Ukuqaliswa kwe-SEM ku-Ecommerce: Amasu, Amafomethi, kanye Nokuthuthukiswa Kwengqikithi

Ukumaketha kwezinjini zokusesha, okwaziwa nangokuthi i-SEM , kuwumkhuba wokumaketha ohilela ukusebenzisa izikhangiso ezikhokhelwayo ukuze kuvele emakhasini emiphumela yezinjini zokusesha. Ngamanye amazwi, amabhizinisi noma abakhangisi bafaka amabhidi ngamagama angukhiye abasebenzisi bezinjini zokusesha njenge-Google ne-Bing abangase bawafake lapho befuna imikhiqizo noma izinsizakalo ezithile.

Lokhu kuvumela umthengisi ukuthi abonise izikhangiso ezihlobene nebhizinisi lakhe emiphumeleni yokusesha. Isizathu sokuthi ukusebenzisa i-SEM kunconywe ebhizinisini le-e-commerce ukuthi kukhiqiza izinzuzo ezingaphezu kokuthengisa okungenzeka.

Lezi zikhangiso zingasetshenziswa ngezindlela eziningi ezahlukene; ezinye ziyizikhangiso zombhalo , kanti ezinye ziyizikhangiso ezibonakalayo ezisekelwe kumkhiqizo ezivumela umthengi ukuthi abuke ulwazi olubalulekile njengentengo, ukutholakala, noma izilinganiso.

Mhlawumbe isici esibaluleke kakhulu sokumaketha kwezinjini zokusesha ukuthi sinikeza amabhizinisi e-commerce ithuba lokubeka izikhangiso zawo phambi kwamakhasimende asevele ekhombisa inhloso yokuthenga ngesikhathi alungele ukuguqula.

Kuhle ukusho ukuthi ayikho enye indlela yokukhangisa engakufeza lokhu; ngakho-ke, i-SEM iphumelela kakhulu futhi inikeza indlela enamandla yokukhulisa ibhizinisi le-e-commerce . Kodwa-ke, ukuze iphumelele ekusetshenzisweni kwayo, ukukhetha amagama angukhiye afanele kubalulekile.

Njengoba abasebenzisi befaka amagama angukhiye emibuzweni yabo , la magama aba yisisekelo sanoma yiliphi isu lokumaketha kwezinjini zokusesha.

Lokhu kudinga futhi ukuhlonza amagama angukhiye afanele ibhizinisi le-Ecommerce kanye nalawo amakhasimende angaba khona asebenzisa lapho efuna imikhiqizo nezinsizakalo.

Iyini i-SEM futhi ihluke kanjani ku-SEO?

Ukumaketha Kwezinjini Zokusesha (i-SEM ) kukhulisa ukubonakala ngokukhangisa okukhokhelwayo ezinjini zokusesha, kuyilapho i-Search Engine Optimization (i-SEO) igxila ekubekweni kwezinjini zokusesha eziphilayo . Nge-SEM, ungavela ngokushesha ezikhundleni ezivelele uma amabhidi akho kanye nokufaneleka kwezikhangiso kuncintisana. I-SEO, ngakolunye uhlangothi, yakha igunya esikhathini esiphakathi . Indlela efanelekile kwezentengiselwano ze-e ukuhlanganisa zombili lezi zifundo ukusheshisa ukuthengisa ngaphandle kokudebeselela ukukhula okusimeme.

Izinjongo nezinzuzo ze-SEM ze-Ecommerce

• Ithrafikhi efanelekile: kuthinta ukusesha ngenhloso yokuthenga okuphezulu.
• Umkhiqizo: ukubonakala okukhulu komkhiqizo ezimakethe ezithile.
• Ukulawulwa kwesabelomali: amamodeli PPC (khokha ngokuchofoza ngakunye) lapho utshala khona kuphela uma kunenzalo yangempela.
• Isilinganiso esinembile: amamethrikhi afana I-CTR, i-CPC, i-CPA ne-ROAS ukwandisa ukutshalwa kwezimali.

