Ingabe ucabanga ngokuqala ukuthengisa ku-eBay kodwa ulahlekile phakathi kwezinketho eziningi futhi awazi ukuthi ungaqala kuphi? Ungakhathazeki, nawu umhlahlandlela wokugcina wokuzijwayeza ngazo zonke izinyathelo zenqubo, kusukela ekubhaliseni ukuya ekuthengiseni into yakho yokuqala. Zilungiselele ukufunda hhayi kuphela ukuthi ungawufaka kanjani uhlu lomkhiqizo othengiswayo, kodwa ukuthi uwenza kanjani ngobungcweti, ulungiselela isikhathi sakho futhi wandise inzuzo yakho, noma ngabe ungumuntu osaqalayo, umuntu oyedwa, noma ibhizinisi elifuna ukwandisa ama-horizons akho.
Ukuthengisa nge-eBay kusho ukuvula umnyango wemakethe yezigidi zabasebenzisi abakhuthele nabangase babe abathengi, basekhaya nabamazwe ngamazwe. Kodwa akwanele ukumane ubhale uhlu lomkhiqizo: ukuze ugqame, kubalulekile ukwazi kahle isakhiwo samanani, udale uhlu oluphoqayo, futhi uqonde ukuthi ukusetshenzwa nokuphathwa kwe-oda kusebenza kanjani. Ngalezi zinyathelo namathiphu, ungakwazi ukushintsha noma yimuphi umkhiqizo, kusukela ezintweni ezisetshenzisiwe ukuya kuhlu lwamagama oluchwepheshile, ube yithuba lebhizinisi langempela nelinenzuzo.
Iyini i-eBay futhi kungani uyikhethele ukuyithengisa?
I-eBay izitholele yona njengenye yezimakethe ezinkulu eziku-inthanethi emhlabeni jikelele. Yasungulwa ngawo-90s, ivumela abantu ngabanye namabhizinisi ukuthi bathengise izinto ezintsha nezisetshenzisiwe. Inzuzo yayo eyinhloko ukuhlukahluka kwamafomethi okuthengisa, anendali nezintengo ezingashintshi (inketho ethi "Buy It Now"), eheha izethameli ezihluke kakhulu futhi ikhuthaze abazingeli abathengisa izinto ezithengiswayo kanye nalabo abafuna ukuthenga ngokushesha.
I-eBay njengamanje inabathengi abasebenzayo abangaphezu kwezigidi eziyi-180 emhlabeni jikelele., okuvula ithuba lanoma yimuphi umthengisi, kungakhathaliseki ukuthi ungakanani, ukufinyelela izethameli zomhlaba wonke. Kungakhathaliseki ukuthi ufuna ukuthengisa ubuchwepheshe, izingubo zokugqoka, izinto zakudala, noma okuqoqiwe okuhlukile, i-eBay ikuvumela ukuthi uxhumane ngokushesha nabangase babe abathengi.
Isinyathelo ngesinyathelo ukuthengisa ku-eBay
1. Ukubhaliswa nokudalwa kwe-akhawunti yomdayisi
Isinyathelo sokuqala ukudala i-akhawunti ye-eBay, futhi ungakhetha phakathi kwe-akhawunti yomuntu siqu noma yebhizinisi. Ukuze wenze lokhu, iya ekhasini eliyisiqalo le-eBay bese uchofoza okuthi "Bhalisa." Gcwalisa izinkambu eziyisisekelo ngegama lakho nekheli le-imeyili, bese usetha iphasiwedi evikelekile. Uma uhlela ukuthengisa ngezinga elikhulu, kulula kakhulu ukubhalisa njengebhizinisi, okuzokunikeza ukufinyelela kumathuluzi athuthukile kanye nokulawula okukhulu kuphrofayela yakho.
