I-SEM ye-Ecommerce: ukuthi iyini, ihluke kanjani ku-SEO, izinzuzo, izingxenye, amapulatifomu, kanye nendlela yokuyisebenzisa

I-SEM ibalulekile kunoma yiliphi ikhasi lewebhu akukho kungabaza ngalokho, noma kunjalo, kunezizathu ezanele zokuthi kungani ibhizinisi le-ecommerce kufanele likunake lokhu isu lokukhangisa ngezinjini zokusesha. Sizokhuluma nawe ngezansi ukuthi kungani kufanele usebenzise i- I-SEM ye-Ecommerce kucebo lakho lokumaketha.

I-SEM isiza kanjani i-Ecommerce yakho?

Khulisa ithrafikhi yewebhu

Yize kungabonakala njengokutshala imali okukhulu, i- ukumaketha kwenjini yokusesha empeleni iyisiteshi esinenzuzo enkulu esifaka izingozi ezimbalwa. Uma usebenzisa imodeli ye-PPC, ukhokha kuphela lapho umsebenzisi echofoza isikhangiso sakho. Ngisho nabasebenzisi abanquma ukuchofoza sebevele babonise intshisekelo ethile ekunikezweni kwakho, okusho ukuthi uzoba nethrafikhi efanelekile.

Ukuze uthuthukise ikhwalithi yethrafikhi, sebenza nayo amagama angukhiye enhloso yokuhweba, sebenzisa amakhonkodensi efanele futhi kwakha uhlu oluqinile lwe amagama angukhiye angalungile Ukuze ugweme ukuchofoza okungabalulekile. Engeza izandiso zesikhangiso (izixhumanisi zesayithi, amazwibela, intengo, ama-callouts) ukwandisa i-CTR nokuqondisa abasebenzisi endaweni eqondile.

Okuqukethwe kokuhlola

Ukuhlola kuyinto ebucayi ekusunguleni i- indawo enkulu ye-ecommerceNoma kunjalo, i-SEO ingathatha izinyanga ukukhiqiza imiphumela. Ngokuphambene nalokho, ukusesha okukhokhelwayo kukuvumela ukuthi uhlole amakhasi akho okufika ngokushesha. Ngemuva kwalokho ungakhulisa amakhasi aqhuba kahle kakhulu ukuze akwazi ukukala ngokomzimba.

Imishini Ukuhlolwa kwe-A / B zezihloko, izincazelo, izandiso kanye abadali (uma usebenzisa amafomethi ayingcaca) futhi uqinisekise imilayezo, okunikezwayo, neziphakamiso zenani. Qiniseka ukuthi i- isivinini sokulayisha Futhi inguqulo yeselula yamakhasi akho okubikezela athuthukisiwe, njengoba ithinta ulwazi kanye Nemiphumela Yekhwalithi.

Sebenzisa imicimbi yesizini

para imicimbi yonyaka efana noKhisimusi, uLwesihlanu Olumnyama noma uSuku LomamaKungenzeka ukuthi usuwenzile wonke amakhasi akho afanele okufika. Inkinga ukuthi lapho ubhekene nemicimbi yonyaka, lawa makhasi kungenzeka ukuthi athola ithrafikhi encane kakhulu ye-SEO. Nge-SEM ye-Ecommerce, ungasebenzisa amanye amagama okusesha abathengi abawadingayo, ukukhuthaza lawo makhasi ngesikhathi esifanele futhi wandise inani lethrafikhi elitholwa ngalezo zenzakalo zesizini ezibaluleke kakhulu kwi-e-commerce.

Hlela a ikhalenda lomkhankaso kusengaphambili, vula ukulungiswa kwebhidi ngamashejuli namadivayisi, kanye nokusetshenziswa ukumaketha kabusha ukuhlanganisa kabusha labo ababuke imikhiqizo noma abengeze izinto ekalishini yabo ngaphandle kokuthenga.

