Ibhizinisi lase-Amazon yisixazululo se-e-commerce esiklanywe i-Amazon sezinkampani nezingcweti ezifuna ulwazi lokuthenga oluguqulelwe endaweni ye-B2B. Yethulwe njengokuvela kwenkonzo yayo ye-Amazon Supply, le nkundla ihlanganisa imisebenzi ethile ukuze ihlangabezane nezidingo zemakethe yebhizinisi futhi iqhudelane neziqhwaga ezifana ne-Alibaba. Kulesi sihloko, sizohlola ngokujulile izici, izinzuzo kanye nokusebenza okwenza i-Amazon Business ibe ithuluzi lokuphayona kwezentengiso ye-B2B.
Liyini Ibhizinisi le-Amazon futhi kungani libalulekile kwezohwebo ze-B2B?
I-Amazon Business iyindawo yemakethe egxile kwezamabhizinisi ehlinzeka ngolwazi oluthuthukisiwe lokuthenga ukuze usize amabhizinisi, abakhiqizi nabathengisi. Le sevisi ihlanganisa ukunethezeka nokusebenza kahle kwemakethe ye-B2C ye-Amazon ngamathuluzi nezici eziklanyelwe ngokuqondile ukuhweba kwebhizinisi kuya kwebhizinisi. Phakathi ku imvelo lapho uhwebo lwedijithali lwe-B2B seluvele lumelele amaphesenti akhulayo emakethe yomhlaba, I-Amazon Business ivela njengesixazululo esinamandla nesincintisanayo.
Ukubaluleka kwale ndawo yemakethe kubonakala ekukhuleni kwe-B2B e-commerce. Ngokusho kwe-Statista, kulinganiselwa ukuthi ngo-2025 i-e-commerce izohlanganisa ama-80% okuhweba nge-B2B emhlabeni jikelele. Kulo mongo, Ibhizinisi le-Amazon alinikezi nje kuphela ukusebenza kahle nokulinganisa, kodwa futhi namathuluzi enza kube lula ukuthenga nezinqubo zokuphatha izinto.
Izici ezibalulekile ze-Amazon Business
Ibhizinisi le-Amazon lifaka phakathi izici eziningi eziklanyelwe ngqo ukusebenza kwe-B2B. Lapha sigqamisa ezifaneleka kakhulu:
- Izimvume zama-akhawunti amaningi nezimvume zangokwezifiso: I-Amazon Business ivumela ukwakhiwa kwama-akhawunti ebhizinisi anabasebenzisi abaningi. I-akhawunti ngayinye ingalungiswa ngezimvume ezithile zokulawula ukuthenga nokuphathwa kwebhajethi.
- Ukuthunyelwa kwamahhala emahoreni angu-48: Ukuthenga okungaphezu kuka-$49 kuthokozela ukuthunyelwa kwamahhala, ngaleyo ndlela kuhlelwa kahle ukuhanjiswa kwezinkampani.
- Izaphulelo zevolumu: Abathengi bangazuza ezintengo ezincishisiwe lapho bethenga imikhiqizo eminingi, isici esibalulekile endaweni yebhizinisi.
- I-Trust Seal: Ibhizinisi le-Amazon liqinisekisa ukuphepha kanye nokungafihli kwezentengiselwano, okuqinisa ukuzethemba komthengi.
- Uhlelo lokukhululwa enteleni: Idizayinelwe ukusiza ukuthenga okungenantela lapho kufanele khona, kwehliswe umthwalo wokuphatha ohlobene.
I-Amazon Business isebenza kanjani kubathengisi?
Abathengisi kuBhizinisi le-Amazon banezindlela ezahlukahlukene zokusebenzisa, okubavumela ukuthi bakhethe inketho efanela imodeli yebhizinisi labo:
1. Indawo yemakethe enokugcwaliseka ngomthengisi (FBM)
Kulo modeli, umthengisi ulawula ngokuqondile zonke izici ze- inqubo yokudayiswa, kusukela ekugcinweni kuya ekulethweni kanye nesevisi yangemuva kokuthengisa. I-Amazon, ngakolunye uhlangothi, inikeza inkundla nengqalasizinda yezobuchwepheshe edingekayo ekuthengiseni.
