Okwamanje yenza ukuthengisa online, kungaba ngekhompyutha noma ngomakhalekhukhwini, uhlala ucelwa i-a i-imeyili kumakhasimende, ikakhulukazi ngenhloso yokuthi gcina indlela yokuxhumana lapho thina kanye naye singaxhumana khona uma kukhona izinkinga, inkinga noma ukungabaza mayelana nokuthengaNgaphezu kwalokho, leli phuzu lokuxhumana seliphenduke i-axis yabaningi amasu okwethembeka nokumaketha kabusha ihloselwe ukuhweba nge-inthanethi ngeselula.
Kepha futhi la ma-imeyili angasetshenziselwa i- ukuthumela izincwadi zezindaba, okunikezwayo, ukukhushulwa kanye nolunye ulwazi olukhuthaza ikhasimende ukuthi liphinde lithenge, likhulise ubudlelwano futhi landise inani lokuphila kwekhasimende. Ngenxa ye- ezenzakalelayoKungenzeka ukulandelela imiyalezo ehambisana nomsebenzisi ngamunye ngokwendlela aziphatha ngayo: kusukela ekuvakasheni kokuqala kuya ekuthengeni okuphindaphindiwe.
Kodwa-ke, kunenkinga abanikazi bamabhizinisi abaningi abangayiboni ngokushesha. Njengoba kusanda ama-smartphone, abantu abaningi bahlola ama-smartphone abo. i-imeyili evela kuselulaikakhulukazi lawo ma-imeyili abawabheka njengabalulekile kangako, njengokukhangisa noma izincwadi zezindaba. Amaningi ala ma-imeyili aqukethe izithombe, ihluzo, kanye nokuqukethwe kwe-multimedia ngezinye izikhathi okungahambisani namaselula noma okungafomethiwe kahle. ifanelane kahle nezikrini ezincane.
Kulezi zikhathi, hhayi kuphela ithuba lokukuthumela lokho ulwazi olubalulekile lwamakhasimendeKodwa lo mkhiqizo nawo uyalimala ngokuthumela ama-imeyili angenalo ulwazi olubonakalayo, ukufometha okubi, noma umbhalo omncane, okugcina kucasula. Konke lokhu kuthinta kabi i- izinga lokuvula, i-CTR, kanye nokuguqulwa, ngaphezu kokwenza kube kubi kakhulu idumela lomthumeli ngaphambi kwabahlinzeki beposi.
Isixazululo sale nkinga silula, vele udale ama-imeyili alungiselelwe iselula. Lokhu kutholakala ngokuguqula i- Ikhodi ye-HTML yamadivayisi eselulaKusetshenziswa imiklamo ephendulayo, ukuthayipha okufundekayo, kanye nezakhiwo ezilula, kukhunjulwe ukuthi zizofundwa ezikrinini ezincane lapho umunwe usebenza njengegundane. Ngakho-ke, umklamo kumele ube lula, kugwenywe izinto ezingadingekile, futhi kugcizelelwe... izinkinobho zokubiza isenzo ezinkulu kakhulu futhi ezibonakala kakhuluenesikhala esanele nxazonke ukuze kugwenywe ukuthintwa ngengozi.
Izithombe kufanele zilinganise kancane ukuze zikwazi ukulayisha nge amanethiwekhi wedatha yeselulafuthi ugweme ukufaka umbhalo ezithombeni uma kwenzeka zehluleka ukulayisha. Lo mbhalo kufanele ube mfushane futhi ufundeke kalula, ufundeke ngaphandle kokusondeza. Okokugcina, uma uzofaka izixhumanisi zamakhasi angaphandle, kungcono ukushiya umkhawulo wamaphikseli amaningana phakathi kwabo ukuze ugweme ukucindezela okungalungile, futhi uhlole ukusebenza kwabo okulungile kumaklayenti e-imeyili ahlukene ngaphambi kokuqalisa umkhankaso.
Kungani i-imeyili yeselula ibalulekile kwezentengiselwano ze-e-commerce
Namuhla, i ubuchwepheshe beselula Kungumkhuba omkhulu... mkhulu futhi uhlanganiswe ngokuphelele empilweni yansuku zonke. Izifundo ezahlukahlukene embonini yokumaketha nge-imeyili zibonisa ukuthi Ama-imeyili angaphezu kwengxenye avulwa kusukela ku- Amadivayisi eselulaLokhu kufaka phakathi ama-smartphone namathebulethi, futhi kubonisa iqiniso lokuthi abantu abaningi basebenzisa la madivayisi ukuvula nokuhlola ama-imeyili abo izikhathi eziningana ngosuku.
