Kulokhu, sifuna ukukhuluma ngamazwe ahamba phambili kwezentengiselwano ze-inthanethi. Njengoba sazi, ukuthenga ku-inthanethi kuye kwanda kancane kancane, ngakho-ke akumangazi ukuthi amanye amazwe avelele ngaphezu kwabanye ngenxa yesabelo sawo sokuthengisa kwedijithali , ukuvuthwa kwempahla yawo, ukungena kwawo kumaselula, kanye nokuhlanganiswa kwezimakethe zomhlaba wonke.
China
United States
United Kingdom
Nakuba isendaweni yesithathu kulolu hlu, i -UK isasele ngemuva kakhulu kwe-United States. Naphezu kwalokhu, i-UK inenye yamaphesenti aphezulu okuthengisa ku-inthanethi uma kuqhathaniswa nokuthengisa okuphelele, lapho abathengi nabathengisi abanolwazi lwedijithali njenge -Amazon UK kanye ne-eBay UK beqhuba ukunikezwa.
Japan
Ukuthengisa nge-inthanethi eJapane kuqhutshwa yinkampani enkulu yokuthengisa online iRakuten , engeyona nje enye enkulu kunazo zonke ezweni kodwa futhi emhlabeni jikelele. Ngokuthakazelisayo, inikeza izinsizakalo kwezinye izindawo ezifana nebhange, ukuhamba, kanye nokuhweba , okudala uhlelo olukhuthaza ukwethembeka kwamakhasimende futhi lusheshise ukwamukelwa kwedijithali.
Alemania
Imephu yamazwe aholayo ngesisindo se-e-commerce
Amazwe alandelayo avelele ngokwesabelo sokuthengisa ku-inthanethi sokuthengiswa okuphelele , lapho iShayina ihamba phambili futhi iyiqembu elinamandla kakhulu eYurophu nase-Asia:
- China (~50%).
- United Kingdom (~30%). ENingizimu Korea (~27%).
- Indonesia (~26%). Greece (~23%).
- ENorway (~20%). Finlandia (~17%). Denmark (~17%). Lituania (~17%).
- United States (~16%). I-México (~16%). Poland (~15%). Japan (~14%). Argentina (~12%). Singapore (~12%).
Emhlabeni jikelele, ukuhweba nge-inthanethi sekuvele kumelela cishe ingxenye eyodwa kwezinhlanu zokuthengisa kanti i -VBM (inani eliphelele lempahla) liphakathi kuka- 6 kuya ku-8 trillion USD , ngendlela yokukhula okuqhubekayo kanye nokusheshisa ezimakethe ezifana neBrazil, i-Argentina kanye neTurkey.
Imidondoshiya ye-e-commerce esethayo
I-Amazon igcina ukubusa kwayo emhlabeni wonke futhi iqinisa ukunikezwa kwayo ngamanani aphansi , ezokuthutha zayo, kanye nebhizinisi lobuchwepheshe elinamandla. I-JD.com iyaqhubeka nokukhula kwayo ngokutshalwa kwezimali kwezokuthutha kanye nokwandiswa kwezindawo zokugcina impahla eYurophu, kuyilapho i-Alibaba (AliExpress, Miravia) iqinisa uhlelo lwayo lwemvelo naphezu kwendawo elawulwa kakhulu eNtshonalanga.
I-Walmart iba yinkampani enkulu yedijithali ngenxa yesu layo le -omnichannel kanye nelemakethe ; I-Temu ithola ukuthandwa ngokuthembela kumodeli eqhutshwa yintengo kanye nokugxila ezinhlinzekweni zendawo ezimakethe ezibalulekile; I-Shein ilungisa ukukhula kwayo phakathi kwemithethonqubo emisha kanye nokuhlolwa . EYurophu, i-Otto Group ithuthukisa ukwakhiwa kabusha kwayo, i-Zalando isheshisa ngokuthengiselana kwezinkampani okunesu , kanti i-Asos ithuthukisa inzuzo yayo.
ELatin America, iMercado Libre ihamba phambili ngohlelo oluhlanganisiwe (izinkokhelo, ezokuthutha, isikweletu). I -Rakuten (eJapan), i-eBay (iphayona ekuthengisweni nasekuthengisweni kabusha), i-Shopify (ingqalasizinda yezitolo eziningi), kanye ne -Apple enomodeli we-D2C oqinile . Izinguquko zakamuva zisuse opharetha abanjengo -eBay kanye ne -Veepee kwezinye izikhundla zevolumu.
Amathrendi: Amadivayisi, Izinkokhelo, Ukuguqulwa, Nekalishi Lokuthenga
Izinga lokuguqulwa elimaphakathi lomhlaba wonke licishe libe ngu-2.1%. Impilo nobuhle (cishe u-3.3%), ukudla neziphuzo (cishe u-3%), kanye nezicathulo (cishe u-2.7%) kuyagqama. Kumadivayisi edeskithophu namathebhulethi, amazinga okuguqulwa ngokuvamile acishe abe ngu -3-4% , kuyilapho kumaselula ecishe abe ngu- 2% . Imikhakha efana nekhemisi kanye nokulethwa kokudla ibonisa amazinga aphezulu okuguqulwa kuzinhlelo zokusebenza.
Izinga lenqola yokuthenga elishiywe lihlelekile: ukunethezeka (~88%), opharetha beselula (~91%), izindiza (~90%), ukunethezeka (~88%), kanye nemfashini (~88%). Inani eliphakeme kakhulu le-oda libonakala kubucwebe (~€1.200), ukuhamba (~€642), kanye ne-elekthronikhi (~€332). Amakhasi engeziwe avakashelwa ngeseshini ngayinye ekudleni (~31), imfashini (~26), kanye nempilo/ubuhle (~25).
Kuthrafikhi, ukondla y moda thola ivolumu enkulu kumakhalekhukhwini (> 80%), ngenkathi imfundo igcina isisindo esiningi kudeskithophu. Ngenombolo yezitolo, ziyagqama United Kingdom (~700.000), Alemania (~406.000) kanye EFrance (~270.000), nge España cishe amaphrojekthi asebenzayo ayi-135.000. Umkhakha othengisa kakhulu ku-inthanethi ngu moda, ilandelwa ukuzijabulisa nokuzilibazisa, ubuhle, ubuchwepheshe y I-turismo; phakathi kwemikhiqizo evame kakhulu: isofthiwe, izincwadi, umculo, IT, umhlobiso, izingubo, izicathulo, joyas, ubuhle y ukudla neziphuzo.
Ubuholi baseShayina nase-United States buhambisana nezimakethe zedijithali ezisezingeni eliphezulu eYurophu nase-Asia; ngesikhathi esifanayo, izimakethe ezinkulu kanye nabaqhubi bedijithali bendawo bahlanganisa ukunikezwa, kuyilapho izitayela ezifana ne -omnichannel , i-D2C , izinkokhelo zeselula kanye nokuphathwa kwempahla okusheshayo kusungula imithetho emisha yomdlalo ukuze kuncintiswane futhi kukhule.
