Uma une-eCommerce, isifiso sakho esijulile kungenzeka ukuthi isitolo sithola ama-oda nsuku zonke futhi sithengise okuningi. Kodwa ngaphakathi kweziteshi zokuthengisa, mhlawumbe kukhona ongakayihloli. Ngoba, uyazi ukuthi uvela kanjani ku-Google Shopping?
Uma kwenzeka ungazi I-Google Shopping iyithebhu yosesho lwe-Google ekhangisa imikhiqizo kuphela. Ayixhashazwa kangako kweminye imikhakha, okungaba indlela enhle yokusebenzisa isiteshi esisha sokuthengisa ukuze abasebenzisi bazi isitolo sakho se-inthanethi futhi bathenge kuwe. Ungathanda yini?
I-Google Shopping, 'umbukiso' wakho wemikhiqizo
Zicabange uya ku-Google ufake “amateku abesifazane”. Ngokuvamile, uchungechunge lwamakhasi ewebhu esitolo avela emiphumeleni. Kodwa ngokuqinisekile uyaqaphela ukuthi, phezulu, kunezithombe ezincane zamateki abesifazane ngentengo yawo, iwebhusayithi lapho bekhona kanye nesixhumanisi sokuthi uye lapho.
Nakuba ibeka "izikhangiso", empeleni, le ngxenye yemiphumela ye-Google akuyona enye ngaphandle kwe-Google Shopping.
Ungakwazi futhi ukufinyelela kuyo ngokusebenzisa imenyu evela ngezansi nje kwebhokisi lapho izobeka khona lokho okubekile. Ngokuzenzakalelayo, imiphumela evelayo yonke, kodwa Ukuthenga kuvela eduze kwakho. Uma uchofoza, izokunikeza ikhasi elisha eligxile kuphela emikhiqizweni kanye nezihlungi ezimbalwa ongazisebenzisa ukuze ubone amakhasi amaningana ezitolo eziku-inthanethi ngesikhathi esisodwa futhi uwaqhathanise.
Kukholwe noma ungakukholwa, iqiniso lokuvela kuleyo ngxenye lingabonisa umkhiqizo wakho futhi, ngisho noma ngiyiqhathanisa nabanye, iyi-a ngokuthengisa okwengeziwe okungajabulisa ukukusebenzisa, ngoba abasebenzisi bangafinyelela isitolo sakho ngalolo sesho. Futhi uma unokunikezwayo noma intengo ingcono kunaleyo yezimbangi, uzogqama.
Ungavela kanjani ku-Google Shopping
Njengoba sazi ukuthi okuthandayo wukwazi ukuthi uvela kanjani ku-Google Shopping, ngeke sikwenze ulinde. Kunezinyathelo ezithile okufanele uzilandele ukuze ukwenze ngendlela efanele. Sikuchazela zona.
Finyelela ku-Google Search Console
Ingabe uyazi ukuthi iyini i-Google Search Console? Kuyithuluzi (elibaluleke kakhulu ezingeni le-SEO) oqinisekisa ngalo ukuthi iwebhusayithi yakho iyindawo yakho futhi unezibalo zokwazi ukuthi konke kuhamba kanjani.
Uma usubhalisile ayikho inkinga, kodwa uma kungenjalo, Sincoma ukuthi wenze njalo futhi uqinisekise ubunikazi besitolo sakho esiku-inthanethi.
Lesi yisinyathelo sokuqala esikucebisa ukuthi usenze. Uma usukwenzile, ungadlulela kokulandelayo.
Ngena ngemvume noma ubhalisele i-Google Merchant Center
Uma kwenzeka ungazi, I-Google Merchant Center iyinkundla lapho ozokwazi khona ukuthumela nokuphatha yonke imikhiqizo ofuna i-Google Shopping iyibonise esitolo sakho. Kumahhala, ngeke kukubize lutho ukubhalisa.
