Ngokwenhlolovo ye- I-PrestaShop, umholi eSpain kuzixazululo ze-e-commerce ezisuselwa kwisoftware yamahhala, i- Black Friday futhi i Umsombuluko we-Cyber bayaqhubeka nokuthola abalandeli eSpain, kuze kube seqophelweni lokuthi okulandelayo kwale migubho yezentengiselwano kuyiphinda kabili leyo yamazwe anjengeFrance ne-Italy.
Eqinisweni, ngaphezu kuka-50% wezitolo zaseSpain okukhulunywe ngazo zizokwenza ezentengiselwano ngeBlack Friday, usuku lwezaphulelo zangaphambi kukaKhisimusi kulo nyaka ezigujwa ngoLwesihlanu, Novemba 27. Ngaphezu kwalokho, ngaphezu kuka-40% bazokwenza lokho nge-Cyber Monday, usuku lapho izaphulelo zidluliselwa ku-Intanethi futhi lokho kuzoba ngoMsombuluko, Novemba 30.
IBlack Friday ithandwa kakhulu eSpain kune-Cyber Monday
Ucwaningo luqinisekisa ukuthi iBlack Friday ithandwa kakhulu kune-Cyber Monday eSpain. Ngenkathi izitolo ezingama-56,4% zaseSpain zihlela ukwenza izipesheli ngo-Black Friday.
Ama-27,9% namanje awazi futhi u-15,7% awunazo izinyathelo ezikhethekile ezihlelelwe lolo suku, ama-41,4% wamabhizinisi abonisene nohlelo lokunikeza izaphulelo ezikhethekile ngoMsombuluko we-Cyber, u-18,2% awacabangi futhi u-40,4% awakasithathi isinqumo .
Phakathi kwezitolo ezingeke zigubhe iBlack Friday, ama-45,8% ngeke akwenze lokho ngoba akakuboni njengosuku olubalulekile eSpain. 43,8% ngoba abanaso isikhathi futhi bakhetha ukugxila esikhathini esizayo sikaKhisimusi kanye no-10,4% ngoba abazi ukuthi siqukethe ini. Yize ukuthandwa kweCyber Monday kuphansi, izizathu zokuthi kungani izitolo zaseSpain zingalugubhi ziyafana: ukungabaluleki (47,3%), ukungabi nesikhathi (30,9%) noma ukungazi (21,8%).
Kukhona umgubho wesithathu ngempelasonto efanayo obizwa nge-Small Business Saturday. Kuwusuku lokunikezwa emabhizinisini amancane ukuthi kusukela ngo-2010 abanjelwe ngoMgqibelo olandela iBlack Friday, kulo nyaka ngoNovemba 28. Kodwa-ke, uMgqibelo Wamabhizinisi Amancane awaziwa kakhulu eSpain: ama-92,7% alabo okuhloliwe abazi ukuthi kuyini.
IBlack Friday, umgubho okhulayo kusukela ngo-2011
ESpain, umgubho weBlack Friday awukayeki ukusabalala eminyakeni yamuva, kuze kube yilapho ezentengiselwano zaseSpain zingaphezu kwamanye amazwe angomakhelwane ngokuqapha iBlack Friday neCyber Monday, ngokusho kocwaningo olwenziwe ngabakwaPrestaShop.
Ngenkathi eSpain le micimbi emibili izobamba iqhaza elinganiselwa ku-48,9%, e-Italy ukulandelwa okulindelekile kungama-26,5% kuthi eFrance kungafiki ku-21%. Ezitolo eziningi zaseSpain, impelasonto yokugcina kaNovemba ikhombisa ukuqala komkhankaso kaKhisimusi kanti izaphulelo ku-Black Friday naku-Cyber Monday zikhuthaza ukuthengiswa kokuqala. Izenzo zezentengiselwano ezivame ukwedlula yonke le migubho izaphulelo kulo lonke ikhathalogu (31%), okunikezwa kweminye imikhiqizo (25%), izindleko zokuthumela mahhala (16%), amabhonasi wokuthenga okuzayo (6%) nokwethulwa imikhiqizo nezinsizakalo ezikhethekile zalezo zinsuku (5%), ngokusho kweSpain Association of Digital Economy (Adigital).
"Konke kukhombisa ukuthi kulo nyaka iBlack Friday neCyber Monday bazoba nempumelelo enkulu eSpain", kusho uBertrand Amaraggi, iMenenja Yezwe yaseSpain e-PrestaShop, umholi ezinkundleni ezivulekile ze-e-commerce; Izitolo eziku-inthanethi ezingama-40.000 ezenziwe ezweni lethu ziphethe ubuchwepheshe bazo. “Imiphumela yocwaningo lwethu ikhombisa ukuthi isibalo esikhulu sabathengisi sizojoyina le migubho, ngakho-ke silindele ukuthi impelasonto yokugcina kaNovemba izoba yinhle maqondana nokuthengisa. Ikakhulukazi kwezentengiselwano ezisebenza ngogesi, okungenzeka kulo nyaka wephule irekhodi elisha lenzuzo eSpain ", kuphetha.
Ucwaningo lwenziwa phakathi kuka-Okthoba 27 noNovemba 13, 2015 nge-Internet eSpain, France, Italy, Portugal, Germany, Poland, Netherlands, United Kingdom nase-United States. ESpain isampula lifaka izitolo ezingama-324. Izitolo ezihloliwe ikakhulukazi ezomkhakha wezindwangu (16,4%), ukunakekelwa kwezingane (9,6%), ezempilo nobuhle (8%), izindatshana zasekhaya nezengadi (8%) nezinto zokuhloba nezesekeli (7,1%)
I-Prestashop inikeza isipho esikhethekile se-Black Friday
Ngenhloso yokuqhubeka nokugqugquzela izitolo ukuthi zivulele umhlaba wezentengiselwano ngogesi, ukuze zifunde kabanzi ngokuMaketha oku-Inthanethi nokwandisa ukuthengisa kwazo ngoKhisimusi, i-PrestaShop izohlela uchungechunge lwe webinars mahhala eholwa ochwepheshe abahamba phambili kulo mkhakha. Ama-webinars azobhekana nokuthi lisetshenziswa kanjani isu elinenzuzo le-eCommerce, ukuthi ungakha kanjani isitolo samahhala esiku-inthanethi ngePrestaShop, ukuthi ungalithuthukisa kanjani ikhasi lokukhokha noma i-SEO phakathi kwezinye izihloko.
Ngaphezu kwalokho, ukuze uqondise izitolo eziku-inthanethi ngesikhathi samaholide, i-PrestaShop idale i- umhlahlandlela kakhisimusi futhi eyodwa ye ukuphawula ukukunikeza zonke izinkinobho zokuphatha ngokufanele ukuthengisa ngesikhathi somkhankaso kaKhisimusi.