Ezimweni eziningi, ukucabanga ngokuthengisa ku-inthanethi ngokuzenzakalelayo kusenza sicabange ngewebhusayithi. Kodwa iqiniso liwukuthi ungathengisa ku-inthanethi ngaphandle kwewebhusayithi. Eqinisweni, le nketho ayisebenzi kakhulu ngaso sonke isikhathi, ikakhulukazi uma unesikhathi esifushane, isabelomali, noma ungenalo ulwazi lobuchwepheshe, okungakuvimbela ukuthi ulinganisele ikhasi lakho ngaphandle kokuqasha izinsiza zabanye.
Kepha kukhona ezinye izindlela zokuthengisa nge-inthanethi ngewebhusayithi yakho. Nakhu ongakwenza.
Ukuthengisa ku-inthanethi ngaphandle kwewebhusayithi: kungani kungenzeka?
Kuyiqiniso ukuthi iwebhusayithi ikuvumela ukuthi udale futhi wenze ngendlela oyifisayo u-100% wokuba khona kwakho ku-inthanethi, ngaphezu kokulawula ngokugcwele isitolo sakho, umkhiqizo wakho, njll. Kodwa amawebhusayithi Badinga imali yesizinda nokubamba. Ngaphezu kwalokho, udinga ulwazi lobuchwepheshe olukuvumela ukuthi ubeke endaweni, noma okungenani uyiklame futhi uyilawule.
Kumabhizinisi amancane, asafufusa, noma ochwepheshe abazimele, lokhu kungaba yizindleko kanye nesithiyo. Isibonelo, umbazi ngeke azi okuningi nge-inthanethi noma amawebhusayithi, ngakho ukuphatha iwebhusayithi kuzoba nzima. Kodwa kunezinye izindlela.
Ezinye izindlela zokuthengisa ngaphandle kwewebhusayithi
Zicabange unebhizinisi. Akunandaba ukuthi inkulu noma incane. Unqume ukungabi nayo iwebhusayithi, kodwa ufuna ukuyithengisa. Ngakho izinketho zakho zokwenza kanjalo azikhawulelwe njengoba ubungase ucabange ekuqaleni. Nansi eminye imibono yakho.
Izimakethe ezifana ne-Amazon, eBay, Etsy nokunye
Inketho yokuqala okufanele uyithengise ku-inthanethi ngaphandle kwewebhusayithi izimakethe, ezibizwa nangokuthi izimakethe zedijithali. Ziyizinkundla ezikuvumela ukuthi wenze kanjalo ikuvumela ukuthi uthengise imikhiqizo yakho kuwo wonke amakhasimende avakashela ikhasi lakho. Ngale ndlela, awudingi ukutshala imali kuwebhusayithi; empeleni uyazuza ekumeni kwenkundla nasekubonakaleni ukuze ukhiphe imikhiqizo yakho lapho.
Mhlawumbe okubaluleke kakhulu kunakho konke yi-Amazon, ngoba namuhla, lapho sifuna ukuthenga okuthile, indawo yokuqala esibukeka ngayo yilesi sitolo se-intanethi. Kodwa ungamoshi nezinye.
Isibonelo, ku-Etsy ungathengisa imikhiqizo eyenziwe ngezandla, zakudala, kanye nezokudala, ngoba yilapho abantu beyobheka khona (ikakhulukazi abavela kwamanye amazwe).
Manje, ukuthengisa ngalezi zinkundla akumahhala. Ngokuvamile bakhokhisa amakhomishini okuthengisa, ngaphezu kokudinga ukuthi ukhokhe imali yokuba umthengisi endaweni yesikhulumi. Ngeza kulokho iqiniso lokuthi kunokuncintisana okuningi futhi awukwazi ukwenza ngokwezifiso okuningi njengoba iwebhusayithi yakho ingakuvumela.
Inkundla yezokuxhumana: indlela yokuqala ukuthengisa
Ekuqaleni, imithombo yezokuxhumana yayisetshenziselwa ukuxhumana nabanye abantu nokudala umbuthano omkhulu wabangane (noma kunalokho obajwayele). Kodwa iye yavela futhi manje ikuvumela ukuba ube a isiteshi esikhulu sokuthengisa esiqondile. Ngaphandle kokushiya amanethiwekhi, ungathenga imikhiqizo.
Okwamanje, cishe wonke amanethiwekhi anale nketho. Isibonelo, kukhona i-Instagram Shopping, ekuvumela ukuthi umake imikhiqizo kokuthunyelwe ukuze uqondise kabusha okuthengiwe. Endabeni ye-Facebook Marketplace kanye nezitolo, unezindlela ezimbili zokuthengisa: ukudala ikhathalogi yomkhiqizo emakhasini akho (isitolo sakho esingaphambili) noma ukusebenzisa iMakethe ukuthengisa kwasendaweni.
