Vula eyodwa esitolo se-intanethi Kuyinselele ethokozisayo. Ukuvula isitolo sangempela, lapho inani lamakhasimende angaba khona lilinganiselwe khona, akufani nokuvula isitolo esisha esiku-inthanethi. isitolo se-inthanethi ivulekele noma ubani onayo ukufinyelela kwe-intanethiLobo bubanzi bemakethe buyinzuzo enkulu, kodwa futhi kwenza umbuzo obalulekile ube nzima kakhulu: Yini ngempela esizoyithengisa esitolo sethu esiku-inthanethi futhi ngani?
Uma usuvele unombono womkhiqizo, umbuzo olandelayo uthi ukuthi ingaba kanjani nesidingo futhi ibe nenzuzoUkuze kuncishiswe izingozi, kuyanconywa ukuhlanganisa idatha yokuziphatha komthengiLokhu kuhilela ukuhlaziya umncintiswano nokuhlola ngokwethembeka izinsiza zakho, izintshisekelo zakho, nolwazi lwakho. Ukusuka lapho, ungenza isinqumo esinolwazi mayelana nokuthi kungcono yini ukugxila emikhiqizweni ebonakalayo, imikhiqizo yedijithali, izinsizakalo, amamodeli ahlobene, noma okubhaliselwe… noma inhlanganisela yezinhlobo eziningana.
Yini abasebenzisi abayithengayo ezitolo eziku-inthanethi?
Izifundo zabathengi kwezentengiselwano ze-inthanethi zibonisa ukuthi kukhona izigaba ezihlala ziqinile unyaka nonyakaKanye nezinye izitayela ezifikayo nezidlulayo. Ukuqonda le mephu yezinto ozithandayo kukusiza ukunciphisa ukungaqiniseki lapho ukhetha ukuthi uzothengisa ini.
Ukuhlola okumelelayo ngezintandokazi zokuthenga ku-inthanethi kuvame ukukhiqiza izinga elibonisayo okufanele licatshangelwe: Izingubo nezesekeli okokuqala nje; izincwadi okwesibili; izimpahla zasekhaya okwesithathu; amathikithi omcimbi kweyesine; futhi okuqukethwe kwe-movie nomculo phakathi kwezikhundla ezilandelayo (zesihlanu kwezinye izifundo). Le datha ayiguquki, kodwa isebenza ukuhlonza izigaba ezinesidingo esizinzile.
Kuyaphawuleka ukuthi amavoti abeka okuqukethwe kwe-movie nomculo Phakathi kwemikhiqizo ethandwa kakhulu ngabathengi abaku-inthanethi, abasebenzisi abaningi balangazelela ukuyithenga. ukuzijabulisa kwedijithali nge-inthanethi, okuvulela ithuba lokuthengisa Imidlalo yevidiyo, ama-consoles, amalayisense edijithali, okubhaliselwe kokusakaza, izesekeli zemidlalo kanye nazo zonke izinhlobo zemikhiqizo ehlobene nokuzijabulisa okulalelwayo nokubonakalayo.
Esinye isigaba esinamandla, esibonakala phezulu ezifundweni eziningi, yileso Izingubo nezesekeliNgaphakathi kwayo, okulandelayo kuyagqama: amakhamera, the ibhulukwe, the izingubo, the izicathulo futhi, ngendlela ekhethekile kakhulu, izingubo zezemidlalo futhi i i-leggings, okubangelwa ukuthandwa kwezemidlalo, ukujima ekhaya kanye nendlela yokuphila esebenzayo.
Okunye okubaluleke kakhulu yilokhu ubuhle kanye nemikhiqizo yokunakekelwa komuntu siqu (izimonyo, izimonyo, ama-shampoo, insipho, imikhiqizo yokunakekela isikhumba), izithasiselo zokudla okunempilo futhi i ukudla okunempilo, kanye ne izesekeli zobuchwepheshe (amakesi efoni ephathekayo, ama-headphone, amawashi ahlakaniphile, amagajethi asekhaya, njll.).
