Kukangaki sihlangabezana nenye esitolo se-intanethi okunikezwayo izincazelo zomkhiqizo ezithakazelisayo kepha iyantula okuqukethwe kwe-multimedia okwaneleUkwenza isibonelo, ake sicabange ukuthi sifuna thenga ilaptop, kodwa okuwukuphela kwesithombe somkhiqizo esivela ku- ikhompuyutha evaliwe futhi sibonwa phezulu.
Cishe sizokhetha ukuthenga kwenye iwebhusayithi esinika inani elithe xaxa. ukuzethemba al faka izithombe ezivela ezinhlangothini ezahlukene noma ngisho videos yokusebenza kwekhompyutha. Ngakho ukubaluleka ukumaketha okuqukethwe kwe-ecommercelapho ingxenye ngayinye (umbhalo, isithombe, ividiyo, okokufundisa, isibuyekezo noma okuqukethwe okuxoxisanayo) inikela esinqumweni sokuthenga.
Ngalesi sizathu kufanele sifake izinhlobo ezahlukahlukene ze- amafayela multimedia ukuze amaklayenti ethu angaba khona azi konke izici yomkhiqizo noma isevisi yethu bese unquma ukuzithenga. Lokhu okuqukethwe akuthuthukisi nje kuphela isipiliyoni somsebenzisikodwa futhi kunomthelela ngqo Ukubeka i-SEOku isilinganiso sokuguqulwa nase- ukuzethemba ukuthi amaphrojekthi esitolo.
Okuqukethwe kwe-multimedia kusekela esingakufaka kumakhathalogi ethu
Ukubukwa okungu-360 °:
Kubandakanya izithombe ezivela kuwo wonke ama-engeli yomkhiqizo wakho, nakho konke ukubukwa okungenzeka. Ingaphakathi, izembozo kanye nezinsiza Kufanele futhi bathwetshulwe. Kunezinhlelo zokusebenza ezikuvumela ukuthi ufake eyodwa ekhasini lakho. ukubuka okusebenzisanayo yomkhiqizo wakho, ukuze ngesithombe esisodwa somkhiqizo wakho, umsebenzisi akwazi ukuwuzungezisa ukuze awubuke kuwo wonke ama-engeli. Lolu hlobo lwensiza kwandisa isikhathi sokuhlala ekhasini lomkhiqizo futhi kunciphisa ukungaqiniseki yomthengi.
Ngaphezu kwalokho, ukubuka okungu-360° kuhlangana kahle kakhulu namasu we okuqukethwe okunamandla kuzikrini zedijithali noma ama-kiosks asebenzisanayo ezitolo ezibonakalayo, ezibonisa imikhiqizo efakiwe umsebenzisi angakwazi ukuyizungezisa, ayiqhathanise futhi ayihlole ngesikhathi sangempela.
• Amavidiyo:
Ihlanganisa okungenani eyodwa ividiyo yokukhangisa kwabantu abasebenzisa umkhiqizo wakho futhi bayawujabulela. Qiniseka ukuthi i- ikhwalithi yesithombe kube kuhle futhi lokho alalelwayo kube oqondakalayo. Amavidiyo akudingeki abe made; kunalokho, uma zinde, ziba ngcono. kafushane futhi kafushaneBazokwamukelwa kangcono. Amafomethi alandelayo asebenza kahle kakhulu: ukubuyekezwa komkhiqizo, ukuqhathanisa neziqeshana ezincane "ze-unboxing" ezihlanganiswe ohlwini.
Amavidiyo nawo ayingxenye ebalulekile ye ukukhangisa kwevidiyo multichannel: ungaphinda uwasebenzise kweyakho bloge amanethiwekhi omphakathi, imikhankaso ye imeyili marketing kanye nezimpawu zedijithali eziguqukayo zamafasitela ezitolo. Le ndlela engaguquki iqinisa i uphawu lobunikazi futhi iphindaphinda amaphuzu okuxhumana nomsebenzisi.