Ngemva kokubhalisa, kuyadingeka qinisekisa ubuwena futhi uxhumanise imininingwane yasebhange noma yokukhokha (i-PayPal, i-Payoneer, njll.), isinyathelo esibalulekile sokuthola izimali ezithengisweni zakho futhi uthobele izinqubomgomo zokuphepha zenkundla. Ungakhohlwa nokuqedela okuncamelayo kokuthengisa, okufana namafomethi ezikhangiso kanye nemininingwane yokuthumela neyokubuyisela.
2. Izilungiselelo zephrofayela kanye nemininingwane ebalulekile
Yenza ngokwezifiso iphrofayela yakho yomthengisi ukuze udlulisele ukuzethemba kubathengi. Engeza isithombe, incazelo ephoqayo, futhi, uma uyibhizinisi, faka ilogo yakho nezixhumanisi zenkundla yezokuxhumana. Kunconywa ukuthi uguqule igama lomsebenzisi elingahleliwe libe igama elihlobene nomkhiqizo wakho.
Kuzilungiselelo, ungaphinda uchaze izinketho zakho zokukhokha, izinqubomgomo zokuthumela nezokubuyisela, futhi uxhume amanye amathuluzi awusizo uma unesitolo se-inthanethi ezinkundleni ezifana no-Shopify. Futhi khumbula: Nakekela isithunzi sakho kusukela ngosuku lokuqalaIzibuyekezo zakho zokuqala ziwukhiye wokusuka phansi.
3. Izinhlobo zohlu lwe-eBay: endalini uma uqhathaniswa nenani elingaguquki
Inzuzo enkulu ye-eBay ukuthi ungathengisa ngazo zombili izinhlobo zendali namanani angashintshi. Izindali zilungele izinto eziyingqayizivele noma okunzima ukuzithola, njengoba imakethe izonquma inani lokugcina. Ukufakwa kuhlu kwentengo engashintshi, okudume kakhulu kulezi zinsuku, kusebenza ngendlela efanayo kunoma yisiphi isitolo se-inthanethi: usetha inani, futhi umthengi angathenga into ngokushesha.
Ungakwazi ukwengeza inketho ethi "Ukunikezwa Okungcono Kakhulu" ukuze uxoxisane nabathengi, futhi uzohlala unokulawula okugcwele phezu kwesikhathi sokufakwa kuhlu (ngokuvamile izinsuku eziyisikhombisa zezindali, futhi zivuseleleke ngezintengo ezingashintshi). Nakekela incazelo yakho, sebenzisa amagama angukhiye afanelekile, futhi usebenzise isikhala esihlokweni sakho.
4. Izindleko namakhomishini: okufanele ukwazi ngaphambi kokuthi uqale
Ngaphambi kokuthi ungene, Kubalulekile ukuthi uqonde ukuthi isakhiwo semali ye-eBay sisebenza kanjani.Nakuba ungafaka kuhlu izinto ezingafika kwezingu-250 ngenyanga mahhala, uma usudlule kuleyo nombolo, uzokhokhiswa cishe u-$0,35 ohlwini olwengeziwe.
Ikhomishini yokugcina yokuthengisa: Uma uthengisa umkhiqizo, i-eBay izokhokhisa ikhomishini enani lonke (inani kanye nokuthunyelwa), ngokuvamile okungaba ngu-12,9% ezigabeni eziningi, kanye nenkokhelo ephansi engu-$0,30 ngomsebenzi ngamunye. Lokhu kuyahlukahluka kuye ngohlobo lomkhiqizo, umthamo wokuthengisa, kanye nokuthi unokubhaliselwe kwesitolo (okungehlisa izindleko zanyanga zonke uma uphatha uhlu lwempahla enkulu).
Ukwengeza, kunezinkokhelo ozikhethela zona uma uthuthukisa uhlu lwakho ngokugqamile, imibhalo engezansi, noma iphromoshini (lokhu okungeziwe ngokuvamile kusuka ku-$0,35 kuya ku-$4 ngohlu ngalunye). Uma uthengisa kwamanye amazwe, khumbula imali yokuguqulwa kohlobo lwemali kanye nezinkokhelo zokucubungula inkokhelo (cishe u-2,9% owengeziwe nge-PayPal noma isistimu ye-eBay).