Imicimbi, okuhlangenwe nakho kanye nezinsizakalo: okungaphezu kakhulu kwemikhiqizo ebonakalayo
Izinhlolovo zabathengi eziku-inthanethi zifaka amathikithi omcimbi (amakhonsathi, imibukiso, okuhlangenwe nakho kokuzilibazisa, ezokuvakasha, izifundo zobuso nobuso, njll.) njengenye yezinketho ezikhethwayo. Lokhu kubonisa ukuthi, kubasebenzisi abaningi, lula kokuthenga nokubhuka izinsizakalo ku-inthanethi Inenani eliphakeme kakhulu.
Uma ukhululekile ukusebenza emkhakheni wezokuvakasha, amasiko, noma wezinhlangano zemicimbi, ungase ucabangele imodeli yesitolo esiku-inthanethi egxile kokuhlangenwe nakho esikhundleni semikhiqizo ebonakalayo. Eminye imibono:
- Inkundla yokubhuka ngemisebenzi yezokuvakasha yendawo, amaholide, imizila yamasiko noma yezemidlalo.
- Ukudayiswa kwamathikithi kwemicimbi yakho noma yeqembu lesithathu, enemodeli yekhomishini yokuthengisa.
- Amaphakheji axubile ezihlanganisa umkhiqizo ongokoqobo (impahla, iziqondiso eziphrintiwe, amakhithi) kanye nensizakalo (ukufinyelela emcimbini noma enkambweni).
Lolu hlobo lwesiphakamiso luqinisa umlayezo obalulekile wanoma yiliphi ibhizinisi le-ecommerce: awugcini nje ngokuthengisa imikhiqizo, Uthengisa izixazululo kanye nokulula..
Izinto zasekhaya: i-classic enomlando omude
Izinto zasendlini Ziphakathi kwemikhiqizo ethandwa kakhulu ngamakhasimende aku-inthanethi. Ukusesha komsebenzisi Yenza ikhaya lakho libe lihle kakhulu, lisebenze kahle, futhi libukeke kahle.Futhi ukuthenga ngedijithali kwenza kube lula ukuqhathanisa amanani, izimfanelo kanye nezitayela ngaphandle kokuvakashela izitolo eziningana ezibonakalayo.
Kulesi sigaba ungathola ama-sub-niches athakazelisayo kakhulu:
- Ukuhlobisa ikhaya nezindwangu: izingubo zokulala, imicamelo, imibhede, amakhethini, omata, amaphosta, amakhanvasi okuhlobisa.
- Izitsha zasekhishini kanye nezitsha zokudlala: amathuluzi asebenzayo axazulula imisebenzi ethile (abasiki, abahleli, isikhunta, izesekeli zokupheka zeqembu).
- Inhlangano kanye nesitoreji: amabhokisi, amashalofu e-modular, izixazululo zekhabethe, imikhiqizo yokuhlela encane.
Uma amandla akho evuma, ungangeza izinsizakalo zokufaka noma zokuhlanganisa kwemikhiqizo ethile (isibonelo, izibani, ifenisha, noma amakhethini), okudala inani elengeziwe elinganikezwa yizimakethe eziningi ezijwayelekile. Lesi sengezo sithuthukisa ukuhlukaniswa futhi kwandisa ithikithi eliphakathi.
Izincwadi, okuqukethwe kanye nemikhiqizo yezemfundo
Izincwadi Sekuyiminyaka bebambe esinye sezikhundla eziphezulu ekuthengisweni kwe-inthanethi. Kungumkhakha othakazelisayo kakhulu, kokubili kokuqala nge umtapo wolwazi wedijithali noma oxubile kanye nokuthuthukisa amamodeli ahlukile:
- Isitolo Sezincwadi Esisha ekhethekile endaweni ecacile (ibhizinisi, yabantwana, amahlaya, ama-manga, intuthuko yomuntu siqu, njll.).
- Ipulatifomu yokuthenga nokuthengisa izincwadi ezisetshenzisiwelapho usebenza njengomlamuleli noma njengomthengi ophinda alungise futhi athengise kabusha.
- Ukuthengiswa kwezincwadi zedijithali kanye nezincwadi ezilalelwayo, eyakho noma eyesithathu, ngokulanda noma ukufinyelela ngokubhalisa.
Le ncwadi ihambisana kahle nezinye izinhlobo zezincwadi. imikhiqizo yedijithali yezemfundoIzifundo eziku-inthanethi, amathempulethi, iziqondiso ezingalandwa, ama-webinar akhokhelwayo, ubulungu obunokuqukethwe kwe-premium… Lokhu kukuvumela ukuthi wakhe ikhathalogi ehlukene, kusukela emikhiqizweni eshibhile kuya ezinhlelweni zokuqeqesha ezinenani eliphezulu.
