Njengamanje, amapulatifomu amabili abaluleke kakhulu okuqhuba i-e-commerce yi -Shopify kanye ne-PrestaShop . Zombili izinhlelo zisetshenziswa kabanzi futhi zimelela amafilosofi obuchwepheshe aphikisana kakhulu, okuholela engxoxweni eqhubekayo mayelana nokuthi iyiphi ipulatifomu efaneleka kakhulu ukungena ezweni lokuthengisa online.
Ukukhetha ipulatifomu efanele yesitolo sakho esiku-inthanethi kungenye yezinqumo ezibaluleke kakhulu kunoma yimuphi usomabhizinisi. Akukhona nje ngokusebenza; kuyisinqumo esihlakaniphile esizothinta ukukhuliswa, ukuphathwa kobuchwepheshe, kanye nenzuzo yesikhathi eside yebhizinisi lakho. Ngenkathi ipulatifomu eyodwa ingase inikeze ukuqaliswa okusheshayo, enye ingakunikeza ukulawula okuphelele phezu kwekhodi kanye nengqalasizinda.
Zombili lezi zinsizakalo zinikeza amathuluzi amahle kakhulu anezici ezidingekayo zokuqalisa iphrojekthi yebhizinisi enamathuba aphezulu okuphumelela. Kodwa-ke, kuye ngephrofayili yomthengisi, ipulatifomu ngayinye inikeza izinzuzo ezihlukile ezizokwenza kube inketho efanelekile yemodeli yebhizinisi labo.
Okulandelayo, sizokwenza ukuhlaziywa okuningiliziwe nokuningiliziwe kwezakhi nezici zalezi zikhungo ezimbili ze-E-commerce, silinganise ukuthi iyiphi inketho engcono kakhulu yesimo sakho esithile.
I-PrestaShop: Amandla Omthombo Ovulekile
I-PrestaShop iyi-CMS evulekile eyasungulwa ngo-2007. Ngenxa yokuguquguquka kwayo, isibe ngesinye sezixazululo ezithandwa kakhulu emakethe, ikakhulukazi eYurophu, njengoba ikhona emazweni angaphezu kuka-195 futhi isekelwa izilimi ezingaphezu kuka-60 ezahlukene.
Isici esiyinhloko se-PrestaShop ukuthi iyisofthiwe ezisingatha yona . Lokhu kusho ukuthi umsebenzisi ungumnikazi wesitolo sakhe ngokuphelele futhi unesibopho sokusingatha iseva, ukuphatha ukuphepha, nokwenza izibuyekezo. Lokhu kuzimela yikho okukhanga labo abafuna ukulawula ngokuphelele uhlelo lwabo lwedijithali.
Izici eziyinhloko nezinzuzo ze-PrestaShop
- Ukuphatha Okudidiyelwe: Ikuvumela ukuthi uphathe yonke imisebenzi ebalulekile, njengokuphathwa kwamakhasimende, ukucubungula ukuthenga, ukulawula ikhathalogi, kanye nokucushwa kwesango lokukhokha.
- Imvelo Yomthombo Ovulekile: Ukuba ngu- uhlelo lomthombo ovulekileKungenzeka ukulanda nokufaka i-platform core mahhala, kususa izindleko zelayisensi zanyanga zonke.
- Izinhlobonhlobo Ezibanzi Zokubonakalayo: Inikeza ithuba lokukhetha ezinkulungwaneni zamathempulethi nezindikimba ezivumelaniswe nemikhakha efana nemfashini, ubuchwepheshe noma imihlobiso, okuqinisekisa umklamo okhangayo nowobungcweti.
- Ukuzivumelanisa nezimo kobuchwepheshe: Kuyisofthiwe eguquguqukayo kakhulu ekuvumela ukuthi ushintshe ukusebenza ngokwezidingo ezithile zebhizinisi, uma nje unolwazi lobuchwepheshe olufanele.
- Ukuthuthukiswa kwe-SEO Okuthuthukisiwe: I-PrestaShop yaziwa ngokuhlinzeka nge- izinga elithuthukisiwe lezinto eziphilayoIkuvumela ukuthi wenze ngezifiso ama-URL anobungane, ulungise amathegi, imethadatha, kanye nezihloko ngendlela ehlanganisiwe.
