Ikhasi lokufikela , elaziwa futhi ekukhangiseni kwedijithali njengekhasi lokuya kulo, empeleni liyikhasi lewebhu elenzelwe ngqo ukuguqula izivakashi zibe ama-lead . Ngokungafani newebhusayithi yendabuko, engaba nezinhloso eziningi nezigaba, ikhasi lokufikela libonakala ngomklamo olula kanye nomyalezo ocacile noqondile. Lesi yisici esibalulekile esisiza ukuthuthukisa ukubonakala kwewebhusayithi yakho futhi singaholela ekwandeni kokuthengisa kwe-e-commerce.
Kodwa isici esibaluleke ngempela saleli cebo siseqinisweni lokuthi uma sinikeza okuthile okuhlukile noma okukhanga nje, elinye iqembu (okungukuthi, iklayenti noma umsebenzisi) lizovuma kakhulu ukusinika ulwazi mayelana nephrofayela yalo noma ngisho nezinhloso zalo zebhizinisi. Kanjani? Ngamafomu noma amanye amafomethi okuqoqwa kwedatha. Kodwa ukuze lokhu kwenzeke, asikho esinye isisombululo ngaphandle kokubanikeza okuqukethwe okuthakazelisa kakhulu futhi, ngaphezu kwakho konke, okuseqophelweni eliphezulu.
Ngaphakathi kwalesi simo esijwayelekile, kubalulekile ukuqaphela ukuthi lolu hlobo olukhethekile lwekhasi lungasiza kakhulu ekudaleni ikhasi lokufika eligcwalisa ngempela imigomo yakho yokumaketha kwedijithali. Ukuze uqonde kangcono lokhu, cabanga isu lakho lokumaketha kwedijithali njengenduku yokudoba ; ikhasi lokufika liyisicupho. Uma umsebenzisi ethatha isicupho, unikezwa isipho esingenakuphikiswa kanye nesimemo esicacile sokwenza okuthile (i-CTA). Ufuna ukufunda ukuthi ikhasi elifana naleli lisebenza kanjani ngempela? Thatha ipeni nephepha, ngoba lingakunikeza ulwazi olubalulekile lwebhizinisi lakho.
Umehluko obalulekile phakathi kwekhasi lokufika kanye newebhusayithi
Kuvamile ukudida ikhasi lokufikela newebhusayithi evamile noma ikhasi lokuthengisa, kodwa kufeza izinhloso ezihluke kakhulu. Nakuba iwebhusayithi inamakhasi amaningana ahlukaniswe ngemikhiqizo, izigaba, kanye nolwazi lwenkampani, ikhasi lokufikela ligxile esipeshelini esisodwa, esiqondile, njengokwethulwa kwe-smartphone entsha noma izaphulelo ezikhethekile ze-Black Friday.
Umehluko omkhulu ulele kumaphuzu alandelayo:
- Umgomo oyinhloko: Iwebhusayithi ihlose ukwazisa nokunikeza umbono jikelele; ikhasi lokufikela lihlose... ukuguqulwa okusheshayo.
- Isakhiwo: Iwebhusayithi iyinkimbinkimbi futhi kulula ukuyisebenzisa; ikhasi lokufikela liyi- ikhasi elithunyelwe, ngaphandle kwamamenyu esigaba angaphazamisa umsebenzisi.
- Imenyu yokuzulazula: Yethula kuwebhu ukuze iqondise umsebenzisi, kodwa engekho ekhasini lokufikela ukugwema ukuvuza kwezimoto.
- Indlela ye-CTA: Iwebhusayithi ingaba nezibizo eziningi zokuthatha isinyathelo; ikhasi lokufikela ligxile ku Ukubizelwa Esenzweni Okukodwa (i-CTA) evelele.
Kubalulekile futhi ukuhlukanisa phakathi kwekhasi lokufikela kanye nekhasi lokuthengisa . Ikhasi lokufikela lihlose ukuguqula abasebenzisi babe ama-lead (ukubamba idatha), kanti ikhasi lokuthengisa lihlose ukuqedela ukuthenga okuqondile ngenkinobho yokukhokha.
Ikhasi lokufika: imodeli yokwandisa ulwazi nokuthwebula abantu abaholayo
Ukusebenzisa leli cebo kungase kubonakale kuyinkimbinkimbi, kodwa ake sibheke isibonelo esivamile. Ake sithi umsebenzisi ufinyelela okuqukethwe kuwebhusayithi yethu mayelana nezinzuzo zomkhiqizo. Uma efuna ulwazi olwengeziwe, angachofoza ucingo olucindezelayo oluya esenzweni olumqondisa ekhasini elithile lokufika. Lesi senzo singaba nemiphumela enamandla kakhulu:
- Leli ikhasi elivelele ngoba lingaba lihle kakhulu ibekwe ezinjinini zokusesha njenge-Google.
