Njengamanje, i Ukwenza ngokwezifiso umkhiqizo ku-Ecommerce Sekuyisu eliyisisekelo lezinkampani ezifuna ukugqama emakethe enokuncintisana kakhulu. Ukunikeza imikhiqizo eyingqayizivele eklanyelwe izidingo zabathengi akusizi nje ukuthuthukisa ulwazi lokuthenga, kodwa futhi kunomthelela ekwandiseni ukwethembeka kwekhasimende futhi uthuthukise i amazinga okuguqulwa.
Kungani kubalulekile ukwenza ngokwezifiso imikhiqizo ku-Ecommerce?
Ukwenza ngokwezifiso umkhiqizo ezitolo eziku-inthanethi kungenye yezindlela eziphumelela kakhulu zoku ukwethembeka kwamakhasimende futhi andise ukuthengisa. Ngokwezifundo zakamuva, kuze kufike I-80% yabathengi bazimisele ukukhokhela okwengeziwe ngomkhiqizo womuntu siqu, omele ithuba elihle lebhizinisi labathengisi.
- Ukwenyuka kwevelu ecatshangwayo: Amakhasimende ayazisa kakhulu imikhiqizo yomuntu siqu ngoba anomuzwa wokuthi ihlukile futhi yakhelwe ngokwezidingo zawo.
- Umehluko emaketheUkuncintisana emakethe egcwele kunzima, kodwa ukwenza kube ngokwakho kuvumela umkhiqizo ukuthi ugqame emqhudelwaneni.
- Ukuhlanganyela okukhulu: Ikhasimende elibamba iqhaza kunqubo yokwenza ngokwezifiso umkhiqizo lithuthukisa a ukuxhumana ngokomzwelo ngophawu.
Izinzuzo Zokwenza kube ngokwakho ku-E-Commerce
1. Ukwenyuka kokuthengisa nokuguqulwa
Abathengi bancamela ukuthenga imikhiqizo ekhombisa abakuthandayo nalokho abakuthandayo. I-Ecommerce enikeza izinketho zokwenza ngokwezifiso ingabona ukwanda okukhulu kwayo isilinganiso sokuguqulwa.
2. Ukuqinisa ukwethembeka kwamakhasimende
Uma umthengi ethola umkhiqizo owenzelwe wona, maningi amathuba okuthi abuye azothenga okusha. Ukwenza kube ngokwakho ikhuthaza lobu budlelwano besikhathi eside.
3. Ukwehliswa kwembuyiselo
Imikhiqizo eyenziwe ngokwezifiso inezilinganiso zokubuya kuze kufike ku-35% ngaphansi uma kuqhathaniswa nemikhiqizo ejwayelekile, njengoba amakhasimende eyibona njengebaluleke kakhulu futhi yenzelwe yona ngokukhethekile.
4. Ukukhiqizwa kwedatha ebalulekile
Uma amakhasimende enza imikhiqizo yawo ngendlela oyifisayo, akhiqiza idatha mayelana nezintandokazi zawo. Lolu lwazi lungasetshenziswa ngcono ukumaketha kanye nokuklanywa kwemikhiqizo yesikhathi esizayo.
Ukwenza kube ngokwakho ngale komkhiqizo: ulwazi lokuthenga
Akuwona kuphela umkhiqizo ngokwawo ongenziwa ngezifiso, kodwa futhi nesipiliyoni sokuthenga. Amanye amasu ahlanganisa:
- Izincomo zomkhiqizo womuntu siqu: Ngokusekelwe ekuthengeni kwakho nomlando wokuphequlula.
- Imiyalezo Yokuthengisa Ehlanganisiwe: Ama-imeyili nezikhangiso ezibonisa izintshisekelo zomsebenzisi ngamunye.
- Ukupakishwa okuhlukene kanye nezethulo: Ukupakisha okusungulayo nokomuntu siqu kungathuthukisa ulwazi lokuthenga futhi kwandise ukwethembeka kwamakhasimende.
Ungakusebenzisa kanjani ukwenza kube ngokwakho ku-Ecommerce
1. Ukusetshenziswa kobuhlakani bokwenziwa nokufunda komshini
Izinkundla zesimanje ze-eCommerce zisebenzisa ama-algorithms okufunda komshini ukuhlaziya ukuziphatha kwamakhasimende nokuletha okuhlangenwe nakho komuntu siqu kuzo zonke izinkundla eziningi. isikhathi sangempela.
2. Ukuhlanganiswa kwamathuluzi okwenza ngokwezifiso
Kunamathuluzi amaningi avumelayo ngokwezifiso imikhiqizo ku-Ecommerce, njengesoftware yokuklama eku-inthanethi, ukuqoshwa noma izinketho zokuphrinta ngokwezifiso.
3. Okuhlangenwe nakho kwe-Omnichannel
Ukwenza kube ngokwakho kufanele kudlulele kuzo zonke izindawo zokuthinta ikhasimende, okuhlanganisa amanethiwekhi omphakathi, ukumaketha nge-imeyili kanye nesevisi yamakhasimende.
Izindaba zempumelelo ekwenzeni kube ngokwakho ku-Ecommerce
Imikhiqizo efana Nike, ngohlelo lwayo lwe-Nike By You, kanye Zara, esebenzise izinketho zokufekethisa nokuphrinta, ibonise ukuthi ukwenza ngokwezifiso akuyona inkambiso edlulayo, kodwa isu elibalulekile lempumelelo ku-Ecommerce.
Ukwenza ngokwezifiso umkhiqizo ku-Ecommerce kuyinzuzo yokuncintisana namuhla. Ngobuchwepheshe obuthuthukisiwe namasu enziwe kahle, amabhrendi anganikeza imikhiqizo eyingqayizivele eyakha ukwethembeka kwamakhasimende futhi andise inzuzo yebhizinisi.