5. Dala futhi ulungiselele izikhangiso zakho ukuze zigqame
- Khetha isigaba sakho nesigatshana ngokucophelela ukuze wenze umkhiqizo wakho utholakale kalula.
- Yenza izihloko zicace futhi zichaze, kufaka phakathi uhlobo, imodeli, ukusetshenziswa, namagama angukhiye abalulekile (unezinhlamvu ezifika kwezingu-80 ukuze uthwebule ukunaka).
- Thola okuningi ezithombeni zakhoSebenzisa izithombe zekhwalithi ephezulu, ezikhanyiswe kahle ezibonisa umkhiqizo ngama-engeli amaningi futhi ugqamise kokubili amandla awo nanoma yikuphi ukungapheleli. Kungalayishwa kuze kube yizithombe ezingu-12 ohlwini ngalunye.
- Bhala izincazelo ngokugcwele ngangokunokwenzeka. Khomba isimo, ubukhulu, izesekeli ezifakiwe, imininingwane yobuchwepheshe, imiyalelo yokusetshenziswa, kanye nanoma yiluphi olunye ulwazi olufanele. Uma ucaca, ingozi yembuyiselo iyancipha. Ungakhohlwa ukufaka amagama angukhiye afanelekile kulo lonke.
- Nakekela imininingwane ethile ye-athikili (yenza, imodeli, umbala, isimo, unyaka, njll.), ikakhulukazi uma uthengisa ngezigaba lapho abathengi bahlunga kakhulu.
6. Inqubomgomo yamanani namasu okuthengisa ngokushesha
Hlala ucwaninga intengo yemakethe ngaphambi kokusetha eyakho. Hlaziya izinto ezifanayo esezithengisiwe ngosesho oluthuthukisiwe lwe-eBay ukuze uthole uhla lwamanani oluvame kakhulu. Ungazama izindali ezimfushane uma ungaqiniseki ngevelu bese ulungisa izintengo zakho, ulungiselele ukuthengisa okusheshayo.
Cabangela amanani okuthumela kanye nezindleko uma ubala imajini yakho. Ukunikeza ukuthunyelwa kwamahhala kuvame ukwenza uhlu lwakho lugqame., njengoba i-eBay ithanda lezi zinketho emiphumeleni yosesho. Uma ungakwazi ukunikeza lokhu, qiniseka ukuthi amanani akho ayancintisana futhi acacile.
7. Izinketho zokuthumela, ukulethwa kanye nempahla
Chaza ohlwini lwakho ukuthi uzothumela ngaphakathi noma kwamanye amazwe, nokuthi yiziphi izindlela zokuletha ozozisebenzisa. Ungakhetha phakathi kokuthunyelwa okujwayelekile (ukonga kakhulu), ukuthunyelwa kwe-express, nezinketho zamazwe ngamazwe. Sebenzisa umshini wokubala we-eBay ukulungisa izindleko ngokusekelwe esisindweni nendawo oya kuyo.
Ukwenza impilo yakho ibe lula, i-eBay ikuvumela ukuthi uthenge amalebula okuthumela endaweni yesikhulumi, okuvame ukufaka izaphulelo nabathwali abakhulu njenge-UPS noma i-FedEx. Hlala unesikhathi sokuphatha esingokoqobo futhi ulayishe inombolo yokulandelela ukuze abathengi bakwazi ukulandelela isimo se-oda labo.
