Uma unenkampani, izinkundla zokuxhumana ziba yindlela yokufinyelela amakhasimende angaba khona. Nokho, kunamanethiwekhi amaningi kangangokuthi ngezinye izikhathi kuba nzima ukuthola okuningi kuwo. Manje-ke ngingakukhombisa ukuthi yini iTikTok Business nokuthi isebenza kanjani.
Ukuba enye yamanethiwekhi omphakathi amanje kakhulu, futhi inqobo nje uma ihambisana nezithameli oqondisa kuzo ibhizinisi lakho, Ingakunikeza izinzuzo eziningi uma usebenzisa ngokunenzuzo. Ngicela ukuchaza okwengeziwe?
Liyini Ibhizinisi leTikTok
Njengoba wazi, iTikTok empeleni iyinethiwekhi yokuxhumana nabantu. Ibonakala ngoba ungabelana ngamavidiyo amafushane ongawakha ngemiphumela ekhethekile, umculo nezihlungi. Inhloso iwukudonsa ukunaka kwabanye futhi ubenze babukwe kakhulu, futhi baphindaphindeke, ukuze kuqinisekiswe ukuthi i-akhawunti yakho ibonakala kahle.
Yebo, endabeni ye-TikTok Business, ngikhuluma nge- isiteji esikhethekile sabanikazi bamabhizinisi kanye nemikhiqizo. Okusho ukuthi, ama-eCommerces, ama-freelancers, ama-SME nezinkampani ezinkulu. Le nketho ikuvumela ukuthi usebenzise uchungechunge lwamathuluzi okuthengisa amanje asiza ukukhulisa izethameli zakho futhi asize abanye bakuthole.
Kulokhu, it Into yokuqala okufanele uyenze ukudala i-akhawunti. Futhi lokho kufinyelelwa ngezinyathelo ezilandelayo:
- Okokuqala, landa uhlelo lokusebenza lwe-TikTok ocingweni noma kuthebhulethi yakho. Kufanele udale i-akhawunti.
- Bese, iya kuzilungiselelo nendawo yobumfihlo yohlelo lokusebenza futhi, uma usulapho, Phatha i-akhawunti.
- Okokugcina, kufanele ushintshe i-akhawunti yakho yomuntu siqu, okuyiyona ndlela edalwa ngayo ngokuzenzakalelayo, ibe yi-akhawunti yebhizinisi. Lokhu kudinga ukuthi, phakathi kwezinye izinto, wengeze isigaba somkhiqizo wakho, i-imeyili kanye nencazelo enolwazi mayelana nenkampani yakho.
Isebenza kanjani iTikTok Business
I-TikTok Business isebenza njengeTikTok. Futhi ngesikhathi esifanayo kuyinto ehlukile. Uyabona, ake ngichaze. Ngakolunye uhlangothi, uzokwazi ukushicilela amavidiyo ngaphandle kwenkinga, njengaku-akhawunti yomuntu siqu. Kodwa endabeni yama-akhawunti ebhizinisi unenketho yezikhangiso.
Ngokukhethekile, Ku-TikTok Business ungakhetha phakathi kwezinhlobo ezimbalwa zezikhangiso njengoba zinjalo:
- Okuphakelayo, okuyizikhangiso ezizoboniswa kokuphakelayo kwabasebenzisi. Kufanele bahlangabezane nemfuneko yokuthi bangahlali ngaphezu kwamasekhondi angama-60.
- I-TopView, igxile ekuqaleni kohlelo lokusebenza. Zibonakala ngokuthatha isikrini sonke, okunikeza umuzwa ogxile kakhulu esikhangisweni ngokwaso.
- Izinselelo ze-Hashtag, okuwuhlobo lwezinselelo zegciwane ezidalelwa ukumema abasebenzisi ukuthi babambe iqhaza futhi bazirekhode benza kanjalo.
- I-Brand Effect, esebenzisa uchungechunge lwezitikha, izihlungi, imithelela kanye nokuthunyelwe ngokwako ukuze kwandiswe ukufinyelela kwe-akhawunti futhi kufinyelele abantu abaningi.
Ngendlela esebenzayo, ngingakutshela ukuthi I-TikTok Business isuselwe ku:
- Dala okuqukethwe ezolayishwa, hhayi ividiyo kuphela, kodwa nombhalo ongase uhambisane nayo, ama-hashtag... Ngale ndlela uzoba nakho konke okudingayo ukuze ushicilele.