Njengoba ubona, kubaluleke kakhulu ukuba Lungiselela ama-imeyili akho kumadivayisi eselulaUmkhankaso wokumaketha nge-imeyili yeselula uhilela okungaphezu nje kokuthumela ama-imeyili: nge-imeyili, sixhumana namakhasimende ethu kanye namakhasimende angaba khona, siwafinyelela hhayi emakhaya nasemahhovisi awo kuphela, kodwa futhi nasemaphaketheni awo ngenkathi ehamba noma esebenza. Lena yimiyalezo eyenzelwe bona ngqo, esivumela ukuthi... Hlanganyela, nikeza ulwazi olubalulekile futhi wakhe ukwethembeka ngokuchofoza okukodwa.
Lokho amabhizinisi amaningi angakunaki ukuthi ukuqhuba umkhankaso omuhle wokumaketha nge-imeyili sekuvele kuyinselele, nokuthi yivumelanise nanoma iyiphi idivayisi yeselula Kwengeza ungqimba olwengeziwe lobunzima. Kunezici eziningi okufanele zicatshangelwe: ukugwema ukuwela ku- ifolda yogaxekile, ukuqinisekisa ukuthi umklamo uyafundeka ezikrinini ezincane, okuqinisekisa ukuthi izikhathi zokulayisha zincishisiwe, kanye nokugcina ukuvumelana nobunikazi bomkhiqizo.
Kulesi simo, izinto ezifana dala isihloko esikhangayo, Ukukhetha isikhathi esingcono kakhulu sokuthumela, thola i ithoni efanelekile, nakekela isithombe kanye nokwakheka, bhala umbhalo oqanjiwe nofanele, futhi hlukanisa kahle izithameli eziqondiwe ukuze umsebenzisi ngamunye athole kuphela lokho anesithakazelo kukho ngempela.
Izihluthulelo zamasu ngaphambi kokuklama i-imeyili yeselula
Ngaphambi kokungena ezicini ezibonakalayo nezobuchwepheshe, kubalulekile ukuchaza isu lokumaketha nge-imeyili isetshenziswa kwezentengiselwano zeselula. Akukhona nje ukwenza i-imeyili "ibukeke kahle" kuselula, kodwa futhi nokuqinisekisa ukuthi iyafeza inhloso yebhizinisi ecacile futhi kuyalinganiswa.
Njenganoma yimuphi umgomo wokumaketha, uma ungazi ukuthi uyaphi, akunakwenzeka ukwazi ukuthi ungafika kanjani lapho. Ngakho-ke, isinyathelo sokuqala sokudala ama-imeyili alungiselelwe kahle ngeselula yilesi beka umgomo othize ngomkhankaso ngamunyeUkuze lokhu kwenziwe ngempumelelo, kutuswa ukuthi:
- Khomba ukuthi yini ofuna ukuyikhuluma: ukwethulwa komkhiqizo, isaphulelo esikhethekile, isikhumbuzo senqola yokuthenga, okuqukethwe kwezemfundo, njll.
- Chaza ukuthi yisiphi isinyathelo okufanele umsebenzisi asithathe: thenga, phendula, landa, bhalisa, vakashela ikhasi, njll.
- Nquma ukuthi yini ebaluleke kakhulu kumyalezo ukuze uyibeke phambili phezulu kwe-imeyili.
- Hlela uhlu lokuqukethwe, bebeka phambili inzuzo eyinhloko bese beshiya imininingwane ngemuva.
- Ukuchaza ukuthi kusho ukuthini impumelelo: okuvula, ukuchofoza, ukuthengisa okuqondile, ukuhola okuthwetshuliwe noma ezinye izindlela ezibalulekile zokulinganisa.
Isihluthulelo lapha ukucaca ngalokho isiphakamiso esikhulu lokho umsebenzisi okumele akuqonde ngemizuzwana embalwa nje. Ezikrinini zeselula, isikhathi sokunaka sifushane kakhulu, ngakho-ke isakhiwo semiyalezo kumele sivumele umsebenzisi ukuthi aqonde inzuzo ngokushesha futhi abone ngokucacile isenzo esilandelayo.
Umklamo weselula kuqala: i-CTA, umbhalo, isakhiwo, nezithombe
Ukwakhiwa kwe-imeyili ye-ecommerce yeselula kufanele kulandele indlela echazwe ngokucacile. iselula kuqalaLokhu kusho ukuthi konke, kusukela kusihloko kuya kusixhumanisi sokugcina, kuhlelwe kucatshangwa ngedivayisi yeselula kuqala, bese kuba yideskithophu kuphela.
