I-Shopify ingenye yesoftware eyaziwa kakhulu yokuthengisa online eSpain (futhi enye yalezo ezisetshenziselwa ukwakha izitolo eziku-inthanethi). Kodwa, uma uqhathanisa izinketho ezahlukene ezinikezwa emakethe, Uke wama ukuze ucabange ngobuhle nobubi beShopify?
Yilokho esifuna ukukhuluma nawe ngakho ngezansi kulesi sihloko ukuze ube nolwazi oluthe xaxa lapho ukhetha inkundla engcono kakhulu ye-eCommerce yakho. Uyafuna ukwazi okwengeziwe? Bese ufunda.
Yini Shopify
Indaba yakwaShopify iyisibonelo esicacile sokuthuthuka. Futhi yasungulwa ngo-2004. Ngaleso sikhathi, Luke Lütke, Daniel Weinand kanye noScotte Lago Babefuna ukuvula isitolo se-Snowboard esiku-inthanethi. Igama lakhe: Snowdevil.
Ngakho baqala ukufuna i-CMS eyayihlangabezana nazo zonke izidingo ababezihlelele iwebhusayithi yabo. Inkinga wukuthi abakwazanga ukuthola noyedwa wabo, kanti-ke lokho bekwandisa ukwethulwa kwabo.
ULütke, ongumdidiyeli wama-computer, wanquma basebenze ukuze benze eyabo i-CMS ngokusekelwe kulokho ababekufuna esitolo sabo. Futhi ngemva kwezinyanga ezimbili basethula isitolo.
Leyo CMS, ebizwa ngokuthi Shopify, yasungulwa ngo-2004, kodwa empeleni “yathengiswa” kwabanye ababefuna i-CMS efana naleyo ababeyidalele iwebhusayithi yabo. Ngakho-ke, lapho ukuthengisa kukhuphuka, banquma ukwakha inkundla ngo-2006 eyabenza bathola amakhasimende amaningi. Futhi kakade ngo-2009, lapho bethula i-API yesikhulumi, ukukhula kwabo kwakukhulu nakakhulu.
Njengamanje ingenye ye-CMS eqhudelana nayo ihlombe nehlombe WordPress kanye ne-Woocommerce yayo, ne-Prestashop… Kodwa ingabe inezinto ezinhle kuphela? Ingabe zikhona izithiyo okufanele uzicabangele? Sizokutshela ngakho esigabeni esilandelayo.
Izinzuzo kanye nokubi kwe-Shopify
Kufanele uhlale ukhumbula ukuthi ngezansi sizohlaziya okuhle nokubi kweShopify. Kodwa asifuni nanini ukusho ukuthi kuhle noma kubi; I-eCommerce ngayinye ihlukile futhi idinga uchungechunge lwezidingo Shopify ezingazanelisa noma zingazanelisi.
Manje akungabazeki lokho Le nkundla igqama ngezinzuzo zayo ngaphezu kwezinkinga zayo.
Izinzuzo zeShopify
Phakathi kwezinzuzo, okunye okubaluleke kakhulu ukungazi mayelana nohlelo. Lokhu kuyenza ibe inkundla efanelekile kunoma ngubani ongakwazi ukuhlela futhi eqondiswa kuphela nge-intuitively.
El idizayini esebenzisanayo nelula yakwaShopify Ikuvumela ukuthi wakhe isitolo ngesikhathi esifushane kakhulu futhi ngaphandle kolwazi ngoba konke kuchazwa kalula futhi kusetshenziswe ngezinyathelo ezimbalwa nje.
Njengengxenye, ngaphezu kokuba nezinto eziyisisekelo zokwakha iwebhusayithi, uShopify usinikeza uchungechunge lwe amathuluzi okuthengisa asisiza ukuthi sithuthukise i-SEO nokuma kwekhasi noma isitolo se-inthanethi onaso. Futhi lezi zihlala zinesitifiketi se-SSL, okungukuthi, siqinisekisa ubuqiniso besizinda sakho kanye ne-eCommerce. Futhi inesikhala sokulondoloza esingenamkhawulo, okungukuthi, ngeke kudingeke ukhathazeke ngokulayisha izithombe eziningi noma ezincane, ukuthatha isikhala esiningi noma esincane, njll. ngoba empeleni lokho ngeke kukwenze ukuthi ukhokhe ngaphezulu.