- Shicilela lokho okuqukethwe, ngesikhathi nangesimo. Okungukuthi, kuya ngosuku ofuna ukulishicilela, isikhathi, njll.
- Nyusa okuqukethwe. Lokhu okungeziwe kwe-akhawunti yebhizinisi; ukwazi ukutshala imali ekwenzeni lokho kushicilelwa, noma okunye onakho ku-akhawunti yakho, okugqugquzelwe yiTikTok futhi ungabakhulisa abalandeli bakho.
Iziphi izinzuzo ezinikezayo
Manje njengoba usuwazi okwengeziwe nge-TikTok Business, cishe uzoba nentshisekelo yokwazi ukuthi yini izinzuzo ezinikezwa ngokukhethela i-akhawunti yebhizinisi esikhundleni somuntu siqu. Nokho, phakathi kwazo, ezibaluleke kakhulu yilezi:
- Ukwazi ukwenza amavidiyo okudala engeziwe ngoba kukunikeza amathuluzi okwenza kanjalo. Nakuba kufanele sikuxwayise ukuthi nguwena okumele uqambe ukuze ugqame ku-akhawunti yakho.
- Amathuba amaningi okwaziwa, ngoba i-TikTok izovumela i-akhawunti yakho ukuthi ifinyelele abantu abaningi, ikakhulukazi uma okuqukethwe okunikezayo kubalulekile.
- I-BrandScan. Kuyithuluzi elikuvumela ukuthi usebenzise okungokoqobo okungathandwa kwabathelisi esikubona ukuze ubonise imikhiqizo oyithengisayo esitolo sakho ngendlela yasekuqaleni.
- Umphakathi omkhulu. Ngoba iTikTok ingenye yezinkundla zokuxhumana ezisingatha abantu abaningi futhi ekwenza ube maningi amathuba okufinyelela inani elikhulu lamakhasimende angaba khona.
- Amathuba okulinganisa idatha yakho. Okusho ukuthi, uzokwazi ukuba namathuluzi azokusiza wazi ukuthi yikuphi okuqukethwe amakhasimende akuthanda kakhulu, futhi, ngaleyo ndlela, ugxilise i-akhawunti kulokho abakufunayo kuwe.
Ingabe i-TikTok Business iyakufanelekela?
Iqiniso ngukuthi angikwazi ukukutshela i-100% ukuthi iTikTok Business ikufanele yini noma cha. Kuncike esimweni ngasinye. Isibonelo, ake ucabange ukuthi i-eCommerce yakho ingeyabantu abadala kanye nabantu abadala abathokozela ukunethezeka.
Nakuba kungase kube khona izethameli kunethiwekhi yokuxhumana nabantu, kuzoba kuncane kakhulu uma ugxile engosini yokuxhumana nabantu ngokuhambisana nezilaleli onazo.
I-TikTok ingaphezulu kwenethiwekhi yentsha nentsha yabantu abadala, ngakho-ke uma iklayenti lakho elifanele leli ungaba nesikhathi esilula ukulithola. Kodwa kuzoba nguwe, ngokuqukethwe kwakho, okuyodingeka ubanqobe futhi ubagcine ukuze bakulandele futhi esikhathini eside, ukuze bathenge kuwe.
Ngalokhu ngiqonde ukuthi ukukhetha le nkundla yokuxhumana nabantu, futhi ikakhulukazi ukusebenzisa inketho yebhizinisi, kuzoncika ekutheni izethameli zakho zikhona ngempela yini. Uma kungenjalo, kungakhathaliseki ukuthi yintsha kangakanani nokuthi wonke umuntu usebenzisa ini, ungalahlekelwa amathuba kwezinye izinketho.
Ngakolunye uhlangothi, kuhle ukuzenza waziwe kubo bonke ubudala, kodwa ngeke ukwazi ukuthola ukusebenzisana noma ukuzuza ukuthengisa okukhulu uma umatasa ngokuthola abalandeli hhayi abangase babe amakhasimende anentshisekelo ebhizinisini lakho noma emkhiqizweni wakho.
Ekugcineni, i-TikTok akuyona eyawo wonke amabhizinisi. Kuyisinqumo okufanele usilinganise ukuze uthole okuyifanele kakhulu inkampani yakho.
Manje njengoba usuyazi ukuthi i-TikTok Business iyini nayo yonke into ekunikeza yona, ingabe uzophinde ucabange ukuthi uzoyisebenzisela i-eCommerce yakho?