Yenza kube lula futhi kufinyeleleke kalula i-Call to Action
Into yokugcina oyifunayo iwukuba I-CTA iyadida noma kunzima ukuyichofozaKuselula, ukubizelwa esenzweni kufanele kube yinto esobala kakhulu yethempulethi. Ukuze kufezwe lokhu, kuyalulekwa ukuthi:
- Sebenzisa a ulimi olucacile noluqondile inkinobho, ekhombisa ngqo ukuthi kuzokwenzekani: "Thenga manje", "Buka okunikezwayo", "Qedela i-oda".
- Sebenzisa izinkinobho ezinkulu, ezibonisa umehluko omkhuluezivelele uma ziqhathaniswa nesizinda kanye nezinye izakhi.
- Beka i- izixhumanisi ngokuzimela, kuhlukaniswe nomzimba wombhalo ukuze kugwenywe ukuchofoza ngengozi.
- Shiya isikhala esanele nxazonke kwenkinobho (ukugoqa kanye nomkhawulo) ukuze icindezelwe kahle ngomunwe.
- Qiniseka ukuthi Ikhasi lokufika lapho uya khona nalo liyaphendula., ngokushesha futhi kuhambisana nomyalezo we-imeyili.
Ukucaca komlayezo kanye nokuskenwa kwawo
Akukho okudumaza kakhulu ngocingo oluphathwayo njengokuthumela i-imeyili ku- amabhlogo amakhulu ombhalo omncaneUmfundi kumele aqonde umongo womyalezo oku- imizuzwana emithathu yokuqalaEminye imikhuba emihle:
- Woza ephuzwini kusukela emshweni wokuqala, ukugwema izingeniso ezinde.
- Gwema izigaba ezinde kakhulu bese uhlukanisa ulwazi lube ngamabhulokhi amancane.
- Sebenzisa imibhalo engezansi kanye nezihlukanisi Izithombe eziqondisa ukufunda.
- Bhala ulwazi olubalulekile nge izinhlamvu noma izinombolo ukuze kube lula ukufunda okuqondile.
- khetha a usayizi wefonti ofanele (cishe amaphikseli angu-14 ombhalo kanye namakhulu ezihlokweni) okufundekayo ngaphandle kokusondeza.
Isakhiwo singasetshenziswa ezikrinini zokuthinta
Uma umklamo ungasetshenziswa, awusizi. Kufanele uklanywe njalo kucatshangwa ukuthi kulula ukuwusebenzisa. ulwazi lokugcina lwamakhasimende. Kubalulekile:
- Sebenzisa i- igridi elula ukuhlela okuqukethwe, ukugwema ukwakheka okuyinkimbinkimbi.
- Dala amabhlogo wokuqukethwe angasetshenziswa kabusha okwenza kube lula ukugcina ukuvumelana phakathi kwemikhankaso.
- Nciphisa inani lamakholomu, ubeke phambili umklamo wekholomu eyodwa yama-mobiles.
- Nciphisa izinto zokuhlobisa ezingafaki isandla ekuguqulweni.
- Qondanisa umbhalo ngakwesobunxele noma nini lapho kungenzeka khona ukuze kube lula ukufunda.
Ukwenza izithombe zisebenze kuselula
Izithombe zinganquma impumelelo yemikhankaso yakho yokumaketha nge-imeyili. Ubuchopho bucubungula izithombe ngokushesha kakhulu kunombhalo, ngakho-ke kubalulekile ukuthi izithombe zisebenze kahle. qinisa umlayezo esikhundleni sokuyivimbela. Ukuze uzithuthukise kwezentengiselwano zeselula:
- Sebenzisa noma nini lapho kungenzeka umbhalo we-HTML wangempela esikhundleni sombhalo ofakwe ezithombeni, ukuqinisekisa ukuthi ziyafundeka noma zingalandwa.
- Unakekele u usayizi wefayela, ukucindezela izithombe ngaphandle kokulahlekelwa yikhwalithi ebonakalayo ukuze kusheshiswe ukulayisha.
- Hlela ukuthi ungakwenza kanjani Bazolungisa izithombe ukuze zilingane nesikrini.ukuvimbela ukuthi banganqanyulwa emishinini emincane.
- Gcina eyodwa isikali esanele (cishe u-75% noma ngaphezulu kobubanzi obutholakalayo) ukuze imikhiqizo ibukeke kahle.