Kuvela phezulu kwemiphumela yosesho

Njengoba yena I-SEM efana ne-SEO ingasetshenziswa njengezindlela ezihambisanayo. Lokho wukuthi, ukuvela kaningana emakhasini emiphumela yosesho kukhuphula kakhulu amathuba okuthi umsebenzisi achofoze ku-Ecommerce yakho. Ngakho-ke noma ngabe isivele ihlukaniswe ngokomzimba, izinga lemiphumela yokucinga ekhokhelwayo lisengakhuthaza isithombe ku-Intanethi ye-Ecommerce yakho.

Qinisekisa lobu bukhona ngokuthatha isikhala esiningi nge izandiso, yenza amafomethi we ishidi lapho kufanele, futhi unakekele Izinga lekhwalithi (ukufaneleka, isipiliyoni sokufika kanye ne-CTR elindelekile) ukuzuza izikhundla ezingcono ngokukhokha kancane.

Iyini i-SEM futhi ihluke kanjani ku-SEO?

I-SEM (Search Engine Marketing) Kuyiqoqo lamaqhinga ukukhangisa okukhokhelwe ezinjinini zokusesha ukwandisa ukubonakala nokuthengisa ngokushesha, ngokuvamile ngamamodeli PPC. I SEO Lungiselela isayithi lakho ukuthi livele emiphumeleni yosesho yemvelo esikhathini esimaphakathi nesikhathi eside. Zombili izindlela zinjalo okuhambisanayoI-SEM isheshisa ukutholwa nokufunda; I-SEO yakha igunya futhi yehlise izindleko zokuthola ngokuhamba kwesikhathi.

Izinjongo kanye nezinzuzo ze-SEM ku-Ecommerce

• Ukumaketha nokuqwashisa: ukubonakala okwengeziwe kusesho oluhlobene nokukhumbula umkhiqizo.
• Ukulawula ukusetshenziswa kwemaliUkhokha ngokuchofoza ngakunye, ulungise ibhajethi yansuku zonke, futhi ubhide ngegama elingukhiye.
• Ububanzi obunembile: ukuhlukaniswa nge indawoulimi, idivayisi, izintshisekelo, nezethameli.
• Imiphumela elinganisekayo: amamethrikhi afana ne CTR, CPC, CPA y isilinganiso sokuguqulwa ngesikhathi sangempela

Izingxenye ezibalulekile zesu le-SEM le-Ecommerce

1. Ucwaningo lwamagama angukhiye

Khomba Amagama angukhiye ngenhloso yokuhweba nomsila omude. Sebenzisa i- Isihleli Segama elingukhiye namathuluzi akhethekile (SEMrush, Ahrefs, Moz) ozowahlola ivolumu, ukuncintisana y I-CPCBeka kuqala imigomo ngebhalansi phakathi kokufunwa kanye nezindleko, futhi wakhe uhlu lwe okungekuhle.

2. Isakhiwo somkhankaso kanye nokuhlukaniswa

Ihlelwe ngu imikhankaso y amaqembu esikhangiso indaba ephathwayo, iyachaza izinhlobo zesivumelwanoImikhawulo yebhajethi nokulungiswa ngedivayisi/indawo. Isegimenti yezethameli (izithakazelo, izibalo zabantu, nokumaketha kabusha) ukuze kucwengisiswe ukuhambisana.

3. Ukubukeka ezinjinini zokusesha eziyinhloko

Lungiselela isayithi lakho nge imikhuba engcono kakhulu ye-SEO esekhasiniokuqukethwe okubuyekeziwe kanye Ukucinga Console ukwenza lula ukulandelela. I-SEO enhle ithuthukisa Ikhwalithi Yekhwalithi futhi yehlise izindleko ze-SEM.

4. Ukuhlolwa kwezindleko zokuguqulwa ngakunye

Conecta -Google Analytics y Izikhangiso ze-Google ukukala ukuguqulwa, I-CPC, CPA kanye nenani ngeseshini ngayinye. Lungisa amabhidi, izikhangiso, nezethameli ngokufanele. RIO nokusebenza kwangempela ngegama elingukhiye, idivayisi, nendawo.

