Inani labathengi abaku-inthanethi eSpain liyaqhubeka nokwenyuka unyaka nonyaka. Njengamanje, izigidi zabantu zithenga nge-e-commerce eSpain , okumelela abantu abangaphezu kwengxenye abaneminyaka ephakathi kuka-16 no-60 ubudala kanye nephesenti eliphezulu kakhulu labasebenzisi be-inthanethi abakuleli banga leminyaka efanayo.
Lesi sibalo singase sibonakale simangalisa ngenxa yokukhula kwaso okuqhubekayo, kodwa uma sihlola ngokujulile, sibona ukuthi ukuthambekela okucacile ukuthenga ku-inthanethi ngenxa yezinzuzo ezikunikezayo . Namuhla, iphesenti elikhulu labathengi lenza ukuthenga kwabo ngokuhlanganisa izitolo ezibonakalayo nokuthenga ku-inthanethi , kuyilapho inani elinciphayo likhetha kuphela ukuthenga ezitolo zendabuko ezibonakalayo.
Ezomnotho eSpain
Izitayela ezilindelwe zeminyaka ezayo zibonisa ukuthi iningi labathengi lizothenga ngokushintshana ezitolo zasendaweni naku-inthanethi, kuyilapho abambalwa kuphela abazoqhubeka nokuthenga ezitolo ezingokoqobo kuphela. Lolu shintsho lubonisa indlela eya ngokuya iba khona yonke indawo , lapho amakhasimende ecwaninga, eqhathanisa, futhi eqedela ukuthenga kwawo ngesiteshi esilungele kakhulu kubo nganoma yisiphi isikhathi.
Uma kukhulunywa ngokusetshenziswa kwemali ku-inthanethi, izibalo zibeka isilinganiso sokusebenzisa imali nge-oda ngalinye ebangeni elenza iSpain ibe ngenye yezimakethe zedijithali ezikhanga kakhulu eYurophu. Izigaba ezinemali engenayo ephezulu ziyaqhubeka nokuba ukuhamba nokuzilibazisa, ubuchwepheshe, imfashini, kanye nezimpahla zasekhaya , ezihlanganiswe nemfundo eku-inthanethi, izimpahla zezemidlalo, izimpahla zezilwane ezifuywayo, kanye nezibuko zamehlo , ezithola ukuvelela okukhulu phakathi kwabathengi abaku-inthanethi.
Izizathu ezenza abathengi bakhethe ukuthenga ku-inthanethi ziyahlukahluka. Phakathi kweziyinhloko kukhona okunikezwayo okukhethekile kwabasebenzisi be-inthanethi , amanani avame ukuncintisana kakhulu kunasezitolo ezibonakalayo, uhla olubanzi kakhulu lwemikhiqizo (kufaka phakathi izinto zamazwe ngamazwe), ikhono lokuthenga usekhaya nganoma yisiphi isikhathi sosuku ngaphandle kokuvinjelwa amahora ebhizinisi, kanye nokuthunyelwa okusheshayo nokubuyiselwa kwemali okulula.
Iziteshi, ulwazi nokwethenjwa ngaphambi kokuthenga ku-inthanethi
Ngaphambi kokuthenga, abasebenzisi babheka iziteshi zolwazi ezahlukahlukene . Izimakethe ezihamba phambili , izinjini zokusesha ezifana ne-Google , kanye newebhusayithi yesitolo uqobo kube yizindawo ezibalulekile lapho abathengi beqhathanisa khona amanani, babukeze izici, futhi bahlole ukuthembeka komkhiqizo.
Kule nqubo yokusesha, abasebenzisi abaningi banaka kakhulu intengo yomkhiqizo kanye nezici ezinemininingwane (izinto zokwakha, osayizi, imininingwane yobuchwepheshe, imisebenzi, njll.). Ngaphezu kwalokho, inani elikhulu kakhulu licabangela imibono yabanye abathengi , okuye kwaba yinkomba ebalulekile yokulinganisa ukwethenjwa esitolo esiku-inthanethi, ikhwalithi yesevisi, kanye nesipiliyoni sangempela sangemva kokuthenga.
Ngenxa yalesi sizathu, ukuhlanganisa uhlelo lokubuyekeza oluqinisekisiwe nolubonakalayo ekhasini lomkhiqizo kanye nangesikhathi senqubo yokukhokha kubalulekile ekwandiseni izinga lokuguqulwa . Izimpawu zekhwalithi kanye namakhodi athile okuziphatha okuhle kwezentengiselwano ze-e nazo zidlala indima ebalulekile: iphesenti elikhulu labathengi lifuna la mabheji ngaphambi kokuthumela ulwazi lwabo noma ukwenza inkokhelo kuwebhusayithi.
Ukuba nesistimu yokuqinisekisa umthengi eyaziwayo kanye nezinhlelo zokuvikela umthengi (iziqinisekiso ezengeziwe, umshwalense we-oda, njll.) kuqinisa ngqo umbono wokuphepha, kunciphisa ukungezwani ngesikhathi sokuthenga futhi kusiza ukuhlukanisa isitolo kubancintisani abangabonisi lezi zinto.
