Ungayibhalisa kanjani i-brand

ukubhalisa kanjani uphawu lokuhweba

Uma ufuna ukuqala ibhizinisi ngombono noma isevisi entsha, into yokuqala enconywayo ukuyibhalisa, ikakhulukazi ukuvimbela noma ubani ukuthi ayintshontshe. Kodwa ubhalisa kanjani uphawu lokuhweba? Ingabe kungenzeka njalo? Yiziphi izinyathelo okudingeka uzilandele?

Noma ngabe uzovula i-eCommerce, ukuphatha insizakalo, ukudala igama lokuhweba, umkhiqizo, umkhiqizo, lolu lwazi esikutshela lona lubaluleke kakhulu kuwe. Kwenze!

Kuyini umkhiqizo?

Uhlobo, olwaziwa nangokuthi igama lokuhweba, yigama ozokwaziwa ngalo futhi onelungelo lokulisebenzisa futhi elikuvumela ukuthi uhluke kubancintisani bakho. Ngamanye amazwi, yigama elikuhlonzayo futhi elingelakho ukuze wonke umuntu akwazi futhi ukuze ukwazi ukumaketha imikhiqizo kanye/noma izinsizakalo.

Izimpawu zokuhweba ngamagama anikezwa nguMbuso futhi avumela abanikazi bawo, okumele babe ngabantu noma izinkampani, ukuthi bazihlukanise nomncintiswano wabo.

Zonke izimpawu zokuhweba kumele zibhaliswe ne-Spanish Patent and Trademark Office, eyaziwa kakhulu ngokuthi i-OEPM. Lena inhlangano yomphakathi engagcini nje ngokusingatha ukubhaliswa kodwa futhi ehlola ukuqinisekisa ukuthi azikho izimpawu zokuhweba ezimbili ezifanayo.

Izinhlobo zokuhweba

Lapho uzobhalisa uphawu lokuhweba, kufanele wazi ukuthi kunezinhlobo ezahlukahlukene. Ngokwesibonelo:

  • Amagama eZwi. Yilezo ezibonakala ngegama noma ihlelo.
  • Imikhiqizo exubile. Lokho okungenagama noma ihlelo kuphela, kepha futhi nelogo.
  • Izimpawu zemidwebo. Lezo ezinophawu noma ingcaca kuphela.

Yini eyakha uphawu?

Yini eyakha uphawu?

Esinye isici okufanele sikhumbule ukuthi, ukuze into ibhekwe njengophawu, kumele ihlangabezane nezimfuneko ezithile. Esinye salezi ukuthi kungaba igama lomuntu, umdwebo, uhlamvu, imibala, inombolo, ukuma komkhiqizo, imisindo, noma ukupakishwa okulandelayo:

  • Hlukanisa umkhiqizo kanye / noma insizakalo emncintiswaneni.
  • Imelwe kubhaliso lwentengiso.

Isinyathelo ngaphambi kokubhalisa uphawu lokuhweba

Isinyathelo ngaphambi kokubhalisa uphawu lokuhweba

Ngaphambi kokuchaza ukuthi yiziphi izinyathelo okufanele uzithathe ukubhalisa uphawu lwentengiso, kuyadingeka ukuthi ubheke ukuthi igama obelicabanga ukuthi liyatholakala yini. Lokho wukuthi, ayikho enye inkampani noma usomabhizinisi obhalise ngegama elifanayo. Uma kunjalo, ngeke ukwazi ukubhalisa ngokwakho.

Ukuze wenze lokhu, udinga ukuya kuwebhusayithi ye-Spanish Patent and Trademark Office bese usesha izizindalwazi ukuthola izimpawu zokuhweba namagama okuhweba. Kuleso sigaba, iya ku-"injini yokusesha uphawu lokuhweba," bese ebhokisini lokusesha elivelayo, faka "Igama: Liqukethe," "Uhlobo: Konke." Kukhona insimu eduze kwayo; yilapho okufanele ufake khona igama lomkhiqizo wakho.

Uma kungekho rekhodi, umyalezo uzovela:

"Ayikho imiphumela etholelwe imibandela yokusesha ebaluliwe."

Kusho ukuthini lokho? Yebo, uhlobo lomkhiqizo ofuna ukulubhalisa lumahhala bese awudingi ukukhathazeka ngokuqala izinqubo ngoba ngeke kube nankinga (ngaphandle kokuthi abantu ababili babhalise into efanayo ngasikhathi sinye).

Lokhu kubaluleke kakhulu ngoba uma uqala inqubo ngegama lomkhiqizo osuvele ubhalisiwe, bazokuphika, kodwa futhi uzolahlekelwa yimali kule nqubo, ngoba awuyitholi. Kuzofanele uqale inqubo futhi ukuze ukwazi ukuqala phansi bese ukhokha futhi.

Ungayibhalisa kanjani imaki igxathu negxathu

Okulandelayo, sizochaza isinyathelo ngesinyathelo ukuthi yini okudingeka uyenze ukuze ubhalise uphawu lokuhweba. Empeleni kunezindlela ezimbili zokukwenza: mathupha, kanye naku-inthanethi . Sincoma inketho yesibili ngoba, ngaphezu kokushesha nokukwazi ukukwenza nganoma yisiphi isikhathi sasemini noma ebusuku, kushibhile futhi ngoba banikeza isaphulelo sokukhokha ku-inthanethi.

