Ezimweni eziningi, ukucabanga ngokuthengisa ku-inthanethi ngokuzenzakalelayo kusenza sicabange ngewebhusayithi. Kodwa iqiniso liwukuthi ungathengisa ku-inthanethi ngaphandle kwewebhusayithi. Eqinisweni, le nketho ayisebenzi kakhulu ngaso sonke isikhathi, ikakhulukazi uma unesikhathi esifushane, isabelomali, noma ungenalo ulwazi lobuchwepheshe, okungakuvimbela ukuthi ulinganisele ikhasi lakho ngaphandle kokuqasha izinsiza zabanye.
Kodwa kunezinye izindlela zokuthengisa ku-inthanethi ngewebhusayithi yakho. Ngezansi, sikutshela ukuthi yini ongayenza.
Ukuthengisa ku-inthanethi ngaphandle kwewebhusayithi: kungani kungenzeka?
Kuyiqiniso ukuthi iwebhusayithi ikuvumela ukuthi udale futhi wenze ngezifiso ubukhona bakho ku-inthanethi ngokugcwele, kanye nokulawula okuphelele esitolo sakho, uhlobo lwakho, njalo njalo. Kodwa amawebhusayithi adinga imali yesizinda kanye nokusingatha. Ngaphezu kwalokho, udinga amakhono obuchwepheshe ukuze uyisebenzisele izinjini zokusesha, noma okungenani ukuyiklama nokuyiphatha.
Kumabhizinisi amancane, asafufusa, noma ochwepheshe abazimele, lokhu kungaba yizindleko kanye nesithiyo. Isibonelo, umbazi ngeke azi okuningi nge-inthanethi noma amawebhusayithi, ngakho ukuphatha iwebhusayithi kuzoba nzima. Kodwa kunezinye izindlela.
Ezinye izindlela zokuthengisa ngaphandle kwewebhusayithi
Zicabange unebhizinisi. Akunandaba ukuthi inkulu noma incane. Unqume ukungabi nayo iwebhusayithi, kodwa ufuna ukuyithengisa. Ngakho izinketho zakho zokwenza kanjalo azikhawulelwe njengoba ubungase ucabange ekuqaleni. Nansi eminye imibono yakho.
Izimakethe ezifana ne-Amazon, eBay, Etsy nokunye
Inketho yokuqala onayo yokuthengisa ku-inthanethi ngaphandle kwewebhusayithi yizimakethe, ezibizwa nangokuthi izimakethe zedijithali. Lezi yizinkundla ezikuvumela ukuthi uthengise imikhiqizo yakho kubo bonke amakhasimende avakashela isayithi labo. Ngale ndlela, akudingeki utshale imali kuwebhusayithi; empeleni uyazuza ekubekweni kwezinjini zokusesha zepulatifomu kanye nokubonakala kwayo ukuze ukhangise imikhiqizo yakho.
Mhlawumbe okubaluleke kakhulu kunakho konke yi-Amazon, ngoba namuhla, lapho sifuna ukuthenga okuthile, indawo yokuqala esibukeka ngayo yilesi sitolo se-intanethi. Kodwa ungamoshi nezinye.
Isibonelo, ku-Etsy ungathengisa imikhiqizo eyenziwe ngezandla, zakudala, kanye nezokudala, ngoba yilapho abantu beyobheka khona (ikakhulukazi abavela kwamanye amazwe).
Kodwa-ke, ukuthengisa ngalezi zinkundla akumahhala. Ngokuvamile bakhokhisa amakhomishini okuthengisa, ngaphezu kwemali yomthengisi. Engeza kulokho ukuncintisana okukhulu kanye nezinketho zokwenza ngokwezifiso ezilinganiselwe ezitholakala kuwebhusayithi yakho.
Inkundla yezokuxhumana: indlela yokuqala ukuthengisa
Ekuqaleni, izinkundla zokuxhumana zazisetshenziswa ukuxhumana nabanye nokwakha iqembu elikhulu labangane (noma kunalokho, abantu obajwayele). Kodwa isishintshile futhi manje isebenza njengesiteshi esinamandla sokuthengisa ngqo. Ungathenga imikhiqizo ngaphandle kokushiya ipulatifomu.
Njengamanje, cishe wonke amanethiwekhi omphakathi anikeza le nketho. Isibonelo, i-Instagram Shopping ikuvumela ukuthi uthage imikhiqizo kokuthunyelwe ukuze ushayele ukuthenga. Nge-Facebook Marketplace kanye nezitolo, unezindlela ezimbili zokuthengisa: ukudala amakhathalogi omkhiqizo kumakhasi akho (isitolo sakho esiku-inthanethi) noma ukusebenzisa i-Marketplace ukuthengisa kwendawo.