- Kuwusizo kakhulu uma ufuna beka imikhiqizo yakho endaweni efanele phambi kwabanye abasebenzisi, ikakhulukazi kwezentengiselwano ze-inthanethi.
- Kwenza okuningi kakhulu Yenza ibhizinisi lakho ledijithali libonakale uma kuqhathaniswa neminikelo yomncintiswano kulo mkhakha.
- Nakuba kuyisimiso esiyinkimbinkimbi ekuqaleni, sikhiqiza imiphumela enamandla khulisa ukuthengisa kusayithi lakho le-e-commerce.
Ukuze ikhasi lokufikela lisebenze kahle, kumele lisekelwe kusiphakamiso senani eliyingqayizivele (UVP) . Udinga ukuchaza ukuthi yini ekwenza uhluke: Yini oyinikezayo engatholakali kwenye indawo? Ulimi olulula kanye ne-UVP ekhumbulekayo kuyisihluthulelo sokwenza abasebenzisi bashiye imininingwane yabo yokuxhumana.
Ungadala kanjani ikhasi lokufika elifanele le-eCommerce yakho
Dala ifomu elifushane nelilula
Lolu hlobo luyinhliziyo yokukhiqizwa kwamakhasimende akhokhelwayo. Ukuze ufinyelele imigomo yakho ngesikhathi esinqunyiwe, kumele luphendule futhi lungabi nokungezwani. Ukucela ulwazi oluningi kakhulu kungadikibalisa abasebenzisi futhi kubangele ukuthi amakhasimende alahlekelwe yimali. Okungcono kakhulu, kufanele ucele igama nekheli le-imeyili kuphela . Ulwazi olufana nobulili, ubudala, noma umsebenzi lungaba lude futhi lube nomthelela omubi ezingeni lokuguqulwa.
Khumbula ukuthi ukunciphisa ifomu lensimu engu-8 libe yinsimu engu-3 kungandisa amazinga okuguqulwa ngo-25% kuya ku-40% wezinsiza zamahhala. Ukuze uthole ulwazi olwengeziwe, ungasebenzisa iphrofayili eqhubekayo , ehilela ukucela idatha eyengeziwe ekuvakasheleni okulandelayo kumsebenzisi ofanayo.
Ukuguquguquka kanye nomklamo ophendulayo
Kubalulekile ukuthi la makhasi aphendule , okusho ukuthi azivumelanisa kahle nanoma iyiphi idivayisi: amakhompyutha, omakhalekhukhwini, namathebulethi. Ithrafikhi yeselula iyaba khona, futhi ikhasi elingabonisi kahle lizolahlekelwa yiningi lokuguqulwa kwalo. Umklamo kufanele ube muncane , ube nombala olula kanye nokuqhathanisa okuqondisa ukunakwa ekubizelweni esenzweni (i-CTA).
Izinzuzo zokuthuthukisa ukuguquguquka yilezi:
- Ukwanda ku inombolo kanye nekhwalithi yamakhasimende atholiwe.
- Ukwanda okusheshayo kwe ukuthengiswa komkhiqizo noma amasevisi.
- Ukuthuthukiswa okubonakalayo kwe- ukubonakala kwesikhulumi.
- Amandla okusebenzisa amasu amasha okumaketha.
- ukunciphisa kwe ibanga lokuncintisana esikhathini esimaphakathi neside.
Izinyathelo ezihlakaniphile zokuklama ikhasi lokufika
Ukuze sigweme ukwenza izinto ngendlela engaqondakali, sincoma ukuthi ulandele lo msebenzi oningiliziwe:
1. Qonda izithameli zakho (Ubuntu Bomthengi)
Awukwazi ukubhala umlayezo othakazelisayo uma ungazazi izithameli zakho. Cwaninga izidingo zazo, izintshisekelo zazo, nezinkinga zazo . Hlaziya umncintiswano ukuze uzihlukanise futhi uchaze ubuntu bomthengi wakho . Ithoni nolimi lwakho kufanele kuhambisane nale phrofayela ethile.