Amadivayisi, izindlela zokukhokha, nolwazi lokuthenga
I -smartphone isibe yidivayisi eyinhloko yokuphequlula, ukuqhathanisa, nokuthenga ku-inthanethi eSpain. Nakuba amakhompyutha edeskithophu nama-laptop esabalulekile ezigabeni ezithile noma ekuthengeni okunenani eliphezulu, ingxenye enkulu yabathengi manje iqeda ukuthenga konke besebenzisa amadivayisi abo eselula.
Lokhu kuphoqa amabhizinisi edijithali ukuthi aphathe ngokucophelela yonke imininingwane yolwazi lweselula : amawebhusayithi aphendulayo , izikhathi zokulayisha okusheshayo, amafomu alula, izinqubo zokukhokha ezilungiselelwe kahle, kanye nomklamo ocacile osiza ekuqedeni ukuthenga ngaphandle kwamaphutha noma izinyathelo ezingadingekile. Ngaphezu kwalokho, izinjini zokusesha zijezisa amakhasi angavumelani kahle namadivayisi eselula, okuthinta ngqo izinga le-SEO kanye nokubonakala kwesitolo.
Ngokuphathelene nezindlela zokukhokha ezikhethwayo phakathi kwabathengi baseSpain, amakhadi edebithi nawesikweletu , ama-wallet edijithali (njengezixazululo ze-e-wallet), kanye nezinhlelo zokukhokha zebhange ezisheshayo kuyagqama. Ukunikeza izindlela eziningana zokukhokha ezithembekile nezibonakalayo ezilungiselelwe okuthandwa yizithameli eziqondiwe kunciphisa amazinga okushiywa kwenqola yokuthenga futhi kwandisa ukwethembana ngesikhathi esibalulekile sokuthengiselana.
Ezitolo ezifuna ukunwebeka kwamanye amamakethe , kubalulekile ukuhlanganisa izindlela zokukhokha ezivame ukusetshenziswa ezweni ngalinye , njengoba izintandokazi zingahluka kakhulu kuye ngesifunda. Ngokombono womsebenzisi, okubalulekile akuzona nje izinhlobo ezahlukene zezinketho, kodwa futhi nokuphepha okubonwayo kwenqubo yokukhokha , ubulula bayo, kanye nokucaca kwayo maqondana nezindleko zokugcina (ukuthunyelwa, izimali, intela, njll.).
Amanethiwekhi omphakathi, imikhuba emisha namathuba ebhizinisi
Imithombo yezokuxhumana isibe yindawo ebalulekile ohambweni lokuthenga lomsebenzisi. Iphesenti elikhulu labasebenzisi be-inthanethi balandela imikhiqizo kanye nabantu abanethonya , bafuna ugqozi kokuqukethwe okubonakalayo, bathole imikhiqizo emisha, futhi, ezimweni eziningi, bagcina bethenga ngezixhumanisi eziqondile ezivela kulezi zinkundla.
Imikhakha elandelwa kakhulu ezinkundleni zokuxhumana ifaka phakathi ezokuzijabulisa, ezemidlalo, ezokuvakasha, ubuchwepheshe, ukudla, ubuhle, izimpahla zasekhaya, kanye nemfashini . Iphesenti elikhulu labasebenzisi lisebenzisa lezi ziteshi ukuxhumana nezitolo eziku-inthanethi ngqo , ukuxazulula imibuzo, ukuphatha izinkinga, kanye nokuhlola insizakalo yamakhasimende. Isivinini sokuphendula kanye nethoni yokuxhumana kunethonya elibalulekile esithombeni somkhiqizo.
Umthelela wokukhangisa ezinkundleni zokuxhumana nawo uyamangalisa. Abasebenzisi abaningi bayakwamukela ukuba khona kwezikhangiso njengendlela yokuthola imikhiqizo, futhi bachofoza inani elikhulu kuzo. Amafomethi anjengokuhweba kwezenhlalo , ukuthenga okuhlanganisiwe ngaphakathi kwamapulatifomu afana ne-Facebook noma i-Instagram, kanye nokuthenga bukhoma (ukuthenga ngesikhathi sokusakaza bukhoma) kuvula amathuba amasha okukhiqiza ukuthengisa okungenangqondo nokwandisa ukuzibandakanya.
Kumabhizinisi, lokhu kusho ukuthuthukisa isu lokuqukethwe elihambisanayo , ukuqonda ukuthi yiziphi izinkundla zokuxhumana ezisetshenziswa yizithameli zabo, ukusebenzisana nabadali bokuqukethwe abahambisana nomkhiqizo , kanye nokulinganisa njalo imbuyiselo yokutshalwa kwezimali kwesenzo ngasinye. Ukuhlanganisa kahle imithombo yezokuxhumana, izitolo eziku-inthanethi, izinhlelo zokubuyekeza, kanye nezindlela zokukhokha eziphephile manje kubalulekile ekukhuleni endaweni lapho ukuhweba nge-e-commerce eSpain kuqhubeka nokukhula futhi kube ngochwepheshe.
Konke lokhu kuqinisekisa ukuthi ukuhweba nge-inthanethi akusekho inketho ehambisanayo futhi sekuyindlela ehlakaniphile ekwazi ukukhulisa ukuthengisa, ukuvula izimakethe zomhlaba wonke, nokuqinisa ubudlelwano namakhasimende anolwazi, afuna izinto eziningi, futhi axhumene kakhulu.