- Ukwenziwa Kwabantu Bomdabu Kwamazwe Ngamazwe: Kwenza kube lula ukuphathwa kwe-VAT, izimali ezahlukene kanye nezilimi, okuvumela isitolo ukuthi sizivumelanise nemithetho yentela yamazwe ahlukahlukene.
- Ukumaketha Nokwethembeka Kwamakhasimende: Kuhlanganisa amathuluzi okuphatha ukukhushulwa, imisebenzi ekhethekile, kanye nohlelo olusebenzayo lokuphathwa kobudlelwano namakhasimende (i-CRM) olusebenzisa izibalo ezithuthukisiwe.
Izidingo kanye nokusebenza kwe-PrestaShop
Ukuze isebenze kahle kakhulu, i-PrestaShop idinga iseva yewebhu ye-Apache (inguqulo 1.3 noma kamuva), ekuvumela ukuthi usebenzise amakhulu ezici zayo ezakhelwe ngaphakathi. Njengoba kungeyona isevisi yamafu, ukusebenza kwewebhusayithi kuzoncika ngqo kwikhwalithi yohlelo lwakho lokusingatha ; i-VPS noma iseva ezinikele izoqinisekisa isivinini esisheshayo kakhulu uma kuqhathaniswa nokusingatha okwabiwe.
I-Shopify: Ukulula kwemodeli ye-SaaS
I-Shopify iyipulatifomu ye-e-commerce esekelwe efwini (i-SaaS) . Ngokungafani ne-PrestaShop, iyisistimu evaliwe lapho ukusingathwa, ukuphepha, kanye nokugcinwa kuhlanganiswa khona ekubhaliseni kwanyanga zonke. Lesi sakhiwo sivumela noma yimuphi usomabhizinisi ukuthi aqalise isitolo sakhe emahoreni ambalwa ngaphandle kokubhala umugqa owodwa wekhodi.
Njengoba inezigidi zabasebenzisi abasebenzayo kanye nenani elikhulu lokuthengisa emhlabeni jikelele, i-Shopify izibeke njengenketho ekhethwayo kulabo abafuna isivinini sokusetshenziswa kanye nokuzinza , idlulisela ubunzima bobuchwepheshe kumhlinzeki.
Izinzuzo ezibalulekile nezici ze-Shopify
- Ukusethwa Okunembile: Sebenzisa uhlelo lwe ukuhlela okubonakalayo (hudula bese uphonsa) Ikuvumela ukuthi udale amakhasi nezigaba kalula. Iphaneli yayo yokulawula ilula kakhulu, ilungele abasebenzisi abangenalo ulwazi lobuchwepheshe.
- Usekelo Lobuchwepheshe lwe-Omnichannel: Inikeza usizo lochwepheshe Amahora angu-24 ngosuku, izinsuku ezingu-7 ngesonto, ngengxoxo ebukhoma, i-imeyili kanye nocingo, kususa ukungaqiniseki lapho kubhekene nanoma iyiphi inkinga yobuchwepheshe.
- Uhlelo Lokusebenza Lwemvelo: Ine-App Store enkulu (izinkulungwane zezinhlelo zokusebenza) ekuvumela ukuthi wengeze izici zokuthumela izinto, okubhaliselwe, okuzenzakalelayo kokumaketha kanye nokubuyekezwa komkhiqizo ngokuchofoza okukodwa.
- Ukusebenza Nokuphepha: Kufaka phakathi i- i-CDN yomhlaba wonke (i-Cloudflare) okuqinisekisa izikhathi zokulayisha ezihambisanayo futhi okuhlanganisa izitifiketi ze-SSL, okuvikela idatha yamakhasimende ngaphandle kokucushwa ngesandla.
- Ukuphathwa Kwezinkokhelo Zomhlaba Wonke: Ikuvumela ukuthi uthole izinkokhelo ngezinhlobo eziningi zemali ezahlukene. I-Shopify Payments yenza kube lula ukuthengiselana, yize kunezimali ezikhokhwayo kuye ngohlelo kanye nesango lokukhokha elisetshenzisiwe.
- Shopify Izimakethe: Kuyithuluzi elingcono kakhulu le- internationalalizationokukuvumela ukuthi uphathe izizinda zasendaweni, amanani ezwe elithile, kanye nezintela ezizenzakalelayo ezivela ku-akhawunti eyodwa.