• Okokufundisa:
Zingaba ngesimo se ividiyo noma njengoba imiyalelo eningiliziweNokho, kuyanconywa ukuthi uma umkhiqizo wakho udinga ukuhlanganiswa noma uma kuyidivayisi edinga inqubo ethile ukuze isetshenziswe, ufake okokufundisa ukuze usebenze kahle. Abagcini nje ngokuvusa ilukuluku futhi i isithakazelo yeklayenti lakho, kodwa bazophinde babonise i insiza y okwenzayo yomkhiqizo wakho.
Lezi zifundo ziwuhlobo lwe okuqukethwe okuqukethwe ibaluleke kakhulu ngaphakathi kwanoma yiliphi isu le ukumaketha kokuqukethwengoba zifundisa umsebenzisi, zinciphisa ukubuyisela kanye nemibuzo yokusekela, futhi zabiwa kalula ezinkundleni zokuxhumana, ezikhiqizayo ukubonakala kwezinto eziphilayo okungeziwe.
Kunconywa nokuthi ungeze ifayela le- isigaba semibonoUma umkhiqizo wakho muhle futhi amakhasimende akho ejabule, azofuna ukutshela abanye. Ayikho into ekhuthaza ukwedlula... ukuzethemba emkhiqizweni i isincomo lomunye umuntu. Hlanganisa izibuyekezo eziqinisekisiweIzilinganiso zenkanyezi kanye nemibuzo ephenduliwe ekhasini lomkhiqizo kuthuthukisa kakhulu isilinganiso sokuguqulwa futhi iqinisa umbono wokungafihli.
Ukuthi okuqukethwe kwe-multimedia kuyithinta kanjani i-SEO nokuthengisa
Namuhla, inani lolwazi esingaluthola kulo internet Ukufinyelela kolwazi ngezindlela ezihlukahlukene kubanzi futhi kuhlukahlukene, ngakho-ke kubalulekile okuqukethwe kwe-multimedia uma kuziwa ekugqameni. Lolu hlobo lokuqukethwe lunokusobala ukuhambisana ekusesheni okuncanyelwayo komsebenzisi, njengoba kuwulwazi shazi futhi kusiza ukuqonda umkhiqizo.
Kunezinkundla ezahlukene lapho izinkampani zingafaka khona zonke izinhlobo okuqukethwe kwe-multimedia (videos, izipho, izithombe o imisindo) ukuze uveze isithombe esihle kakhulu ezibonakalayo, ekhangayo y kuvuselelwe ngokombono wenjini yokusesha kanye nabasebenzisi. Lezi zinkundla zingaba ikhasi lewebhu, amanethiwekhi omphakathi, blog, ukukhangisa ku-inthanethi noma izikrini zedijithali ezindaweni ezibonakalayo zokuthengisa.
Kunezinzuzo eziningi zokufaka lokhu okuqukethwe kwekhwalithi ku amapulatifomu e-inthanethi esisebenza ngayo, nakuba e-La Factoría Creativa sithanda ukukhomba ezinye zezinzuzo ezilethwa yilokhu okuqukethwe ikhasi lewebhu yenkampani. Inzuzo eyinhloko izungeza Ukubeka i-SEOngoba injini yokusesha -Google Yazisa wonke amakhasi ane- okuqukethwe kwe-multimedia ekhangayo ngokubonakalayo, iyafeza izikhundla ezihamba phambili enjinini yokusesha. Ngaphezu kwalokho, i-Google inamathebhu nezinkundla ezithile zalolu hlobo lokuqukethwe, njenge Izithombe o Amavidiyoengavula imizila emisha yethrafikhi.
Ngakolunye uhlangothi, ukufakwa kwalezi zakhi kuyasiza ukwandisa isikhathi sokuvakasha esimaphakathi ekhasini, ipharamitha nayo ecatshangelwa lapho... ukuma kwemveloKufakazelwa ukuthi ku amawebhu ezihlanganisa izakhi zemultimediaIsikhathi esimaphakathi sikhuphuka kakhulu, okubonisa ezinjinini zokusesha ukuthi okuqukethwe kuyikho efanelekile y ewusizo okomsebenzisi.