Okuhle kakhulu yilokho finyelela ithuluzi nge-akhawunti yakho ye-Gmail futhi uma ingaba iyofana lapho unezikhangiso ze-Google ezingcono kakhulu Ngoba lokhu kuzohlanganisa yonke into futhi uzokwazi ukuxhumanisa lawa mathuluzi amabili ngaphandle kwenkinga (okuthi, uma ungakaqapheli, abalulekile futhi abalulekile ukuze avele ku-Google Shopping).
Sebenza ku-Google Merchant Center
Ngoba ku-Google Merchant Center akumele ubhalise kuphela, kodwa futhi udinga ukubeka imikhiqizo ofuna ivele ku-Google Shopping lapho. Kwenziwa kanjani?
Indlela elula nge-a okuphakelayo kwedatha, okungukuthi, ifayela elilayishwe ngefomethi ethi .xml noma .txt lapho lizoqukatha lonke ulwazi mayelana nemikhiqizo yakho, okuyinani, igama, imodeli, incazelo yento, njll. Uma unemininingwane eyengeziwe futhi ngaphezu kwakho konke, uma usebenzisa incazelo ekhanyayo ungaphumelela kakhulu ngoba lonke lolu lwazi luzovezwa i-Google Shopping futhi enye yezindlela zokugqama kungaba ukusebenzisa i-copywriting.
Uma unemikhiqizo embalwa kulula ukwenza i-Excel, kodwa hhayi uma miningi kakhulu. Kulokhu sincoma ukuthi usebenzise i-plugin ngoba izokwenza yonke inqubo isheshe kakhulu. Isibonelo, Okuphakelayo Komkhiqizo we-WooCommerce (kwe-WordPress), Ukuthenga Kwe-Google Okulula (ye-Magento), noma imojula ye-Google Merchant Center uma kwenzeka usebenzisa i-Prestashop. Yebo, ziningi ezinye ongazisebenzisa.
Vele, khumbula lokho Noma yiziphi izinguquko ozenzayo kuleyo mikhiqizo kufanele nazo zishintshwe ku-Google Merchant Center ukuze ibuyekezwe. Okuwukuphela kwento kungaba ukulayisha kabusha ifayela elilungile.
I-Google Merchant ne-Google Ads
Usuvele unayo indawo yakho ku-Google Search Console. Futhi une-akhawunti yakho yomthengisi enezindatshana ezilayishiwe. Isinyathelo esilandelayo uku xhuma i-akhawunti yakho Yezikhangiso ze-Google kuMthengisi.
Ukuzixhumanisa kulula kakhulu ngoba, ku-Google Merchant, uma uya kuzilungiselelo bese emva kwalokho u-Adword, izokucela kuphela ukuthi wengeze i-ID ye-akhawunti yakho ye-Ads futhi ukuchofoza inkinobho yesixhumanisi kuzothatha imizuzwana.
Uma ungayazi i-ID yakho, Ngakho-ke into engcono kakhulu ukuthi ufaka izikhangiso ze-Google bese ubheka lolo lwazi lapho. Uma kwenzeka ungazi, kufanele uye kusithonjana sosizo phezulu kwesokudla sesikrini (isithombe esinophawu lombuzo). Lapho kuzovezwa imenyu futhi ungaya kokuthi I-Client ID (ngezansi kwaleyo menyu).
Kufanele nje ukukopishe futhi ukufake Merchant.
Dala izikhangiso ku-Google Shopping
Kuleli qophelo ungavumela i-Google ifake ohlwini lwezinto ozinikezile ngokusekelwe ekusesheni ekwenzayo, noma ungakha izikhangiso ku-Google Shopping.
Uma ukhetha okwakamuva, yazi lokho Ukuze ukwenze kufanele uye ku-Google Ads. Lapho, kuthebhu Yomkhankaso, izokuvumela ukuthi ukhethe Ukuthenga.
Okulandelayo ukulungisa isikhangiso, isibonelo, yiliphi izwe, isabelomali okufanele sisetshenziswe...
Ingabe manje sekucacile kuwe ukuthi uvela kanjani ku-Google Shopping? Lokhu akunangqondo, ikakhulukazi njengoba imiphumela yomkhiqizo ivame ukuza kuqala futhi izindatshana zokuthenga zivela ngaphambi kwemiphumela yosesho. UCABANGANI?