Uma unesitolo se-inthanethi, uyazi ukuthi izinjini zokusesha zingenye yezindawo ezifanele abasebenzisi ukuthi bakuthole futhi bafinyelele i-eCommerce yakho. Nokho, cishe wonke umuntu uyazazi Izikhangiso ze-Google, njengethuluzi elinikeza ukubonakala kumabhizinisi. Kodwa kuthiwani ngeMicrosoft Advertising? Uyazi ukuthi yini engase ifane noma engcono nakakhulu ukukhangisa imikhiqizo yakho?
Uma ungazi ukuthi i-Microsoft Advertising iyini noma isebenza kanjani, kodwa ungathanda ukusungula isu lokubonakala ukuze abantu abaningi bazi ngesitolo sakho, sizobe sesikhuluma ngakho.
Yini iMicrosoft Advertising
Into yokuqala okufanele uyazi ngeMicrosoft Advertising ukuthi sikhuluma ngenkundla yokukhangisa. Ngamanye amazwi, kuyo ungakha izikhangiso nemikhankaso yokukhangisa ongazibonakalisa ngayo ezinjinini zokusesha.
Lokhu okucabangayo kuyiqiniso. Izinjini zokusesha ngeke ziyifake i-Google (ngoba inesistimu yayo yokukhangisa). Kodwa kuyafaneleka ngoba uzovela ku-Bing, Yahoo, DuckDuckGo… Futhi ukuthi, kucatshangelwa ukuthi kunabasebenzisi abaningi abangasebenzisa ezinye izinjini zokusesha, kungakusiza ukuthi ufinyelele abantu abaningi.
Ngaphambilini bekwaziwa ngokuthi Izikhangiso ze-Bing, kodwa igama lashintshwa ukuze lihlobane ngokuqondile nenkampani ye-Microsoft.
Iyafana ngempela ne-Google Ads, kodwa futhi inezici ezithile (okwenza abaningi bakhethe leli thuluzi ngemiphumela engcono).
Isebenza kanjani iMicrosoft Advertising
Uma uthi nhlá, akungabazeki ukuthi iMicrosoft Advertising iyithuluzi lokwenza i-SEM eku-inthanethi. Okusho ukuthi, ukukhokha ukuze kuvele izinjini zokusesha ezindaweni zamasu.
Ngalokhu ungabeka izikhangiso zombhalo ezinjinini zokusesha, kodwa ungakwazi futhi ukubonisa ukukhangisa kumawebhusayithi iMicrosoft enawo.
Ukusebenza kwayo kuyafana nokwenziwa kwezikhangiso ze-Google. Okusho ukuthi, okokuqala kufanele ufune igama elingukhiye (uma ungakalikhethi). Ngokusekelwe emiphumeleni yosesho, uzobona ukuthi ungakwazi ukubeka izikhangiso phezulu kanye naseceleni. Futhi ngale ndlela, uma umsebenzisi evela futhi enentshisekelo kuyo, athunyelwa ekhasini lakho (empeleni ngokuvamile lithunyelwa ekhasini lokufika elisebenza njengebhuloho lokuguqula labo basebenzisi babe amakhasimende).
Ngaphakathi kwezixazululo zayo zokumaketha, singagqamisa ezimbalwa zazo:
Iseluleko esenzelwe wena uqobo
Ngamanye amazwi, phakathi nenqubo yokusebenzisa isevisi unomuntu ongakusiza:
- Funda kabanzi mayelana namathuluzi, imibiko nezinye izinsiza abazenza zitholakale.
- Misa i-akhawunti yakho futhi ikusize udale izikhangiso noma imikhankaso yokukhangisa. Kuhle kakhulu okokuqala ngoba ngaleyo ndlela uyaqinisekisa ukuthi ukwenza kahle nokuthi imali yakho itshalwe kahle.
- Qinisekisa ukuncintisana ezikhangisweni nasekubhideni (ukuze ungadluli noma ugeje amathuba).
- Thuthukisa amagama angukhiye noma okudaliwe (izithombe ezizoboniswa).
ukukhangisa kwasendaweni
I-inthanethi inkulu kakhulu. Futhi uma ungenabo ubukhona, kufana nokuthi awukho. Nokho, uma ibhizinisi lakho lingokomzimba, ukukhangisa kwasendaweni kubaluleke ngokulinganayo noma ngaphezulu ngoba udinga ukwenza abantu bakuvakashele mathupha futhi bakwenze uthandeke.
Yebo, nge-Microsoft Advertising ungenza i-SEM yendawo. Njengoba? Okokuqala ukucela ukufakwa Ezindaweni Zamabhizinisi Zakwa-Bing, okuwuhlu lwezinkampani zasendaweni ukuze, lapho umsebenzisi esesha ibhizinisi noma umkhiqizo othile, izinkampani eziseduze kwakhe zikwazi ukuvela ukuze zikuvakashele.
