Uma ucabanga ukuthi wonke umuntu uyazi futhi uyakuqonda lokho okuthengisayo, cishe uyazi; noma kunjalo, ukusebenzisa izithombe ezisezingeni eliphezulu kungakhuphula kakhulu ukuthengisa esitolo sakho esiku-inthanethi. Endaweni yedijithali, izithombe azigcini nje ngokuphelelisa; zithatha indawo yesipiliyoni sokuthenga esingokoqobo. Ngezansi, sizochaza ukuthi ungazisebenzisa kanjani izithombe ukukhulisa ukuthengisa kwakho kwe-e-commerce nokuheha inani elikhulu lamakhasimende.
Kweminye imikhakha, kusobala ukuthi okuqukethwe okubonakalayo kuqhuba ukuthengisa, njengemfashini , izimoto, izindlu, kanye nokudla . Kodwa-ke, noma yiluphi uhlobo lwebhizinisi eliku-inthanethi luzuza kukhathalogi enhle ebonwayo, njengoba ivumela abathengi abangaba khona ukuthola ukumelwa okungokoqobo nokuningiliziwe kwento abafuna ukuyithenga.
Kungani izithombe zomkhiqizo ziyinjini yokuguqula
Uma usebenzisa izithombe ezinesinqumo esiphezulu, amakhasimende akho aya ngokuya engaqiniseki . Ngokususa ukungaqiniseki ngombala oqondile, ukuthungwa, noma ukubukeka okuvela ezinhlangothini ezahlukene, unciphisa ukungezwani enkambisweni yokuthenga. Izithombe azikhiqizi nje kuphela isifiso kodwa futhi zakha ukwethembana nokuthembeka ; isithombe sobungcweti sibonisa ukuthi kukhona ukuzimisela nokunakekela ngemuva kwebhizinisi.
Ngaphezu kwalokho, izithombe ezikhangayo zinenani elibalulekile maqondana nokufinyelela: zabelwana kakhulu ngazo ezinkundleni zokuxhumana ezifana ne-Instagram ne-Pinterest, okudala ukuvezwa okukhulu kwezinto eziphilayo ngaphandle kwesidingo sokutshalwa kwezimali kokukhangisa okuqondile. Lokhu kuguqula izithombe zakho zibe yimpahla yokumaketha engasetshenziswa kabusha yezincwadi zezindaba, imikhankaso yezikhangiso, kanye namakhathalogi edijithali.
Umhlahlandlela wezobuchwepheshe wokwenza izithombe zakho ze-eCommerce zibe ngcono
Ukuze uthole imiphumela yobungcweti, ukulayisha noma yisiphi isithombe akwanele. Kubalulekile ukulandela izindinganiso ezithile zobuchwepheshe nezamasu:
- Ukusetshenziswa kwezithombe zokuqala kanye nobukhulu obukhulu: Gwema ukusebenzisa izithombe zekhathalogi yomenzi. Ukuba nezithombe zakho kukuvumela ukuthi... gqama emncintiswaneniikakhulukazi ezimakethe lapho wonke umuntu esebenzisa khona isithombe esifanayo.
- Ukusetshenziswa kwe-Zoom: Ukuvumela amakhasimende ukuthi asondele ku-zoom kubanika ithuba umbono oningiliziwe wezici izici eziyinhloko, zembula ikhwalithi yezinto zokwakha kanye nokuqedwa.
- Izinhlobonhlobo zama-engeli nemibono: Umkhiqizo kufanele uboniswe kusukela ngaphambili, emuva, ezinhlangothini, ema-engeli aqondile futhi, okubaluleke kakhulu, imininingwane eseduze.
- Izizinda ezingathathi hlangothi kanye nokuvumelana okubonakalayo: El Isendlalelo esimhlophe Kuyindlela ejwayelekile yokugcina inhlanzeko kanye nobungcweti, futhi kusiza ukuhlanganiswa kwezinye iziteshi zokuthengisa.
- Umongo wokusetshenziswa (Indlela Yokuphila): Izithombe zomkhiqizo ezihlukile ngemuva okumhlophe nezithombe zento ku- isimo sangempela Kusiza ikhasimende ukuthi liziveze lisebenzisa umkhiqizo.
Umthelela obalulekile ku-SEO kanye nesivinini sokulayisha
Ukulungiswa kwezithombe kubalulekile ekulinganisweni kwezinjini zokusesha eziphilayo. I-SEO yezithombe embi ingathinta kabi izinga lekhasi lakho. Ukuze ugweme lokhu, kufanele unake lokhu:
- Amagama Amafayela kanye Nombhalo Ohlukile (Umbhalo Ohlukile): Sebenzisa amagama angukhiye achazayo egameni lefayela kanye nesici se-alt ukuze i-Google ikwazi "funda" isithombe futhi kuthuthukiswe ukufinyeleleka.
- Ukuminyanisa ngaphandle kokulahlekelwa kwekhwalithi: Sebenzisa amathuluzi afana I-TinyPNG noma i-JPePoptim Ukunciphisa usayizi wefayela. Izithombe ezinkulu kakhulu zandisa isikhathi sokulayisha, okubangela ukuthi abasebenzisi abangu-53% bashiye iwebhusayithi uma kuthatha imizuzwana engaphezu kwemi-3.
- Amafomethi afanele kanye nokulayisha okuvilaphayo: Khetha i-JPEG yezithombe kanye ne-PNG ukuze kube nokucaca. Sebenzisa i- ukulayisha okuvilapha ukuze izithombe zilayishe njengoba umsebenzisi eskrola.
- Iphrofayela yombala we-sRGB: Ukuqinisekisa ukuthi Umbala kufanele uhambisane nomkhiqizo wangempela. kunoma yisiphi isikrini futhi ngaleyo ndlela kuncishiswe izinga lokubuyisa.
Amasu okwethulwa okubonakalayo athuthukisiwe
Ungandisa ukuthengisa ngokusebenzisa izithombe ohlwini lwezigaba kanye nezici ezenza izincazelo zibonakale ku-hover. Futhi, cabanga ngokukhanya nokwakheka : ukusebenzisa ama-diffuser noma ama-softbox kususa izithunzi ezinzima, kuyilapho isithunzi esithambile singangeza ukujula kanye nengqikithi entweni.
Ungakhohlwa ukubaluleka kombono wokuqala ekhasini lakho eliyisiqalo . Ibhena eliheha amehlo nezithombe ezisezingeni eliphezulu zinquma ukuthi isivakashi siba yikhasimende elingaba khona noma sishiya isayithi ngemizuzwana.
Ikhwalithi yokubona iyithuluzi elinamandla kakhulu lokushintsha ukuthintana ngokomzimba . Uma isitolo sigxila ekubukhalini, ukuvumelanisa imajini, kanye nokunemba kombala, akugcini nje ngokuthengisa umkhiqizo; kodwa futhi sithengisa ulwazi lomkhiqizo lochwepheshe olunciphisa ukungabaza futhi lukhulise izinga lokuguqulwa kokugcina.