Izingubo, izesekeli nezemidlalo: amandla ashukumisayo okuthengisa online
Uma sikhuluma ngezintandokazi zamakhasimende, isigaba esibusayo sisalokhu izingubo nezesekeli, ngokugxila okukhethekile ku- ezemidlalo imfashiniLezi yizinto ezithi ungalokothi uphelelwe isitayelaZivuselelwa njalo futhi zivumela izinga eliphezulu lokwenza ngokwezifiso.
Eminye imigqa yemikhiqizo esebenza kahle kwezentengiselwano ze-inthanethi:
- Amakhamera okuyisisekelo noma ngemiklamo yokuqala ehloselwe indawo ethile (abadlali, abalandeli bochungechunge, imisebenzi, izinto zokuzilibazisa...).
- Izingubo zezemidlaloAma-leggings, ama-shorts, ama-top, ama-sweatshirts obuchwepheshe, izingubo zokugibela ibhayisikili, ukugijima, ukuqina kwe-padel noma ukufaneleka ekhaya.
- Izicathulo nama-sneakers: ikakhulukazi amamodeli ahlukaniswe ngenduduzo, ukusimama noma isitayela sasemadolobheni.
- Izithako: izigqoko, izikhwama zangemuva, izikhwama zendwangu, izingubo zangaphansi ezikhululekile, izesekeli zasebusika noma zasebhishi.
Ukuze uvelele kulesi simo sokuncintisana okukhulu, kubalulekile ukusebenza ku- isiphakamiso senani esicacile kakhuluIzinto zokwakha ezihlala isikhathi eside, osayizi ababandakanya wonke umuntu, ukukhiqizwa kwendawo, imiklamo ekhethekile, ukwenza ngokwezifiso lapho kudingeka, ukuqoqwa okulinganiselwe, njll. Imodeli ye phrinta ngokufunwa Kunganciphisa ingozi yakho yokuqala, njengoba ukhiqiza kuphela lokho okuthengisayo.
Ezinye izinhlobo zemikhiqizo namamodeli okuthengisa ongazihlola
Ngaphezu kwezigaba ezinkulu zakudala, kuneminye imikhiqizo eminingi namamodeli angase abe isitolo esiku-inthanethi esinenzuzo. Ukuhlanganisa eziningana zazo kukusiza ukuthi hlukanisa imali engenayo ukwakha ibhizinisi eliqinile.
Imikhiqizo yedijithali, izinsizakalo kanye nokubhaliselwe
- Izifundo eziku-inthanethi mayelana namakhono afunwa kakhulu (ukumaketha, izilimi, ukupheka, ukuklama, imisebenzi yobuciko) noma izinto zokuzilibazisa ezithile.
- Imisebenzi yobungcweti (ukubonisana, ukuqeqesha, ukweluleka) ezikhokhiswa futhi ziphathwa nge-ecommerce yakho.
- Ubulungu noma amaqembu azimele lapho unikeza khona okuqukethwe okuphindaphindiwe, ukwesekwa, umphakathi, noma izinzuzo ezikhethekile.
- UbulunguUncoma imikhiqizo evela eceleni futhi uthole amakhomishini ngokuthengisa ngakunye okuvela kuwebhusayithi yakho.
Imikhiqizo yemvelo, izimpahla ezisetshenzisiwe, kanye nezindawo ezintsha zokukhiqiza
- Imikhiqizo yemvelo neqhubekayoEzinye izindlela ezingaphinde zisetshenziswe, eziphilayo noma ezinomthelela ophansi kwezemvelo, ezithandwa kakhulu ngabathengi abaqaphelayo.
- Izinto ezisetshenzisiweKusukela ezincwadini kuya kwezemfashini noma amathoyizi, kanye nendaba yokonga okujikelezayo nokonga.
- imikhiqizo yezilwane ezifuywayo: amathoyizi, izesekeli, ukudla okukhethekile, imikhiqizo yokuhlanzeka noma inhlalakahle yezilwane.