2. Indawo yemakethe enokugcwaliseka yi-Amazon (FBA)
Abathengisi abakhethe i-FBA basebenzisa inethiwekhi ye-Amazon Logistics ukugcina, ukupakisha, nokuhambisa imikhiqizo. Le modeli ikuvumela ukuthi wehlise izindleko zokusebenza futhi usebenzise isivinini nokusebenza kahle kwezinsizakalo ze-Amazon Logistics.
3. Umdayisi oqondile
Kulokhu, i-Amazon isebenza njengomthengisi, ithenga imikhiqizo ngokuqondile kumthengisi futhi inakekele ukusatshalaliswa. Lolu hlelo lutholakala ngesimemo futhi lwenzelwe abakhiqizi abakhulu nemikhiqizo eyaziwayo.
Izinzuzo zabathengi bebhizinisi
Ngaphandle kwezici zayo zokusebenza, i-Amazon Business inikeza uchungechunge lwezinzuzo ezithile zabathengi bebhizinisi:
- Ukuthenga okwenziwe lula: Izinkampani zithola ku-Amazon Business isixazululo esiphelele sokuthenga okusheshayo nokuvikelekile.
- Ukufinyelela emikhiqizweni ekhethekile: Abathengi banokufinyelela enhlobonhlobo yemikhiqizo eklanyelwe ngqo imakethe ye-B2B, okuhlanganisa nezinto ezigunyazwe ukusimama.
- Ukuphathwa kwezindleko: Amathuluzi athuthukile avumela amabhizinisi ukuthi asethe izinqubomgomo zokuthenga, alandelele izindleko, futhi athuthukise ibhajethi yawo.
- Ukuvumelana nezimo ezinkokhelweni: Izindlela zokukhokha zifaka isikweletu sebhizinisi nezinketho ezivumelaniswe nezidingo zeklayenti ngalinye.
Ibhizinisi le-Amazon nokusimama
I-Amazon Business nayo izibophezele ekusimameni, ivumela amabhizinisi ukuthi enze ukuthenga okufanele. Ngezici ezifana nokuthi "Ukuthenga Okuqondisiwe," abathengi bangakwazi ukubeka phambili okuzinzile, okuphilayo, noma imikhiqizo enezitifiketi ezithile.
Ungakwenza kanjani kahle ukuthengisa ku-Amazon Business
Kubathengisi, ukugqama ku-Amazon Business kusho ukuthatha amasu aqinile nokusebenzisa amathuluzi amaningi atholakalayo. Nazi izincomo ezibalulekile:
Amasu entengo anamandla
Ngenxa yamathuluzi afana ne-SellerLogic Repricer, abathengisi bangalungisa izintengo zabo ngokuya ngesidingo nezimo zemakethe, baqinisekise ukuthi imikhiqizo yabo ihlala inokuncintisana ngaso sonke isikhathi.
Ukwenza Uhlu
Kubalulekile ukudala izincazelo ezinembile nezikhangayo, hlanganisa amagama angukhiye afanelekile futhi usebenzise izithombe zekhwalithi ephezulu. Lokhu akuthuthukisi ulwazi lomsebenzisi kuphela kodwa futhi kukhulisa ukubonakala emiphumeleni yosesho.
Izinhlelo zesaphulelo ngokwezifiso
Amathuba okunikeza izaphulelo ezikhethekile kumakhasimende ebhizinisi, kanye nezintengo ezikhethekile zevolumu, kuqinisa isikhundla sokuncintisana sabathengisi esigcawini.
Njengoba i-Amazon ihola izimakethe zombili ze-B2C ne-B2B, kubalulekile ukuthi amabhizinisi ahlanganyele nale nkundla futhi asebenzise ithuba lokufinyelela kwayo emhlabeni jikelele. Impumelelo incike ekubambeni iqhaza okusebenzayo, ukunaka njalo kumamethrikhi kanye nokwamukelwa kwamasu amasha athuthukisa ukuthengisa nokwaneliseka kwamakhasimende.
I-Amazon ngaphandle kokuba umphakeli omuhle ibuye ibe nguzakwethu webhizinisi elihle kakhulu