Ukuthengisa kwamazwe ngamazwe nendlela yokukhulisa ukufinyelela kwakho
Uma unquma ukudayisela amanye amazwe, qiniseka ukuthi imikhiqizo yakho ithobela kokubili imithetho yasekhaya neyamazwe ngamazwe. Hlola imikhawulo yesigaba ngasinye futhi ucacise ngokusobala amazwe okuyiwa kuwo ohlwini lwakho. Ungakhetha ukusetha izindleko zokuthumela ezigxilile noma ezibaliwe zesifunda ngasinye. Khumbula ukuthi abathengi bamazwe ngamazwe bangase babe ngaphansi kwezimali zentela noma izindleko zokuguqulwa kohlobo lwemali.
Uma kwenzeka ukuthunyelwa komhlaba wonke, i- I-eBay Global Shipping Programme Enza lula ukuhlelwa kwezinto: vele uthumele into esikhungweni sezwe lakini futhi i-eBay inakekela okunye.
8. Ukwamukela izinkokhelo nokuphathwa kwezimali
Uma uthengisa, izinkokhelo zizothunyelwa ku-akhawunti yakho yasebhange noma nge-Payoneer, kuye ngephrofayela yakho (ibhizinisi lomuntu ngamunye noma elisemthethweni). Ungaxhumanisa ama-akhawunti akhona noma udale amasha, kodwa kubalulekile ukuqedela zonke izinyathelo zokuqinisekisa ukuze uthole imali yakho ngokuphephile. Izinkokhelo zenziwa ngamadola ase-US uma usebenzisa i-Payoneer, futhi kunezindleko zokushintshanisa ngemali encane uma uthola izinkokhelo ngolunye uhlobo lwemali.
Kunconywa kakhulu ukuthi ugcine wonke amadokhumenti nolwazi lwentela lusesikhathini samanje, njengoba i-eBay idinga ukuthobela imithetho yentela yamanje kukho kokubili ukuthengiswa kwasekhaya nokwamanye amazwe.
9. Ukuthuthukisa i-SEO yezikhangiso zakho namathiphu okubonakala
Ukuze uvele phezulu kunjini yokusesha ye-eBay, hlala uthuthukisa isihloko sakho nencazelo ngamagama angukhiye ahlobene. Gcwalisa zonke izinkambu efomini lemininingwane yento; abathengi bavamise ukusebenzisa izihlungi ezithuthukile ukuze bathole abakufunayo. Layisha izithombe ezichwepheshile futhi usebenzise izici ezihlukile ezibonakalayo (ezigqamile, izinhlu, izihloko zesibili) ezincazelweni zakho ukuze ugqamise amaphuzu abalulekile.
Futhi, sebenzisa izikhangiso ezinyusiwe Uma ufuna ukubonakala okukhulu. Nakuba ziza ngezindleko (imvamisa phakathi kuka-5% no-12% ongeziwe ekuthengisweni), zingakusiza ugqame emqhudelwaneni ngezigaba eziminyene. Ungakhohlwa ukuthi ukugcina isilinganiso somthengisi ophezulu kanye nokuthola izibuyekezo ezinhle kuthuthukisa indawo yakho emiphumeleni yosesho.
10. Isevisi yamakhasimende, ukubuyisela kanye nesithunzi
Ukuphendula ngokushesha nangesizotha emibuzweni yabathengi kungenye yezinto ezithonya kakhulu impumelelo yakho njengomthengisi. Uma kuphakama izinkinga, phatha ukubuyisela ngokusobala nangomsebenzi. Ukunikeza inqubomgomo yokubuyisela yezinsuku ezingu-30 (enconywe yi-eBay) kunikeza ukuphepha futhi kungakhuphula ukuthengisa kwakho.
Isithunzi siyisihluthulelo sesikhathi eside. Hlala ucela izilinganiso ezinhle namazwana ngemva kokuthengisa ngakunye. Uma uthola impendulo engeyinhle, phendula ngozwela futhi ufune izixazululo. Khumbula ukuthi umthengisi onesilinganiso esiphezulu ukhuthaza ukwethenjwa okukhulu.
