Uma une ibhizinisi le-ecommerce, enye yezinselelo ezinkulu ukwanda kwethrafikhi esitolo sakho se-inthanethi. Ngokuncintisana okwandayo kanye nezinguquko eziningi ekusesheni nasezinkundleni zokuxhumana, kungaba nzima ukuheha izivakashi ezifanelekayo kusayithi lakho. Nokho, kunamasu amaningi okuzuza Ithrafikhi yemidiya yezokuxhumana ye-e-commerce yakho. Kulesi sihloko, sichaza ngamunye wabo ngokuningiliziwe nangokuphelele.
Ukubaluleka kwethrafikhi yenkundla yezokuxhumana ye-e-commerce
I-traffic media media ingenye yemithombo eyinhloko yezivakashi ezitolo eziningi eziku-inthanethi. Ngokungafani nethrafikhi yenjini yokusesha, okuthatha isikhathi ukuzisungula, inkundla yezokuxhumana ikuvumela ukuthi uhehe izethameli ngokushesha uma usebenzisa amasu afanele.
- Ngokushesha: Ungakwazi ukuheha ithrafikhi ngesikhathi esiqondile ushicilela okuqukethwe.
- Ukuhlukaniswa okuqondile: Amapulatifomu afana nezikhangiso ze-Facebook noma i-Instagram akuvumela ukuthi uchaze izethameli ngokunembile.
- Ukwethembeka nokuzibandakanya: Umlandeli wenkundla yezokuxhumana kungenzeka abe ikhasimende eliphindayo.
- Imiphumela elinganisekayo: Inkundla yezokuxhumana inikezela ngamathuluzi okuhlaziya ukukala umthelela wokuthunyelwe ngakunye.
I-Social Media Marketing ye-Ecommerce
Ukuthola ithrafikhi yekhwalithi, kubalulekile ukuthi ube nesu ukumaketha okuhlelwe kahle kwezokuxhumana. Ngezansi, sabelana ngochungechunge lwezenzo ezibalulekile zokuthuthukisa ukubonakala nokuheha ithrafikhi eyengeziwe esitolo sakho se-inthanethi.
I-Las izinzuzo zokusebenzisa amanethiwekhi omphakathi Ziningi futhi zingenza umehluko omkhulu esu lakho.
Shicilela okuqukethwe njalo nangesu
Enye yezinsika zempumelelo ezinkundleni zokuxhumana i ukuvumelana. Ukuthumela njalo kusiza ukugcina ukubonakala kwe-eCommerce yakho futhi kugcine abalandeli bakho benentshisekelo.
- En Facebook e Instagram, okulungile ukushicilela phakathi kwezikhathi ezi-4 nezi-5 ngesonto.
- En Twitter, imvamisa ingase ibe phezulu, ibe nama-tweets aphakathi kuka-5 no-10 ngosuku.
- En PinterestUkwabelana ngezikhonkwane eziyi-10-15 ngosuku kuveza imiphumela emihle.
Sebenzisa amagama angukhiye afanelekile nama-hashtag
Ngokungeziwe ekusebenziseni injini yokusesha, ungasebenzisa amaqhinga afanayo ezinkundleni zokuxhumana:
- Usa amagama angukhiye okuhlobene niche yakho kokuthunyelwe ngakunye.
- Thatha ithuba ama-hashtag athandwayo futhi ethize emkhakheni wakho.
- Phenya ngamathuluzi afana Hashtagify o RiteTag ukuthola ama-hashtag asebenza kahle kakhulu.
Faka izinkinobho zomphakathi nezixhumanisi yonke indawo
Kwenze kube lula ezivakashini ukwabelana ngokuqukethwe kwakho ngokungeza izinkinobho zokuxhumana ku:
- Amashidi omkhiqizo wesitolo sakho.
- Okuthunyelwe kwebhulogi yakho.
- Ama-imeyili asuka kumikhankaso yakho yokumaketha ye-imeyili.
Kubalulekile ukwazi indlela yokuthuthukisa ukuphathwa kwezokuxhumana ukuthuthukisa ithrafikhi yakho.
Thatha ithuba lokuqukethwe okubukwayo
Okuthunyelwe okunezithombe namavidiyo kuthola a 50% ukusebenzisana okwengeziwe kunalezo ezinombhalo kuphela. Amanye amafomethi asebenzayo:
- I-infographics ngedatha ethokozisayo mayelana nomkhakha wakho.
- Amavidiyo okokufundisa echaza indlela yokusebenzisa imikhiqizo yakho.
- Izithombe ezihehayo yamakhasimende asebenzisa imikhiqizo yakho.
Hlanganyela nabathonya kanye nama-micro-influencers
Ukumaketha kwe-Influencer kuyindlela enhle yokushayela ithrafikhi yekhwalithi kusayithi lakho le-e-commerce. Izinyathelo ezithile zokuzisebenzisa:
- Khomba abathonya abafanelekile ku-niche yakho usebenzisa amapulatifomu afana heepsy o Ithonya.
- Isiphakamiso sokusebenzisana ne ukuthunyelwa kwemikhiqizo noma ukhokhe ngeposi ngalinye.
- Sebenzisa ama-influencers nge izethameli ezithintekayo futhi eyiqiniso.
Ngaphezu kwalokho, kubalulekile ukwazi amanethiwekhi omphakathi angcono kakhulu amabhizinisi lokho kungakusiza ngemikhankaso yakho.
Faka imali ekukhangiseni ezinkundleni zokuxhumana
Yize ithrafikhi yezinto eziphilayo ibalulekile, ukuyingezela ngokukhangisa okukhokhelwayo kwezokuxhumana kungathuthukisa imiphumela.
- Izikhangiso ze-Facebook ne-Instagram: Ukukhangisa kuhlukaniswe ngokuvumelana nezithakazelo zabasebenzisi nokuziphatha.
- Izikhangiso zePinterest: Ilungele imfashini, umhlobiso nezindlela zokuphila.
- Izikhangiso ezixhunyiwe: Inconyelwe i-B2B Ecommerce.
Khumbula kukhona izibonelo zemikhankaso eyimpumelelo okungasebenza njengenkomba.
Ukuthuthukisa nokuthuthukisa ithrafikhi yenkundla yezokuxhumana esizeni sakho se-e-commerce kudinga isu elihlelwe kahle kanye nokuqaliswa kwamaqhinga asebenzayo. Ngendlela efanele, ungakha umphakathi oqinile, wandise ukubonakala komkhiqizo wakho, futhi okubaluleke kakhulu, wandise owakho ukuguqulwa esitolo sakho se-inthanethi.
