Ingxenye yezitolo zaseSpain izogubha iBlack Friday neCyber ​​Monday ngokunikezwa nezaphulelo

Ingxenye yezitolo zaseSpain izogubha iBlack Friday neCyber ​​Monday ngokunikezwa nezaphulelo

Ngokwenhlolovo ye- I-PrestaShop, umholi eSpain kuzixazululo ze-e-commerce ezisuselwa kwisoftware yamahhala, i- Black Friday futhi i Umsombuluko we-Cyber bayaqhubeka nokuthola abalandeli eSpain, kuze kube seqophelweni lokuthi okulandelayo kwale migubho yezentengiselwano kuyiphinda kabili leyo yamazwe anjengeFrance ne-Italy.

Eqinisweni, ngaphezu kuka-50% wezitolo zaseSpain okukhulunywe ngazo zizokwenza ezentengiselwano ngeBlack Friday, usuku lwezaphulelo zangaphambi kukaKhisimusi kulo nyaka ezigujwa ngoLwesihlanu, Novemba 27. Ngaphezu kwalokho, ngaphezu kuka-40% bazokwenza lokho nge-Cyber ​​Monday, usuku lapho izaphulelo zidluliselwa ku-Intanethi futhi lokho kuzoba ngoMsombuluko, Novemba 30. 

IBlack Friday ithandwa kakhulu eSpain kune-Cyber ​​Monday

Ucwaningo luqinisekisa ukuthi iBlack Friday ithandwa kakhulu kune-Cyber ​​Monday eSpain. Ngenkathi izitolo ezingama-56,4% zaseSpain zihlela ukwenza izipesheli ngo-Black Friday.

Ama-27,9% namanje awazi futhi u-15,7% awunazo izinyathelo ezikhethekile ezihlelelwe lolo suku, ama-41,4% wamabhizinisi abonisene nohlelo lokunikeza izaphulelo ezikhethekile ngoMsombuluko we-Cyber, u-18,2% awacabangi futhi u-40,4% awakasithathi isinqumo .

Phakathi kwezitolo ezingeke zigubhe iBlack Friday, ama-45,8% ngeke akwenze lokho ngoba akakuboni njengosuku olubalulekile eSpain. 43,8% ngoba abanaso isikhathi futhi bakhetha ukugxila esikhathini esizayo sikaKhisimusi kanye no-10,4% ngoba abazi ukuthi siqukethe ini. Yize ukuthandwa kweCyber ​​Monday kuphansi, izizathu zokuthi kungani izitolo zaseSpain zingalugubhi ziyafana: ukungabaluleki (47,3%), ukungabi nesikhathi (30,9%) noma ukungazi (21,8%).

Kukhona umgubho wesithathu ngempelasonto efanayo obizwa nge-Small Business Saturday. Kuwusuku lokunikezwa emabhizinisini amancane ukuthi kusukela ngo-2010 abanjelwe ngoMgqibelo olandela iBlack Friday, kulo nyaka ngoNovemba 28. Kodwa-ke, uMgqibelo Wamabhizinisi Amancane awaziwa kakhulu eSpain: ama-92,7% alabo okuhloliwe abazi ukuthi kuyini.

 IBlack Friday, umgubho okhulayo kusukela ngo-2011

ESpain, umgubho weBlack Friday awukayeki ukusabalala eminyakeni yamuva, kuze kube yilapho ezentengiselwano zaseSpain zingaphezu kwamanye amazwe angomakhelwane ngokuqapha iBlack Friday neCyber ​​Monday, ngokusho kocwaningo olwenziwe ngabakwaPrestaShop.

Ngenkathi eSpain le micimbi emibili izobamba iqhaza elinganiselwa ku-48,9%, e-Italy ukulandelwa okulindelekile kungama-26,5% kuthi eFrance kungafiki ku-21%. Ezitolo eziningi zaseSpain, impelasonto yokugcina kaNovemba ikhombisa ukuqala komkhankaso kaKhisimusi kanti izaphulelo ku-Black Friday naku-Cyber ​​Monday zikhuthaza ukuthengiswa kokuqala. Izenzo zezentengiselwano ezivame ukwedlula yonke le migubho izaphulelo kulo lonke ikhathalogu (31%), okunikezwa kweminye imikhiqizo (25%), izindleko zokuthumela mahhala (16%), amabhonasi wokuthenga okuzayo (6%) nokwethulwa imikhiqizo nezinsizakalo ezikhethekile zalezo zinsuku (5%), ngokusho kweSpain Association of Digital Economy (Adigital).

"Konke kukhombisa ukuthi kulo nyaka iBlack Friday neCyber ​​Monday bazoba nempumelelo enkulu eSpain", kusho uBertrand Amaraggi, iMenenja Yezwe yaseSpain e-PrestaShop, umholi ezinkundleni ezivulekile ze-e-commerce; Izitolo eziku-inthanethi ezingama-40.000 ezenziwe ezweni lethu ziphethe ubuchwepheshe bazo. “Imiphumela yocwaningo lwethu ikhombisa ukuthi isibalo esikhulu sabathengisi sizojoyina le migubho, ngakho-ke silindele ukuthi impelasonto yokugcina kaNovemba izoba yinhle maqondana nokuthengisa. Ikakhulukazi kwezentengiselwano ezisebenza ngogesi, okungenzeka kulo nyaka wephule irekhodi elisha lenzuzo eSpain ", kuphetha.

Ucwaningo lwenziwa phakathi kuka-Okthoba 27 noNovemba 13, 2015 nge-Internet eSpain, France, Italy, Portugal, Germany, Poland, Netherlands, United Kingdom nase-United States. ESpain isampula lifaka izitolo ezingama-324. Izitolo ezihloliwe ikakhulukazi ezomkhakha wezindwangu (16,4%), ukunakekelwa kwezingane (9,6%), ezempilo nobuhle (8%), izindatshana zasekhaya nezengadi (8%) nezinto zokuhloba nezesekeli (7,1%)

Ingxenye yezitolo zaseSpain izogubha iBlack Friday neCyber ​​Monday ngokunikezwa nezaphulelo

I-Prestashop inikeza isipho esikhethekile se-Black Friday

Ngenhloso yokuqhubeka nokugqugquzela izitolo ukuthi zivulele umhlaba wezentengiselwano ngogesi, ukuze zifunde kabanzi ngokuMaketha oku-Inthanethi nokwandisa ukuthengisa kwazo ngoKhisimusi, i-PrestaShop izohlela uchungechunge lwe webinars mahhala eholwa ochwepheshe abahamba phambili kulo mkhakha. Ama-webinars azobhekana nokuthi lisetshenziswa kanjani isu elinenzuzo le-eCommerce, ukuthi ungakha kanjani isitolo samahhala esiku-inthanethi ngePrestaShop, ukuthi ungalithuthukisa kanjani ikhasi lokukhokha noma i-SEO phakathi kwezinye izihloko. 

Ngaphezu kwalokho, ukuze uqondise izitolo eziku-inthanethi ngesikhathi samaholide, i-PrestaShop idale i- umhlahlandlela kakhisimusi futhi eyodwa ye ukuphawula ukukunikeza zonke izinkinobho zokuphatha ngokufanele ukuthengisa ngesikhathi somkhankaso kaKhisimusi.


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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.