11. Kala ibhizinisi lakho futhi usebenzise ukuhlanganiswa nezinye izinkundla
Uma wazi izinto eziyisisekelo, ungakwazi Yenza ngokuzenzakalelayo imisebenzi ngamathuluzi amaningi okuphatha izikhangiso noma xhuma isitolo sakho kuzingxenyekazi ezifana ne-Shopify noma i-Spocket ukuze uvumelanise imikhiqizo, i-inventory, nama-oda kuzo zonke iziteshi zakho zokuthengisa.
I-Dropshipping ingenye ethokozisayo uma ungafuni ukutshala imali esitokweni.: Sebenzisa izinkundla ezilawulela uhlu lwempahla nokuthunyelwa, unwebe ikhathalogi yakho ngaphandle kwengozi kanye nokutshalwa kwezimali kokuqala okuncane.
12. Hlala uthobela imithetho futhi ufunde ngezinqubomgomo zokuvikela umdayisi
Zijwayeze nezinqubomgomo ze-eBay ezintweni ezingavunyelwe, izimo zohlu, nokuxazululwa kwengxabano. Esimeni sezimangalo noma ukukhwabanisa, ukuba nawo wonke amarekhodi okuthumela nawokulandelela kuwukuzivikela kwakho okungcono kakhulu ekuthengisweni.
Yimiphi imikhiqizo esebenza kahle kakhulu ku-eBay?
- Ama-elekthronikhi namagajethi: Omakhalekhukhwini abasetshenzisiwe noma abalungisiwe, amakhonsoli, izisetshenziswa, namadivayisi kuvame ukudingeka kakhulu.
- Izingubo, izicathulo kanye nezinsiza: kokubili okusha nokwakudala, ikakhulukazi uma kuvela kumikhiqizo eyaziwayo.
- Izinto zasendlini, okuqoqwayo kanye nezinto zakudala: amathoyizi e-retro, izinhlamvu zemali, ubuciko, amathuluzi.
- Izingxenye ezizenzakalelayo nemikhiqizo yobuhle: enye ingxenye ehambisa ivolumu eningi futhi isesha kakhulu endaweni yesikhulumi.
Amathiphu asebenzayo okuthengisa kakhulu nangcono
- Thola okuningi kumathuluzi ezibalo e-eBay. Zisebenzisele ukuhlonza ukuthi yimiphi imikhiqizo esebenza kahle kakhulu, lungisa izintengo, futhi uhlaziye amathrendi emakethe.
- Phromotha izinto zakho futhi usebenzise okunikezwayo Ukuze uhehe abathengi abaningi: izaphulelo zevolumu, ukuthengisa okukodwa, ukuthunyelwa okuhlanganisiwe, njll.
- Buyekeza uhlu lwakho njalo futhi uhlale unolwazi lwakamuva ngenqubomgomo nezinguquko zezindleko. I-eBay ivame ukushintsha imigomo nesakhiwo sekhomishana, ngakho hlola isikhungo somthengisi njalo.
- Ungakushayi indiva isethulo nesevisi yamakhasimende. Phendula ngokushesha, nakekela ngemininingwane yokupakisha, futhi uhlale uhlangabezana nezibopho zakho zokuthumela.
Ngalezi zinyathelo namathiphu, unazo zonke izikhiye zokuguqula imikhiqizo yakho ibe inzuzo ngaphakathi kwe-ecosystem ye-eBay. Uma usukulungele ukuqalisa, khumbula ukuthi ukungaguquguquki, ukunaka imininingwane, kanye nobudlelwano obuhle namakhasimende akho kuzoba ozakwethu abangcono kakhulu ekukhuleni nokuhlala endaweni yesikhulumi. Kancane kancane, unganweba ikhathalogi yakho, wenze izinqubo ngokuzenzakalelayo, futhi, ngokuzinikela okuthile, uguqule isitolo sakho sibe umthombo ozinzile wemali engenayo ongadlulela kakhulu ngokuthengisa izinto ezisetshenzisiwe.