Ukugxila ku- amanethiwekhi omphakathiKufanele futhi kuqashelwe ukuthi i- okuqukethwe kwe-multimedia kusiza ukuthuthukisa Ukuxhumana kuma-akhawunti kanye ubugciwaneKunjalo ukubaluleka kwazo ukuthi izinkundla zihlale zibuyekezwa ukuze kube lula ukulayishwa kwezinto zemultimedia kanye nokuklomelisa amafomethi afana nalawa. ama-reel, izindaba, noma amavidiyo amafushane, engaqondisa ithrafikhi efanelekile esitolo sakho se-inthanethi.
Muva nje, ithimba lethu le I-Creative Factory ufake kusizindalwazi isigaba esibhekisela kukho konke okuqukethwe kwe-multimedia esikwenzayo empilweni yethu i-ejensi yokukhangisa e-Malaga, kanye nemisebenzi ye amavidiyo ezinkampani o ukukhangisa kwevidiyoLolu hlobo lwephothifoliyo alubonisi nje kuphela izindaba zokuphumelelakodwa futhi isebenza njengomboniso ongokoqobo wokuthi i-multimedia ingaguqula kanjani ifayela umbono womkhiqizoAwukahloli yini isitolo sethu esisanda kulungiswa? ikhasi lewebhu?
Okuqukethwe njenge-eksisi yamasu e-ecommerce
Okuqukethwe kuhlala kubalulekile kuzo zonke izinkundla zewebhu futhi, kunjalo, kunoma iyiphi enye indlela. ezokuhweba ngekhompyuthaIbinzana elidumile elithi “Okuqukethwe kuyinkosi,” elasungulwa emashumini eminyaka adlule, lisasebenza, futhi lokho kungenxa yokuthi hlela, dala futhi uthuthukise isu lokuqukethwe kwekhwalithi Kuwukhiye ekufinyeleleni imigomo oyibekele isitolo sakho se-inthanethi.
Ziningi izinzuzo zokuba nazo okuqukethwe kwekhwalithifuthi hhayi nje imicimbi ebukhoma efana nokuthengisa, kodwa futhi ukunikeza a isipiliyoni esihle kusivakashi, yenza ukuzethemba futhi uthuthukise i ukuma kwewebhu futhi i umfanekiso wesithombe ezinkundleni zokuxhumana nakwezinye iziteshi zedijithali.
Ayikho into ekhungathekisa njengokufika esitolo se-inthanethi unesidingo noma isifiso sokuthenga umkhiqizo noma isevisi futhi uzizwe sengathi awunakho okwanele. ulwazi okufanayo. Lokhu kubonakala kusobala, kodwa kusejwayelekile ukuthola izibonisi zomkhiqizo lapho kuphela isithombe yomkhiqizo, i intengo nenkinobho Thenga, ngaphandle kwezincazelo, ngaphandle kwamavidiyo, ngaphandle kokubuyekezwa nangaphandle kokuqhathanisa.
Ngokuphambene nale modeli embi, amasayithi e-ecommerce agxile emakhasini omkhiqizo nge izincazelo ezibanzi, izithombe ezithuthukisiwe, amavidiyo achazayo, imihlahlandlela yokusebenzisa, Imibuzo Evame Ukubuzwa, izibuyekezo eziqinisekisiwe futhi, ngokuya, okuqukethwe okusebenzisanayo (imibuzo, amathuluzi wokuncoma, izibali, noma izihleli) ezisiza umsebenzisi ukuthi athole umkhiqizo ofanele. Konke lokhu kuphelezelwa a ibhulogi esebenzayoi-infographics, izinto ezilandekayo, nemikhankaso ye-multimedia engashintshi kuzo zonke iziteshi.
Isitolo se-inthanethi esiqonda i- ukubaluleka kokuqukethwe kwe-multimedia Akukhona nje "ukwengeza isithombe," kodwa mayelana nokuklama i-ecosystem yedijithali lapho umbhalo, izithombe, ividiyo, nokusebenzisana kusebenza ndawonye ukuze kwazise, kuncenge, futhi kwakhe ukwethembeka. Ukusebenza ngokungaguquki kulobu bukhulu kungenye yezindlela ezisimeme kakhulu zokuthuthukisa ukubonakala kwenjini yokusesha, ukuqinisa ubudlelwano bamakhasimende, nokukhulisa inzuzo yesikhathi eside.
