakho.
Ukwenza lokhu, ungasebenzisa amathuluzi afana nezinkundla zokukhangisa (Izikhangiso ze-Google, Izikhangiso ze-Meta, njll.) noma izisombululo ezivela analytics webokubonisa idatha emithonjeni yethrafikhi, ukuziphatha komsebenzisi, namakhasi asebenza kahle kakhulu. Ukuqapha njalo kuyakusiza:
- Thola izikhangiso ezingenzi kahle futhi uwalungiselele noma uwamise kancane.
- Khomba izingxenye zezethameli ikakhulukazi inzuzo yokuqinisa ukutshalwa kwezimali kuzo.
- Hlola izinguqulo ezahlukene zobuciko bakho nemibhalo usebenzisa Ukuhlolwa kwe-A / B ukuthuthukisa imiphumela ngokuhamba kwesikhathi.
Umkhuba ongaguquki we ukulinganisa nokulungiswa Guqula amasu akho okukhangisa ku-inthanethi abe uhlelo olusebenza kahle kakhulu, olukwazi ukukala imiphumela ngaphandle kokuphindaphinda isabelomali.
Ngokuhlanganisa izikhangiso eziqondiswe kahle ezikhokhelwayo, ukuba khona kwenkundla yezokuxhumana okusebenzayo, imilayezo eqondaniswe nethrendi, nokulinganisa okuqinile, noma iyiphi i-SME ingakha isu lokukhangisa ku-inthanethi. okuqinile, esimeme futhi ijwayelane nezinsiza zayo, ekwazi ukukhiqiza amaklayenti amasha futhi ukwethembeka kulezi zamanje esimweni esikhulayo sokuncintisana.