- Gcwalisa isithombe nge umbhalo ochazayo kanye ne-CTA eseduze ukuze iqondise isenzo.
Ukuthuthukiswa kokumaketha nge-imeyili okugxile kumaselula kungase kubonakale kungavamile noma kungaziwa kangako, kodwa njengoba imakethe yama-smartphone iqhubeka nokukhula, nesidingo sokuba ama-imeyili alungiselelwe amadivayisi eselula siyakhula. ifanelane kahle nezikrini zakhoIzinkampani ezinolwazi ngobuchwepheshe kanye nokuvela kwedijithali sezivele zigxile emizamweni yazo kuleli phuzu ukuze thuthukisa ulwazi lwakho lwekhasimende futhi wandise imali engenayo evela esiteshini se-imeyili.
Imikhuba engcono kakhulu eyengeziwe yemikhankaso ye-e-commerce yeselula
Ngaphambi kokuba sifike kumathiphu obuchwepheshe, kubalulekile ukukhumbula ukuthi kunezindlela eziningana zokuthumela ama-imeyili. Evame kakhulu futhi engakahleleki yi-imeyili yohlobo umbhalo wendiza, lapho okuqukethwe kwe-imeyili kulula, kunezixhumanisi eziboniswa njengama-URL noma umbhalo oxhunyiwe, kanti olunye uhlobo lwaziwa ngokuthi i-HTML, isetshenziselwa izinjongo zezentengiselwano nezenkampani, lapho kugqanyiswa khona kakhulu ukuklama ngezithombe, izihloko, izinkinobho, amakholomu, njll.
Uhlobo ngalunye lwe-imeyili luneyalo izithameli kanye nenhloso efanelefuthi kuzoba nomthelela ohlukile kuye ngomfundi kanye nedivayisi. Ochwepheshe abaningi bahlanganisa zombili izinhlobo: izincwadi zezindaba ze-HTML ezilungiselelwe kahle kanye nama-imeyili omuntu siqu noma okulandelelayo ngombhalo ocacile ukuze kwandiswe umuzwa wokusondelana futhi kuthuthukiswe ukulethwa.
Amathiphu athile amadivayisi eselula
- Qiniseka ukuthi i-imeyili elula futhi eqondileKusukela kusihloko kuya kokuqukethwe, uma kufushane futhi kucacile, kungcono kumsebenzisi weselula.
- Okunikezwayo izixhumanisi nezinkinobho okulula ukuzisebenzisaKunconywa ukuthi izinkinobho zokuthinta zibe nobukhulu obuncane obufana nobalezo eziphakanyiswe yi-Apple (cishe amaphikseli angu-44 x 44) ukuze kube lula ukuchofoza ngomunwe.
- Unakekele u Usayizi wefonti ukuze kungabi yisithiyo, kugcinwe ukufunda kahle kunoma yisiphi isikrini.
- Ungadluli inani elifanele le izinhlamvu ngomugqa ngamunye kanye nasesihlokweniukuze ibonakale kahle kumadivayisi eselula ngaphandle kokunqamula ulwazi olubalulekile.
Njengokujwayelekile, umkhuba omuhle kakhulu imiphumela yokuhlola nokulinganisaAmathuluzi okuhlaziya ahlanganisiwe kumapulatifomu okumaketha nge-imeyili akuvumela ukuthi wazi ukuthi ama-imeyili avulwa kumadivayisi aphi, ukuthi abasebenzisi bahlala isikhathi esingakanani kuwo, ukuthi yiziphi izixhumanisi ezithola ukuchofozwa okuningi, nokuthi umsebenzisi ulahleka kuziphi izindawo.
Ekugcineni, khumbula ukuthi ikhasi lokufika Lokhu kuzoba okuqukethwe abasebenzisi abazokusebenzisa ngemva kokuchofoza i-imeyili. Ngakho-ke, kubalulekile ukuthi leli khasi libe nakho Kwenzelwe ukubonisa kahle kudivayisi yeselulangezikhathi zokulayisha ezincane, ukuzulazula okulula, kanye nezinqubo zokuthenga ezivumelaniswe nezikrini zokuthinta.
Ngokusebenzisa lezi ziqondiso zamasu nokuklama, i-imeyili ayibe isalokhu iyisiteshi sokuxhumana esilula futhi iba ithrafikhi ebalulekile kanye nenjini yokuthengisa ku-ecommerce yakho yeselula, ekwazi ukukhiqiza imbuyiselo ephezulu kakhulu ekutshalweni kwezimali uma kwenziwa kugxilwe kumsebenzisi weselula.