5. Ukuthuthukiswa kwekhasi lokufika

Ikhasi lakho lokufika kufanele libe nalo umlayezo ohlangene ngesimemezelo, I-CTA iyabonakalaokuqukethwe okufanele, ukulayisha ngokushesha, ukwakhiwa okuphendulayo nezici zokwethenjwa (ukuthumela, ukubuyisela, izindlela zokukhokha). Yehlisa iziphazamiso ukuze ukhulise ukuguqulwa.

Imiqondo namamethrikhi okufanele ube yinkosi

• I-PPC/CPC (inkokhelo/izindleko ngokuchofoza ngakunye), CTR, CPA y I-ROAS.
• Izinga lekhwalithi, izandiso, izinhlobo zesivumelwano y amagama amabi.
• Iqembu lesikhangiso, sesha inethiwekhi, ukubonakala, ukuchofoza y isabelomali sansuku zonke.
• Ikhasi lokufika kanye nolwazi lwabo (ukufaneleka, isivinini, iselula-kuqala).

Amapulatifomu okwenza i-SEM

Izikhangiso ze-Google: ukusesha okuhamba phambili kwe-inthanethi kanye nenkundla yokuthenga; iphatha amagama angukhiye, amakhonkodensi, izikhangiso zombhalo y ividiyo ku-Youtube.

Ukukhangisa kweMicrosoft (Bing): izinketho ezinhle ze ukuhlukaniswa kwendawo, izandiso ezithile, ukubonisana kozakwethu kanye nokuphathwa okuguquguqukayo kwe Izindawo zesikhathi.

Izikhangiso ze-Yahoo: amafomethi we sesha, display, abantu bomdabu y imeyili ukwandisa ukusabalala.

Ungawenza kanjani umkhankaso we-SEM, igxathu negxathu

1. Chaza izinjongo kanye nama-KPI (ukuthengisa, ukuhola, i-ROAS).
2. Yenza ifayili le- ucwaningo lwegama elingukhiye futhi kwakha ama-negative.
3. Isakhiwo imikhankaso namaqembu ngezigaba noma ngenhloso.
4. Bhala izikhangiso ecacile ngezinzuzo futhi esebenzayo izandiso.
5. Lungiselela i- kokwehla ukuguqulwa okungaguquki nokulinganisa.
6. Setha isabelomali kanye nesu le i-pujas.
7. Yethula futhi uhlole A / B (izihloko, izincazelo, ama-CTA).
8. Thuthukisa ngokuqhubekayo: amatemu okusesha, amabhidi, izethameli, nabadali.

I-AI, izindali, nezici zezinga lezikhangiso

Izinkundla ziyasebenza ukufunda imishini ukwenza ngokuzenzakalelayo ukubhida, ukukhomba, nokudala. Uhlelo lwendali luhlanganisa eyakho ibhidi ephezulu, lo ikhwalithi yesikhangiso futhi i isipiliyoni sekhasi lokufika, Ngaphandle kwe umongo (indawo, idivayisi, isikhathi) kanye nomthelela we izandisoCabangela izixazululo ezizenzakalelayo njenge amabhidi ahlakaniphile kanye nemikhankaso ehlanganisa uhlu lwezimpahla eziningi ukuze kusheshiswe ukufunda, nokusebenzisa ukumaketha kabusha kanye nezethameli zokwandisa ukuguqulwa.

Ukwamukela i-SEM ku-Ecommerce yakho kukuvumela ukuthi bamba isidingo Namuhla, funda okusebenzayo futhi ukusebenzise ku-SEO yakho nemikhiqizo yakho; ngokwenza ucwaningo oluhlelekile, ukwakheka, ukulinganisa, nokwenza kahle, utshalomali lwakho lushintsha lube ukukhula okuqhubekayo.