Ngaphezu kwalokho, ikuvumela ukuthi uhlukanise ngokwendawo, ulimi, idivayisi, izintshisekelo, noma izibalo zabantu ukuze uqondise izikhangiso kubabukeli abaqondile abadingwa yisitolo sakho.

Izinhlobo zemikhankaso esebenza kahle kakhulu ku-Ecommerce

• Ukucinga: Bhalela izikhangiso eziphendula usesho oluthile. Ilungele ukuthwebula isidingo.
• Ukuthenga: umbukiso amashidi omkhiqizo ngesithombe, intengo nokutholakala, okuphelele kumakhathalogi.
• Ukukhangisa nokuqukethwe: Izibhengezo ezimile noma eziguqukayo ezinwebekayo; ewusizo for ukutholakala.
• Ukumaketha kabusha: Phinda uthinte abasebenzisi abavakashele iwebhusayithi yakho; ukhiye ku alulame izinqola futhi ukhuphule izinga lokuguqulwa.

Ukusebenzisa i-SEM ku-Ecommerce: Amathiphu Asebenzayo

1. Ucwaningo lwegama elingukhiye: beka phambili imigomo ngenhloso yokuhweba, hlanganisa umsila omude kanye nejenerikhi bese uyanezela amagama angukhiye angalungile ukuhlunga ukusesha okungabalulekile.
2. Concordances: sebenzisa izinhlobonhlobo ezifana ububanzi, ibinzana, ngqo y negative ukulinganisa ububanzi nokunemba.
3. Isakhiwo ngamaqembu esikhangiso: iqembu nge isigaba, uhlobo lomkhiqizo noma umkhiqizo bese udala izinguqulo eziningi zezikhangiso A / B ukuhlolwa.
4. Ubuciko nezandiso: lungisa sula amakhophi nge-value proposition kanye ne-CTA; engeza izandiso (izixhumanisi, izingcingo, izenyuso) ukuthuthukisa i-CTR.
5. Ukuhlukaniswa okuthuthukile: lungisa nge indawo, ulimi, idivayisi, izinto ozithakaselayo, kanye nezibalo zabantu; imikhawulo isabelomali sansuku zonke nokubuyekeza masonto onke.
6. Amakhasi okufikelwa kuwo: iqondise ekhasini efaneleka kakhulu (isigaba noma umkhiqizo), thuthukisa velocity, iselula, ukwethenjwa (ukuthunyelwa nezimbuyiselo) kanye ne-oda lekhathalogi.

Ekuthengisweni kwezikhangiso, ibhidi lakho , ikhwalithi (ukufaneleka kwezikhangiso kanye nolwazi lomsebenzisi), kanye nomthelela olindelekile wezandiso konke kuthinta izinga lakho. Ukuthuthukisa i-Quality Score yakho kunciphisa i-CPC yakho futhi kuthuthukisa isikhundla sakho sezikhangiso.

Amamethrikhi, ukulungiselelwa, nezinjongo zomkhankaso

• Ama-KPI abalulekile: CTR, CPC, CPA, I-ROAS nezinga lokuguqulwa. Misa isikhashana imigomo engasebenzi futhi ukwaba kabusha isabelomali.
• Ukuhlola okuqhubekayo: Hlola izikhangiso, ubuciko, nezindawo; phinda kulokho okuguqula kakhulu.
• Izinjongo ezijwayelekile: ukuthengisa, ukukhuphuka kwethrafikhi, ukucatshangwa komkhiqizo/umkhiqizo, ukuphromotha uhlelo lokusebenza, lwekucocisana kanye nodumo.

Ngokusebenzisa le mikhuba emihle kakhulu—amagama angukhiye afanele, izinhlobo zokufanisa ezilungiselelwe kahle, izikhangiso ezikholisayo, ukuqondiswa okunembile, amakhasi okufikela alungiselelwe kahle , kanye nokulinganisa okuqinile—isayithi lakho le-e-commerce lizokwazi ukubamba ithrafikhi elungele ukuguqula, ukukala ukuthengisa, nokugcina izindleko zilawulwa.