Bhalisa uphawu lokuhweba mathupha

Lapho ubhalisela uphawu lokuhweba mathupha, into yokuqala okufanele uyenze ukuya kwi-Spanish Patent and Trademark Office. Kufanele ugcwalise ifomu lesicelo sokubhalisa uphawu lokuhweba, okumele lifake lonke ulwazi abalucelayo (imininingwane yomuntu, igama lophawu lwentengiso, uhlobo ...).

Ngaphezu kwalokho, kufanele ulethe ubufakazi bokukhokha imali yesicelo ngoba, uma ungenayo, ngeke bayamukele futhi kuzodingeka uhambe uyoyikhokhela ngaphambi kokubhalisa amadokhumenti.

Uma usubakhululile, bazobheka ukuthi yonke into ilungile yini futhi, uma bebona ukwehluleka okuthile, bazokucela ukuthi ushintshe isimangalo ngesikhathi esithile ukuze ukwazi ukuqhubeka nesifundo sayo (uma kungenjalo kuzophikiswa futhi kufakwe, ukuqala phansi).

Bhalisa ku-inthanethi

Njengoba sikutshelile ngaphambili, ukubhaliswa kophawu lwentengiso kushesha kakhulu, kulula futhi kushibhile, okuthoba abaningi.

Ukuze wenze lokhu, udinga ukuya kuwebhusayithi ye-Spanish Patent and Trademark Office (OEPM) bese ufinyelela i-Electronic Office. Lapho ungabhalisa noma yini oyifunayo, kusukela kuzimpawu zokuhweba kuya kokusungulwa, imiklamo yezimboni, njll.

Njengoba icala eliseduze lelo lophawu lokuhweba, kufanele uchofoze ku- "Izinqubo zezimpawu ezihlukile", okuyikhona okuqondwa njengophawu lokuhweba.

Okulandelayo, kufanele uye ku- "Isicelo sezimpawu zokuhweba, amagama ezentengiselwano nemikhiqizo yamazwe omhlaba". Gcwalisa yonke imininingwane abayicelile. Kubalulekile ukuthi ukhethe uhlobo lomkhiqizo (njengoba sishilo ngaphambili). Khumbula ukuthi bazokukhokhisa ngokufanayo uma ubhalisa igama noma ihlelo kuphela kunegama noma ihlelo nelogo, ngakho-ke kukufanele ukukwenzela izinto zombili uma usucabangile ngophawu ozoya kulo gqoka.

Okulandelayo kuzofanela ukhombise ukuthi yimiphi imikhiqizo nezinsizakalo okuyizinto ozicelela umkhiqizo, okungukuthi, ukuthi uzokwenzani ngalo mkhiqizo. Isibonelo, cabanga ukuthi uzokwakha uphawu "lwangempela" futhi ngalo ufuna ukumaketha ubhiya. Yebo, kufanele ukhombise ukuthi lokhu ozokwenza ukukwenza ubhiya. Yini iziphuzo eziningi? Yebo, kufanele ucacise. Lokhu kubuswa yi "Nice classification", esungulwe njengoba igama layo likhombisa eNice ngo-1957, futhi esungula uhlelo lokuhlukaniswa kwezimpahla nezinsizakalo ukuze likwazi ukubhalisa njengophawu lokuhweba.

Ngokuvamile, ithatha amakilasi angama-45 lapho, kusuka ku-1 kuye ku-34, ingemikhiqizo; futhi kusuka ku-35 kuye ku-45 ukuthola izinsizakalo.

Okulandelayo isinyathelo esiphakathi. Futhi lapha uzokwazi ukusindisa uhlelo lokusebenza bese ulibuyekeze, noma uqhubeke nalo.

Vele, kuzodingeka futhi ukhokhe lapha, okuzoba ngama-euro angu-125,36. Manje, yilelo nani uma, kusigaba seNice, unikeze isigaba esisodwa kuphela. Uma ngabe ubeke eziningana, umzuzwana ngamunye futhi zilandelana zizokukhokhisa ama-euro angama-81,21 ngaphezulu.

Uma usuyenzile inkokhelo, kufanele ulande irisidi bese ulinda ukuzwa kulo mkhiqizo.

Kuthatha isikhathi esingakanani ukubhalisa uphawu lokuhweba?

Kuthatha isikhathi esingakanani ukubhalisa uphawu lokuhweba?

Kuyadabukisa ukukutshela ukuthi isikhathi sokuxazulula isicelo sophawu lwentengiso lukazwelonke yizinyanga eziyi-12, inqobo nje uma kungekho kuphikisa noma kunamaphepha noma amaphutha alahlekile. Uma lokho kwenzeka, inqubo inganwetshwa ize ifike ezinyangeni ezingama-20.

Ngaphezu kwalokho, akuyona inqubo ehlala njalo. Izophelelwa yisikhathi ngemva kweminyaka eyi-10, futhi yilapho kuphela lapho ungavuselela khona eminye iminyaka eyi-10 noma unomphela , kodwa ngokukhokha imali yokuvuselela.

Ingabe sekucacile manje ukuthi ungabhalisa kanjani uphawu lokuhweba?


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