Okwakamuva kakhulu yi-TikTok Shopping, ekuvumela ukuthi uthengise ngamavidiyo namaphrofayili. Ekugcineni, ungakhetha Ibhizinisi le-WhatsApp, elikuvumela ukuthi ubonise ikhathalogi yakho futhi ukhiqize ama-oda okuvala ukuthengisa.
Kodwa-ke, lapha kufanele uphathe yonke into ngokwakho, futhi ngezinye izikhathi iqiniso lokuthi uthembele epulatifomu lisho ukuthi awunalo ukulawula okuningi kwedatha.
Izinkundla zokukhokha nezitolo ezisheshayo
Cabanga ukuthi unabalandeli abaningi ezinkundleni zokuxhumana futhi ukhangisa lokho okuthengisayo lapho. Abanye abantu bakucela leyo mikhiqizo ngomlayezo wombhalo, futhi kufanele ubacele ukuthi bafake i-oda ku-inthanethi. Kodwa kuthiwani uma bekungadingeki ukuba wenze lokho?
Uma wenzela amakhasimende akho izinto kalula, kuba ngcono. Yingakho, uma uthengisa ngezinkundla zokuxhumana noma ngemiyalezo, ukuvumela izixhumanisi zokukhokha ngqo kuyindlela engcono kakhulu yokwenza kube lula ukuthenga . Lokhu kukuvumela ukuthi udale izixhumanisi zokukhokha zenani le-oda, futhi amakhasimende avele achofoze ukuze akhokhe. Ngamanye amazwi, uqopha i-oda bese ulinda ikhasimende ukuthi likhokhe.
Enye inketho izitolo ezisheshayo. Sibhekise kwaShopify Lite, Gumroad noma Sellfy. Zikuvumela ukuthi udale isitolo esincane esingahlanganiswa nenkundla yezokuxhumana noma sibe nesixhumanisi. Awunayo iwebhusayithi egcwele, kodwa unobukhona obanele bokukunikeza ukubonakala lapho amakhasimende akho ekhona.
Amasu okuthengisa ku-inthanethi ngaphandle kwewebhusayithi
Manje uyazi ezinye izindlela onazo. Kodwa udinga isu. Futhi, ukuze wenze kanjalo, kufanele ubheje okulandelayo:
Lungiselela amaphrofayili akho ezinkundla zokuxhumana
Uma ufuna ukuheha amakhasimende, kungcono ukuthi ama-akhawunti ezinkundla zokuxhumana agxile kumkhiqizo wakho. Lokhu kusho ukuthi unephrofayela noma ikhasi elikhangayo, elichwepheshile, nelicacile. Qiniseka ukuthi isithombe sakho sephrofayela nesithombe sesembozo kusezingeni eliphezulu. Faka i-bio enesiphakamiso senani kanye nesicelo sokwenza okuthile (i-CTA). Phatha ikhathalogi yakho yomkhiqizo bese uyigcina isesikhathini.
Okuqukethwe kwenani
Udinga ukuthumela njalo, kodwa qiniseka ukuthi okuqukethwe kuyigugu, kuyasiza, kuyakhuthaza, futhi kuhlobene nemikhiqizo yakho. Isibonelo, uma ungumbazi, okuthunyelwe kungaba mayelana nendlela yokugcina phansi kwephakethi isikhathi eside uma unezilwane ezifuywayo.
Umgomo uwukuba amakhasimende abone ukuthi unekhono kulokho okuthengisayo nokuthi imikhiqizo yakho ingaba yilokho abakufunayo ukuze baxazulule izinkinga zabo.
Phakamisa
Ukutshala imali ekukhangiseni akusiyona into exakile njengoba kuzwakala. Kuzothatha ingxenye enkulu yesabelomali sakho, kodwa kubalulekile ekufinyeleleni izithameli ezithile. Lokhu akusho ukuthi kufanele ukhangise yonke indawo, kodwa amanye amapulatifomu azoba nenzuzo enkulu.
Manje sekuyithuba lakho lokuthi ungene emsebenzini futhi uqale ukukhetha izinkundla ozoba kuzo. Eqinisweni, ungaba khona kuzo zonke, kodwa khumbula ukuthi zidinga ukunakekelwa okuncane futhi akufanele zishiywe. Phatha isikhathi sakho ngokwalokho ongakwazi ukukukhokhela.