- Ukukhula Okungaguquguquki: Ukukala kuyenzeka ngokuzenzakalelayo. Kusukela ezinhlelweni eziyisisekelo kuya I-Shopify Plus Ezinkampanini zamabhizinisi, ingqalasizinda isekela ukwanda okukhulu kwethrafikhi (njengeBlack Friday) ngaphandle kokuphazamiseka kwesistimu.
Ulimi lwe-Liquid kanye nokwenza kube ngokwakho ku-Shopify
Nakuba i-Shopify ivaliwe kakhulu, ivumela ukwenza ngokwezifiso okuthuthukisiwe ngolimi lwayo lokuhlela olubizwa ngokuthi "i-Liquid ." Lokhu kuvumela abathuthukisi ukuthi bakhe izingqikithi ezenziwe ngokwezifiso, yize ukuguquguquka okuphelele kuzohlala kuncane kunasendaweni evulekile njenge-PrestaShop.
Ukuhlaziywa Kokuqhathanisa: I-PrestaShop vs. Shopify
Ukunquma phakathi kwe -PrestaShop ne-Shopify kudinga ukuhlaziya iphrofayela yebhizinisi lakho. Akekho onqobayo oyedwa, kodwa ithuluzi elifanelana kahle nezidingo zakho ezithile.
Umehluko Ezindleleni Nasenzuzweni
Imodeli yezomnotho ingenye yemehluko emikhulu. I-Shopify isebenza ngokubhalisa kwanyanga zonke okubikezelwayo okuhlanganisa ukusingathwa kanye nokuphepha, kodwa ingangeza izindleko ngezinhlelo zokusebenza zanyanga zonke kanye nemali yokuthengiselana uma isango layo lokukhokha lingasetshenziswa.
I-PrestaShop imahhala ukuyilanda , kodwa ihilela izindleko zokusebenza: ukusingathwa, isizinda, izitifiketi ze-SSL, kanye nokuthengwa kwamamojula e-premium. Ngokuhamba kwesikhathi, ezitolo ezinamanani aphezulu kakhulu, i-PrestaShop ingaba nenzuzo enkulu njengoba ingakhokhisi amakhomishini okuthengisa, yize idinga ukutshalwa kwezimali okukhulu ekunakekelweni nasekuthuthukisweni kobuchwepheshe.
Ukusebenziseka kanye neKhava Lokufunda
- Thenga: Kuyindlela ephumelelayo mayelana nokulula kokusebenzisa. I-interface yayo yakhelwe ngendlela yokuthi umthengisi ongenalo ulwazi lokuhlela akwazi ukusetha isitolo sakhe emahoreni ambalwa nje.
- I-PrestaShop: Inejika lokufunda eliqinile. Ukusethwa kokuqala kudinga ukulayisha amafayela nge-FTP kanye nokulungiselela izizindalwazi, okwenza ukuqala kube kancane (amasonto uma kuqhathaniswa nezinsuku ze-Shopify).
Ukubonakala kwe-SEO kanye ne-Search Engine
Ngokuya I-SEO yezobuchwephesheI-PrestaShop inikeza ukulawula okuphelele kwefayela .htaccessifayela le-robots.txt kanye nesakhiwo se-URL, okuvumela ukulungiswa okujulile. I-Shopify, ngenkathi ingaguquguquki kakhulu kwisakhiwo sayo se-URL (esilungisiwe njenge /products/), ivala lo mkhawulo nge- isivinini sokulayisha esisheshayo kanye nokwenza ngokuzenzakalela kwamamephu esayithi kanye ne-JSON-LD, okuyizinto ezizazisa kakhulu i-Google.
Ukusekela, Umphakathi kanye Nokunakekela
I-Shopify inikeza ukwesekwa kochwepheshe okwakhelwe ngaphakathi okungu-24/7 . I-PrestaShop, njengoba ingumthombo ovulekile, ithembele kakhulu emphakathini wayo, kumaforamu, nasekuqasheni ama-ejensi angaphandle. Ukugcinwa kwe-Shopify akubonakali futhi kuyazenzakalela; ku-PrestaShop, umsebenzisi kumele aphathe izibuyekezo eziyinhloko nezemodyuli, okungaba nzima ukugwema izinkinga zokuhambisana.
Yiliphi ipulatifomu okufanele ulikhethe ngokusekelwe kumodeli yebhizinisi lakho?
Ukuze wenze isinqumo sokugcina, kubalulekile ukuhlaziya izinsizakusebenza zabantu nezobuchwepheshe onazo. Akukhona ukuthi yikuphi "okungcono kakhulu" ngokufingqiwe, kodwa ukuthi yiliphi ithuluzi elifanele ithimba lakho.
