Ukubaluleka kwemikhiqizo yokwenza kube ngokwakho ku-Ecommerce: Amasu nezinzuzo

  • Ukwenyuka kokuthengisa nokwethembeka kwamakhasimende: Amakhasimende akhetha imikhiqizo yomuntu siqu, ethuthukisa ukuguqulwa nokwethembeka.
  • Umehluko emaketheUkwenza kube ngokwakho kuvumela isitolo se-Ecommerce ukuthi sigqame emqhudelwaneni.
  • Izinga lokubuyisela eliphansi: Imikhiqizo eyenziwe ngokwezifiso inenani eliphansi lokubuyisela, njengoba ivumelaniswe kangcono nezidingo zekhasimende.
  • Ukusebenzisa ubuchwepheshe ukuthuthukisa umuzwaAmathuluzi afana ne-AI nokufunda komshini kusiza ukudala ukuzizwisa komuntu ngamunye kubathengi.

Ukubaluleka kokwenza imikhiqizo ibe ngeyakho ku-Ecommerce

Njengamanje, i Ukwenza ngokwezifiso umkhiqizo ku-Ecommerce Sekuyisu eliyisisekelo lezinkampani ezifuna ukugqama emakethe enokuncintisana kakhulu. Ukunikeza imikhiqizo eyingqayizivele eklanyelwe izidingo zabathengi akusizi nje ukuthuthukisa ulwazi lokuthenga, kodwa futhi kunomthelela ekwandiseni ukwethembeka kwekhasimende futhi uthuthukise i amazinga okuguqulwa.

Kungani kubalulekile ukwenza ngokwezifiso imikhiqizo ku-Ecommerce?

Ukwenza ngokwezifiso umkhiqizo ezitolo eziku-inthanethi kungenye yezindlela eziphumelela kakhulu zoku ukwethembeka kwamakhasimende futhi andise ukuthengisa. Ngokwezifundo zakamuva, kuze kufike I-80% yabathengi bazimisele ukukhokhela okwengeziwe ngomkhiqizo womuntu siqu, omele ithuba elihle lebhizinisi labathengisi.

  • Ukwenyuka kwevelu ecatshangwayo: Amakhasimende ayazisa kakhulu imikhiqizo yomuntu siqu ngoba anomuzwa wokuthi ihlukile futhi yakhelwe ngokwezidingo zawo.
  • Umehluko emaketheUkuncintisana emakethe egcwele kunzima, kodwa ukwenza kube ngokwakho kuvumela umkhiqizo ukuthi ugqame emqhudelwaneni.
  • Ukuhlanganyela okukhulu: Ikhasimende elibamba iqhaza kunqubo yokwenza ngokwezifiso umkhiqizo lithuthukisa a ukuxhumana ngokomzwelo ngophawu.

Abathengisi baseJalimane baphenya ngokwezifiso

Izinzuzo Zokwenza kube ngokwakho ku-E-Commerce

1. Ukwenyuka kokuthengisa nokuguqulwa

Abathengi bancamela ukuthenga imikhiqizo ekhombisa abakuthandayo nalokho abakuthandayo. I-Ecommerce enikeza izinketho zokwenza ngokwezifiso ingabona ukwanda okukhulu kwayo isilinganiso sokuguqulwa.

2. Ukuqinisa ukwethembeka kwamakhasimende

Uma umthengi ethola umkhiqizo owenzelwe wona, maningi amathuba okuthi abuye azothenga okusha. Ukwenza kube ngokwakho ikhuthaza lobu budlelwano besikhathi eside.

3. Ukwehliswa kwembuyiselo

Imikhiqizo eyenziwe ngokwezifiso inezilinganiso zokubuya kuze kufike ku-35% ngaphansi uma kuqhathaniswa nemikhiqizo ejwayelekile, njengoba amakhasimende eyibona njengebaluleke kakhulu futhi yenzelwe yona ngokukhethekile.

4. Ukukhiqizwa kwedatha ebalulekile

Uma amakhasimende enza imikhiqizo yawo ngendlela oyifisayo, akhiqiza idatha mayelana nezintandokazi zawo. Lolu lwazi lungasetshenziswa ngcono ukumaketha kanye nokuklanywa kwemikhiqizo yesikhathi esizayo.

Ukwenza kube ngokwakho ngale komkhiqizo: ulwazi lokuthenga

Akuwona kuphela umkhiqizo ngokwawo ongenziwa ngezifiso, kodwa futhi nesipiliyoni sokuthenga. Amanye amasu ahlanganisa:

  • Izincomo zomkhiqizo womuntu siqu: Ngokusekelwe ekuthengeni kwakho nomlando wokuphequlula.
  • Imiyalezo Yokuthengisa Ehlanganisiwe: Ama-imeyili nezikhangiso ezibonisa izintshisekelo zomsebenzisi ngamunye.
  • Ukupakishwa okuhlukene kanye nezethulo: Ukupakisha okusungulayo nokomuntu siqu kungathuthukisa ulwazi lokuthenga futhi kwandise ukwethembeka kwamakhasimende.

Ungakusebenzisa kanjani ukwenza kube ngokwakho ku-Ecommerce

1. Ukusetshenziswa kobuhlakani bokwenziwa nokufunda komshini

Izinkundla zesimanje ze-eCommerce zisebenzisa ama-algorithms okufunda komshini ukuhlaziya ukuziphatha kwamakhasimende nokuletha okuhlangenwe nakho komuntu siqu kuzo zonke izinkundla eziningi. isikhathi sangempela.

2. Ukuhlanganiswa kwamathuluzi okwenza ngokwezifiso

Kunamathuluzi amaningi avumelayo ngokwezifiso imikhiqizo ku-Ecommerce, njengesoftware yokuklama eku-inthanethi, ukuqoshwa noma izinketho zokuphrinta ngokwezifiso.

3. Okuhlangenwe nakho kwe-Omnichannel

Ukwenza kube ngokwakho kufanele kudlulele kuzo zonke izindawo zokuthinta ikhasimende, okuhlanganisa amanethiwekhi omphakathi, ukumaketha nge-imeyili kanye nesevisi yamakhasimende.

Izindaba zempumelelo ekwenzeni kube ngokwakho ku-Ecommerce

Imikhiqizo efana Nike, ngohlelo lwayo lwe-Nike By You, kanye Zara, esebenzise izinketho zokufekethisa nokuphrinta, ibonise ukuthi ukwenza ngokwezifiso akuyona inkambiso edlulayo, kodwa isu elibalulekile lempumelelo ku-Ecommerce.

Ukwenza ngokwezifiso umkhiqizo ku-Ecommerce kuyinzuzo yokuncintisana namuhla. Ngobuchwepheshe obuthuthukisiwe namasu enziwe kahle, amabhrendi anganikeza imikhiqizo eyingqayizivele eyakha ukwethembeka kwamakhasimende futhi andise inzuzo yebhizinisi.

I-athikili ehlobene:
Ukwenza ngezifiso kubhizinisi ledijithali

Shiya umbono wakho

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.