2. Chaza izinhloso ezicacile nezilinganisekayo
Ingabe ufuna okubhaliselwe kwezincwadi zezindaba, ukulandwa kwe-ebook, noma ukuthenga okuqondile? Chaza umgomo oyinhloko bese usebenzisa izibalo ezifana nezinga lokuchofoza (i-CTR) kanye nezinga lokuguqulwa ukuze ulinganise impumelelo. Imigomo yakho kufanele ihambisane nemigomo yebhizinisi lakho iyonke.
3. Dala okuqukethwe okukholisayo (Ukubhala Amakhophi)
Okuqukethwe kufanele kulandele "ama-C" amathathu: kucace, kufinyezwe, futhi kukholise . Sebenzisa isakhiwo esilandelayo:
- Isihloko (Isihloko): Kuhle futhi kuqondile, kuphendula umbuzo othi "ngizuzani?".
- Umbhalo ongezansi: Kuyaphelelisa lesi siphakamiso futhi kuxazulula ngokushesha ukuphikiswa.
- Umzimba wombhalo: Gxila kufayela le- inzuzo Futhi hhayi nje ezicini. Sebenzisa amaphuzu ukuze kube lula ukufunda.
- Ubufakazi Bomphakathi: Kubandakanya ubufakazi kanye nokubuyekezwa amakhasimende anelisekile ukuze athole ukwethembeka.
4. Sebenzisa i-Call to Action enamandla (i-CTA)
I-CTA iyimbangela yekhasi. Kufanele isebenzise izenzo zesenzo (isb., "Landa manje," "Zama mahhala") futhi ibekwe endaweni efanele.
- Ngaphezulu kwesiphetho: Ibonakala ngaphandle kokuskrola, ilungele ukuheha ukunaka ngokushesha.
- Ngemva kokugoqa: Ngemva kokuchaza okunikezwayo, ilungele imikhiqizo eyinkimbinkimbi.
- Indawo ezinzile: Ihlala ibonakala ngenkathi umsebenzisi eskrola.
Izindlela ezihlukile kanye nokwenza ngcono okuthuthukisiwe
Ukuqinisekisa ukuthi isu lakho lokumaketha kwedijithali aliphumeleli, kufanele usebenzise izindlela zobuchwepheshe nezokuthuthukisa ngokwengqondo:
- Hlukanisa okubalulekile kulokho okungabalulekile: Susa noma yimuphi umbhalo ongangezi inani.
- Indlela eyenzelwe wena: Zihlukanise nomncintiswano ngokuvumelanisa okuqukethwe nezintshisekelo zomsebenzisi.
- Ikhwalithi phezu kobuningi: Umbhalo omfushane nonamandla ungcono kunombhalo omude, ojwayelekile.
- Ukubuyekeza okuphelele: Lungisa amaphutha ngaphambi kokushicilela ukuze uthuthukise ikhwalithi.
- Ukuhambisana nebhizinisi: Gwema umsebenzi ojwayelekile; okuqukethwe kufanele kubonise ngokunembile lokho okuthengisayo.
- Ukulungisa amaphutha okuqhubekayo: Shintsha ikhasi ngokusekelwe kudatha yangempela ukuze ufinyelele indlela yedijithali elinganiselayo.
Ngaphezu kwalokho, ukunciphisa isikhathi sokulayisha kubalulekile . Ukulibaziseka kwesekhondi elilodwa kunganciphisa kakhulu ukuguqulwa. Ukuze ufeze lokhu, lungisa izithombe usebenzisa amafomethi afana ne -WebP , sebenzisa i- CDN , bese unciphisa amafayela e-CSS kanye ne-JavaScript.
Izinhlobo Zamakhasi Okufikela Ngokwenhloso Ye-eCommerce
Akuwona wonke amakhasi okufikela afanayo. Kuye ngomgomo wakho, kuzodingeka ukhethe ithempulethi ehlukile:
- Isizukulwane Esiholayo: Yakhelwe ukuqoqa idatha ukuze uthole i-lead magnet (i-ebook, i-webinar, umhlahlandlela).
- Ikhasi Lokufikela Lomkhiqizo noma Lesevisi: Bakhangisa into ethile ngokuchaza izinzuzo zayo nangokuqondisa amakhasimende ukuthi ayithenge.
- Ukubhaliswa Kwemicimbi: Zisebenza njengezimemo zedijithali zama-webinar noma imihlangano.
- Ukuthengiswa kwangaphambilini noma ukuqaliswa: Babamba isithakazelo ngaphambi kokuba umkhiqizo utholakale, badale uhlu lokulinda.
- Imikhankaso Yesizini: Okuqondile ezinsukwini ezifana nokuthi Black Friday noma uKhisimusi, okwenza ngcono i-SEO unyaka nonyaka.