- Izesekeli zeselula kanye nobuchwepheshe: amakesi, izivikeli zesikrini, amashaja, izitendi, amagajethi okukhiqiza noma ukuzenzakalela kwasekhaya.
Indlela yokukhetha ukuthi yini ozoyithengisa esitolo sakho esiku-inthanethi isinyathelo ngesinyathelo
Ukuthi nje umkhiqizo udumile akufanele kube yisona sizathu sokufaka kukhathalogi yakho. Ukuze wenze izinqumo ezinolwazi mayelana nokuthi yini ozoyithengisa ku-inthanethi, kuyalulekwa ukulandela izigaba eziningana zokuhlaziya:
- Hlaziya amathrendiSebenzisa amathuluzi afana ne-Google Trends, i-Amazon (ethengiswa kakhulu), izimakethe ezinkulu, noma amanethiwekhi omphakathi ukuze uthole izigaba ezikhulayo.
- Hlola isidingo sangempela:wenza a ucwaningo lwemaketheBuyekeza amagama angukhiye ahlobene bese uhlola ukuthi kukhona yini inani lokusesha elanele kanye namandla okuthenga.
- Funda izithiyo zokungena: abahlinzeki abatholakalayo, ukutshalwa kwezimali okuncane okudingekayo, izidingo zomthetho, ubunzima bezokuthutha, izinga kanye nohlobo lomncintiswano.
- Bala inzuzo engaba khona: ukulinganisela imingcele, izindleko zokutholwa kwamakhasimendeUkuthunyelwa, ukubuyiselwa kanye nephuzu lokulingana.
- Xhumana nezinto ozithandayo nolwazi lwakhoKulula ngaso sonke isikhathi ukuthengisa umkhiqizo omazi kahle futhi onentshisekelo yangempela kuwo; lokhu kuthuthukisa okuqukethwe kwakho, isevisi yamakhasimende, kanye nokwethembeka.
- Yenza izivivinyo zemakethe encaneNgaphambi kokukhulisa umkhiqizo, qala inani elilinganiselwe lemikhiqizo noma iqoqo elincishisiwe bese ubheka imiphumela ukuze ulungise isu.
Amathuluzi awusizo okuhlonza imikhiqizo ephumelelayo
Ukuze uthole imibono eqondile mayelana nokuthi yini ongayithengisa esitolo esiku-inthanethi, ungathembela emithonjeni ehlukahlukene yedatha:
- izitayela GoogleFaka amagama angukhiye ahlobene nemikhiqizo engaba khona bese ubheka ukuvela kwentshisekelo ngokuhamba kwesikhathi nangesifunda.
- Izindawo zemakethe ezifana ne-Amazon, i-eBay noma i-Etsy: funda izingxenye ze Abathengisi abaphambili, imikhiqizo ethandwayo, kanye nokubuyekezwa kwamakhasimende.
- Amanethiwekhi omphakathi abonakalayo (Instagram, TikTok, Pinterest): thola Izitayela ezintsha, izindlela zokuphila, kanye nemikhiqizo esakazekile ezixhumana nezithameli zakho.
- Ukuhlaziywa okuqondile komncintisaniHlola ukuthi yiziphi izinto ezigcina leso simo ngamagama anjengokuthi "ongakuthengisa esitolo esiku-inthanethi" futhi uqaphele izigaba zayo eziqinile.
Ngokubhekisela kulo lonke lolu lwazi nge-niche yakho kanye nezinsizakusebenza, ungakha ikhathalogi ehambisanayo nelinganiselayo. imikhiqizo enesidingo esizinzile (izingubo eziyisisekelo, izincwadi, izinto zasekhaya, imikhiqizo yezilwane ezifuywayo) kanye imikhiqizo ethrendayo (amagajethi athile, amaqoqo emfashini, ubuchwepheshe noma izinto ezintsha zempilo) ezikusiza ukuthi udonse ithrafikhi futhi uhlukanise isitolo sakho.
Uma unikela isikhathi sokuchaza indawo yakho, ukhetha imikhiqizo enesidingo esiqinisekisiwe, futhi unakekela ezokuthutha, ukumaketha, kanye nesipiliyoni sokuthenga, isitolo sakho esiku-inthanethi sizoba namathuba amaningi okuhlanganisa nokukhiqiza ukuthengisa okuphindaphindiwe ngokuhamba kwesikhathi.