Enye inzuzo Shopify enayo yi- kalula ukudala isitolo ngezilimi eziningi, njengoba isebenzisa inketho yokuhumusha isitolo ezilimini ezihlukene kulabo abafuna ukuthengisa ngaphandle kwaseSpain. Okuhlobene nalokhu, futhi ikuvumela ukuthi uhlele isitolo ukuthi unikeze amanani entengo yemikhiqizo ngezinhlobo zemali ezahlukene ukuze ezweni ngalinye bakwazi ukukukhokhela ngemali yabo (noma leyo onika amandla, kunjalo).
Jabulela i- Ukusekelwa kwe-24/7 nakho kuyinzuzo ecacile njengoba uzohlala unabasebenzi abangakusiza ukuxazulula izinkinga ezivela ezitolo (kungaba uma udala noma usuvele unayo).
Enye i-plus point ukuba nohlelo lwayo lweselula, olunembile, olulula futhi olulula kakhulu ukuzulazula, kanye nokucabangela ukuthi kuya ngokuya kuvame ukusebenzisa umakhalekhukhwini ukuphequlula i-inthanethi, ukucinga izitolo, njll.
Kunobuhle obuningi beShopify okufanele ucatshangelwe, njengokuba nezindikimba ezenza ngokwezifiso (azinamkhawulo, kepha zanele ukuthola isitayela sesitolo esingalingana ngokwebhizinisi lakho); ungakhawuleli inani lemikhiqizo ozoyithengisa (noma uyikhokhise ngaphezulu); ube nezibalo nemibiko ekusiza ukuthi ulawule ukuthi ibhizinisi lakho lisebenza kanjani; noma ngisho nokuba nesivikelo ekukhwabaniseni.
Ububi beShopify
Njengoba sishilo, yonke into inobuhle nobubi bayo. Kulokhu, enye yezinkinga ezibaluleke kakhulu Shopify ukuthi Akuwona Umthombo Ovulekile, okungukuthi, ikhodi yawo ifihliwe futhi ayikwazi ukubuyekezwa noma ukulungiswa ukuze ithuthukiswe. Lokhu kuvamile, ngoba kwakunguLütke owayisungula futhi kuyibhizinisi lakhe ngokwalo. Uma kukhona okwaziyo ikhodi angakha iwebhusayithi efana nekaShopify futhi ayithengise sengathi ngeyakhe.
Elinye iphuzu okufanele ulikhumbule ukuthi isitolo ngokwaso akusona esakho. Inkundla ngokwayo iphethe ikhasi lakho futhi noma kunini bangalisusa. Ngakho-ke umsebenzi ozinikele kulokhu uzokonakala. Okuhlobene nalokhu, kufanele kucatshangelwe ukuthi inkundla ikunikeza ukwenza ngokwezifiso okulinganiselwe. Kuyiqiniso ukuthi unezinketho eziningi, kodwa ngeke ube ngokwezifiso ezingu-100% ukwenza konke okufunayo.
Ingabe lokho kusho ukuthi isevisi inomkhawulo? Yebo futhi cha. Empeleni, Inamamojula amaningi kanye nokusebenza. Inkinga ukuthi lezi zivame ukuba nenkokhelo eyengeziwe okuhamba ngaphandle kwezinhlelo zokuba nesitolo sakho.
Futhi ukukhuluma ngalokho, kufanele wazi ukuthi kwesinye isikhathi izinhlelo zesitolo sakho ziyabiza futhi zingaba nomthelela omubi.
Iphuzu elilodwa elimelene ne-Shopify lihlobene amabhizinisi scable. Le CMS ilungele amabhizinisi amancane naphakathi nendawo. Kodwa endabeni yezinkampani ezinkulu akuyona inketho engcono kakhulu ngoba ayinikezi ukuguquguquka okuningi njengabanye.
Njengoba ubona, kuningi okuhle nokubi kwaShopify. Isinqumo sokugcina ngesakho, ngoba kuzoncika ebhizinisini lakho. Kodwa isincomo sethu ukuthi uzame izinketho ezahlukene ukuze ekugcineni unqume nge-CMS ehamba phambili.