Eqinisweni, I-Microsoft incoma ukuthi uqondise indawo unikwe amandla (ukwazi ukuthi ukuphi futhi abasebenzisi abaseduze kuphela abafinyelela kuwe); Ukubonakala kwekholi, ukuze bakwazi ukukushayela, isibonelo ngoba bafuna ukwazi ukuthi unomkhiqizo othile.
Amamethrikhi nemibiko
Angamadokhumenti azokusiza ukwazi ukusebenza kwezikhangiso nemikhankaso oyenzayo. Yebo, kufanele uziqonde, kungenjalo ngeke zikusize ngalutho. Kodwa ungahlala uthembele osizweni lweseluleko.
Ukukhangisa kwamaselula
Lokhu kubaluleke kakhulu, ngoba siyisebenzisa kakhulu, futhi nganoma yisiphi isikhathi, ngaphandle kwesidingo sokusebenzisa ikhompuyutha.
Ngakho-ke, ukuthuthukisa ukusesha kanye Ukuvela kwezikhangiso ngefomethi yeselula kungakusiza ukuthi ufinyelele abantu abaningi.
Ngaphezu kwalokho, iMicrosoft iyakwazi ukusebenzisa i-Siri ukuze, ngokusesha kwesithombe, injini yokusesha isetshenziswe (futhi ungavela ngayo).
Ukhokha kanjani ku-Microsoft Advertising
Elinye lamaphuzu abalulekile ofuna ukulazi limayelana nokukhokha Ukukhangisa kwe-Microsoft ukuze kuvele.
Uhlelo lwabo lusekelwe kuzindleko ngokuchofoza ngakunye (CPC). Ukwenza lokhu, usebenzisa imali yakho ukuze izikhangiso ozidalayo zivele enjinini yokusesha lapho umsebenzisi enza usesho olususelwe kumagama angukhiye owabhidelile waphinde wawina.
Manje, hhayi ngaso sonke isikhathi uma uvela uzokhokha. Awukhokhelwa kuze kube yilapho lowo msebenzisi echofoza esikhangisweni.
Ngakho-ke, singasho ukuthi:
- IMicrosoft ifuna abaningi ukuthi bachofoze, ngoba iyona ndlela okumele akhokhise ngayo. Ngakho-ke, inikeza lonke usizo olungenzeka ukwenza isikhangiso sakho sikhange.
- Ufuna isikhangiso sisebenze futhi sikunikeze ukubonakala kanye nokwanda kwethrafikhi yakho ku-eCommerce yakho.
Ungaqala kanjani nge-Microsoft Advertising
Okokugcina, futhi uma ufuna ukuzama ukusebenzisa leli thuluzi, nazi izinyathelo okufanele uzilandele:
- Dala i-akhawunti yakho. Kubalulekile ukukwazi ukusebenza. Ukuze wenze lokhu, udinga i-imeyili kanye nolunye ulwazi olufana negama lakho, ibhizinisi lakho, inombolo yocingo, indawo, ukusetshenziswa kwe-akhawunti...
- Dala umkhankaso wokukhangisa. Kuzodingeka ugcwalise ifomu elinikeza umkhankaso igama, indawo, ulimi, amagama angukhiye, ibhajethi... Noma, uma ufuna ukuphinda leli onalo ku-Google Ads, ungalingenisa ngokuqondile (futhi kungadingeki ukuthi gcwalisa futhi konke).
- Khetha amagama angukhiye. Ezinye zizovele ziphakanyiswe kuwe ngesikhathi ubeka i-url, kodwa ungakwazi futhi ukwengeza (noma ukususa) leyo oyifunayo.
- Dala izikhangiso. Njengethiphu, ungakhohlwa ukubeka igama elingukhiye embhalweni. Futhi khumbula ukubizelwa esenzweni. Ekukhangiseni kwe-Microsoft unezinhlobo ezintathu zezikhangiso: eziphendulayo (ezilungele amadivaysi eselula), isikhangiso sombhalo owandisiwe, nesikhangiso sokufaka uhlelo lokusebenza.
- Isabelomali. Okokugcina, ungalungisa ibhajethi yakho, ukhethe ukuthi yikuphi ozokusebenzisa kakhulu noma ukusebenzise nsuku zonke, masonto onke noma nyanga zonke. Kuqaphele lokhu funa ukulungise ngendlela engalungile futhi ekugcineni kufanele ukhokhe ngaphezu kwalokho obukulindele.
Ubuwazi I-Microsoft Advertising?