Amathuluzi anconyiwe okudala ikhasi lakho lokufika
Kunezinketho eziningana kuye ngesabelomali sakho kanye nolwazi lwakho lobuchwepheshe:
Amapulatifomu Aphelele kanye ne-CRM
- I-HubSpot: Inikeza umdali oqondakala kalula onokuhlanganiswa kwemvelo ku-CRM yakho, okulungele ukuphatha ama-lead ngokuzenzakalelayo.
- I-Mailchimp: Kugxilwe ku ukumaketha nge-imeyili kwezentengiselwano zeselulaIkuvumela ukuthi udale amakhasi alula ahambisana nemikhankaso yakho ye-imeyili.
Ochwepheshe Bokuguqula
- Susa ukugxuma: Umholi wemakethe, ikuvumela ukuthi usebenze Ukuhlolwa kwe-A / B ukwenza ngcono okuthuthukisiwe nokujulile kweselula.
- Ikhasi le-Instap: Ivelele ngokuthunyelwa kwayo okusheshayo kanye namathuluzi okuhlaziya afana nalawa ukushisa amamephu.
- Amakhasi aphambili: Ithandwa kakhulu osomabhizinisi ngenxa yokulula kwayo ukuyisebenzisa kanye namathempulethi agxile ekuholeni.
- Landing: Ilungele abantu abangebona abahleli bezinhlelo, ngesistimu yokudonsa nokulahla esebenza kahle kakhulu.
Izixazululo ze-WordPress
- I-Elementor: Umakhi oguquguqukayo kakhulu wokwenza ngezifiso yonke imininingwane ngokubonakalayo.
- Umakhi Wezakhiwo Eziphumelelayo: Yakhelwe ngqo ukuguqulwa, ngamabhulokhi obufakazi kanye nezikhathi.
- I-OptimizePress: Kugxilwe emakhasini okuthengisa kanye nokukhiqizwa kwamakhasimende ngenkokhelo eyodwa yonyaka.
Amasu okuthuthukisa kanye nokuthuthukisa okuqhubekayo
Ikhasi lokufika alipheli ngempela; kumele liguquke ngokuhlola. Ukuze ufinyelele ezingeni elidingekayo, sebenzisa lawa maqhinga:
- Xhumanisa ikhasi nomkhiqizo wakho: Gcina ukuvumelana okubonakalayo ukuze wakhe ukwethembeka komsebenzisi.
- Ukuhlolwa kwe-A/B: Dala izinguqulo ezimbili zekhasi ngokushintshashintsha into eyodwa (isihloko, umbala wenkinobho, noma isithombe) ukuze ubone ukuthi iyiphi eguqula ezinye.
- Ukuhlaziywa kwemethrikhi: Sebenzisa -Google Analytics ukuqapha izinga lokwehla, umthombo wethrafikhi, kanye ne-CPA (izindleko ngokuthengwa ngakunye).
- Izinto ezibangela imizwelo: Sebenzisa ubufakazi bomphakathi (imibono), i- ukushoda ("Kusele izindawo ezi-5 kuphela") kanye okusha ukukhuthaza isenzo.
- Ucwaningo lomncintiswano: Hlaziya ukuthi yiziphi izinhlaka ze-CTA kanye nabaholi embonini yakho abazisebenzisayo ukuze bakhiqize imibono.
Okokugcina, ungakhohlwa ukusebenzisa Ikhasi Lokubonga . Kuwukuphela komjikelezo wokuguqulwa kanye nethuba elilahlekile uma ubonisa umlayezo wombhalo kuphela. Kuleli khasi, ungaletha umthombo othembisiwe futhi unikeze i -CTA yesibili , njengokumema umsebenzisi ukuthi akulandele ezinkundleni zokuxhumana noma ukuhlela ukubonisana.
Ukuba nesu lokulandelela elizenzakalelayo yilokho okuguqula ngempela i-lead ibe yikhasimende. Ukuhamba okuphumelelayo kuqala nge-imeyili esheshayo, kulandelwe okuqukethwe okubalulekile zingakapheli amahora angu-48, futhi ekugcineni, ukunikezwa kokuthengisa okubushelelezi ezinsukwini ezimbalwa kamuva. Uma usebenzisa lawa macebiso ngenkuthalo, uzobe wakhe ithuluzi elinamandla lokukhulisa ibhizinisi lakho le-e-commerce nokukhulisa inzuzo yabo bonke abavakashi abafika kuwebhusayithi yakho.