Okwakamuva kakhulu yi-TikTok Shopping, ekuvumela ukuthi uthengise ngamavidiyo namaphrofayili. Ekugcineni, ungakhetha Ibhizinisi le-WhatsApp, elikuvumela ukuthi ubonise ikhathalogi yakho futhi ukhiqize ama-oda okuvala ukuthengisa.
Yiqiniso, lapha kufanele unakekele ukuphatha yonke into futhi, ngezinye izikhathi, iqiniso lokuthi uncike endawenikazi, kusho ukuthi unokulawula okuncane kudatha.
Izinkundla zokukhokha nezitolo ezisheshayo
Cabanga ukuthi unabalandeli abaningi ezinkundleni zokuxhumana futhi ukhangisa lokho okuthengisayo lapho. Abanye abantu bakucela leyo mikhiqizo ngomlayezo wombhalo, futhi kufanele ubacele ukuthi bafake i-oda ku-inthanethi. Kodwa kuthiwani uma bekungadingeki ukuba wenze lokho?
Kumakhasimende, uma wenza izinto zibe lula, ziba ngcono. Ngakho-ke, uma ungumuntu othengisa ngezinkundla zokuxhumana noma ngemiyalezo, ukwenza lokho kuthenga kube lula, into engcono kakhulu ongayenza vumela izixhumanisi zokukhokha eziqondileLokhu kukuvumela ukuthi udale izixhumanisi zokukhokha yenani le-oda, futhi kufanele bachofoze ukuze bakhokhele. Okusho ukuthi, urekhoda i-oda bese ulinda nje ukuthi ikhasimende likhokhe.
Enye inketho izitolo ezisheshayo. Sibhekise kwaShopify Lite, Gumroad noma Sellfy. Zikuvumela ukuthi udale isitolo esincane esingahlanganiswa nenkundla yezokuxhumana noma sibe nesixhumanisi. Awunayo iwebhusayithi egcwele, kodwa unobukhona obanele bokukunikeza ukubonakala lapho amakhasimende akho ekhona.
Amasu okuthengisa ku-inthanethi ngaphandle kwewebhusayithi
Manje uyazi ezinye izindlela onazo. Kodwa udinga isu. Futhi, ukuze wenze kanjalo, kufanele ubheje okulandelayo:
Lungiselela amaphrofayili akho ezinkundla zokuxhumana
Uma ufuna ukuheha amakhasimende, kungcono ukuba nawo amanethiwekhi omphakathi agxile kumkhiqizo wakho. Lokhu kusho ukuthi kufanele kube iphrofayili ekhangayo, enobuchwepheshe, futhi ecacile noma ikhasi. Qiniseka ukuthi isithombe sakho sephrofayela kanye nekhava kuyikhwalithi ephezulu. Faka phakathi i-bio enesiphakamiso senani kanye ne-CTA. Phatha ikhathalogi yomkhiqizo wakho futhi uyigcine inolwazi lwakamuva.
Okuqukethwe kwenani
Udinga ukuthumela kaningi, kodwa ukwenze okuqukethwe okubalulekile, okuwusizo, okukhuthazayo okuhlobene nemikhiqizo yakho. Isibonelo, uma ungumbazi, okuthunyelwe kungase kube mayelana nendlela yokugcina amapulangwe akho aqinile ahlale isikhathi eside uma unezilwane ezifuywayo.
Umgomo uwukuba amakhasimende abone ukuthi unekhono kulokho okuthengisayo nokuthi imikhiqizo yakho ingaba yilokho abakufunayo ukuze baxazulule izinkinga zabo.
Phakamisa
Ukutshala imali ekukhangiseni akukona lokho. Eqinisweni, kuzothatha ingxenye enkulu yesabelomali sakho, kodwa kubalulekile ukuze ukwazi ukufinyelela izethameli ezithile. Lokhu akusho ukuthi kufanele uzikhangise kuzo zonke, kodwa kuzoba khona ezizokunikeza izinzuzo ezengeziwe uma wenza kanjalo.
Manje sekuyithuba lakho lokuthi ungene emsebenzini futhi uqale ukukhetha izinkundla ozoba kuzo. Eqinisweni, ungaba khona kuzo zonke, kodwa khumbula ukuthi zidinga ukunakekelwa okuncane futhi akufanele zishiywe. Phatha isikhathi sakho ngokwalokho ongakwazi ukukukhokhela.