Amacala lapho i-Shopify iyindlela engcono kakhulu
- Osomabhizinisi kanye nama-SME: Uma ungenalo ithimba lobuchwepheshe langaphakathi futhi ufuna ukwethula umkhiqizo wakho ukuze ukhangiswe ngokushesha.
- Imikhiqizo ye-DTC (eqonde ngqo kubathengi): Bafuna ubuhle besimanje, obulungiselelwe amadivayisi eselula futhi obunezinga eliphezulu lokuguqulwa.
- Ukuthengisa Kwamazwe Ngamazwe: Uma uhlela ukuthengisa emazweni amaningi, Shopify Izimakethe Kwenza kube lula kakhulu ukuphathwa kwezimali, izilimi, kanye nokuthobela imithetho yentela.
- Amabhizinisi E-Omnichannel: Bahlanganisa isitolo esingokoqobo nesitolo esiku-inthanethi ngohlelo lwe-united point of sale (POS).
Amacala lapho i-PrestaShop iyindlela engcono kakhulu
- Izinkampani Ezinonjiniyela: Uma unethimba lobuchwepheshe noma i-ejensi engaphatha ingqalasizinda futhi yenze intuthuko eyenziwe ngokwezifiso.
- Izidingo Eziphezulu Zokwenza Ngokwezifiso: Uma ibhizinisi lidinga imisebenzi ethile kakhulu kukhathalogi noma ekukhokheni engekho njengezinhlelo zokusebenza ku-Shopify.
- Imakethe yaseSpain neyaseFrance: Lapho i-PrestaShop inokuvuthwa okukhulu, ikakhulukazi ekuhlanganisweni nezindlela zokukhokha zasendaweni ezifana URedsys noBizum ngokwendabuko nangokuqinile.
- Ukulawulwa Kwezindleko Zevolumu: Izitolo ezinemali engenayo ephezulu kakhulu ezikhetha ukugwema izimali zokuthengiselana futhi ziphathe amaseva azo ukuze zithuthukise amamajini.
Ithebula Eliqhathanisayo Lezinqumo Ezisheshayo
| Umbandela | Thenga | PrestaShop |
|---|---|---|
| Ukusetshenziswa kalula | Kulula / Kuphezulu Kakhulu | Okuyinkimbinkimbi / Okuphakathi nendawo |
| Ukulawula Kobuchwepheshe | I-Limited (SaaS) | Isiyonke (Umthombo Ovulekile) |
| Qalisa | Kushesha kakhulu (Izinsuku) | Okumaphakathi (Amasonto) |
| Izwe langaphakathi | Owomdabu futhi Ozenzakalelayo | Inamandla Kodwa Isebenza Ngesandla |
| Isondlo | Kufakiwe / Okuzenzakalelayo | Umthwalo wemfanelo womsebenzisi |
Izinto Okumelwe Zicatshangelwe Ngokufuduka
Uma usuvele unesitolo se-PrestaShop futhi ucabanga ukuthuthela e-Shopify, kubalulekile ukuhlola izindleko zamathuba . Ukuthutha ikhathalogi yomkhiqizo wakho kulula, kodwa ukuqondisa kabusha i-URL (ukuqondisa kabusha okungu-301) kubalulekile ukuze ugweme ukulahlekelwa izinga le-SEO olakhile eminyakeni edlule. Ukuthutha kunengqondo kuphela uma isikhathi esichithwe "ukulungisa isofthiwe" sidlula isikhathi esichithwe ukuthengisa nokumaketha.
Ukukhetha kokugcina phakathi kwalezi ziqhwaga ezimbili kuzoncika ekutheni ukhetha ukuthengisa noma ukugcina isofthiwe . Ngenkathi abanye bezothola inkululeko yobuchwepheshe yePrestaShop iyithuluzi elifanele lokudala iphrojekthi eyingqayizivele, abanye bazokwazisa ukuthula kwengqondo kweShopify, lapho ingqalasizinda ingabonakali khona futhi ukugxila kuyo kuyizentengiselwano eziyi-100%. Zombili lezi zinhlelo ziyizinjini ezinekhono lokuqhuba ibhizinisi liye empumelelweni, uma nje zihambisana nezinhloso zamasu zenkampani kanye namakhono obuchwepheshe.